Book : Business Plans For Dummies - Tiffany, Paul

-Titulo Original : Business Plans For Dummies

-Fabricante :

For Dummies

-Descripcion Original:

Whether you’re launching a new business or working to strengthen or expand an established one, a business plan is your road map to success Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet sometimes business owners go full speed ahead without objectives, a mission, or even a destination in mind, much less a map showing them how to get there. That’s why so many businesses have difficulty making it - and unfortunately, several don’t - in today’s competitive marketplace. Business Plans For Dummies helps you start a new business with clear goals and a path forward to reach those goals. If you already have a business, this no-nonsense and comprehensive guide can help you realistically determine where your business is and where you want to take it. You’ll learn to: Create a detailed business plan Put that plan into action (instead of in a drawer) Use the plan to secure financing Prepare for opportunities Avoid common pitfalls In short, Business Plans For Dummies helps you create a map to help you take your business where you want it to go. You’ll discover how to: Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others Clarify and crystallize your company’s mission, vision, and values Analyze your industry and your competition Identify your customers, including their needs, habits, purchase triggers, and decision-making processes Objectively analyze your company’s strengths and weaknesses Analyze your financial situation to create realistic forecasts and budgets Recognize trends and anticipate changes, both in the overall economy and in your industry Plan for growth, based on new markets, your product’s life cycle, or the creation of new products Structure your organization Nurture leadership Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic business plan that will help you navigate the inevitable curves and detours in today’s marketplace and keep you on course. If you’re a business owner or entrepreneur - or you want to be one - this friendly and accessible guide is a must-have resource. From the Inside Flap Create a winning business plan with expert tips and strategiesCovers planning basics, financing, marketing, legal issues, and moreCreating a great business plan is the first and most vital step to business success. Business Plans For Dummies, 2nd Edition, walks you through each step of the planning process. THE DUMMIES WAY®Explanations in plain EnglishGet in, get out informationIcons and other navigational aidsOnline cheat sheetTop ten listsA dash of humor and fun Discover how to:Assess your companys goals and objectivesCreate a clear, precise mission statementIdentify customers and understand their needsDifferentiate your business from the competitionUnderstand budgeting and finances Get Smart!@ dummies Find listings of all our booksChoose from many different subject categoriesSign up for eTips at etips.dummies From the Back Cover Create a winning business plan with expert tips and strategiesCovers planning basics, financing, marketing, legal issues, and moreCreating a great business plan is the first and most vital step to business success. Business Plans For Dummies, 2nd Edition, walks you through each step of the planning process. THE DUMMIES WAY®Explanations in plain EnglishGet in, get out informationIcons and other navigational aidsOnline cheat sheetTop ten listsA dash of humor and fun Discover how to:Assess your companys goals and objectivesCreate a clear, precise mission statementIdentify customers and understand their needsDifferentiate your business from the competitionUnderstand budgeting and finances Get Smart!@ dummies Find listings of all our booksChoose from many different subject categoriesSign up for eTips at etips.dummies.