-Titulo Original : Running A Food Truck For Dummies, 2nd Edition (for Dummies (lifestyle))-Fabricante : For Dummies-Descripcion Original: Drive your food truck business to successWhile food trucks may not be the new kid on the block anymore, its a segment that continues to swell-and theres still plenty of room for growth. If you have your sights set on taking your culinary prowess on the road, Running a Food Truck For Dummies, 2nd Edition helps you find your food niche, follow important rules of conducting business, outfit your moving kitchen, meet safety and sanitation requirements, and so much more. Gone are the days of food trucks offering unappealing prepackaged meals, snacks, and coffee. In todays flourishing food service industry, theyre more like restaurants on wheels, offering eager curbside patrons everything from gourmet tacos and Korean BBQ to gluten-free pastries and healthy vegan fare. Whether youre the owner or operator of an existing food truck business looking to up the ante or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies has you covered. Create a food truck business plan to set yourself up for successStay profitable by avoiding the most common operating mistakesHarness public relations and social media to build your followingGrow from one truck to multiple trucks, restaurants, or a food truck franchisePacked with the latest information on legislation and ordinances, securing loans, and marketing to the all-important Millennials, this one-stop guide helps you cook up a well-done food truck venture in no time! From the Inside Flap Create a business plan to set yourself up for successHarness PR and social media to build your followingStay profitable and expand your businessStart and succeed in the food truck businessIf youre a chef, foodie, or amateur epicurean who dreams of finding success in the mobile food industry, this book covers everything you need to stay lean and profitable and avoid the most common operating mistakes. Inside, youll find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements-and everything in between. Inside…Research the marketplaceWrite a business planFinance your endeavorPrepare your menuBuy food and suppliesOpen your service windowManage your moneyCreate buzz for your businessFind and retain followers From the Back Cover Create a business plan to set yourself up for successHarness PR and social media to build your followingStay profitable and expand your businessStart and succeed in the food truck businessIf youre a chef, foodie, or amateur epicurean who dreams of finding success in the mobile food industry, this book covers everything you need to stay lean and profitable and avoid the most common operating mistakes. Inside, youll find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements-and everything in between. Inside…Research the marketplaceWrite a business planFinance your endeavorPrepare your menuBuy food and suppliesOpen your service windowManage your moneyCreate buzz for your businessFind and retain followers About the Author Richard Myrick is editor-in- chief and founder of Mobile Cuisine Magazine (mobile-cusine ), a central source for mobile street food information. Since its inception, Mobile Cuisine has been teaching aspiring culinary professionals how to create successful food truck businesses by providing valuable information that can help anyone build a food truck business...

-Titulo Original : Candlestick Charting For Dummies-Fabricante : For Dummies-Descripcion Original: Want to gain a trading edge with candlestick charts? Find them a little confusing? No worries! Candlestick Charting For Dummies sheds light on this time-tested method for finding the perfect moment to buy or sell. It demystifies technical and chart analysis and gives you the tools you need to identify trading patterns - and pounce! This friendly, practical, guide explains candlestick charting and technical analysis in plain English. In no time, you’ll be working with common candlestick patterns, analyzing trading patterns, predicting market behavior, and making your smartest trades ever. You’ll discover the advantages candlestick has over other charting methods and learn the secrets of combining it with other technical indicators. You’ll also get familiar with different ways to display and interpret price action, including trend lines, support levels, resistance levels, moving averages, and complex indicators. Discover how to:Construct candlestick chartsIdentify and interpret basic patternsTrade in bull and bear marketsWork with complex patterns and indicatorsAvoid False signalsUnderstand the components of market activityDeal with bullish or bearish single-stick, two stick, and multistick patternsIdentify and interpret complex patternsUse indicators to determine the marketOutperform the market in any conditionsDon’t know whether to grab the bull by the horns or just grin and bear it? Read Candlestick Charting For Dummies and get it right the first time. From the Inside Flap Packed with charts and real-world trading examplesTranslate candlestick patterns and use them to predict market behaviorWant to gain a trading edge with candlestick charts, but find them confusing? No worries - this friendly, practical guide explains candlestick charting and technical analysis in plain English. Youll see how to work with common candlestick patterns and analyze data to make smart trading decisions. Youll also combine patterns with other indicators for more profitable trading!Discover how to:Construct candlestick chartsIdentify and interpret basic patternsTrade in bull and bear marketsWork with complex patterns and indicatorsAvoid false signals From the Back Cover Packed with charts and real-world trading examplesTranslate candlestick patterns and use them to predict market behaviorWant to gain a trading edge with candlestick charts, but find them confusing? No worries - this friendly, practical guide explains candlestick charting and technical analysis in plain English. Youll see how to work with common candlestick patterns and analyze data to make smart trading decisions. Youll also combine patterns with other indicators for more profitable trading!Discover how to:Construct candlestick chartsIdentify and interpret basic patternsTrade in bull and bear marketsWork with complex patterns and indicatorsAvoid false signals About the Author Russell Rhoads is a trader and analyst for Peak Trading Group in Chicago. His career in trading and market analysis covers over 17 years. He has a BBA and MS in Finance from the University of Memphis and has done graduate level work in Financial Engineering at the Illinois Institute of Technology. Russell also holds the Chartered Financial Analyst designation...

-Titulo Original : White Papers For Dummies-Fabricante : For Dummies-Descripcion Original: A fast and easy way to write winning white papers!Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field.The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare.Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning.But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham-also known as That White Paper Guy-provides dozens of tips and tricks to help your project come together faster and easier.White Papers For Dummies will help you to:Quickly determine if your B2B firm could benefit from a white paperMaster the three phases of every white paper project: planning, production, and promotionUnderstand when and how to use the three main types of white paperDecide which elements to include and which to leave outLearn the best practices of seasoned white paper researchers and writersChoose from 40 different promotional tactics to get the word outAvoid common mistakes that many beginners make From the Inside Flap Learn to:Plan, create, and promote effective white papersPick the perfect style of white paper for your next projectManage a white paper project with a 12-step processDiscover how to write great white papers, and use them to boost your business!White papers are a challenging form of content marketing that takes years to master. Luckily, this hands-on, friendly guide gives you a shortcut. Whether youre a marketing manager seeking to use white papers to promote your company, or a writer looking to break into this well-paying field, White Papers For Dummies gives you practical, step-by-step advice on planning, creating, and promoting effective white papers.Get started - find out what white papers are, who reads them, and whether your company (or client) needs onePlan a white paper, fast - pinpoint the audience, purpose, topic, key points, and call to action for your white paperMaster highly effective habits - discover how to think like a lawyer, write like a journalist, and promote like a madman to make your white paper a hitTricks of the trade - avoid common pitfalls that trap beginners creating their first white papersReach your target audience - get a crash course on ways to promote your white paper and get it discovered, read, and sharedOpen the book and find:Why white papers are called the king of contentThe huge opportunity for writersOutlines for the three main types of white papersMore than 40 ways to promote a white paperTips on finding powerful sourcesTen ways to improve a white paper titleAdvice for white paper designersHow to use white papers throughout the sales process From the Back Cover Learn to:Plan, create, and promote effective white papersPick the perfect style of white paper for your next projectManage a white paper project with a 12-step processDiscover how to write great white papers, and use them to boost your business!White papers are a challenging form of content marketing that takes years to master. Luckily, this hands-on, friendly guide gives you a shortcut. Whether youre a marketing manager seeking to use white papers to promote your company, or a writer looking to break into this well-paying field, White Papers For Dummies gives you practical, step-by-step advice on planning, creating, and promoting effective white papers.Get started -...

