Book : The Science Of Selling Proven Strategies To Make Your

-Titulo Original : The Science Of Selling Proven Strategies To Make Your Pitch, Influence Decisions, And Close The Deal

-Fabricante :

TarcherPerigee

-Descripcion Original:

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business SuccessBlending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in todays cutthroat selling environment, advance their business goals, or boost their ability to influence others.**Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot Review “Everyone needs to sell, not just the sales professional. This book shares top selling strategies backed by scientific data on how the mind makes trust and buying decisions, so you get best practice and the proof behind what makes them so effective.” -Forbes“A crisp, unmissable guide…. Hoffelds deft guidebook is a must-read for salespeople unsatisfied with anecdotal evidence and hungry for real data to improve their techniques.” -Publishers Weekly “A terrific book! Sales trainer David Hoffeld has built his selling methods on a solid foundation of science. Let his research-based insights into why people buy help you increase sales and retain loyal customers.” -Daniel H. Pink, bestselling author of To Sell Is Human “A must-read to excel in the game of influencing others! This science-based approach to selling…will surely advance your career or business.” -Chris Spurvey, Vice President, KPMG Canada and author of Its Time to Sell “David Hoffeld provides strong, clear and practical advice about selling, supported by the relevant research, not just one-off anecdotes…. Read and study The Science of Selling: it’s perhaps the best discussion yet of the core essentials about this key business--and life--activity.” -Frank Cespedes, Harvard Business School, author of Aligning Strategy and Sales “Grab your yellow highlighter and be prepared to use it on every page.” -Stu Heinecke, author of How to Get a Meeting with Anyone “An incredible resource of research-based strategies for influencing others-effective not only for meeting the needs of the sales person, but for anyone who is in leadership or aspires to leadership.” -Toby Travis, International Head of School & Educational Consultant/Trainer “This book is a breath of fresh air. While most sales books are based on the authors experience, every chapter in this superbly well-written book is rooted in science.” -Gerhard Gschwandtner, CEO of Selling Power “Can science and selling come together? YES, and in a powerful way-just read this book! The Science of Selling is as good as it gets-fantastic and really usable. I have already given it to my sales team to read.” -David Horsager, CEO of Trust Edge Leadership Institute and bestselling author “A must-read for anyone who wants to become more influential and increase their sales effectiveness.” -Ron Friedman, Ph.D., author of The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace “Many believe that sales is just a numbers game, but David Hoffeld has proven that there is actually a science to it [and] that selling is