-Titulo Original : Digital Marketing For Dummies-Fabricante : For Dummies-Descripcion Original: Get digital with your brand today!Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!You’ll learn how to identify the digital markets and media that work best for your business-no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer-this book will take you through the whole process!Learn targeted digital strategies for increasing brand awarenessDetermine the best-fit online markets for your unique brandAccess downloadable tools to put ideas into actionMeet your business goals with proven digital tacticsDigital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book! From the Inside Flap Use targeted strategies to raise brand awarenessDetermine the best market and fit for your brandAccess downloadable tools to put ideas into actionBecome a master of digital marketing!Pretty much every business lives online these days, and a knowledge of digital marketing techniques is essential for building your business and boosting your brand. This book is loaded with proven digital marketing strategies and tactics that can benefit organizations large or small. Learn how to gain more information about your customers, gather followers with targeted content, turn fans into customers, build website traffic with search marketing, maximize social media, and analyze your results. Then watch your business boom! Inside...Maximize interactive strategiesUse SEO, SEM, and mobile marketingGet your audience involvedCreate irresistible offersUtilize your email list to grow your businessLeverage social media to connect with customersOptimize your campaigns From the Back Cover Use targeted strategies to raise brand awarenessDetermine the best market and fit for your brandAccess downloadable tools to put ideas into actionBecome a master of digital marketing!Pretty much every business lives online these days, and a knowledge of digital marketing techniques is essential for building your business and boosting your brand. This book is loaded with proven digital marketing strategies and tactics that can benefit organizations large or small. Learn how to gain more information about your customers, gather followers with targeted content, turn fans into customers, build website traffic with search marketing, maximize social media, and analyze your results. Then watch your business boom! Inside...Maximize interactive strategiesUse SEO, SEM, and mobile marketingGet your audience involvedCreate irresistible offersUtilize your email list to grow your businessLeverage social media to connect with customersOptimize your campaigns About the Author Ryan Deiss is founder and CEO of Idea Incubator and creator of Traffic & Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. Russ Henneberry is founder of theCLIKK , a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations...

-Titulo Original : Cost Accounting For Dummies-Fabricante : For Dummies-Descripcion Original: The easy way to get a grip on cost accountingCritical in supporting strategic business decisions and improving profitability, cost accounting is arguably one of the most important functions in the accounting field. For business students, cost accounting is a required course for those seeking an accounting degree and is a popular elective among other business majors.Cost Accounting For Dummies tracks to a typical cost accounting course and provides in-depth explanations and reviews of the essential concepts youll encounter in your studies: how to define costs as direct materials, direct labor, fixed overhead, variable overhead, or period costs; how to use allocation methodology to assign costs to products and services; how to evaluate the need for capital expenditures; how to design a budget model that forecast changes in costs based on expected activity levels; and much more.Tracks to a typical cost accounting courseIncludes practical, real-world examplesWalks you though homework problems with detailed, easy-to-understand answersIf youre currently enrolled in a cost accounting course, this hands-on, friendly guide gives you everything you need to master this critical aspect of accounting. From the Inside Flap Learn to:Master important cost accounting conceptsApply your skills with real-world examplesScore your highest in a cost accounting courseGet a grip on cost accounting? Easy.Cost Accounting For Dummies tracks to a typical cost accounting course and provides in-depth explanations and reviews of the essential concepts youll encounter in your studies: how to define costs as direct materials, direct labor, fixed overhead, variable overhead, or period costs; how to use allocation methodology to assign costs to products and services; how to evaluate the need for capital expenditures; how to design a budget model that forecasts changes in costs based on expected activity levels; and more.Cost Accounting 101 - find out how cost accounting relates to other areas of accounting, which types of costs are most important, and step-by-step explanations on cost-volume-profit and activity-based costingPlan for it - take a stroll through the budgeting process, analyze the differences between your budget and actual results using variances, and get the lowdown on overhead costsMake good decisions - get the scoop on cost drivers - and how they determine product price - to make good decisions in running a businessTake action - discover how to allocate costs, analyze business profitability, use shared resources, and moreOpen the book and find:Cost accounting terms and their purposesHow to use cost-volume-profit analysisThe hows and whats of activity-based costingWhy budgeting is importantThe concept of relevance in cost accountingConsiderations for process costingHow to search for measures of quality From the Back Cover Learn to:Master important cost accounting conceptsApply your skills with real-world examplesScore your highest in a cost accounting courseGet a grip on cost accounting? Easy.Cost Accounting For Dummies tracks to a typical cost accounting course and provides in-depth explanations and reviews of the essential concepts youll encounter in your studies: how to define costs as direct materials, direct labor, fixed overhead, variable overhead, or period costs; how to use allocation methodology to assign costs to products and services; how to evaluate the need for capital expenditures; how to design a budget model that forecasts changes in costs based on expected activity levels; and more.Cost Accounting 101 - find out how cost accounting relates to other areas of accounting, which types of costs are most important, and step-by-step explanations on cost-volume-profit and activity-based costingPlan for it - take a stroll through the budgeting process, analyze the differences between your budget and actual results using variances, and get the lowdown on overhead costsMake good decisions - ...

-Titulo Original : Performance Appraisals & Phrases For Dummies-Fabricante : For Dummies-Descripcion Original: The tools you need to enrich the performance-appraisal experience as you streamline the processWhether youre a manger looking to implement employee appraisals for the first time, concerned with improving the quality and effectiveness of the appraisal process, or simply trying to save time and mental anguish Performance Appraisals & Phrases For Dummies provides the tools you need to save time and energy while presenting fair and accurate evaluations that foster employee growth.This convenient, portable package includes a full-length appraisal phrasebook featuring over 3,200 spot-on phrases and plenty of quick-hitting expert tips on making the most out of the process. Youll also receive online access to writable, customizable sample evaluation forms other timesaving resources.Includes more than 3,200 phrases for clear, and helpful evaluationsHelps make evaluations faster, more effective, and far less stressfulOffers far more advice and coaching than other performance appraisal booksServes as an ideal guide for managers new to the appraisal processWith expert advice from Ken Lloyd, a nationally recognized consultant and author, Performance Appraisals and Phrases For Dummies makes the entire process easier, faster, and more productive for you and your employees. From the Inside Flap The tools you need to streamline the process and foster employee growthNeed to conduct employee appraisals? This compact, hands-on guide saves you time and energy while helping you present fair, accurate evaluations and enrich the performance appraisal experience. You get more than 3,200 powerful phrases as well as plenty of expert tips on conducting an effective appraisal session.Time to appraise - build a solid understanding of the wide range of appraisal systems, techniques, processes, and forms, and gain insight into their strengths and weaknessesWork your way through the process - get hands-on tools to make appraisals smooth, functional, and highly effectiveUse phrases and expressions that work - discover thousands of phrases designed to encourage and motivate employees, as well as to identify areas that need improvementSave time and effort - gain access to writeable, customizable sample evaluation forms and other timesaving resourcesOpen the book and find:Over 3,200 phrases for clear, helpful evaluationsSpecific guidelines on how to conduct an appraisalState-of-the-art coaching and adviceTips for data gathering, analysis, and planningHints for making the process more productiveOutstanding behaviors that merit special recognitionExtra tools to enhance communication From the Back Cover The tools you need to streamline the process and foster employee growthNeed to conduct employee appraisals? This compact, hands-on guide saves you time and energy while helping you present fair, accurate evaluations and enrich the performance appraisal experience. You get more than 3,200 powerful phrases as well as plenty of expert tips on conducting an effective appraisal session.Time to appraise - build a solid understanding of the wide range of appraisal systems, techniques, processes, and forms, and gain insight into their strengths and weaknessesWork your way through the process - get hands-on tools to make appraisals smooth, functional, and highly effectiveUse phrases and expressions that work - discover thousands of phrases designed to encourage and motivate employees, as well as to identify areas that need improvementSave time and effort - gain access to writeable, customizable sample evaluation forms and other timesaving resourcesOpen the book and find:Over 3,200 phrases for clear, helpful evaluationsSpecific guidelines on how to conduct an appraisalState-of-the-art coaching and adviceTips for data gathering, analysis, and planningHints for making the process more productiveOutstanding behaviors that merit special recognitionExtra tools to enhance communication About the Author Ken Lloyd, PhD, is a na...