-Titulo Original : Call Centers For Dummies-Fabricante : For Dummies-Descripcion Original: Tips on making your call center a genuine profit center In North America, call centers are a $13 billion business, employing 4 million people. For managers in charge of a call center operation, this practical, user-friendly guide outlines how to improve results measurably, following its principles of revenue generation, efficiency, and customer satisfaction. In addition, this new edition addresses many industry changes, such as the new technology thats transforming todays call center and the location-neutral call center. It also helps readers determine whether its cost-efficient to outsource operations and looks at the changing role and requirements of agents.The ultimate call center guide, now revised and updatedThe authors have helped over 60 companies improve the efficiency and effectiveness of their call center operationsOffers comprehensive guidance for call centers of all sizes, from 20-person operations to multinational businessesWith the latest edition of Call Centers For Dummies, managers will have an improved arsenal of techniques to boost their centers bottom line. From the Inside Flap Learn to:Locate, design, and build a call centerMeasure productivity and quality and set appropriate goalsGain efficiency through scheduling and technologyBuild and retain high-performance teamsYour friendly guide to profitable call center managementThe call center industry is one of the worlds most rapidly growing and fastest changing. For call center managers or anyone who just wants the inside scoop on this exciting field, this guide is a must-read. Loaded with best practices from the most successful call centers around the world, Call Centers For Dummies covers everything you need to know, whether youre just setting up shop or looking to improve your operations. Start from the ground up - investigate where to locate and how to build a call center, understand the roles and responsibilities in a call center team, and consider the outsourcing optionCall center business basics - create a successful call center business model, determine achievable goals, and measure your centers progress through business driversEnsure proper resource management - discover how to always have the right staff levels - including home agents - through forecasting and schedulingGain efficiency through technology - see how advances in call center technology, such as interactive voice response and Voice over Internet Protocol, can help your call center agents be more productiveBuild high-performance teams - recruit and retain the best people by providing great training and keeping your agents motivatedKeep improving - explore strategies to identify areas of improvement and learn how to manage change within your call centerOpen the book and find:How to develop a positive company culture and high employee engagementStrategies to improve your customer satisfaction scores and first-call resolutionTips for designing the ideal space for your centerHow to select the right outsourcing partnerHow to create people-friendly work schedulesHow to set up a home agent programWays to decrease costs and increase efficiency From the Back Cover Learn to:Locate, design, and build a call centerMeasure productivity and quality and set appropriate goalsGain efficiency through scheduling and technologyBuild and retain high-performance teamsYour friendly guide to profitable call center managementThe call center industry is one of the worlds most rapidly growing and fastest changing. For call center managers or anyone who just wants the inside scoop on this exciting field, this guide is a must-read. Loaded with best practices from the most successful call centers around the world, Call Centers For Dummies covers everything you need to know, whether youre just setting up shop or looking to improve your operations. Start from the ground up - investigate where to locate and how to build a call center, understand the roles and responsi...

-Titulo Original : Foreclosure Investing For Dummies-Fabricante : For Dummies-Descripcion Original: A practical guide that helps you thoroughly research properties, so you know what you’re getting into before you buy or bid on a property With the housing bubble of recent years bursting and interest rates on the rise, there has been an upsurge in the number of foreclosures across the country, creating many opportunities for profit. But investing in real estate foreclosures can be a tough job, especially when a negative stigma is attached. How do you make money while preserving your morals and trust? Foreclosure Investing For Dummies shows you how to invest in foreclosures ethically without being accused of stealing homes from “little old ladies.” When you approach the process in a fair-minded way, presenting homeowners with various options and offering a reasonable price for their home, you can walk away with your integrity intact-and potentially a reasonable profit, too. This step-by-step guide helps you research property, find the best opportunities, purchase foreclosures, and avoid misleading distressed homeowners. If you’re committed to success, dedicated to mutually beneficial solutions, can treat foreclosure investing as business, and you can talk to people, this book is for you, but it doesn’t promise quick profits through minimal work. This book will provide you with invaluable information to become a successful investor, including how to: Identify opportunities and understand risks Obtain information, tools, support, and resources Locate properties prior to foreclosure Assist homeowners through the foreclosure process Acquire properties below market value prior to the auction Buy property at an auction, from lending institutions, and government agencies Repair, renovate, and sell or lease property A hands-on guide with tips and strategies for refinancing your property and maximizing your profits, this book also provides advice on how to assist homeowners, have them work with you, and avoid common mistakes. It even contains an appendix that covers foreclosure rules and regulations. It’s time to go out and make the most of foreclosure investing, and with Foreclosure Investing For Dummies by your side, your hard work and devotion will bring tons of success! From the Inside Flap Covers foreclosure rules and regs for all 50 statesMinimize your risks and maximize your return, while assisting homeownersWant to buy and sell foreclosure properties? This hands-on guide covers all aspects of investing in foreclosures, from identifying potential properties and assessing value to carefully researching and inspecting properties, so you dont get stuck holding a money pit ... or even worse, a worthless piece of paper! Discover how to deal with homeowners in preforeclosure, bid for a property, buy bank-owned properties at well below market value - and ultimately sell for maximum profit. Discover how to: Research property titles, mortgages, and deeds Build a strong investment team Obtain financing Network your way to success Avoid common pitfalls Invest with integrityTHE DUMMIES WAY® Explanations in plain English Get in, get out information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and funGet smart! @ dummies Find listings of all our booksChoose from many different subject categoriesSign up for eTips at etips.dummies From the Back Cover Covers foreclosure rules and regs for all 50 statesMinimize your risks and maximize your return, while assisting homeownersWant to buy and sell foreclosure properties? This hands-on guide covers all aspects of investing in foreclosures, from identifying potential properties and assessing value to carefully researching and inspecting properties, so you dont get stuck holding a money pit ... or even worse, a worthless piece of paper! Discover how to deal with homeowners in preforeclosure, bid for a property, buy bank-owned properties at well below market value - and ultimately sell for maximum prof...

-Titulo Original : Project Management Checklists For Dummies-Fabricante : For Dummies-Descripcion Original: Your must-have tool for perfect project managementWant to take your career to the next level and be a master of planning, organising, motivating and controlling resources to meet your goals? This easy-to-use guide has you covered! Project Management Checklists For Dummies takes the intimidation out of project management, and shows you step by step how to use rigorous self-check questions to save significant time-and headaches-in managing your projects effectively.Project Management Checklists For Dummies gives you to-do lists, hands-on checklists and helpful guidance for managing every phase of a project from start to finish. Before you know it, youll be a star project manager as you organise, estimate and schedule projects in todays time-crunched, cost-conscious global business environment.Includes useful to-do lists and checklists to ensure all the necessary steps are completedOffers simple exercises to help clarify needs and requirements along the wayProvides templates to complete, which can also be downloaded from Dummies and customised to suit your unique requirementsSupplies hints and tips to help you along the wayIf youre a project manager-or any professional charged with managing a project and wondering where to start-Project Management Checklists For Dummies is your ready-made tool for success. From the Inside Flap Learn to:Develop projects with confidenceUse checklists and self-check questions to save time in your projectsMake sure all key actions and steps are carried outComplete vital project documents (with handy templates)Your ready-made tool for project management successWant to become a master of planning, organising, motivating and controlling resources to meet your goals? Packed with handy checklists, this easy-to-use guide takes the pain out of project management, showing you step by step how to use rigorous self-check questions to save significant time - and headaches - in managing your projects effectively.Got projects? Check! - get expert guidance and find out how to use checklists in line with best practices and the ISO standardSketch it out - get lots of checklists that will help you think a project through, from identifying the benefits and justification of the potential project to who should do what if the project goes aheadIt’s a plan - use handy checklists and templates to develop the range of plans you’ll need in your project: resource, risk, quality, communications, stakeholder and procurementBe in control - discover helpful checklists for keeping control of your project through every stage of its lifecycleMaster the miscellany - take over someone else’s project partway through or audit someone else’s project with ease and confidenceOpen the book and find:How to use checklists and templates in projectsThe best way to kick off a projectChecklists and templates for planningThe importance of roles and responsibilitiesTime-tested project management techniques worth knowingTen convincing reasons to use a method From the Back Cover Learn to:Develop projects with confidenceUse checklists and self-check questions to save time in your projectsMake sure all key actions and steps are carried outComplete vital project documents (with handy templates)Your ready-made tool for project management successWant to become a master of planning, organising, motivating and controlling resources to meet your goals? Packed with handy checklists, this easy-to-use guide takes the pain out of project management, showing you step by step how to use rigorous self-check questions to save significant time - and headaches - in managing your projects effectively.Got projects? Check! - get expert guidance and find out how to use checklists in line with best practices and the ISO standardSketch it out - get lots of checklists that will help you think a project through, from identifying the benefits and justification of the potential project to who should do what if the project goe...

