Book : The Thank You Economy - Vaynerchuk, Gary

-Titulo Original : The Thank You Economy

-Fabricante :

Harper Business

-Descripcion Original:

Review Amazon Exclusive: Gary Vaynerchuk on The Thank You Economy The Thank You Economy is much more than saying thank you.” The Thank You Economy represents a much bigger movement. This book could easily have been called The Humanization of Business or Manners Marketing. I feel that were living through the biggest culture shift of our time. The internet, itself, is 17-years-old. Its just hitting the social part of its life. Its just like growing up. As you get to 13, 14 and 15, you want to go out and go to parties. Thats whats happening right now! The internet is growing up.What happens when we live in this word of mouth world where were tweeting out I love Company Xs orange juice? Were sharing thoughts that we never would have picked up the phone and called somebody about in the past. What happens when brands can be humanized? In The Thank You Economy, I tackle the issue of the ROI of social media and provide case studies. I think we wrote a much, much stronger book than I did with Crush It. When I say we, I mean the people in the social graph--the people that are living it.There is enormous ROI in social media. Its like my famous saying though, Whats the ROI of your mother? The data isnt as black and white like it has been in the past. I firmly believe that the brands that have a soul and a heart and understand how to scale this will win.This is a comprehensive book from a guy that has lived in the social space for the last 6 years like I have. I live and breathe my community and Ive been able to consult with big brands for the past two years on how to leverage this world of caring. This is the perfect book, not only for entrepreneurs who might have an employee or two, but also for brand managers and CMOs at bigger companies. If this were 1923, this book would have been called Why Radio Is Going to Change the Game . . .If it were 1995, it would be Why Amazon Is Going to Take Over the Retailing World . . .The Thank You Economy is about something big, something greater than any single revolutionary platform. It isnt some abstract concept or wacky business strategy-its real, and every one of us is doing business in it every day, whether we choose to recognize it or not. Its the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where The Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents day, when business owners often knew their customers personally, and gave them individual attention.Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns wont be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in todays markets.Filled with Vaynerchuks irrepressible candor and wit, as well as real-