-Titulo Original : Influence: The Psychology Of Persuasion, Revised Edition-Fabricante : HarperBusines...

-Titulo Original : Never Split The Difference: Negotiating As If Your Life Depended On It-Fabricante : Harper Busines...

-Titulo Original : Secrets Of The Millionaire Mind: Mastering The Inner Game Of Wealth-Fabricante : Harper Busines...

-Titulo Original : Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All-Fabricante : HarperBusines...

-Titulo Original : Crush It!: Why NOW Is The Time To Cash In On Your Passion-Fabricante : HarperBusines...

-Titulo Original : Crossing The Chasm, 3rd Edition: Marketing And Selling Disruptive Products To Mainstream Customers (Collins Business Essentials)-Fabricante : Harper Busines...

-Titulo Original : Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials)-Fabricante : HarperBusines...

-Titulo Original : Double Your Profits: In Six Months or Less-Fabricante : HarperBusiness-Descripcion Original: ' 'take no prisoners' approach is refreshing." - William Byham, bestselling coauthor of This timeless profit-boosting guide, considered a top management resource by business powerhouse Jack Welch, presents insights that are notable for their aggressive approach and contrarian perspective. Bob Fifer, former chairman and CEO of Kaiser Associates, shows us how to turn the tables on hardball-playing suppliers and competitors. He also challenges outmoded assumptions and explains why:arbitrary budgets are sometimes the best budgetsbosses are frequently underpaidcustomers can often be persuaded to pay moresuppliers can often be persuaded to charge lessWhether you're a mid-level manager, senior executive, or Fortune 500 CEO, you'll find this book is required reading for growing your company and improving your bottom line...

-Titulo Original : The E-Myth Manager: Why Management Doesnt Work - And What To Do About It-Fabricante : HarperBusines...

-Titulo Original : Money Masters Of Our Time-Fabricante : HarperBusines...

-Titulo Original : Barbarians At The Gate: The Fall Of RJR Nabisco-Fabricante : HarperBusines...

-Titulo Original : The Quest For Value: A Guide For Senior Managers-Fabricante : HarperBusines...

-Titulo Original : Pit Bull: Lessons From Wall Streets Champion Day Trader-Fabricante : HarperBusines...

-Titulo Original : Stock Market Wizards: Interviews With Americas Top Stock Traders-Fabricante : HarperBusines...

-Titulo Original : The Miracle: The Epic Story Of Asias Quest For Wealth-Fabricante : HarperBusiness-Descripcion Original: “If you are interested in how Asia became an economic tiger, read .” — An international bestseller, by business journalist Michael Schuman offers a fascinating exploration of the most meaningful and far-reaching global event since World War II: the economic ascent of the Asian continent. CNN’s Wolf Blitzer calls “An amazing story and it’s all true,” while the praises Schuman for being, “not just a skilled reporter [but] also a gifted journalistic storyteller.” is essential reading for anyone who truly wants to understand today’s—and tomorrow’s—world...

-Titulo Original : #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness-Fabricante : HarperBusines...

-Titulo Original : WTF?: Whats The Future And Why Its Up To Us-Fabricante : Harper Business-Descripcion Original: WTF? can be an expression of amazement or an expression of dismay. In today’s economy, we have far too much dismay along with our amazement, and technology bears some of the blame. In this combination of memoir, business strategy guide, and call to action, Tim O'Reilly, Silicon Valley’s leading intellectual and the founder of O’Reilly Media, explores the upside and the potential downsides of today's WTF? technologies. What is the future when an increasing number of jobs can be performed by intelligent machines instead of people, or done only by people in partnership with those machines? What happens to our consumer based societies—to workers and to the companies that depend on their purchasing power? Is income inequality and unemployment an inevitable consequence of technological advancement, or are there paths to a better future? What will happen to business when technology-enabled networks and marketplaces are better at deploying talent than traditional companies? How should companies organize themselves to take advantage of these new tools? What’s the future of education when on-demand learning outperforms traditional institutions? How can individuals continue to adapt and retrain? Will the fundamental social safety nets of the developed world survive the transition, and if not, what will replace them? O'Reilly is "the man who can really can make a whole industry happen," according to Eric Schmidt, Executive Chairman of Alphabet (Google.) His genius over the past four decades has been to identify and to help shape our response to emerging technologies with world shaking potential—the World Wide Web, Open Source Software, Web 2.0, Open Government data, the Maker Movement, Big Data, and now AI. O’Reilly shares the techniques he's used at O’Reilly Media  to make sense of and predict past innovation waves and applies those same techniques to provide a framework for thinking about how today’s world-spanning platforms and networks, on-demand services, and artificial intelligence are changing the nature of business, education, government, financial markets, and the economy as a whole. He provides tools for understanding how all the parts of modern digital businesses work together to create marketplace advantage and customer value, and why ultimately, they cannot succeed unless their ecosystem succeeds along with them.The core of the book's call to action is an exhortation to businesses to DO MORE with technology rather than just using it to cut costs and enrich their shareholders. Robots are going to take our jobs, they say. O'Reilly replies, “Only if that’s what we ask them to do! Technology is the solution to human problems, and we won’t run out of work till we run out of problems." Entrepreneurs need to set their sights on how they can use big data, sensors, and AI to create amazing human experiences and the economy of the future, making us all richer in the same way the tools of the first industrial revolution did. Yes, technology can eliminate labor and make things cheaper, but at its best, we use it to do things that were previously unimaginable! What is our poverty of imagination? What are the entrepreneurial leaps that will allow us to use the technology of today to build a better future, not just a more efficient one?  ...