-Titulo Original : Business Plans For Dummies-Fabricante : For Dummies-Descripcion Original: Whether you’re launching a new business or working to strengthen or expand an established one, a business plan is your road map to success Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet sometimes business owners go full speed ahead without objectives, a mission, or even a destination in mind, much less a map showing them how to get there. That’s why so many businesses have difficulty making it - and unfortunately, several don’t - in today’s competitive marketplace. Business Plans For Dummies helps you start a new business with clear goals and a path forward to reach those goals. If you already have a business, this no-nonsense and comprehensive guide can help you realistically determine where your business is and where you want to take it. You’ll learn to: Create a detailed business plan Put that plan into action (instead of in a drawer) Use the plan to secure financing Prepare for opportunities Avoid common pitfalls In short, Business Plans For Dummies helps you create a map to help you take your business where you want it to go. You’ll discover how to: Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others Clarify and crystallize your company’s mission, vision, and values Analyze your industry and your competition Identify your customers, including their needs, habits, purchase triggers, and decision-making processes Objectively analyze your company’s strengths and weaknesses Analyze your financial situation to create realistic forecasts and budgets Recognize trends and anticipate changes, both in the overall economy and in your industry Plan for growth, based on new markets, your product’s life cycle, or the creation of new products Structure your organization Nurture leadership Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic business plan that will help you navigate the inevitable curves and detours in today’s marketplace and keep you on course. If you’re a business owner or entrepreneur - or you want to be one - this friendly and accessible guide is a must-have resource. From the Inside Flap Create a winning business plan with expert tips and strategiesCovers planning basics, financing, marketing, legal issues, and moreCreating a great business plan is the first and most vital step to business success. Business Plans For Dummies, 2nd Edition, walks you through each step of the planning process. THE DUMMIES WAY®Explanations in plain EnglishGet in, get out informationIcons and other navigational aidsOnline cheat sheetTop ten listsA dash of humor and fun Discover how to:Assess your companys goals and objectivesCreate a clear, precise mission statementIdentify customers and understand their needsDifferentiate your business from the competitionUnderstand budgeting and finances Get Smart!@ dummies Find listings of all our booksChoose from many different subject categoriesSign up for eTips at etips.dummies From the Back Cover Create a winning business plan with expert tips and strategiesCovers planning basics, financing, marketing, legal issues, and moreCreating a great business plan is the first and most vital step to business success. Business Plans For Dummies, 2nd Edition, walks you through each step of the planning process. THE DUMMIES WAY®Explanations in plain EnglishGet in, get out informationIcons and other navigational aidsOnline cheat sheetTop ten listsA dash of humor and fun Discover how to:Assess your companys goals and objectivesCreate a clear, precise mission statementIdentify customers and understand their needsDifferentiate your business from the competitionUnderstand budgeting and finances Get Smart!@ dummies Find listings of all our booksChoose from many different subject categoriesSign up for eTips at etips.dummies...

-Titulo Original : Writing Business Bids And Proposals For Dummies-Fabricante : For Dummies-Descripcion Original: Acquire the necessary skills to win business through proposals, bids, tenders, and presentations-this hands-on guide is your partner for success You have in your hands the collected knowledge and skills of the professional proposal writer. Proposal writing is a profession - a growing and increasingly important one and an essential part of a broader group of business development professionals who plan and execute strategies for businesses who want to obtain new customers. Proposal writers have a professional organization - the Association of Proposal Management Professionals (APMP) - and their best practices are the foundation for this book. Proposal writing is a skill you can learn, practice, and master; you can even go through a professional certification process to prove your mastery. Writing Business Bids & Proposals For Dummies is your no-nonsense guide to finding out what professional proposal writers know and for applying it to your own business. If you’re a small- to medium-size business owner, a first-time proposal writer in a medium-size company, or a sales representative, you know that a written proposal (printed or electronic) is still a common, personal, and effective way to win business. Written in plain English, Writing Business Bids & Proposals For Dummies will help you to: Know the difference between reactive proposals (the RFP or request for proposal) and proactive proposals Focus on the customer by going beyond their requirements to address their true needs Know your competition through research and analysis Write persuasively to develop a winning business proposal Plan and use a repeatable proposal process Incorporate a lessons learned aspect to your proposal process Use tools and templates to accelerate your proposals Motivate and lead your proposal team to ensure they’re on the same page Use graphics to enhance your proposals Learn ways to automate your proposal development process And a whole lot more Additionally, you’ll gain access to ten templates for building a proposal, find out ten common misconceptions about bids and proposals, and add a compiled list of online resources to your toolset. Grab a copy of Writing Business Bids & Proposals For Dummies to start sharpening your proposal writing skillset. From the Inside Flap Develop a winning business proposalPlan and use a repeatable proposal process Use tools and templates to accelerate your proposals Get the intel on bids and proposalsCongratulations! You have in your hands the collected knowledge and skills of the professional proposal writer - without having to be one! Inside, youll find out how to unlock what these professionals know and apply it to your own business to improve the way you capture new customers and communicate with existing ones! Inside... Develop a great proposalFocus on the customerKnow your competitionPlan your approachUse tools and templatesWrite persuasivelyOvercome misconceptionsExpand your skillsAvoid proposal killers From the Back Cover Develop a winning business proposalPlan and use a repeatable proposal process Use tools and templates to accelerate your proposals Get the intel on bids and proposalsCongratulations! You have in your hands the collected knowledge and skills of the professional proposal writer - without having to be one! Inside, youll find out how to unlock what these professionals know and apply it to your own business to improve the way you capture new customers and communicate with existing ones! Inside... Develop a great proposalFocus on the customerKnow your competitionPlan your approachUse tools and templatesWrite persuasivelyOvercome misconceptionsExpand your skillsAvoid proposal killers About the Author Association of Proposal Management Professionals promotes the professional growth of its members by advancing the arts, sciences, and technologies of winning business. APMP is the worldwide authority for professionals dedicated to the process...

-Titulo Original : People Analytics For Dummies-Fabricante : For Dummies-Descripcion Original: Maximize performance with better dataDeveloping a successful workforce requires more than a gut check. Data can help guide your decisions on everything from where to seat a team to optimizing production processes to engaging with your employees in ways that ring true to them.People analytics is the study of your number one business asset-your people-and this book shows you how to collect data, analyze that data, and then apply your findings to create a happier and more engaged workforce.Start a people analytics projectWork with qualitative dataCollect data via communications Find the right tools and approach for analyzing dataIf your organization is ready to better understand why high performers leave, why one department has more personnel issues than another, and why employees violate, People Analytics For Dummies makes it easier. From the Inside Flap Learn how top companies use people analyticsAnalyze data to quantify your investment in peopleUse feedback to create a winning people cultureGet more from your #1 investment - your employees Developing a successful workforce requires more than instinct. Data helps guide decisions on how to hire quality employees and keep them satisfied. This book shows how to build a people analytics strategy and apply your findings toward creating a more engaged workforce. If your organization wants to understand why you miss headcount targets, why high performers leave, or why one department has more production issues than another, this book is for you. Inside...Quantify the employee journeyMeasure employee lifetime valueCreate more commitment, alignment, and motivationFind where to focus resourcesMake staffing predictionsLearn what works for your firm with experimentsAvoid people analytics pitfalls From the Back Cover Learn how top companies use people analyticsAnalyze data to quantify your investment in peopleUse feedback to create a winning people cultureGet more from your #1 investment - your employees Developing a successful workforce requires more than instinct. Data helps guide decisions on how to hire quality employees and keep them satisfied. This book shows how to build a people analytics strategy and apply your findings toward creating a more engaged workforce. If your organization wants to understand why you miss headcount targets, why high performers leave, or why one department has more production issues than another, this book is for you. Inside...Quantify the employee journeyMeasure employee lifetime valueCreate more commitment, alignment, and motivationFind where to focus resourcesMake staffing predictionsLearn what works for your firm with experimentsAvoid people analytics pitfalls About the Author Mike West was a founding member of the first people analytics teams at Merck, PetSmart, Google, and Childrens Health Dallas before starting his own firm, PeopleAnalyst, LLC. He has helped companies large and small design people analytics applications and start their own people analytics teams. Mike brings a unique perspective about how to use data to create winning companies and great places to work...