-Titulo Original : Accounting For Dummies (for Dummies (business & Personal Finance))-Fabricante : For Dummies-Descripcion Original: Open the books on accounting with this friendly guideWant to make sense of accounting basics but dont know where to begin? This new edition of Accounting For Dummies helps you speak your accountants language with ease-minimizing confusion as you maximize profits. Written in plain English, it quickly gets you up to speed on how to manage inventory, report income and expenses for private or public companies, evaluate profit margins, analyze business strengths and weaknesses, manage budgets for a better bottom line, and so much more. Whether youre a small business owner, a manager with budget responsibilities, or just want to understand your 401(k) statements, this friendly guide helps you get a handle on all those columns of numbers-without losing your cool. From tips for getting the most out of reading a financial report to ways to analyze and manage profit-and everything in between-it gives you the jargon-free introduction to accounting you need to make sense of those numbers. Get the scoop on accounting basics and standardsRead and understand financial statements with easeReport income and expenses for public or private sectorsCreate great financials and boost your bottom lineIf the thought of accounting gives you anxiety, youre in luck! Accounting For Dummies is your no-nonsense ticket to success! From the Inside Flap Analyze and manage profitsUnderstand financial statements and accounting standardsPrepare and use financial reportsOpen the books on accountingWant to get a handle on accounting basics and master your finances, but dont know where to start? This approachable guide helps you navigate all those columns of numbers-without losing your cool. From getting the most out of a financial report to ways to analyze and manage profit, youre pages away from making sense of those numbers and getting ready for business. Inside …Read financial statementsIncorporate a businessReport cash sourcesBattle troublesome issuesMake sense of reportsFind tips for managersAvoid common mistakesUnderstand how lenders read repotsSet yourself up for success From the Back Cover Analyze and manage profitsUnderstand financial statements and accounting standardsPrepare and use financial reportsOpen the books on accountingWant to get a handle on accounting basics and master your finances, but dont know where to start? This approachable guide helps you navigate all those columns of numbers-without losing your cool. From getting the most out of a financial report to ways to analyze and manage profit, youre pages away from making sense of those numbers and getting ready for business. Inside …Read financial statementsIncorporate a businessReport cash sourcesBattle troublesome issuesMake sense of reportsFind tips for managersAvoid common mistakesUnderstand how lenders read repotsSet yourself up for success About the Author John A. Tracy, CPA, a former staff accountant at Ernst & Young, taught accounting at the University of Colorado for many years. Tracy authored the first five editions of Accounting For Dummies. His other books include How to Read a Financial Report and Accounting Workbook For Dummies...

-Titulo Original : Quickbooks 2020 For Dummies-Fabricante : For Dummies-Descripcion Original: The perennial bestseller-now in a new editionQuickBooks allows small businesses to manage their own accounting and financial management tasks-without needing to hire expensive financial professionals. This perennial bestseller is here to show you step by step how to build the perfect budget, simplify tax return preparation, manage inventory, track job costs, generate statement and financial reports, and every other accounting-related task that crosses your desk.Written by CPA Stephen L. Nelson, it shows you how to get the most out of the software that helps over six million small businesses manage their finances.Handle your financial and business management tasks more effectively Get the most out of QuickBooks’ featuresCreate invoices and memos with easePay bills, prepare payroll, and record sales receiptsIf you use QuickBooks at work-or want to implement it in 2020-this book has you covered. From the Inside Flap Organize and manage your business financesTrack inventory and monitor transactionsPay bills, record sales receipts, and create invoicesSmall business financials just got easier!Running a small business is one of the coolest things you can do. But there are challenges, of course, and one of them involves accounting and financial management. Enter QuickBooks, and this book, and that part gets much easier! This perennial bestseller, shiny and new for the most recent version, gets you up and running with QuickBooks so you can build a budget, manage inventory, track job costs, generate invoices, create financial reports and credit memos, prepare payroll, pay bills, and make life a lot easier at tax time. Inside...Easily set up QuickBooksPopulate QuickBooks listsCreate invoicesRecord and pay billsKeep your business checkbookHandle payroll and print checksEstimate and track jobsManage fixed assets From the Back Cover Organize and manage your business financesTrack inventory and monitor transactionsPay bills, record sales receipts, and create invoicesSmall business financials just got easier!Running a small business is one of the coolest things you can do. But there are challenges, of course, and one of them involves accounting and financial management. Enter QuickBooks, and this book, and that part gets much easier! This perennial bestseller, shiny and new for the most recent version, gets you up and running with QuickBooks so you can build a budget, manage inventory, track job costs, generate invoices, create financial reports and credit memos, prepare payroll, pay bills, and make life a lot easier at tax time. Inside...Easily set up QuickBooksPopulate QuickBooks listsCreate invoicesRecord and pay billsKeep your business checkbookHandle payroll and print checksEstimate and track jobsManage fixed assets About the Author Stephen L. Nelson, MBA, CPA, is a managing member of a CPA firm and has served as an adjunct professor of taxation at Golden Gate Universitys graduate tax school. He is devoted to helping small business owners manage their finances and has written all previous editions of QuickBooks For Dummies and QuickBooks All-in-One For Dummies...

-Titulo Original : Affiliate Marketing For Dummies-Fabricante : For Dummies-Descripcion Original: Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so you can profit from the thousands of products they offer.Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are 10 million people involved in the biz worldwide. There’s always room for more because the opportunity keeps growing as more and more companies offer affiliate programs. Affiliate Marketing For Dummies shows you how to get a slice of the pie! Choose the right affiliate product or service for youFind the best affiliate programs for youFind the best affiliate marketing strategiesAffiliate Marketing for Dummies is your friendly step-by-step guide to getting in on this moneymaker-big time. From the Inside Flap Make money promoting products you loveEarn income from what you are already doing! Leverage your existing interests and expertise into a money-making business. Want to monetize your blog? This book was tailor-made for you! Affiliate marketing pays you a commission for promoting products from hundreds of major companies online. This guide explains the process, what to look for in an affiliate program, how to write content that sells, what you should know about SEO, legal and tax strategies, and just about everything you need to succeed. Inside...Discover your niche and perform keyword researchCompare programs to find the right ones for youFind great tools to save you time and effortAvoid potential pitfallsLearn advanced strategies for more profit From the Back Cover Make money promoting products you loveEarn income from what you are already doing! Leverage your existing interests and expertise into a money-making business. Want to monetize your blog? This book was tailor-made for you! Affiliate marketing pays you a commission for promoting products from hundreds of major companies online. This guide explains the process, what to look for in an affiliate program, how to write content that sells, what you should know about SEO, legal and tax strategies, and just about everything you need to succeed. Inside...Discover your niche and perform keyword researchCompare programs to find the right ones for youFind great tools to save you time and effortAvoid potential pitfallsLearn advanced strategies for more profit About the Author Ted Sudol is a longtime affiliate marketer who has developed and sold several affiliate marketing websites over the years. His current sites focus on affiliate marketing and precious metals investing.Paul Mladjenovic is the bestselling author of Stock Investing For Dummies. He’s a Certified Financial Planner as well as a national speaker and home business specialist...