-Titulo Original : Turning The Flywheel: A Monograph To Accompany Good To Great (Good To Great, 6)-Fabricante : Harper Busines...

-Titulo Original : Trillion Dollar Coach: The Leadership Playbook Of Silicon Valleys Bill Campbell-Fabricante : Harper Busines...

-Titulo Original : How Will You Measure Your Life?-Fabricante : Harper Business-Descripcion Original: From the world’s leading thinker on innovation and New York Times bestselling author of , Clayton M. Christensen, comes an unconventional book of inspiration and wisdom for achieving a fulfilling life. Christensen’s , notably the only business book that Apple’s Steve Jobs said “deeply influenced” him, is widely recognized as one of the most significant business books ever published. Now, in the tradition of Randy Pausch’s and Anna Quindlen’s , Christensen’s is with a book of lucid observations and penetrating insights designed to help any reader—student or teacher, mid-career professional or retiree, parent or child—forge their own paths to fulfillment...

-Titulo Original : Youre Invited: The Art And Science Of Cultivating Influence-Fabricante : Harper Business-Descripcion Original: Product Description ** A New York Times, Wall Street Journal, and USAToday Bestseller ** Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life. That s what You re Invited is about: The most universal strategy for success is creating meaningful connections with those who can impact you, your life, and the things you care about. But how do you make those connections and build trust quickly? What do you do if you re introverted or hate networking? Behavioral scientist Jon Levy had no money, reputation or status, but was able to convince groups of Nobel Laureates, Olympians, celebrities, Fortune 500 executives, and even an occasional princess to not only give him advice, but cook him dinner, wash his dishes, sweep his floors, and then thank him for the experience. The goal of his gatherings, much like this book, was not networking, but to build meaningful and lasting relationships. This private community based around the dinner experience became known as The Influencers, named for the member s success and industry influence. Since its inception more than a decade ago, The Influencers has grown into the largest private group of its kind worldwide, with a thriving community both in person and through digital experiences. In You re Invited, Levy guides readers through the art and science of creating deep and meaningful connections with anyone, regardless of their stature or celebrity, and demonstrates how we develop influence, gain trust, and build community so that we can impact our communities and achieve what s important to us. Review I know firsthand that Jon Levy understands a lot about human behavior---he got me and a bunch of other busy professionals to cook him dinner. From his research and long experience, Jon is a master of building connections between people and enriching their lives in the process. This book explains, simply and engagingly, how he does it. -- Eric Maskin, Nobel laureate and economist I had no idea what to expect as I walked into a strangers house with a bottle of wine. The beauty of the experience was in the simplicity of it all. It wasnt extravagant or pretentious, instead it was a group of strangers cooking together. By the end we were all chatting like old friends. Thats what this book illustrates so beautifully, life is about the people we surround ourselves with. Now I am borderline obsessed with the connections I have in my own life along with the connections in others lives that led them to where they are today. -- Nathan Adrian, 8 Time Olympic Medalist, Team USA Normally when a strange man invites me to dinner, I decline. But I, like all of my dinner mates that evening, was inspired by Jons unslakable curiosity about humans and how we form bonds. It is in the pursuit of those answers that Jon is able to set the table scientifically, mentally and, of course, literally, for strangers to engage in thoughtful, meaningful and life altering conversations. Explained in these pages are the how and why connecting with fascinating strangers is so important. This book is as close as one can get to actually attending one of his extraordinary dinners. -- Iliza Shlesinger, comedian I grew up in a close community of cousins who built my confidence through love, humor and food. As an adult, I wasn t pleased that twenty seven Greeks couldn t come with me to Hollywood events and laugh at my jokes. Isolation is no fun. Making burritos at an Influencer s dinner is. This book will make you as confident and good looking as your mother says you are. -- Nia Vardalos, actress and star of My Big Fat Greek Wedding Jon and his dinners are focused on bringing people together under the umbrella of unique experiences to shar...