-Titulo Original : Six Sigma For Dummies-Fabricante : For Dummies-Descripcion Original: The fast and easy way to understand and implement Six SigmaThe worlds largest and most profitable companies-including the likes of GE, Bank of America, Honeywell, DuPont, Samsung, Starwood Hotels, Bechtel, and Motorola-have used Six Sigma to achieve breathtaking improvements in business performance, in everything from products to processes to complex systems and even in work environments. Over the past decade, over $100 billion in bottom-line performance has been achieved through corporate Six Sigma programs. Yet, despite its astounding effectiveness, few outside of the community of Six Sigma practitioners know what Six Sigma is all about.With this book, Six Sigma is revealed to everyone. You might be in a company thats already implemented Six Sigma, or your organization may be considering it. You may be a student who wants to learn how it works, or you might be a seasoned business professional who needs to get up to speed. In any case, this updated edition of Six Sigma For Dummies is the most straightforward, non-intimidating guide on the market.New and updated material, including real-world examplesWhat Six Sigma is all about and how it worksThe benefits of Six Sigma in organizations and businessesThe powerful DMAIC problem-solving roadmapYellow, Green and Black-how the Six Sigma belt system worksHow to select and utilize the right tools and technologiesSpeaking the language of Six Sigma; knowing the roles and responsibilities; and mastering the statistics skills and analytical methodsSix Sigma For Dummies will become everyones No. 1 resource for discovering and mastering the worlds most famous and powerful improvement tool. Stephen Covey is spot-on when he says, Six Sigma For Dummies is a book to be read by everyone. From the Inside Flap Learn to:Grasp what Six Sigma is and how it worksAchieve quantum leaps in performance and impact the bottom lineUtilize the DMAIC problem-solving methodUse Six Sigma to improve business performance - and reap big profitsMillions of people work in companies that use Six Sigma to achieve quantum leaps in performance - in everything from products and processes to systems and even environments. But for beginners, Six Sigma can seem confusing and mysterious. Relax! Six Sigma For Dummies explains it all, whether you need help implementing the methodology or just understanding it. Meet the big Six - get an overview of the Six Sigma methodology, the key principles underlying its applications, and the roles and phases involved in its implementationSize it up - dig into the details of the Six Sigma DMAIC problem-solving road map to discover how to properly scope and launch a projectGet to the root - find out how to use the Six Sigma DMAIC analyzing road map to objectively eliminate trivial and unimportant factorsDont lose your cool - get a handle on the improving and controlling aspects of the DMAIC problem-solving road map to synthesize improvement and lock in your gainsGrab some tools - get a listing of the technology tools and information systems that Six Sigma practitioners useOpen the book and find:What Six Sigma is and how it worksThe founding principles and language of Six SigmaHow to analyze data through charts and graphsThe roles and responsibilities of Belts and ChampionsWays to forecast future performanceHow to design, conduct, and analyze experimentsThe top dos and donts of Six Sigma From the Back Cover Learn to:Grasp what Six Sigma is and how it worksAchieve quantum leaps in performance and impact the bottom lineUtilize the DMAIC problem-solving methodUse Six Sigma to improve business performance - and reap big profitsMillions of people work in companies that use Six Sigma to achieve quantum leaps in performance - in everything from products and processes to systems and even environments. But for beginners, Six Sigma can seem confusing and mysterious. Relax! Six Sigma For Dummies explains it all, whether you need help implementin...

-Titulo Original : Econometrics For Dummies-Fabricante : For Dummies-Descripcion Original: Score your highest in econometrics? Easy.Econometrics can prove challenging for many students unfamiliar with the terms and concepts discussed in a typical econometrics course. Econometrics For Dummies eliminates that confusion with easy-to-understand explanations of important topics in the study of economics.Econometrics For Dummies breaks down this complex subject and provides you with an easy-to-follow course supplement to further refine your understanding of how econometrics works and how it can be applied in real-world situations.An excellent resource for anyone participating in a college or graduate level econometrics courseProvides you with an easy-to-follow introduction to the techniques and applications of econometricsHelps you score high on exam dayIf youre seeking a degree in economics and looking for a plain-English guide to this often-intimidating course, Econometrics For Dummies has you covered. From the Inside Flap Learn to:Grasp the techniques and applications of econometricsMake sense of complex concepts and materialUse specialized software to apply your acquired econometrics skillsUnderstand econometric theory and apply econometric techniquesEconometrics can prove challenging for many students. Thankfully, Econometrics For Dummies eliminates that confusion with easy-to-understand explanations of important topics in the study of econometrics. This hands-on, friendly guide breaks down the complex subject of econometrics and provides you with an easy-to-follow course supplement to further refine your understanding of how econometrics works and how it can be applied in real-world situations.The nuts and bolts - get familiar with the various characteristics of the classical linear regression model (CLRM), which is the foundation of traditional econometric analysisForm and function - discover how econometric analysis is able to accommodate a considerable amount of flexibility with different mathematical functions and types of dataDont assume - find out how econometricians use some bizarre titles to identify problems that violate CLRM assumptionsBe discrete - get to know how discrete and restricted dependent variables can create problems for traditional regression analysis and discover the techniques econometricians have developed to modify traditional regression analysisMake special note - delve deeper into a few specialized areas of econometrics, namely time-series analysis, pooled cross sections, and panel econometricsOpen the book and find:Plain-English explanations of complex materialComputer outputs from STATA for many of the examplesThe economists approach to statistical analysisThe various characteristics of the classical linear regression modelThe most common problems encountered when performing regression analysisLots of helpful figuresCommon mistakes in applied econometrics From the Back Cover Learn to:Grasp the techniques and applications of econometricsMake sense of complex concepts and materialUse specialized software to apply your acquired econometrics skillsUnderstand econometric theory and apply econometric techniquesEconometrics can prove challenging for many students. Thankfully, Econometrics For Dummies eliminates that confusion with easy-to-understand explanations of important topics in the study of econometrics. This hands-on, friendly guide breaks down the complex subject of econometrics and provides you with an easy-to-follow course supplement to further refine your understanding of how econometrics works and how it can be applied in real-world situations.The nuts and bolts - get familiar with the various characteristics of the classical linear regression model (CLRM), which is the foundation of traditional econometric analysisForm and function - discover how econometric analysis is able to accommodate a considerable amount of flexibility with different mathematical functions and types of dataDont assume - find out how econometricians use some...

-Titulo Original : Business Development For Dummies-Fabricante : For Dummies-Descripcion Original: Growing a small business requires more than just salesBusiness Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. Its not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. Youll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.Realising that you cant just hire a sales guy and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - its about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.Learn the core concepts of business development, and how it differs from salesBuild a practical, step-by-step business development strategyIncorporate marketing, sales, and customer management in general planningDevelop and implement a growth-enhancing partnership strategyRecognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily - not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick - Business Development For Dummies shows you how. From the Inside Flap Learn to:Get your business development strategy in place and build a practical step-by-step planLeverage your customer relationships for even greater successGo beyond the typical sales cycleDevelop and implement a partnership strategyGet an expert, authoritative model for growing your businessGrowing a business isnt just about sales! With this hands-on, accessible guide, youll discover how mapping business development to the customer lifecycle ensures a focus on growth through customer nurturing and management. Packed with strategies, tips and step-by-step guidance, youll find everything you need to plan for growth and make it stick. Break down your business development - take stock of where your business development plans are, identify your weaknesses and learn how to think in terms of goalsDive into the customer lifecycle - use the customer mindset to power growth and effectively align your business development to the customer lifecycleWork out your best offer - validate or adjust your market offer for maximum position with marketplace needs, build your business development plan and put your plan into actionMake marketing matter - put your budget to good use with practical tips on creating and executing a marketing strategy that drives salesBring it full circle - find best practices to manage, develop, and leverage customer relationships and customer engagement for even greater successOpen the book and find:How to tailor a business development plan specific to your businessGuidance on orchestrating marketing and sales efforts that operate in concertStrategies and tactics for great selling practicesHow to maximize customer valueWhy business partnerships are so importantHigh-level dos and donts for every stage of business development From the Back Cover Learn to:Get your business development strategy in place and build a practical step-by-step planLeverage your customer relationships for even greater successGo beyond the typical sales cycleDevelop and implement a partnership strategyGet an expert, authoritative model for growing your businessGrowing a business isnt just about sales! With this hands-on, ac...