-Titulo Original : Running A Bar For Dummies-Fabricante : For Dummies-Descripcion Original: Get insider details on how to operate a successful barRunning a Bar For Dummies, 2nd Edition shows established and future bar owners how to establish and maintain a successful business. Using clear, concise language, this For Dummies guide contains all the information you need to start your bar off on the right foot. From grand opening to last call, youll discover the insider tricks that keep the business end running smoothly and the customers happily engaged. With updated information on marketing and social media, the book walks you step by step through the entire process, revealing the nitty-gritty details most new bar owners only discover after starting.The bar business continues to grow; however, securing running capital and having knowledge about the business are cited as the two biggest reasons new bars fail. Running a Bar For Dummies, 2nd Edition shines a light on these issues to help bar owners prepare properly. The book helps you find your way through the maze of licensing and permits, developing a business plan, and preparing for your grand opening, plus offers clear, no-nonsense guidance on dealing with tough customers. Every step of the way, Running a Bar For Dummies, 2nd Edition is a reference you can count on.Understand the bar business and important legal issuesStock the necessities, including equipment and inventoryPromote your business using marketing and social mediaManage expenses and control cash flowWhen run correctly, a bar can be an extremely profitable business, but the key to success is knowing exactly what youre getting into. By recognizing common problems and teach you how to adapt quickly to changing conditions, Running a Bar For Dummies, 2nd Edition provides the information you need to develop those skills, and get your bar started. From the Inside Flap Learn to:Write a business plan, obtain a liquor license, and make a profitStock your bar like a pro with great selectionsPlan top-notch drink and food menusHire and train a winning staffThe easy way to break into the bar businessIf you want to BYOB (be your own boss) and fulfill your dream of running your own bar, this hands-on, friendly guide has everything you need to get started. You’ll discover how to obtain a liquor license, manage inventory, plan drink and food menus, meet financial and legal requirements, attract customers, make a profit, and more!Raise a glass - get a crash course on the bar business, including tips for getting started, creating your concept, picking your name, and deciding whether you have what it takes to liven your town’s nightlifeSetting up - find the best location for your business, make it into your own, and stock your bar, from equipment to appliances, bourbon to beer, and everything in betweenPlease your patrons - discover tips to find, train, manage, and retain employees who will keep customers happy-and your bar stools full-every night of the weekMoney matters - get trusted guidance on how to buy products the right way to effectively manage your inventory and cash flow, and find out which numbers to watch in the bar businessOpen the book and find:How to put your business plan togetherTips on planning and creating your menusThe scoop on keeping your bar’s bottom line from hitting bottomAdvice on how to bring in new customers while still keeping your regularsWays to build goodwill in the community and reap the rewards in your businessHow to avoid common problems that plague many a bar owner From the Back Cover Learn to:Write a business plan, obtain a liquor license, and make a profitStock your bar like a pro with great selectionsPlan top-notch drink and food menusHire and train a winning staffThe easy way to break into the bar businessIf you want to BYOB (be your own boss) and fulfill your dream of running your own bar, this hands-on, friendly guide has everything you need to get started. You’ll discover how to obtain a liquor license, manage inventory, plan drink and f...

-Titulo Original : Swing Trading For Dummies-Fabricante : For Dummies-Descripcion Original: Increase profit and limit risk with swing trading basicsSwing trading is all about riding the momentum of brief price changes in trending stocks. Although it can be risky, swing trading is popular for a reason, and Swing Trading For Dummies, 2nd Edition, will show you how to manage the risk and navigate the latest markets to succeed at this lucrative trading strategy.In this updated edition, you’ll find expert guidance on new accounting rules, the 2018 tax law, trading in international markets, algorithmic trading, and more. Plus, learn about the role social media now plays in moving asset prices, and how you can tap into online trends to ride price swings.Understand money management, journal keeping, and strategy planningFocus on fundamental analysis to increase your chance of successEvaluate companies to screen for under- or overvalued stocksDevelop and implement your trading plan and calculate performanceStarting from the basic differences between swing trading and other trading styles and progressing through plain-English explanations of more advanced topics like charts and reporting standards, Swing Trading For Dummies will help you maintain and grow your assets with swing trading in any market! From the Inside Flap Identify promising markets and sectors to tradeFigure out how to profit from short-term opportunitiesManage risk at the portfolio and security levelDiscover how to boost profits and manage risksTheres no denying it-swing trading has its risks. Thats why youre bound to improve your chances of success when you equip yourself with the advice provided in this book. Author Omar Bassal, CFA, has made his share of mistakes and learned what works and what doesnt. Along with essentials such as chart patterns, technical indicators, and financial statement basics, he goes a step further with guidance on proper money management, journal keeping, risk management, creation of a complete trading plan, and the major changes in the investment landscape over the last few years. Inside...How to build your trading planUnderstand how the market drives trading opportunitiesWhat the most important fundamental measures areFind out how to calculate investment returnsManage risk effectivelyHow social media can impact your portfolio From the Back Cover Identify promising markets and sectors to tradeFigure out how to profit from short-term opportunitiesManage risk at the portfolio and security levelDiscover how to boost profits and manage risksTheres no denying it-swing trading has its risks. Thats why youre bound to improve your chances of success when you equip yourself with the advice provided in this book. Author Omar Bassal, CFA, has made his share of mistakes and learned what works and what doesnt. Along with essentials such as chart patterns, technical indicators, and financial statement basics, he goes a step further with guidance on proper money management, journal keeping, risk management, creation of a complete trading plan, and the major changes in the investment landscape over the last few years. Inside...How to build your trading planUnderstand how the market drives trading opportunitiesWhat the most important fundamental measures areFind out how to calculate investment returnsManage risk effectivelyHow social media can impact your portfolio About the Author Omar Bassal, CFA, is the founder and managing director of Shukr Investments. He has held senior investment positions in the United States and Middle East. Bassal holds the Chartered Financial Analyst designation, an MBA with honors from the Wharton School of Business, and has been investing since 1994. Omar wrote the first edition of Swing Trading For Dummies in 2008...

-Titulo Original : Auditing For Dummies-Fabricante : For Dummies-Descripcion Original: About the Author Maire Loughran is a self-employed certified public accountant (CPA) who has prepared compilation, review, and audit reports for fifteen years. Additionally, she is a university professor of undergraduate- and graduate-level accounting classes. The easy way to master the art of auditingWant to be an auditor and need to hone your investigating skills? Look no further. This friendly guide gives you an easy-to-understand explanation of auditing - from gathering financial statements and accounting information to analyzing a clients financial position. Packed with examples, it gives you everything you need to ace an auditing course and begin a career today.Auditing 101 - get a crash course in the world of auditing and a description of the types of tasks youll be expected to perform during a typical day on the jobIts risky business - find out about audit risk and arm yourself with the know-how to collect the right type of evidence to support your decisionsAuditing in the real world - dig into tons of sample business records to perform your first auditFocus on finances - learn how both ends of the financial equation - balance sheet and income statement - need to be presented on your clients financial statementsSeal the deal - get the lowdown on how to wrap up your audit and write your opinionAfter the audit - see the types of additional services that may be asked of you after youve issued your professional opinion From the Inside Flap The easy way to master the art of auditingWant to be an auditor and need to hone your investigating skills? Look no further. This friendly guide gives you an easy-to-understand explanation of auditing - from gathering financial statements and accounting information to analyzing a clients financial position. Packed with examples, it gives you everything you need to ace an auditing course and begin a career today.Auditing 101 - get a crash course in the world of auditing and a description of the types of tasks youll be expected to perform during a typical day on the jobIts risky business - find out about audit risk and arm yourself with the know-how to collect the right type of evidence to support your decisionsAuditing in the real world - dig into tons of sample business records to perform your first auditFocus on finances - learn how both ends of the financial equation - balance sheet and income statement - need to be presented on your clients financial statementsSeal the deal - get the lowdown on how to wrap up your audit and write your opinionAfter the audit - see the types of additional services that may be asked of you after youve issued your professional opinionOpen the book and find:A day in the life of an auditorWho gets audited and whyProfessional standards and ethicsHow to assess audit riskTips on collecting and documenting audit evidenceThe best way to get to know your clientAuditing practices for every business angle (revenue, purchases, personnel, and more)What youll need to complete the auditLearn to:Understand the concepts and theories of auditingConduct internal and external auditsEnsure accurate and correct recordsAvoid fraudulent practices From the Back Cover The easy way to master the art of auditingWant to be an auditor and need to hone your investigating skills? Look no further. This friendly guide gives you an easy-to-understand explanation of auditing - from gathering financial statements and accounting information to analyzing a clients financial position. Packed with examples, it gives you everything you need to ace an auditing course and begin a career today.Auditing 101 - get a crash course in the world of auditing and a description of the types of tasks youll be expected to perform during a typical day on the jobIts risky business - find out about audit risk and arm yourself with the know-how to collect the right type of evidence to support your decisionsAuditing in the real world - dig into ...