-Titulo Original : The 22 Immutable Laws Of Marketing: Violate Them At Your Own Risk!-Fabricante : HarperBusiness-Descripcion Original: There are laws of nature, so why shouldnt there be laws of marketing? As Al Ries and Jack Trout-the world-renowned marketing consultants and bestselling authors of Positioning-note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldnt there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk. About the Author Al Ries and his daughter and business partner Laura Ries are two of the worlds best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries ) has some simple tests that will help you determine whether you are a left brainer or a right brainer. Authors Al Ries and Jack Trout are probably the worlds best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the worlds largest corporations in North America, South America, and the Far East...

-Titulo Original : Good To Great Why Some Companies Make The Leap And Others Dont-Fabricante : HarperBusiness-Descripcion Original: The Challenge:Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study: For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards:Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the worlds greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons: The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others dont. The Findings: The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept: (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings? Review Five years ago, Jim Collins asked the question, Can a good company become a great company and if so, how? In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11--including Fannie Mae, Gillette, Walgreens, and Wells Fargo--and discovered common traits that challenged many of the conventional notions of corporate success. Making the transition from good to great doesnt require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Peppered with dozens of stories and examples from the great and not so great, the book offers a well-reasoned road map to excellence that any organization would do well t...

-Titulo Original : Multipliers, Revised And Updated: How The Best Leaders Make Everyone Smarter-Fabricante : Harper Business-Descripcion Original: Review Multipliers is a great manifesto for today s leaders. The authors provide a hands-on guide showing leaders how to make their total organization smarter by tapping the brainpower of everyone at all levels. A very timely and insightful book. --Noel Tichy co-author of Judgment with Warren Bennis, and Professor of Management & Organizations at the University of MichiganA well-organized system that could be used as a personal tool or as a workbook for team-development seminars. --BooklistThe authors succeed brilliantly in addressing a critical but unexplored phenomenon-- how leaders unleash smarts and capability in others. Multipliers is a must read for all those who aspire to lead in the knowledge economy. --C.K. Prahalad, Paul and Ruth McCracken Distinguished University Professor, University of Michigan and author of The Fortune at the Bottom of the PyramidMultipliers is a compelling read. A must have manual for any in a leadership position or aspiring to become a leader. It s obvious Liz Wiseman and Greg McKeown did their homework and those of us who read Multipliers are all the better for it. ----Byron Pitts, 60 MinutesA fascinating book that shows how mindsets shape the way people lead. This book will forever change the way we think about leadership. ----Carol Dweck, Lewis & Virginia Eaton Professor of Psychology, Department of Psychology, Stanford University; author of MindsetAs managers around the world grapple with a complex economic environment, this book provides a rich roadmap for extracting the full value of the people in their organizations. This book is a great investment for anyone managing a business in the innovation marketplace. ----Jeff Henley, chairman of the board, Oracle CorporationAs Lincoln famously put the question: How do leaders bring out the better angels of our nature? Multiplers gets closer to answering this fundamental leadership question than anything I ve read in years. ----Warren Bennis, Distinguished and University Professor at the University of Southern California and author of Still Surprised: A Memoir of of a Life in Leadership.Every so often a book comes along that forces us to ask important and difficult questions of ourselves. Multipliers is such a book. Liz Wiseman and Greg McKeown challenge us to imagine a dramatically more productive future for our organizations ----Tim Brown, CEO, IDEOIn over 30 years of evaluating executives it was clear to me that some achieved much more than others, but it wasn t always clear why. Wiseman and McKeown present a fresh and compelling analysis of how Multipliers create value while others destroy it. ----Tom Friel, Former CEO and Chairman of the Board, Heidrick & StrugglesMultipliers is brilliant and extraordinarily timely! It belongs on the bookshelf of every leader-and every leadership scholar. ----Roderick M. Kramer, William R. Kimball Professor of Organizational Behavior, Stanford University Graduate School of BusinessThis book touches upon such a fundamental truth about leadership one that has been waiting to be named, explored, and finally addressed. Liz and Greg have created a language that will be with us for a very long time impacting millions. --Verne Harnish, Founder, Entrepreneurs Organization (EO), CEO, GazellesThis book will speak to every CEO and CFO. Multipliers get so much from their people that they effectively double their workforce for free. ----John Doerr, General Partner, Kleiner Perkins Caufield & ByersThis engaging and subversive book asks a vital question: How can we grow and harness human talent to address the great issues of our day? Multipliers makes us rethink many of our old assumptions. ----Gareth Jones, visiting professor, IE Madrid; coauthor, Why Should Anyone Be Led by You?We ve all known Multipliers people who bring the best, not the worst, out of everyone around them. They re a company s greatest resource. If you want to learn how to become a Multiplier or transform others into genuine Multipli...