-Titulo Original : Operations Management For Dummies-Fabricante : For Dummies-Descripcion Original: Score your highest in Operations ManagementOperations management is an important skill for current and aspiring business leaders to develop and master. It deals with the design and management of products, processes, services, and supply chains. Operations management is a growing field and a required course for most undergraduate business majors and MBA candidates. Now, Operations Management For Dummies serves as an extremely resourceful aid for this difficult subject.Tracks to a typical course in operations management or operations strategy, and covers topics such as evaluating and measuring existing systems performance and efficiency, materials management and product development, using tools like Six Sigma and Lean production, designing new, improved processes, and defining, planning, and controlling costs of projects.Clearly organizes and explains complex topicsServes as an supplement to your Operations Management textbooksHelps you score your highest in your Operations Management courseWhether your aim is to earn an undergraduate degree in business or an MBA, Operations Management For Dummies is indispensable supplemental reading for your operations management course. From the Inside Flap Learn to:Make sense of complex topicsUnderstand key concepts in operations managementScore your highest in your operations management courseA plain-English guide to improving business operations and increasing efficiencyOperations management is a critical skill for all current and aspiring business leaders. Now, Operations Management For Dummies takes the guesswork out of this often-intimidating subject. Whether you are a professional just promoted into your first operations management job who needs to learn operations fast or your aim is to score your highest in an undergraduate or MBA operations management class, the plain-English, step-by-step information in Operations Management For Dummies gives you the critical toolkit for operations success. Operations Management 101 - find out how to represent processes in a diagram and get the lowdown on the operations management vocabulary used to measure those processesIts a risky business - discover the risks that may threaten your operations, from determining how much demand there will be for your product or service to making forecasts of future demandPut the I in improvement - get the scoop on continuous improvement - a concept that relates to building and sustaining effective and profitable organizationsMake things happen - take an in-depth look at project management as it relates to operations management to better understand the life cycle of projects (and why many projects fail)Go global - explore how companies decide what parts or services to outsource and when and where to outsource themSucceed in startups - learn how to successfully cope with the special operations challenge of startup growthOpen the book and find:How to design a process to meet organizational goalsBasic process flow termsThe scoop on demand forecasting, capacity planning, and inventory managementThe basics behind aggregate planningTips to design and manage your supply chainHow to scale operations as a product travels through the normal life cycle curveWays to estimate a projects timing and cost From the Back Cover Learn to:Make sense of complex topicsUnderstand key concepts in operations managementScore your highest in your operations management courseA plain-English guide to improving business operations and increasing efficiencyOperations management is a critical skill for all current and aspiring business leaders. Now, Operations Management For Dummies takes the guesswork out of this often-intimidating subject. Whether you are a professional just promoted into your first operations management job who needs to learn operations fast or your aim is to score your highest in an undergraduate or MBA operations management class, the plain-English, step-by-step information ...

-Titulo Original : Annuities For Dummies-Fabricante : For Dummies-Descripcion Original: Why look into annuities? If youre a Baby Boomer with little or no pension and most of your money in low-interest savings accounts, an annuity may be the key to a secure and comfortable retirement. How can you find out whether an annuity is right for you? Read Annuities For Dummies.This plain-English guide is packed with the latest information on choosing the best annuity for your retirement needs. Youll find out exactly what annuities are, whether theyre the right financial vehicle for you, and which of the many annuity options might have your name on it. Youll learn the ins and outs of using annuities to fund your retirement years, figure out whether to stress investments with insurance or insurance with investments, and find out how the right combination of annuities can help you squeeze more income out of your savings that any other financial tool. Discover how to:Identify the main types of annuitiesWeigh the pros and cons of annuities for yourselfMinimize the complexity and cost of your annuity investmentFigure out how much money to commitAvoid common annuity pitfallsCreate an income you cant outliveThe time to start securing your financial future is now. Annuities For Dummies gives you knowledge, insider tips, and expert advice you need to make your money do its best for you. From the Inside Flap Use annuities to build your own pensionWill annuities work for you? Get the nitty-gritty on these financial toolsAre you a baby boomer whos about to retire? Are you concerned about your financial future? Relax. This plain-English guide will walk you through the ins and outs of using annuities to fund your retirement years. Find out what annuities are, whether theyre the right financial vehicle for you, and which of the many options might have your name on it.Discover how to:Make sense of annuitiesWeigh all the pros and consFigure out how much money to commitCreate an income you cant outliveAvoid common annuity pitfalls From the Back Cover Use annuities to build your own pensionWill annuities work for you? Get the nitty-gritty on these financial toolsAre you a baby boomer whos about to retire? Are you concerned about your financial future? Relax. This plain-English guide will walk you through the ins and outs of using annuities to fund your retirement years. Find out what annuities are, whether theyre the right financial vehicle for you, and which of the many options might have your name on it.Discover how to:Make sense of annuitiesWeigh all the pros and consFigure out how much money to commitCreate an income you cant outliveAvoid common annuity pitfalls About the Author Kerry Pechter is the senior editor of Annuity Market News. As a reporter who writes about annuities and the annuity industry full-time and as a former marketing writer who specialized in annuities at The Vanguard Group, he brings both an outsider’s and an insider’s perspective to the writing of this book. A financial journalist for many years, Kerry has written for the New York Times, the Wall Street Journal, the Los Angeles Times, and many other national and regional publications. His previous books include two career guides, A Big Splash in a Small Pond: How to Get a Job in a Small Company (Fireside) and An Engineer’s Guide to Lifelong Employability (IEEE). He is a graduate of Kenyon College...

-Titulo Original : Quickbooks 2019 For Dummies (for Dummies (computer/tech))-Fabricante : For Dummies-Descripcion Original: The bestselling guide to QuickBooks-now in a new editionQuickBooks 2019 For Dummies is here to make it easier than ever to familiarize yourself with the latest version of the software. It shows you step by step how to build the perfect budget, simplify tax return preparation, manage inventory, track job costs, generate income statements and financial reports, and every other accounting-related task that crosses your desk at work. Written by CPA Stephen L. Nelson, this perennial bestseller shows you how to get the most out of the software that helps over six million small businesses manage their finances. Removing the need to hire expensive financial professionals, it empowers you to take your small business finances into your own hands. Handle your financial and business management tasks more effectivelyImplement QuickBooks and get the most out of its featuresCreate invoices and credit memos with easePay bills, prepare payroll, and record sales receiptsIf youre a small business owner, manager, or employee who utilizes QuickBooks at work, this bestselling guide has answers for all of your business accounting needs. From the Inside Flap Manage your business finances in one placeRecord sales receipts, pay the bills, and create invoicesMonitor business transactions and inventoryQuickly put QuickBooks to use for youWritten by CPA Stephen L. Nelson, this perennial bestseller shows you how to get the most out of the software that helps over six million small businesses manage their finances. Removing the need to hire expensive financial professionals, it empowers you to take your small business finances into your own hands. It shows you step by step how to build the perfect budget, simplify tax return preparation, manage inventory, track job costs, generate income statements and financial reports, and do every other accounting-related task that crosses your desk at work. Inside…Implement QuickBooks todayHandle finances effectively Manage your businessCreate invoices and credit memosPay bills and prepare payrollRecord sales receiptsGo online with QuickBooksGenerate financial reportsSimplify tax preparation From the Back Cover Manage your business finances in one placeRecord sales receipts, pay the bills, and create invoicesMonitor business transactions and inventoryQuickly put QuickBooks to use for youWritten by CPA Stephen L. Nelson, this perennial bestseller shows you how to get the most out of the software that helps over six million small businesses manage their finances. Removing the need to hire expensive financial professionals, it empowers you to take your small business finances into your own hands. It shows you step by step how to build the perfect budget, simplify tax return preparation, manage inventory, track job costs, generate income statements and financial reports, and do every other accounting-related task that crosses your desk at work. Inside…Implement QuickBooks todayHandle finances effectively Manage your businessCreate invoices and credit memosPay bills and prepare payrollRecord sales receiptsGo online with QuickBooksGenerate financial reportsSimplify tax preparation About the Author Stephen L. Nelson, MBA, CPA, MS in Taxation, provides accounting, business advisory, tax planning, and tax preparation services to small businesses. His more than 100 books, including all editions of QuickBooks For Dummies, have sold over 5 million copies...