-Titulo Original : Complete Mba For Dummies-Fabricante : For Dummies-Descripcion Original: Your guide to understanding the basics of an MBAWant to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:Know and respond to your customers’ needsHandle budgets and forecastsRecruit and retain top peopleEstablish and run employee teamsUse Sarbanes-Oxley to your company’s advantageNegotiate with the best of themBuild long-term relationships with clientsAvoid common managerial mistakesImprove cash flowMarket your products and servicesMake the most of your advertising dollarOnce you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off! Review with this friendly guide, everyone can sample the benefits of an MBA education in a fraction of the time and at much less cost(Business a.m., 5 November 2002) From the Inside Flap Covers key trends in marketing, selling, and advertisingQualify for an MBA and succeed in any businessWant to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate todays most innovative business strategies. From management to entrepreneurship to strategic planning, youll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. THE DUMMIES WAY®Explanations in plain English Get in, get out information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and fun Discover how to:Know your customers needs Handle budgets and forecasts Recruit and retain top people Understand Sarbanes-Oxley Be a successful negotiator Get Smart!@ dummies Find listings of all our booksChoose from many different subject categoriesSign up for eTips atetips.dummies From the Back Cover Covers key trends in marketing, selling, and advertisingQualify for an MBA and succeed in any businessWant to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate todays most innovative business strategies. From management to entrepreneurship to strategic planning, youll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. THE DUMMIES WAY®Explanations in plain English Get in, get out information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and fun Discover how to:Know your customers needs Handle budgets and forecasts Recruit and retain top people Understand Sarbanes-Oxley Be a successful negotiator Get Smart!@ dummies Find listings of all our booksChoose from many different subject categoriesSign up for eTips atetips.dummies About the Author Dr. Kathleen Allen directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship. Peter Economy has authored or co-authored several books including Consul...

-Titulo Original : Salesforce For Dummies (for Dummies (computers))-Fabricante : For Dummies-Descripcion Original: Get up to lightning speed with this fully updated, bestselling guide to using Salesforce !Salesforce For Dummies, 7th Edition gives you an edge in building relationships and managing your companys sales, marketing, customer service, and support operations. You’ll learn how to maximize the new user interface to organize contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more. Written by Salesforce insiders with years of expertise in CRM services, this new edition covers the latest enhancements to Salesforce , the worlds most popular customer relationship management software. You’ll find out how to determine the right configuration to suit your business needs, and how to use apps, widgets, and tools to personalize your system. Then, you’ll explore prospecting leads, managing accounts and partners, developing contacts, tracking products, calculating forecasts, and utilizing service and support.Customize the new user interface with apps, widgets, and toolsProspect leads, drive sales, and provide outstanding customer serviceManage contacts, identify opportunities, and analyze your resultsCollaborate with colleagues using ChatterMore than 150,000 companies worldwide use Salesforce as their CRM solution-if you’re a new or existing user looking to maximize the potential of the new UI, this book has everything you need. From the Inside Flap Manage sales, marketing, and customer serviceUse pipeline tools to predict sales performance and moreOrganize leads and contacts to track relevant interactionsManage customer relationships like a proSalesforce is the leading CRM tool for more than 150,000 companies worldwide. Whether youre in sales, marketing, customer service, or on the executive team, this easy-to-follow guide will get you up to speed on the latest updates and best practices. It shows you how to customize Salesforce for your business using the apps, widgets, and tools; organize your contacts; track activities; predict upcoming sales with state-of-the-art pipelining tools; collaborate with colleagues; boost online marketing; close deals faster; and much more. Inside...Navigate the Lightning ExperienceConfigure Salesforce for mobileManage records and tasksCollaborate with ChatterDevelop contacts & track leadsEnhance customer supportAnalyze and manage sales data From the Back Cover Manage sales, marketing, and customer serviceUse pipeline tools to predict sales performance and moreOrganize leads and contacts to track relevant interactionsManage customer relationships like a proSalesforce is the leading CRM tool for more than 150,000 companies worldwide. Whether youre in sales, marketing, customer service, or on the executive team, this easy-to-follow guide will get you up to speed on the latest updates and best practices. It shows you how to customize Salesforce for your business using the apps, widgets, and tools; organize your contacts; track activities; predict upcoming sales with state-of-the-art pipelining tools; collaborate with colleagues; boost online marketing; close deals faster; and much more. Inside...Navigate the Lightning ExperienceConfigure Salesforce for mobileManage records and tasksCollaborate with ChatterDevelop contacts & track leadsEnhance customer supportAnalyze and manage sales data About the Author Liz Kao has been a member of the Professional Services team as well as an independent Salesforce consultant. She has implemented CRM solutions for companies both large and small.Jon Paz is a Salesforce consultant and former editor. He has delivered world-class solutions to an assortment of perplexing business challenges for his enterprise clients...

-Titulo Original : Stock Charts For Dummies-Fabricante : For Dummies-Descripcion Original: The easy way to get started in stock chartsMany trading and technical analysis books focus on how to use charts to make stock trading decisions, but what about how to actually build a chart? Stock Charts For Dummies reveals the important stories charts tell, and how different parameters can impact what you see on the screen. This book will explain some of the most powerful display settings that help traders understand the information in a chart to find outperformance as its beginning. Stock Charts for Dummies will teach you how to build a visually appealing chart and add tools based on the type of trading or investing decision youre trying to make. It will also introduce you to the pros, cons, and best practices of using three key types of charts: Candlesticks, Bar Charts, and Line Charts. Build and use technical chart patternsIncrease profits and minimize riskTrack and identify specific trends within chartsA unique guide for beginning traders and investors, Stock Charts for Dummies will help you make sense of stock charts. From the Inside Flap Build and use a variety of chartsOrganize and manage your charts for greater trading successIncrease profits and minimize riskTrack and identify chart patternsYou already know a bit about investing in stocks and the language of the market. Youve read about technical analysis, but that requires understanding how to build the charts you need to use. Charting helps you visualize market trends. The more you know about building and using charts, the more successful your stock trades can be. Stock Charts For Dummies shows you how to construct and use candlestick, bar, line, and area charts. Youll discover what each type of chart does best, and what tools you can add to the charts to make them more effective. Then youll learn how to organize your charts, personalize them, and use them to track market trends and make smarter trading choices. Inside…Define and track trendsChart different time framesUse overlays and indicatorsGroup charts by industryAdd personal style to chartsLearn from your wins and lossesAvoid common mistakes From the Back Cover Build and use a variety of chartsOrganize and manage your charts for greater trading successIncrease profits and minimize riskTrack and identify chart patternsYou already know a bit about investing in stocks and the language of the market. Youve read about technical analysis, but that requires understanding how to build the charts you need to use. Charting helps you visualize market trends. The more you know about building and using charts, the more successful your stock trades can be. Stock Charts For Dummies shows you how to construct and use candlestick, bar, line, and area charts. Youll discover what each type of chart does best, and what tools you can add to the charts to make them more effective. Then youll learn how to organize your charts, personalize them, and use them to track market trends and make smarter trading choices. Inside…Define and track trendsChart different time framesUse overlays and indicatorsGroup charts by industryAdd personal style to chartsLearn from your wins and lossesAvoid common mistakes About the Author Greg Schnell, CMT, MFTA, specializes in intermarket and commodities analysis for StockCharts . He contributes market analysis commentary to several blogs that garner between 5,000 and 10,000 readers weekly. Lita Epstein, MBA, has written more than 40 books, including Trading For Dummies, Bookkeeping For Dummies, and Reading Financial Reports For Dummies...

