Book : Business Development For Dummies - Kennedy, Anna

-Titulo Original : Business Development For Dummies

-Fabricante :

For Dummies

-Descripcion Original:

Growing a small business requires more than just salesBusiness Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. Its not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. Youll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.Realising that you cant just hire a sales guy and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - its about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.Learn the core concepts of business development, and how it differs from salesBuild a practical, step-by-step business development strategyIncorporate marketing, sales, and customer management in general planningDevelop and implement a growth-enhancing partnership strategyRecognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily - not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick - Business Development For Dummies shows you how. From the Inside Flap Learn to:Get your business development strategy in place and build a practical step-by-step planLeverage your customer relationships for even greater successGo beyond the typical sales cycleDevelop and implement a partnership strategyGet an expert, authoritative model for growing your businessGrowing a business isnt just about sales! With this hands-on, accessible guide, youll discover how mapping business development to the customer lifecycle ensures a focus on growth through customer nurturing and management. Packed with strategies, tips and step-by-step guidance, youll find everything you need to plan for growth and make it stick. Break down your business development - take stock of where your business development plans are, identify your weaknesses and learn how to think in terms of goalsDive into the customer lifecycle - use the customer mindset to power growth and effectively align your business development to the customer lifecycleWork out your best offer - validate or adjust your market offer for maximum position with marketplace needs, build your business development plan and put your plan into actionMake marketing matter - put your budget to good use with practical tips on creating and executing a marketing strategy that drives salesBring it full circle - find best practices to manage, develop, and leverage customer relationships and customer engagement for even greater successOpen the book and find:How to tailor a business development plan specific to your businessGuidance on orchestrating marketing and sales efforts that operate in concertStrategies and tactics for great selling practicesHow to maximize customer valueWhy business partnerships are so importantHigh-level dos and donts for every stage of business development From the Back Cover Learn to:Get your business development strategy in place and build a practical step-by-step planLeverage your customer relationships for even greater successGo beyond the typical sales cycleDevelop and implement a partnership strategyGet an expert, authoritative model for growing your businessGrowing a business isnt just about sales! With this hands-on, acc