-Titulo Original : Predictive Analytics For Dummies-Fabricante : For Dummies-Descripcion Original: Use Big Data and technology to uncover real-world insightsYou dont need a time machine to predict the future. All it takes is a little knowledge and know-how, and Predictive Analytics For Dummies gets you there fast. With the help of this friendly guide, youll discover the core of predictive analytics and get started putting it to use with readily available tools to collect and analyze data. In no time, youll learn how to incorporate algorithms through data models, identify similarities and relationships in your data, and predict the future through data classification. Along the way, youll develop a roadmap by preparing your data, creating goals, processing your data, and building a predictive model that will get you stakeholder buy-in. Big Data has taken the marketplace by storm, and companies are seeking qualified talent to quickly fill positions to analyze the massive amount of data that are being collected each day. If you want to get in on the action and either learn or deepen your understanding of how to use predictive analytics to find real relationships between what you know and what you want to know, everything you need is a page away! Offers common use cases to help you get startedCovers details on modeling, k-means clustering, and moreIncludes information on structuring your dataProvides tips on outlining business goals and approachesThe future starts today with the help of Predictive Analytics For Dummies. From the Inside Flap Real-world tips for creating business valueDetails on modeling, data clustering, and more Enterprise use cases to help you get started Learn to predict the future! Business today relies on effectively using data to predict trends and sales. Predictive analytics is the tool that can make it happen, and this book eliminates the tricks and shows you how to use it. Youll learn to prepare and process your data, create goals, build a predictive model, get your organizations stakeholders on board, and more. Inside... How to start a projectIdentifying data typesModeling tipsWorking with algorithmsHow data clustering worksHow data classification worksHow deep learning worksAdvice on presentationsStep-by-step predictive modeling From the Back Cover Real-world tips for creating business valueDetails on modeling, data clustering, and more Enterprise use cases to help you get started Learn to predict the future! Business today relies on effectively using data to predict trends and sales. Predictive analytics is the tool that can make it happen, and this book eliminates the tricks and shows you how to use it. Youll learn to prepare and process your data, create goals, build a predictive model, get your organizations stakeholders on board, and more. Inside... How to start a projectIdentifying data typesModeling tipsWorking with algorithmsHow data clustering worksHow data classification worksHow deep learning worksAdvice on presentationsStep-by-step predictive modeling About the Author Anasse Bari, Ph.D. is data science expert and a university professor who has many years of predictive modeling and data analytics experience.Mohamed Chaouchi is a veteran software engineer who has conducted extensive research using data mining methods. Tommy Jung is a software engineer with expertise in enterprise web applications and analytics...

-Titulo Original : Ebay Business All-in-one For Dummies (for Dummies (business & Personal Finance))-Fabricante : For Dummies-Descripcion Original: The selling, marketing, and business tips you need to succeedeBay is the perfect place to learn the ropes of what its like running an online business. It provides the tools, technology, and platform a would-be entrepreneur needs to launch their first successful small business. It takes some know-how, however, to get that business off the ground and grow it into a success. In eBay Business All-in-One For Dummies, Marsha Collier shares the expertise she gained as one of eBays first Power Sellers on how to get ahead, stay ahead, and expand your business onto other platforms when its time to grow. eBay continues to grow as it connects new individuals with items to sell with would-be buyers every day. Combining essential information covering seven key topics, this all-encompassing guide shows fledgling entrepreneurs how to sell like a pro, present and market your items, become a power seller, deal with office and legal issues, and so much more. Discover the secrets behind driving views for listingsFind out how to source merchandise for resaleGet advice on the back-office tasks of running a businessGrow your business beyond the eBay platform If you have an eye on building a business on eBay--and beyond--this is the one-stop guide you need to succeed. From the Inside Flap 9 Books in one!Expert insight from an ecommerce proeBay provides the tools, technology, and platform that entrepreneurs need to launch their first successful small business. It takes some know-how, however, to get that business off the ground. Inside, you get advice from a long-time eBay business owner on how to get started, stay ahead, and run your business like a professional ecommerce enterprise. Inside…eBay BasicsEssential ToolsSelling Like a ProSourcing MerchandisePresenting Your ItemsExtending Your ReachStoring and ShippingPower Selling on eBayOffice and Legal From the Back Cover 9 Books in one!Expert insight from an ecommerce proeBay provides the tools, technology, and platform that entrepreneurs need to launch their first successful small business. It takes some know-how, however, to get that business off the ground. Inside, you get advice from a long-time eBay business owner on how to get started, stay ahead, and run your business like a professional ecommerce enterprise. Inside…eBay BasicsEssential ToolsSelling Like a ProSourcing MerchandisePresenting Your ItemsExtending Your ReachStoring and ShippingPower Selling on eBayOffice and Legal About the Author Marsha Collier is a recognized expert on ecommerce, online customer service, social selling, social media marketing, and eBay. Over one million copies of her various eBay titles have sold since her first, eBay For Dummies, hit store shelves in 1999...

-Titulo Original : For Business For Dummies-Fabricante : For Dummies-Descripcion Original: Leverage the power of to promote your brand is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, its become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else thats out there. For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insiders view of your brand. Perfect for newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world.Install the app, set up your account, and track analyticsUpload your photos and videos, and expand your reach with hashtagsUse Stories and live videoCreate paid ads to reach your target audience For Business For Dummies will help you learn to use to connect with users in a fresh and relevant way and instantly get ahead of the competition. From the Inside Flap Install the app and set up your business profileGrow your audience and track your progress with analyticsBoost your brand with Stories and live videoLeverage the power of is a vital tool for creating visual narratives about what makes your business and your products different from everything else thats out there. Discover how to use the app to connect with your audience in a meaningful way as you showcase your products and offer an insiders view of your brand. Perfect for newbies or those who want to spruce up an existing account, this book quickly helps you set up a powerful business profile, compose successful posts, and tell your unique story to the world. Inside …Find new followersUpload and enhance photos and videos with filtersExtend your reach with hashtagsCreate an effective contestUse Stories and LIVETrack analyticsDesign a winning ad From the Back Cover Install the app and set up your business profileGrow your audience and track your progress with analyticsBoost your brand with Stories and live videoLeverage the power of is a vital tool for creating visual narratives about what makes your business and your products different from everything else thats out there. Discover how to use the app to connect with your audience in a meaningful way as you showcase your products and offer an insiders view of your brand. Perfect for newbies or those who want to spruce up an existing account, this book quickly helps you set up a powerful business profile, compose successful posts, and tell your unique story to the world. Inside …Find new followersUpload and enhance photos and videos with filtersExtend your reach with hashtagsCreate an effective contestUse Stories and LIVETrack analyticsDesign a winning ad About the Author Jenn Herman (jenns_trends) is a social media consultant, speaker, and globally recognized expert.Eric Butow (ericbutow) is the author of more than 30 books.Corey Walker (coreycwalker) is the owner of The Marketing Specialist in El Dorado Hills, California...