-Titulo Original : Bookkeeping For Dummies-Fabricante : For Dummies-Descripcion Original: The fast and easy way to master the art of bookkeepingIf youre a business owner or an employee who manages finances, the latest edition of Bookkeeping For Dummies is for you. This handy guide gives you clear and concise information on how to keep track of accounts, prepare balance sheets, organize ledgers or journals, create financial statements, and so much more. Packed with the most up-to-date bookkeeping practices, tax information, and small-business laws, Bookkeeping For Dummies is an accessible, invaluable resource youll turn to again and again.Accurate and complete bookkeeping is crucial to any -business owner-but jumping in headfirst without knowing your accounts from your balance sheets can confuse even the most astute businessperson. Thats where Bookkeeping For Dummies helps! Written in the familiar and friendly tone that has defined the For Dummies brand for more than twenty years, this clear and comprehensive guide covers everything youll encounter as you set out to tackle your companys books, ensuring youre on the right track and saving you tons of headaches along the way. So what are you waiting for? Its time to hit the books!Offers easy-to-follow instructions to keep track of your business financial well-beingCovers managing assets and liabilitiesIncludes updated QuickBooks screenshots and Excel spreadsheetsProvides guidance on producing balance sheets and creating financial statementsWhether youre just starting out with bookkeeping-or a bookkeeper who needs to brush up on your skills-Bookkeeping For Dummies sets you up for success. From the Inside Flap Learn to:Manage assets and liabilitiesTrack business transactions accurately with ledgers and journalsPrepare balance sheets, income statements, tax forms, payroll, and moreThe easy way to boost your bookkeeping skillsAccurate and complete bookkeeping is crucial, but jumping in headfirst without knowing your accounts from your balance sheets can confuse even the most astute businessperson. That’s where this friendly guide helps! Brimming with easy-to-follow, plain-English instruction, it gets you up and running on the latest bookkeeping techniques in no time.So, you want to do the books? - delve into bookkeeping basics, manage daily finances, and run tests for ensuring accuracyThe proof is in the pudding - keep a precise and well-organized paper trail with ledgers, journals, and the latest bookkeeping software optionsA day in the life of a bookkeeper - get familiar with the day-to-day operations that will keep your books afloat, from tracking your purchases and counting your sales to reporting employer-paid taxesDays gone by - prepare the books for year’s (or month’s) end, pay and collect interest, close the journals, check your accuracy, and adjust the booksIt’s not over ‘til it’s over - produce an income statement, complete year-end payroll and reports, satisfy the tax man, and prep the books for a new accounting cycleOpen the book and find:The lowdown on basic accounting methodsBookkeeping tools that manage daily financesSteps to set up your Chart of AccountsHow to customize accounting software to match your needsWays to manage your business cash with your booksTips for developing a financial statement worksheetThe ten most important accounts for any bookkeeper From the Back Cover Learn to:Manage assets and liabilitiesTrack business transactions accurately with ledgers and journalsPrepare balance sheets, income statements, tax forms, payroll, and moreThe easy way to boost your bookkeeping skillsAccurate and complete bookkeeping is crucial, but jumping in headfirst without knowing your accounts from your balance sheets can confuse even the most astute businessperson. That’s where this friendly guide helps! Brimming with easy-to-follow, plain-English instruction, it gets you up and running on the latest bookkeeping techniques in no time.So, you want to do the books? - delve into bookkeeping basics, manage dai...

-Titulo Original : Access 2019 For Dummies-Fabricante : For Dummies-Descripcion Original: Easy steps to practical databasesPeople who really know how to build, populate, and simplify databases are few and far between. Access 2019 For Dummies is here to help you join the ranks of office heroes who possess these precious skills.This book offers clear and simple advice on how to build and operate databases as well as create simple forms, import data from outside sources, query databases for information, and share knowledge in reports. In short, it’s the book that holds all the secrets behind the mysteries of Access!Build effective databases from the ground upSimplify your data entry with forms and tablesWrite queries that produce answers to your data questionsSimplify input with formsThere’s no time like the present to get your hands on the insight that database beginners need to become Access gurus. From the Inside Flap Get a grasp on database design and functionsCreate forms that simplify your data entry routineBuild reports that answer your data questionsDiscover the easy way to access your data Access is one of the most powerful and least understood elements of the Office suite. With this handy book as your guide, youll be able to learn its secrets and demystify the world of databases! Look inside and learn how to build, populate, search, and simplify databases. Also discover how to create queries that answer data questions, develop data entry forms, and share your data in targeted reports. Inside…Database basicsSetting data tablesDefining data typesSimplifying input with formsGrabbing data from elsewhereFinding the data you needWriting the right queriesGenerating reports From the Back Cover Get a grasp on database design and functionsCreate forms that simplify your data entry routineBuild reports that answer your data questionsDiscover the easy way to access your data Access is one of the most powerful and least understood elements of the Office suite. With this handy book as your guide, youll be able to learn its secrets and demystify the world of databases! Look inside and learn how to build, populate, search, and simplify databases. Also discover how to create queries that answer data questions, develop data entry forms, and share your data in targeted reports. Inside…Database basicsSetting data tablesDefining data typesSimplifying input with formsGrabbing data from elsewhereFinding the data you needWriting the right queriesGenerating reports About the Author Laurie Ann Ulrich has trained more than 20,000 people to make better, more creative use of their computers. She has created online courses and written more than 30 books.Ken Cook built and manages a computer consulting business that has helped users for over 20 years. Hes an expert at creating Microsoft Office and Access database solutions and teaches online Access courses...

-Titulo Original : Online Investing For Dummies-Fabricante : For Dummies-Descripcion Original: Build a winning portfolio-and reduce your risk-with this bestselling guideOnline investing has never been easier-or more potentially confusing. Now that every broker or finance site has its own app, data, or approach, it can be all too easy to be misled and make a bad decision. Online Investing for Dummies helps you reduce risk and separate the gimmicks from the gold, pointing investors of all experience levels to the pro-tips, calculators, databases, useful sites, and peer communities that will lead to success. Updated to include information on mobile trading and the influence of social media on the markets, the book also covers the basics-showing you how to figure out how much to invest, find data online, and pick an online broker. It then progresses through to more advanced topics, such as calculating returns, selecting mutual funds, buying bonds, options, commodities, and IPOs, taking you and your money wherever you want to go in the global market.Set expectations and assess your riskAnalyze stocks and financial statementsAssemble the suite of tools to calculate your performanceGet tips on choosing the right online broker and on protecting your information online It’s time to get a pro strategy, and Online Investing for Dummies has all the inside information you need to build up that winning portfolio. From the Inside Flap Set expectations and assess riskChoose an online broker and weigh your optionsUse the latest tools, data, and resourcesBuild a winning portfolioOnline investing has never been easier-or more potentially confusing. Now that every broker and finance site has its own app, data, or approach, you can easily be misled and could potentially make a bad decision. This book helps you reduce risk and separate the gimmicks from the gold. It points investors of all experience levels to the pro tips, calculators, databases, useful sites, and peer communities that will help lead to success. Inside...Set your goals and expectationsAssess any possible riskAnalyze stocks and financial statementsAssemble a suite of tools to calculate your performanceChoose the right online broker and protect your information From the Back Cover Set expectations and assess riskChoose an online broker and weigh your optionsUse the latest tools, data, and resourcesBuild a winning portfolioOnline investing has never been easier-or more potentially confusing. Now that every broker and finance site has its own app, data, or approach, you can easily be misled and could potentially make a bad decision. This book helps you reduce risk and separate the gimmicks from the gold. It points investors of all experience levels to the pro tips, calculators, databases, useful sites, and peer communities that will help lead to success. Inside...Set your goals and expectationsAssess any possible riskAnalyze stocks and financial statementsAssemble a suite of tools to calculate your performanceChoose the right online broker and protect your information About the Author Matt Krantz is a nationally known financial journalist who specializes in investing topics. Hes personal finance and management editor at Investors Business Daily. Hes also worked in the financial industry and covered markets and investing for USA TODAY. His writing on financial topics has also appeared in Money magazine, Kiplingers, and Mens Health. Krantz is the author of Fundamental Analysis For Dummies and co-author of Investment Banking For Dummies...

