Book : How To Get Ideas - Foster, Jack

-Titulo Original : How To Get Ideas

-Fabricante :

Berrett-Koehler Publishers

-Descripcion Original:

This new expanded second edition is an international bestseller with over 200,000 copies sold and translated into 15 languages that shows you-no matter your age or skill, your job or training-how to come up with more ideas, faster and easier. Jack Fosters simple five-step technique for solving problems and getting ideas takes the mystery and anxiety out of the idea-generating process. Its a proven process that works. Youll learn to condition your mind to become idea-prone, utilize your sense of humor, develop your curiosity, visualize your goals, rethink your thinking, and overcome your fear of rejection. This expanded edition of the inspiring and enlightening classic features new information on how to turn failures to your advantage and how to create a rich, idea-inducing environment. Dozens of new examples and real life stories show that anyone can learn to get more and better ideas. From the Inside Flap How to Get Ideas shows you - no matter your age or skill, your job or training - how to come up with more ideas, faster and easier. First, Jack Foster tells you how to condition your mind and become idea-prone; how to make the child within you and your sense of humor work for you; how to develop your curiosity, visualize your goals, rethink your thinking, combine different ideas, and overcome your fear of rejection. Then, Foster gives you a five-step procedure for solving problems and getting ideas, a proven procedure that takes the mystery and anxiety out of the idea-generating process, a procedure that works. Learn how easy it is to become more creative. Read the book youre holding. From the Back Cover How to Get Ideas shows you - no matter your age or skill, your job or training - how to come up with more ideas, faster and easier. First, Jack Foster tells you how to condition your mind and become idea-prone; how to make the child within you and your sense of humor work for you; how to develop your curiosity, visualize your goals, rethink your thinking, combine different ideas, and overcome your fear of rejection. Then, Foster gives you a five-step procedure for solving problems and getting ideas, a proven procedure that takes the mystery and anxiety out of the idea-generating process, a procedure that works. Learn how easy it is to become more creative. Read the book youre holding. About the Author Jack Foster spent thirty-five years working in creative departments of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He has helped create advertising for scores of companies including Carnation, Mazda, Sunkist, Mattel, Albertsons, Ore-Ida, Suzuki, Universal Studios, Rand McNally, and Smokey Bear. He is a recipient of the Los Angeles Creative Club’s Creative Person of the Year award. Excerpt. © Reprinted by permission. All rights reserved. Introduction What Is an Idea? I know the answer. The answer lies within the heart of all mankind! What, the answer is twelve? I think I’m in the wrong building. Charles Schultz I was gratified to be able to answer promptly, and I did. I said I didn’t know. Mark Twain If love is the answer, could you please rephrase the question? Lily Tomlin Before we figure out how to get ideas we must discuss what ideas are, for if we don’t know what things are it’s difficult to figure out how to get more of them. The only trouble is: How do you define an idea? A. E. Housman said: “I could no more define poetry than a terrier can define a rat, but both of us recognize the object by the symptoms which it produces in us.” Beauty is like that too. So are things like quality and love. And so, of course, is an idea. When we’re in the presence of one we know it, we feel it; something inside us recognizes it. But just try to define one. Look in dictionaries and you’ll find everything from: “That which exists in the mind, potentially or actually, as