-Titulo Original : Microeconomics For Dummies-Fabricante : For Dummies-Descripcion Original: Your no-nonsense guide to microeconomicsThe study of microeconomics isnt for the faint of heart. Fortunately, Microeconomics For Dummies is here to help make this tough topic accessible to the masses. If youre a business or finance major looking to supplement your college-level microeconomics coursework-or a professional who wants to expand your general economics knowledge into the microeconomics area-this friendly and authoritative guide will take your comprehension of the subject from micro to macro in no time! Cutting through confusing jargon and complemented with tons of step-by-step instructions and explanations, it helps you discover how real individuals and businesses use microeconomics to analyze trends from the bottom up in order to make smart decisions. Snagging a job as an economist is fiercely competitive-and highly lucrative. Having microeconomics under your belt as you work toward completing your degree will put you head and shoulders above the competition and set you on the course for career advancement once you land a job. So what are you waiting for? Analyze small-scale market mechanismsDetermine the elasticity of products within the market systemsDecide upon an efficient way to allocate goods and servicesScore higher in your microeconomics classEverything you need to make microeconomics your minion is a page away! From the Inside Flap Learn to:Analyze how markets work and how they failAchieve efficiency in a marketUnderstand strategic interaction in the marketplaceThe fast and easy way to make microeconomics your minionThe study of microeconomics isnt for the faint of heart. Luckily, this friendly guide is here to make it manageable, whether youre studying the subject for class or putting it to real-world use. Cutting through confusing jargon and complemented with lots of real-life examples, it helps you discover how individuals and businesses use microeconomics to analyze trends from the bottom up. Small units are a big deal - find out how people and firms use microeconomics in order to make smart business decisions, how those decisions become markets, and what causes markets to failConsider the consumer - discover factors that affect consumer choices, how we deal with constraints, and how decisions affect the greater economyInside a firms decision-making - make sense of costs and cost curves, profit maximization, supply and demand, equilibrium analysis, and the effect of competitionThe bigger picture - examine the fundamental theorems of welfare economics, what a monopoly creates, and what happens when the market doesnt make what we wantStrategize it - discover how game theory, auction theory, and the Nash Equilibrium come into play in the realm of microeconomicsOpen the book and find:The principal areas of microeconomicsKey roles of decision-making, competition, and cooperationWhen a firm should shut down and exit - and when it should plow full-steam ahead with confidenceHow economists model a representative consumerWhy some markets dont work well and others work nearly perfectlyTen great microeconomists worth knowing From the Back Cover Learn to:Analyze how markets work and how they failAchieve efficiency in a marketUnderstand strategic interaction in the marketplaceThe fast and easy way to make microeconomics your minionThe study of microeconomics isnt for the faint of heart. Luckily, this friendly guide is here to make it manageable, whether youre studying the subject for class or putting it to real-world use. Cutting through confusing jargon and complemented with lots of real-life examples, it helps you discover how individuals and businesses use microeconomics to analyze trends from the bottom up. Small units are a big deal - find out how people and firms use microeconomics in order to make smart business decisions, how those decisions become markets, and what causes markets to failConsider the consumer - discover factors that affect consumer choi...

-Titulo Original : Direct Selling For Dummies-Fabricante : For Dummies-Descripcion Original: Become a direct sales success story with this insider guide to making it bigDirect Selling For Dummies is the perfect resource for anyone involved or interested in direct sales. Written by a 35-year veteran of this booming industry, this useful guide teaches you everything you need to know to achieve and maintain lasting success. Youll learn the insider tips that only the pros know, and how to structure your business, your time, and your customer relationships to optimize sales and achieve your goals. Compare party plans, multi-level marketing, and hybrid models to see where your talents fit best, and discover the most effective ways to promote your products and get people interested. Youll leverage social media as one of the most powerful tools in modern sales, and gain new ideas for recruiting, booking, and time management. With clear guidance and a fun, friendly style, this book gives you the strategies you need to be a direct sales success.The direct sales industry is going strong, with more participants now than any time in the past, yet with less face-to-face engagement. Businesses are operating online, people are shopping online, and more people are recruiting through platforms like social media. If you hope to be a direct sales success, now is the time to get up to speed on what that means today. This book shows you everything you need to know, and gives you the tools you need to put your ideas into action.Choose the right direct sales modelSecure bookings and manage your timeRecruit and drive interest in the product and companyHarness the power of social media to make salesDirect sales can be your ticket to independence. Stop punching the clock and become your own boss - and watch your income grow. With Direct Selling For Dummies, youll have the skills and information you need to be a success. From the Inside Flap Learn to:Navigate the direct sales industry to pursue independent successSet goals and manage your time effectivelyBook, sell, and recruit to increase your incomeHarness the power of social media to grow your businessReady to start your direct sales business? Learn from a pro!So youve been bitten by the entrepreneurial bug? Terrific! This book will give you an edge in direct sales. It explains the different direct selling models, the skills you need to succeed, how to implement your sales strategies, ways to maximize social media power, and how to keep your business going and growing. Find your passion - explore how direct sales works, the compensation plans, and the pros and cons of a start-up to choose your ideal company What works for you - compare the Network Marketing, Party Plan, and Hybrid models and discover what best fits your goals and skills Be a self-starter - find out what you need to get started and the key skills that lead to successGet it done - learn how to get appointments and bookings, plan a great launch, generate a buzz, keep your hosts excited, and hold successful partiesMake it social - choose the best social media for your business, use photos wisely, gain attention for your blog, host a party, and build your Twitter audienceKeep growing - master the art of recruiting and networking, and make follow-up a priorityOpen the book and find:Why direct selling worksWays to bolster your confidenceTime management tipsHow to hone your presentation skillsThe 222 follow-up methodHow to maximize an eventCommunication aidsTen great online resourcesTricks for handling your income and dealing with taxes From the Back Cover Learn to:Navigate the direct sales industry to pursue independent successSet goals and manage your time effectivelyBook, sell, and recruit to increase your incomeHarness the power of social media to grow your businessReady to start your direct sales business? Learn from a pro!So youve been bitten by the entrepreneurial bug? Terrific! This book will give you an edge in direct sales. It explains the different direct sellin...

-Titulo Original : Project 2016 For Dummies-Fabricante : For Dummies-Descripcion Original: The easy way to take control of project timelines, resources, budgets, and detailsProject manager, meet your new assistant! Once you discover Project 2016 youll be amazed at how efficient and effective the project management process can be. Written by an expert author who knows project management processes backward and forward, this friendly, hands-on guide shows you how to get started, enter tasks and estimate durations, work with resources and costs, fine-tune your schedule, set baselines, collect data, analyze progress, and keep your projects on track. How many times have you heard people in the office mutter under their breath, These projects never run on time? Well, now they can! Project 2016 For Dummies shows you how to use the latest version of Microsoft Project to create realistic project timelines, make the most of available resources, keep on top of all those pesky details, and, finally, complete your project on time and on budget. Easy! Fully updated to reflect the latest software changes in Microsoft Project 2016All-new case studies and examples highlight the relevance of key features of Microsoft Project 2016Exposes the correlation between what project managers do and how Microsoft Project 2016 supports their workCovers working with calendars, using and sharing resources, budgeting, gathering and tracking data, and moreIf youre a time-pressured project manager looking to make your life-and your projects-easier, Project 2016 For Dummies shows you how to get things done! From the Inside Flap Learn to:Manage costs and resources as you build a schedule from the ground upSet up your schedule to meet deadlines and stay on budgetKeep all the members of the project team updated and informedApply the project management tricks the professionals live byTake control of your projects with the project managers top assistant, Microsoft Project 2016Whether youre managing your first project or juggling several large and complex projects, Project 2016 is like an assistant that works 24/7. This guide walks you through the basic functions of the software, helping you use it to create realistic timelines, maximize resources, budget, collect and track data, and successfully complete your project. See how it works - tour the software interface, see how Project 2016 supports your efforts, and build a project scheduleManage your resources - create and assign work resources, material resources, and fixed costs to tasks, and see how resources affect long-term costsExplore your toolbox - discover tools to help you modify resource assignments and task timing to trim costs and meet deadlinesStay the course - discover ways to track actual activity against your plan and pull things back on track when the unforeseen happensOpen the book and find:Useful examples on how to make projects work betterHow to determine different task typesHelp assigning resources to tasksThings to consider when factoring in contingency reserveWhen, why, and how to save a baselineWhat to do when the project falls behindTen cool shortcuts in Project 2016 From the Back Cover Learn to:Manage costs and resources as you build a schedule from the ground upSet up your schedule to meet deadlines and stay on budgetKeep all the members of the project team updated and informedApply the project management tricks the professionals live byTake control of your projects with the project managers top assistant, Microsoft Project 2016Whether youre managing your first project or juggling several large and complex projects, Project 2016 is like an assistant that works 24/7. This guide walks you through the basic functions of the software, helping you use it to create realistic timelines, maximize resources, budget, collect and track data, and successfully complete your project. See how it works - tour the software interface, see how Project 2016 supports your efforts, and build a project scheduleManage your resources - create and assign ...