-Titulo Original : Microsoft Project 2019 For Dummies-Fabricante : For Dummies-Descripcion Original: Keep projects on trackMicrosoft Project 2019 is a powerhouse project management, portfolio management, and resource management tool. Whether you’re a full-time project manager or manage projects as part of a larger set of duties, Microsoft Project 2019 For Dummies will get you thinking and operating at the level of a project management guru.Written by a noted project management pro, this book covers the ins and outs of Microsoft Project. Throughout the book, you’ll find project management best practices and tips for keeping any project on schedule and under budget.Reference the full set of Microsoft Project 2019 featuresLearn to think like a project management professionalGet into the nuts and bolts of Project for better productivityCreate a task schedule that keeps a project movingIdentify the golden rules that keep projects on trackWith Microsoft Project 2019 For Dummies, you’ll soon get a grip on all the powerful features of this popular project management software. No matter your level of training or experience, this book will show you how improve your project management with Microsoft Project 2019. From the Inside Flap Manage project resources, calendars, and budgetsCreate a dynamic schedule that keeps a project movingGet the golden rules that keep projects on trackManage your projects like a pro!Whether project management is in your job title or just one of many tasks on your plate, Microsoft Project 2019 is the secret weapon youve been looking for. Even if you already know a little about managing projects, this book shows you how to use the valuable features of Microsoft Project 2019 to make your process run like a well-oiled machine. Learn how to enter tasks, estimate durations, work with resources and calendars, set baselines, fine-tune schedules, stay on track, analyze your progress, and report results. Inside...Launch a projectEnter tasks and estimate durationsChange project viewsCreate a resource calendarDevelop a budgetTrack project progressDeal with delaysUse time-saving shortcuts From the Back Cover Manage project resources, calendars, and budgetsCreate a dynamic schedule that keeps a project movingGet the golden rules that keep projects on trackManage your projects like a pro!Whether project management is in your job title or just one of many tasks on your plate, Microsoft Project 2019 is the secret weapon youve been looking for. Even if you already know a little about managing projects, this book shows you how to use the valuable features of Microsoft Project 2019 to make your process run like a well-oiled machine. Learn how to enter tasks, estimate durations, work with resources and calendars, set baselines, fine-tune schedules, stay on track, analyze your progress, and report results. Inside...Launch a projectEnter tasks and estimate durationsChange project viewsCreate a resource calendarDevelop a budgetTrack project progressDeal with delaysUse time-saving shortcuts About the Author Cynthia Snyder Dionisio is a project management consultant, trainer, and author. She also leads the team that creates the PMBOK Guide, the standard for project management that is published by the Project Management Institute. She has written more than a dozen books, including A Project Managers Book of Forms and A Project Managers Book of Tools and Techniques...

-Titulo Original : Running A Restaurant For Dummies-Fabricante : For Dummies-Descripcion Original: The easy way to successfully run a profitable restaurantMillions of Americans dream of owning and running their own restaurant  because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for aspiring restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, youll find all the advice you need to start and run a successful restaurant.Even if you dont know anything about cooking or running a business, you might still have a great idea for a restaurant  and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it get more successful, Running a Restaurant For Dummies offers unbeatable tips and advice for bringing in hungry customers. From start to finish, youll learn everything you need to know to succeed.New information on designing, re-designing, and equipping a restaurant with all the essentialsÂfrom the back of the house to the front of the houseDetermining whether to rent or buy restaurant propertyUpdated information on setting up a bar and managing the wine listProfitable pointers on improving the bottom lineThe latest and greatest marketing and publicity options in a social-media worldManaging and retaining key staffNew and updated information on menu creation and the implementation of Federal labeling (when applicable), as well as infusing local, healthy, alternative cuisine to menu planningRunning a Restaurant For Dummies gives you the scoop on the latest trends that chefs and restaurant operators can implement in their new or existing restaurants.P.S. If you think this book seems familiar, youÂre probably right. The Dummies team updated the cover and design to give the book a fresh feel, but the content is the same as the previous release of Running a Restaurant For Dummies (9781118027929). The book you see here shouldnÂt be considered a new or updated product. But if youÂre in the mood to learn something new, check out some of our other books. WeÂre always writing about new topics! From the Inside Flap Find investors and start-up cashDesign a unique menu and manage a wine listChoose a great restaurant locationStart and run a successful restaurantIf youre an aspiring restaurateur, Running a Restaurant For Dummies covers every aspect of getting started, from setting up a business plan to designing a menu and dining room. Get the nitty gritty on choosing the right location, finding financing for your new business, obtaining the right permits and licenses, and legally protecting yourself. Learn how to keep diners coming back, successfully handle customer service situations, and much more. This updated guide helps set the table for long-term success in the restaurant industry. The 411 on franchisesHow to write an effective business planCurrent laws and industry requirementsTips for using social media to market your restaurantHire, train, and manage staff From the Back Cover Find investors and start-up cashDesign a unique menu and manage a wine listChoose a great restaurant locationStart and run a successful restaurantIf youre an aspiring restaurateur, Running a Restaurant For Dummies covers every aspect of getting started, from setting up a business plan to designing a menu and dining room. Get the nitty gritty on choosing the right location, finding financing for your new business, obtaining the right permits and licenses, and legally protecting yourself. Learn how to keep diners coming back, successfully handle customer service situations, and much more. This updated guide helps set the table for long-term success in the restaurant industry. The 411 on franchisesHow to write an effective business planCurrent laws and industry requirementsTips for using social media to market your restaurantHire, train, and manage staff About the Au...

-Titulo Original : Resumes For Dummies-Fabricante : For Dummies-Descripcion Original: Polish up that old resume-and land your dream jobWeve all been there: its time to apply for a job or internship and you have to create or revise your resume. Many questions pop in your head. What do employers want? What skills should I highlight? How do I format this? How do I get noticed? But resume writing doesnt have to be a daunting task.The latest edition of Resumes For Dummies answers all of these questions and more-whether youre a resume rookie, looking for new tips, or want to create that eye-catching winning resume. In this trusted guide, Laura DeCarlo decodes the modern culture of resume writing and offers you insider tips on all the best practices that’ll make your skills shine and your resume pop. Lets start writing!Write effective resumes that will stand out in a crowd Understand Applicant Tracking Systems and how to adapt your resumeKeep your resume up with the current culturePosition a layoff or other career change and challenge with a positive spinLeverage tips and tricks that give your resume visual powerIn order to put your best foot forward and stand out in a pile of papers, it’s important to have an excellent and effective resume-and now you can. From the Inside Flap Attract attention through a strong social media profileUse the latest trends and formats to build a winning resumeFind powerful sample resumes for every situationCreate a resume that will land your dream job!Whether youre seeking your first job, planning a career change, or reinventing yourself after being out of the job market, youre about to create a marketing document, and the product is you. Heres the playbook you need to tackle todays job-hunting technology and write a resume that begs to be read. Learn to target your skills toward a position, what time-honored tools still work, how to leverage social media, how to select a format, and ways to choose and use wow words. You&#;ll even find four chapters full of sample resumes! Inside…Secrets to resume writingKeys to highlight your skillsStrategies to analyze your audienceWays to use social mediaHacks to navigate online filtersWhat to do about layoffsTools to customize resumesNew creative resume ideas From the Back Cover Attract attention through a strong social media profileUse the latest trends and formats to build a winning resumeFind powerful sample resumes for every situationCreate a resume that will land your dream job!Whether youre seeking your first job, planning a career change, or reinventing yourself after being out of the job market, youre about to create a marketing document, and the product is you. Heres the playbook you need to tackle todays job-hunting technology and write a resume that begs to be read. Learn to target your skills toward a position, what time-honored tools still work, how to leverage social media, how to select a format, and ways to choose and use wow words. Youll even find four chapters full of sample resumes!Inside…Secrets to resume writingKeys to highlight your skillsStrategies to analyze your audienceWays to use social mediaHacks to navigate online filtersWhat to do about layoffsTools to customize resumesNew creative resume ideas About the Author Laura DeCarlo, was selected as the resume writing expert serving 54 national and international professional associations from the AMA to the ASCE. As the founder of Career Directors International, LLC (CDI), Laura has developed a leading resource for the education and certification of resume writers and career coaches worldwide...

-Titulo Original : Becoming A Personal Trainer For Dummies-Fabricante : For Dummies-Descripcion Original: Review “…This non-nonsense book covers every conceivable aspect of the personal-training industry…straightforward, informative and easy to read…” (Muscle & Fitness, March 2005) Love helping other people improve their physical fitness? Become a certified trainer, start your own business, and grow your client base with this user-friendly and practical guide Want to turn your passion for fitness into a lucrative career? Each year, more than 5 million Americans use personal trainers to take their workouts to the next level-and this plain-English guide shows you how to get in on the action. Whether you want a part-time job at the gym or a full-time personal training business, you’ll find the practical, proven advice you need in Becoming a Personal Trainer For Dummies. If you want to become a certified personal trainer and start your own business-or if you’re a certified trainer looking to grow your existing practice-you’re in the right place. This practical guide has a thorough overview of what it takes to get certified and run a successful business, complete with expert tips that help you: Find your training niche Study for and pass certification exams Attract, keep, and motivate clients Interview, hire, and manage employees Update your training skills Expand your services A user-friendly guide with unique coverage of personal trainer certification programs, Becoming a Personal Trainer For Dummies includes tips on selecting the right program and meeting the requirements. You’ll learn to develop your training identity as well as practice invaluable skills that will make you a great personal trainer. Inside you’ll discover how to: Choose the right fitness equipment, for you and your clients Create a business plan, a record-keeping system, and a marketing campaign Perform fitness assessments Develop individualized exercise programs Advance your clients to the next fitness level Manage legal issues and tax planning Train clients with special needs Complete with ten ideas to expand your services (such as adding workshops or selling equipment or apparel) and a list of professional organizations and resources, Becoming a Personal Trainer For Dummies gives you the tools you need to be the best personal trainer you can be. Grab your own copy to get the most out of this fun, fabulous career. From the Inside Flap Find out what it takes to be certifiedFind your training niche and make moneyWant to be a personal trainer or improve your existing practice? This fun, practical guide gives you the tools to manage your business; design and conduct professional, effective workouts; and advance your client to the next level. Youll find savvy tips on choosing the right certification for you, marketing your business, and obtaining the best equipment and support. THE DUMMIES WAY®Explanations in plain English Get in, get out information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and fun Discover how to:Study for certification exams Attract, keep, and motivate clients Manage legal issues and tax planning Interview, hire, and manage employees Expand your services Get smart! @ dummies Companion Web siteGo to dummies /go/personaltrainerSee a complete list of titlesSign up for eTips From the Back Cover Find your training niche and make moneyWant to be a personal trainer or improve your existing practice? This fun, practical guide gives you the tools to manage your business; design and conduct professional, effective workouts; and advance your client to the next level. You’ll find savvy tips on choosing the right certification for you, marketing your business, and obtaining the best equipment and support. Discover how to: Study for certification examsAttract, keep, and motivate clientsManage legal issues and tax planningInterview, hire, and manage employeesExpand your services About the Author Melyssa St. Michael is a renowned fitne...

-Titulo Original : Statistics 1,001 Practice Problems For Dummies-Fabricante : For Dummies-Descripcion Original: 1,001 practice opportunities to score higher in statistics1,001 Statistics Practice Problems For Dummies takes you beyond the instruction and guidance offered in Statistics For Dummies to give you a more hands-on understanding of statistics. The practice problems offered range in difficulty, including detailed explanations and walk-throughs.In this series, every step of every solution is shown with explanations and detailed narratives to help you solve each problem. With the book purchase, you’ll also get access to practice statistics problems online. This content features 1,001 practice problems presented in multiple choice format; on-the-go access from smart phones, computers, and tablets; customizable practice sets for self-directed study; practice problems categorized as easy, medium, or hard; and a one-year subscription with book purchase.Offers on-the-go access to practice statistics problemsGives you friendly, hands-on instruction1,001 statistics practice problems that range in difficulty1,001 Statistics Practice Problems For Dummies provides ample practice opportunities for students who may have taken statistics in high school and want to review the most important concepts as they gear up for a faster-paced college class. From the Inside Flap Get:Free one-year access to practice problems online:All 1,001 practice problems online - from easy to hardTrack your progress, see where you need more help, and create customized problem testsStudy what, where, and when you want1,001 practice problems covering all of the topics in your statistics courseDetailed, step-by-step answers and explanations for every problem1,001 problems with step-by-step solutionsThis handy guide, with free access to practice problems online, gives you 1,001 opportunities to practice solving statistics problems. From the normal distribution, hypothesis tests, and the slope of a regression line to histograms and more, it’s all here and easy to find. Every practice question includes not only a solution but also a step-by-step explanation. Solving problems online, you’ll track your progress, see where you need more help, and create customized problem sets.All about random variables - practice identifying variables’ characteristics and distributions, determining their means and standard deviations, and finding probabilities and percentilesWork with inference - use confidence intervals when you want to make an estimate regarding population and a hypothesis test when there’s a supposed value regarding the population and you’re putting it to the testExplore relationships - use scatter plots and two-way tables containing rows and columns to look for relationships between two random variablesSurvey it - plan a survey, select a representative sample of individuals to include, and carry out the survey properly(More) practice makes perfect - use your free one-year subscription for online access to all 1,001 practice problemsGo beyond the book. Get online and find:A free one-year subscription to all problemsMultiple-choice questions on many of the topics you’ll encounter in your statistics coursePersonalized reports that track your progress and help show you where you need to study the mostCustomizable practice sets for self-directed studyPractice problems categorized as easy, medium, or hard From the Back Cover Get:Free one-year access to practice problems online:All 1,001 practice problems online - from easy to hardTrack your progress, see where you need more help, and create customized problem testsStudy what, where, and when you want1,001 practice problems covering all of the topics in your statistics courseDetailed, step-by-step answers and explanations for every problem1,001 problems with step-by-step solutionsThis handy guide, with free access to practice problems online, gives you 1,001 opportunities to practice solving statistics problems. From the normal distribution, hypothesis tests, and the slope of a regre...

-Titulo Original : Quickbooks 2020 All-in-one For Dummies-Fabricante : For Dummies-Descripcion Original: The quickest way to do the books for small business owners and managersNo one looks forward to doing the finances: that’s why QuickBooks 2020 All-in-One For Dummies is on hand to help get it over with as quickly and painlessly as possible. This comprehensive one-stop reference combines 8 mini-books in one, all written in plain and simple language that makes it easy for even the most accounts-averse to get the most out of the latest version of the QuickBooks software and save time.Written and revised by financial expert Stephen Nelson, the latest version of this invaluable guide takes readers step-by-step through every aspect of small business accounting procedures, including understanding the fundamentals of double-entry bookkeeping, setting up and administering the QuickBooks system, and carrying out complex tasks such as ratio analysis and capital budgeting. Write a business plan and create a forecastLearn how to use profit-volume-cost analysis toolsPrepare financial statements and reportsProtect your financial dataTime is money-get this time-saving resource today and start reaping the rewards! From the Inside Flap Your complete guide to QuickBooks® 2020QuickBooks is the number one accounting software for small to mid-sized businesses, and this complete reference guide includes everything you need to know to make it work its magic for you. Along with the latest upgrades to the software, youll learn how to set up and administer QuickBooks, manage your expenses, and complete basic accounting and bookkeeping chores. Youll also find business plan tips and tricks and much more. 8 Books Inside…An Accounting PrimerGetting Ready to Use QuickBooksBookkeeping ChoresAccounting ChoresFinancial ManagementBusiness PlansCare & MaintenanceBusiness Resource Appendixes From the Back Cover Your complete guide to QuickBooks® 2020QuickBooks is the number one accounting software for small to mid-sized businesses, and this complete reference guide includes everything you need to know to make it work its magic for you. Along with the latest upgrades to the software, youll learn how to set up and administer QuickBooks, manage your expenses, and complete basic accounting and bookkeeping chores. Youll also find business plan tips and tricks and much more. 8 Books Inside…An Accounting PrimerGetting Ready to Use QuickBooksBookkeeping ChoresAccounting ChoresFinancial ManagementBusiness PlansCare & MaintenanceBusiness Resource Appendixes About the Author Stephen L. Nelson, MBA, CPA, provides accounting, business advisory, and tax planning and preparation services to small businesses. He has written more than 100 books explaining how to use computer software to manage personal and business finances...