-Titulo Original : Lean For Dummies Second Edition-Fabricante : For Dummies-Descripcion Original: Take charge and engage your enterprise in a Lean transformationHave you thought about using Lean in your business or organization, but are not really sure how to implement it? Or perhaps youre already using Lean, but you need to get up to speed. Lean For Dummies shows you how to do more with less and create an enterprise that embraces change. In plain-English, this friendly guide explores the general overview of Lean, how flow and the value stream works, and the best ways to apply Lean to your enterprise.This revised edition includes the latest tools, advice, and information that can be used by everyone - from major corporations to small business, from non-profits and hospitals to manufacturers and service corporations. In addition, it takes a look at the successes and failures of earlier Lean pioneers - including Toyota, the inventors of Lean - and offer case studies and hands-on advice.The latest on the Six Sigma and Lean movementsThe role of technology and the expanding Lean toolboxCase studies enhance the materialLean For Dummies gives todays business owners and upper level management in companies of all sizes and in all industries, the tools and information they need to streamline process and operate more efficiently. From the Inside Flap Take charge and engage your enterprise in a Lean transformationCompetitive pressures force everyone to satisfy more demanding customers while using less of everything - time, energy, space, materials, and money. Updated with the latest tools, advice, and information, this no-nonsense guide shows you how to apply the proven philosophies and techniques of Lean to eliminate waste and maximize the effectiveness of your resources.Lean 101 - get the skinny on the logic of Lean, from its principles to the language and lexicon of LeanPower to the people - explore the often-overlooked Respect for People aspect of Lean to truly grasp the human side of changeGo with the flow - understand the way value is created and flowed to the customerFasten your toolbelt - find easy-to-follow explanations of the many customer, value stream, flow, pull, perfection, and management tools of LeanIts a Lean, Lean world - take a tour of the many aspects of a Lean enterprise, from management and product development to production processes and the quality organizationBy emphasizing Lean principles and insisting on cultural transformation, Sayer and Williams empower the reader to create a lasting culture of continuous improvement.- Robert Miller, Executive Director, The Shingo Prize for Operational ExcellenceOpen the book and find:The common tools, principles, and practices of LeanHow to lead and manage a Lean organizationStep-by-step instructions for value-stream mappingFive real-life case studies using Lean in different organizationsThe best practices of LeanHow to apply Lean in different industriesTen pitfalls to avoidResources you can turn to for additional helpLearn to:Go Lean within your organization and create an environment that embraces changeDeliver maximum customer value to create a competitive advantageOperate your business effectively - do more with less From the Back Cover Take charge and engage your enterprise in a Lean transformationCompetitive pressures force everyone to satisfy more demanding customers while using less of everything - time, energy, space, materials, and money. Updated with the latest tools, advice, and information, this no-nonsense guide shows you how to apply the proven philosophies and techniques of Lean to eliminate waste and maximize the effectiveness of your resources.Lean 101 - get the skinny on the logic of Lean, from its principles to the language and lexicon of LeanPower to the people - explore the often-overlooked Respect for People aspect of Lean to truly grasp the human side of changeGo with the flow - understand the way value is created and flowed to the customerFasten your toolbelt - find easy-to-follow explanations...

-Titulo Original : Selling Your House For Dummies (for Dummies (lifestyle))-Fabricante : For Dummies-Descripcion Original: Sell your house in any marketWhether youre selling your home yourself or using a realtor, this helpful guide offers all the information you need to make an otherwise-stressful undertaking go smoothly. In Selling Your House For Dummies, youll find plain-English, easy-to-follow information on the latest mortgage application and approval processes, the hottest websites used in the house-selling process, and revised tax laws that affect the housing and real estate markets. From the author team behind Americas #1 bestselling real estate book, Home Buying Kit For Dummies, this book offers Eric Tyson and Ray Browns time-tested advice, recommendations, and strategies for selling your house given current market conditions. From staging your home to utilizing technology to sell your house directly to home buyers, this trusted resource is packed with tips and ideas to make your home the most appealing house on the block. Prepare your property for the best offerStage and market your house successfullyNegotiate and successfully close the saleMake sense of contracts and forms used in the house-selling processGet the tried-and-true advice that will help you sell your property! From the Inside Flap Prepare your property for the best offerStage, market, and set your house apart from the packNegotiate and successfully close the saleMinimize hassle and maximize proceeds for your houseIf youre like most people, your biggest investment is your house. If you sell wisely, you pocket thousands - perhaps even tens of thousands - of dollars more than you would otherwise and save yourself loads of time. From the author team behind Americas #1-bestselling real estate book, Selling Your House For Dummies empowers you with time-tested strategies and expert advice on selling your house in any market. Inside…Best way to assemble an all-star real estate teamTechniques to prepare, price, and market your houseUseful websites and resourcesWin the negotiation gameUnderstand forms used in the house selling process From the Back Cover Prepare your property for the best offerStage, market, and set your house apart from the packNegotiate and successfully close the saleMinimize hassle and maximize proceeds for your houseIf youre like most people, your biggest investment is your house. If you sell wisely, you pocket thousands - perhaps even tens of thousands - of dollars more than you would otherwise and save yourself loads of time. From the author team behind Americas #1-bestselling real estate book, Selling Your House For Dummies empowers you with time-tested strategies and expert advice on selling your house in any market. Inside…Best way to assemble an all-star real estate teamTechniques to prepare, price, and market your houseUseful websites and resourcesWin the negotiation gameUnderstand forms used in the house selling process About the Author Eric Tyson, MBA, is the author of Investing For Dummies, Personal Finance For Dummies, and Investing in Your 20s and 30s For Dummies. Ray Brown, a real estate professional for more than 40 years, is the best-selling co-author of Home Buying For Dummies...

-Titulo Original : Mutual Funds For Dummies-Fabricante : For Dummies-Descripcion Original: Position your portfolio for growth with one of Americas bestselling mutual fund booksAre you looking for a trusted resource to help you add mutual funds to your investment strategy? With straightforward advice and a plethora of specific, up-to-date mutual fund recommendations, personal finance expert Eric Tyson helps you avoid fund-investing pitfalls and maximize your chances of success. Newly revised and updated, Mutual Funds For Dummies quickly and easily helps you pick the best funds, assemble and maintain your portfolio, and evaluate your funds performance. In no time, it gets you up and running on exchange-traded funds, tax laws affecting investments in funds, how to evaluate different fund-investing strategies, and much more. Plan and implement a successful investment strategy that includes mutual fundsAvoid fund-investing pitfallsFind the best-managed funds that match your financial goalsSelect among mutual funds, exchange-traded funds, and other investing optionsComplemented with sample fund portfolios and updated forms that show you exactly how to accomplish your financial goals, this is your trusted resource for planning and implementing a successful investment strategy that includes mutual funds. From the Inside Flap Implement a successful investment strategyAvoid fund-investing pitfallsChoose the best mutual and exchange-traded fundsAmericas bestselling mutual funds bookMutual and exchange-traded funds are a wise investment choice for people from all walks of life. Personal finance expert Eric Tyson gives you straightforward advice and specific, up-to-date fund recommendations. He shows you how to avoid fund-investing pitfalls and position your portfolio for growth. Inside…Make more moneyMinimize riskFund your financial plansFind the best fundsBuy from the top firmsCraft your fund portfolioKeep current and informedEvaluate your portfolioAvoid common mistakes From the Back Cover Implement a successful investment strategyAvoid fund-investing pitfallsChoose the best mutual and exchange-traded fundsAmericas bestselling mutual funds bookMutual and exchange-traded funds are a wise investment choice for people from all walks of life. Personal finance expert Eric Tyson gives you straightforward advice and specific, up-to-date fund recommendations. He shows you how to avoid fund-investing pitfalls and position your portfolio for growth. Inside…Make more moneyMinimize riskFund your financial plansFind the best fundsBuy from the top firmsCraft your fund portfolioKeep current and informedEvaluate your portfolioAvoid common mistakes About the Author Eric Tyson is a nationally recognized personal finance counselor, writer, and lecturer. He has been featured on and quoted in local and national outlets, including Newsweek, The Wall Street Journal, Los Angeles Times, and others. He has appeared on NBCs Today Show, ABC, FOX NEWS CNBC, PBS Nightly Business Report, and CNN...