-Titulo Original : Key Performance Indicators For Dummies-Fabricante : For Dummies-Descripcion Original: A complete guide to using KPIs to drive organisational performanceIs your business on track to achieve success? Key Performance Indicators For Dummies covers the essential KPIs that are useful to all kinds of businesses, and includes more than 100 different ways leaders can monitor and drive performance in their organisations.This book helps managers understand the crucial KPIs that should be implemented for all different aspects of the organisation, including financial performance, operational and internal processes, sales and marketing, customer satisfaction and more. Good KPIs should be unique to every business, as every business has different objectives. To meet this need, the book provides tools and templates that leaders can use to develop unique KPIs that best suit their particular organisation or industry.Learn to design KPIs that are unique to your business and fit closely to your strategic objectivesDetermine which KPI questions you should be asking to achieve the right insights for your businessLearn the specific KPIs that are appropriate for different business circumstancesTurn KPIs into deep insights by mastering related reporting and communications practicesKPIs are a crucial part of every managers toolkit, and are essential for helping to monitor the execution of business strategies and measure results. Key Performance Indicators For Dummies moves beyond a basic discussion of what KPIs are, and why they are needed to provide a complete guide for learning to design and use specific KPIs to drive organisational performance. From the Inside Flap Learn to:Use KPIs to drive performance in your organisationDetermine which KPIs you should be using and whenDesign your own unique KPIsMeasure and communicate KPI insights effectivelyYour complete guide to using KPIs to drive performanceIs your business on track to achieve success? With the help of this hands-on, friendly guide, managers and business leaders will understand the crucial KPIs that should be implemented for all different aspects of their organisation, including financial performance, operational and internal processes, sales and marketing, customer satisfaction and more.What are KPIs? - uncover the basics of Key Performance Indicators, from why every company needs them and where people go wrong with them to setting the right targets and organising your KPIsDevelop a winning KPI - find expert guidance on deciding on the right KPIs, how to collect the data, applying quantitative methods and finalising your KPIsUse it or lose it - implement and use KPIs effectively, turn KPIs into insights, get the attention of decision-makers and use graphs and charts to visualise KPIsThe customer is always right - discover ways to develop customer, sales and marketing KPIs, measure the market and your place in it, develop operational and internal process KPIs and moreGauge your performance - chart how well you’re recruiting and how well you’re trainingOpen the book and find:Why every company needs KPIsThe need for KPI frameworksHow to implement and use KPIs effectivelyWays to measure profit and revenue growthThe scoop on shareholder and value-added KPIsHow to measure project performanceTips for developing effective KPIsBig KPI mistakes to avoidThe top KPIs to use From the Back Cover Learn to:Use KPIs to drive performance in your organisationDetermine which KPIs you should be using and whenDesign your own unique KPIsMeasure and communicate KPI insights effectivelyYour complete guide to using KPIs to drive performanceIs your business on track to achieve success? With the help of this hands-on, friendly guide, managers and business leaders will understand the crucial KPIs that should be implemented for all different aspects of their organisation, including financial performance, operational and internal processes, sales and marketing, customer satisfaction and more.What are KPIs? - uncover the basics of Key Performance Indicators, fro...

-Titulo Original : Investing In Etfs For Dummies-Fabricante : For Dummies-Descripcion Original: Diversify! Add ETFs to your investment portfolioWhether you are a seasoned investor or youre just getting into the investment game, one thing is certain: you need to diversify! Investing In ETFs For Dummies is a practical, easy-to-use resource that introduces you to the world of exchange-traded funds-and provides you with the knowledge you need to incorporate ETFs into your investment strategy. Discover commodity ETFs, style ETFs, country ETFs, and inverse ETFs, all of which play an important role in this new trading environment. Supplement your knowledge with an understanding of the risks and rewards associated with ETF investments, and consider how ETF investments can complement your current portfolio. Though not as well-known as some other investment options, ETFs are wonderful tools for filling in the gaps in your investment portfolio. These investment options have the power to give you access to markets or investment areas that, otherwise, may be restricted, too expensive, or exceedingly risky-and can open investment doors you may have not yet considered. Understand how to navigate the ETF marketplace with confidenceMake informed investment decisions based upon fundamental knowledge about the ETF marketExplore the latest ETF products, providers, and strategies to guide you in choosing the right ones for your needsIncrease the diversity of your investment portfolio, and bring a new facet of potential to your investment strategyInvesting In ETFs For Dummies is a great resource if youre looking to enhance your investment portfolio by participating in the ETF market! From the Inside Flap Learn to:Navigate the EFT marketplace with confidenceChoose the right products and strategies for your situationIncrease the diversity of your portfolioSee how exchange-traded funds can enhance your portfolioExchanged-traded funds, or ETFs, are becoming standard additions to an investors portfolio. Build your knowledge base by learning how ETFs work, the differences between the various types of ETFs, as well as the pros and cons. Knowledge is power - see how ETFs can be uniquely suited to filling the gaps in your portfolio Discover whats out there - explore the latest products, providers, and strategies, so you can make informed decisions Get the straight scoop - understand the risk and return on ETFs and get straightforward information about their advantages and disadvantages Optimize your portfolio - learn to customize ETF investments to suit your personal investment needsOpen the book and find: A primer on ETF basics How to get started Why ETFs are a tax-smart option What you should know before going global Where ETFs may fit in your portfolio The value of patience in investing From the Back Cover Learn to:Navigate the EFT marketplace with confidenceChoose the right products and strategies for your situationIncrease the diversity of your portfolioSee how exchange-traded funds can enhance your portfolioExchanged-traded funds, or ETFs, are becoming standard additions to an investors portfolio. Build your knowledge base by learning how ETFs work, the differences between the various types of ETFs, as well as the pros and cons. Knowledge is power - see how ETFs can be uniquely suited to filling the gaps in your portfolio Discover whats out there - explore the latest products, providers, and strategies, so you can make informed decisions Get the straight scoop - understand the risk and return on ETFs and get straightforward information about their advantages and disadvantages Optimize your portfolio - learn to customize ETF investments to suit your personal investment needsOpen the book and find: A primer on ETF basics How to get started Why ETFs are a tax-smart option What you should know before going global Where ETFs may fit in your portfolio The value of patience in investing About the Author Russell Wild is a NAPFA certified financial advisor and principal of Global Portfolios,...

-Titulo Original : Training & Development For Dummies-Fabricante : For Dummies-Descripcion Original: Develop and deliver a robust employee training and development programTraining and Development For Dummies gives you the tools you need to develop a strong and effective training and development program. Covering the latest in talent development, this informative guide addresses classroom, virtual, and blended learning to open up your options and help you design the program thats right for your company. Youll explore the different modes of formal learning, including social learning, m-learning, and MOOCs, and delve into the benefits and implementation of self-directed and informal learning. The discussion covers mentoring and coaching, rotational and stretch assignments, and how to align talent development with the companys needs. Youll learn how to assess employee skills, design and deliver training, and evaluate each step of the process to achieve the goals of both the employee and the organization.Most employees have some weaknesses in their skill sets. A robust training program allows you to strengthen those skills, and a development program brings all employees up to the highest possible level of productivity and success. This book helps you create consistency in your company by developing and delivering the exact training and development program your people need.Develop a strong training and development programFoster a supportive and innovative work environmentLearn about social learning, m-learning, and MOOCsAssess and evaluate your staff more effectivelyA great training and development program boosts performance, productivity, job satisfaction, and quality of services, while reducing costs and supervision. Investing in your employees gives an excellent ROI, as talent development is a primary driver behind both motivation and loyalty. Training and Development For Dummies shows you how to reap these benefits, with step by step guidance and essential expert insight. From the Inside Flap Learn to:Develop a strong training and development programIntegrate social media and m-learning into T&DEmbrace new talent development rolesBuild a training program that boosts employee performanceWant to make your staff not only more productive, but also more satisfied with their jobs? A top-flight training and development program enhances performance, and this book gives you the tools to design one and implement it. Use classroom, virtual, and blended learning, explore m-learning and MOOCs, align talent with the companys needs, and more! Explore assessment - take stock of your experience and talents as a trainer and learn to assess the strengths and weaknesses of your learnersProgram perfection - find out how to determine the skills most vital to your business and design a program that provides appropriate training and developmentBuild better employees - see how targeted development programs can improve employee productivity, quality, job satisfaction, and loyaltyDeliver differently - explore methods of social learning, m-learning, MOOCs, self-directed and informal learning, as well as traditional settingsInvest for success - learn how training and development programs help reduce costs and offer a high return on investmentOpen the book and find:Bits of wisdom from numerous training expertsChecklists to determine your training skillsBasic principles of adult learning theoryPractical advice on setting up a programTips for improving your training techniquesThe talent development modelWhy a safe, comfortable environment mattersInformation about trainer certification From the Back Cover Learn to:Develop a strong training and development programIntegrate social media and m-learning into T&DEmbrace new talent development rolesBuild a training program that boosts employee performanceWant to make your staff not only more productive, but also more satisfied with their jobs? A top-flight training and development program enhances performance, and this book gives you the tools to design one and impl...