-Titulo Original : AWS Certified Solutions Architect Study Guide With Online Labs: Associate SAA-C02 Exam-Fabricante : Sybex-Descripcion Original: Virtual, hands-on learning labs allow you to apply your technical skills in realistic environments. So Sybex has bundled AWS labs from XtremeLabs with our popular AWS Certified Solutions Architect Study Guide to give you the same experience working in these labs as you prepare for the Certified Solutions Architect Exam that you would face in a real-life application. These labs in addition to the book are a proven way to prepare for the certification and for work as an AWS Solutions Architect.This is your opportunity to take the next step in your career by expanding and validating your skills on the AWS Cloud. AWS has been the frontrunner in cloud computing products and services, and the UPDATED AWS Certified Solutions Architect Study Guide, Third Edition, for the Associate SAA-C02 Exam will get you fully prepared. This study guide covers exam concepts, and provides key review of exam topics, including: Designing resilient architectures Designing high-performing architectures Designing secure applications and architectures Designing cost-optimized architectures If you are looking to take the AWS Certified Solutions Architect Associate exam, this guide is what you need for comprehensive content and robust study tools that will help you gain the edge on exam day and throughout your career. Readers will have access to Sybexs superior online interactive learning environment and test bank, including hundreds of test questions, practice exams, electronic flashcards, and a glossary of key terms. And included with this version of the book, XtremeLabs virtual labs that run from your browser. The registration code is included with the book and gives you 6 months of unlimited access to XtremeLabs AWS Certified Solutions Architect Labs with 12 unique lab modules based on the book. If you are unable to register your lab PIN code, please contact Wiley customer support for a replacement PIN code. From the Inside Flap Your Complete Guide to Preparing for the AWS Certified Solutions Architect Associate Exam, Now with 12 Online Lab Modules! The AWS Certified Solutions Architect Associate (SAA-C02) Exam certification is intended for individuals who perform in a solutions architect role. This exam validates your ability to effectively demonstrate knowledge of how to architect and deploy secure and robust applications on AWS technologies. This fully revised AWS Certified Solutions Architect Study Guide contains robust and effective study tools that will help you succeed on the SAA-C02 exam. Carefully organized and covering every exam essential, it provides an assessment test to help you focus your study as well as detailed summaries and review questions in each chapter. You’ll also have access to the exclusive Sybex online learning environment with practice tests, electronic flashcards, hundreds of exam questions, and a glossary of terms. It’s the smart way to prepare for the exam. Coverage of 100% of all exam objectives in this Study Guide means youll be ready for: Designing resilient architectures Designing high-performing architectures Designing secure architectures and applications Designing cost-optimized architectures Interactive learning environment Take your exam prep to the next level with Sybexs superior interactive online study tools. To access our learning environment, simply visit wiley /go/sybextestprep, register to receive your unique PIN, and instantly gain one year of FREE access after activation to: Interactive test bank with 2 practice exams to help you identify areas where further review is needed. Get more than 90% of the answers correct, and youre ready to take the certification exam. More than 100 electronic flashcards to reinforce learning and last-minute prep before the exam. Comprehensive glossary in format gives you instant access to the key terms so you are fully prepared. ABOUT THE XTREMELABSAWS ONLINE LABS So you can practice with hands-on learning in a ...

-Titulo Original : Comptia Network Certification Kit Exam N10-008-Fabricante : Sybex-Descripcion Original: A must-have for network professionals! Comprehensive Network prep in one value-priced bundle! The CompTIA Network Certification Kit is the savvy candidate’s smart choice for the ultimate in self-study test preparation. Featuring full coverage of all Exam N10-008 objectives, this kit bundles three of our most popular test prep guides to give you a one-stop resource for comprehensive Network study. Detailed discussion of networking concepts, infrastructure, operations, security, and troubleshooting are backed by practical examples and insights drawn from real-world experience to give you the perspective you need to succeed on the exam-and on the job. Concise domain-by-domain review helps you refresh your understanding, while challenging practice questions allow you to gauge your progress toward exam day. The CompTIA Network Certification Kit: Exam N10-008 includes: CompTIA Network Study Guide: Exam N10-008, 5th Edition CompTIA Network Practice Tests: Exam N10-008, 2nd Edition CompTIA Network Review Guide: Exam N10-008 5th Edition As an indispensable component of comprehensive review, you also get access to the Sybex online learning environment, which features flashcards, bonus practice exams, and more so you can study anytime, anywhere, from nearly any device. When you’re ready to get serious about Network preparation, this kit will help you: Master 100 percent of the Network exam objectives Apply critical skills to real-world situations Gauge your understanding with challenging chapter questions Access digital study tools, practice tests, and more CompTIA’s Network certification validates your skills and knowledge surrounding current networking technologies and best practices, including installation, configuration, troubleshooting, peripherals, protocols and more. Regularly updated to reflect ever-evolving job tasks, the latest exam emphasizes implementation, support, and wireless networking, so it’s important that your study materials be up-to-date. When you’re ready to prove your abilities with today’s networking hardware peripherals and protocols, the CompTIA Network Certification Kit has you covered with the ultimate in Network preparation...

-Titulo Original : Ceh V11 Certified Ethical Hacker Study Guide-Fabricante : Sybex-Descripcion Original: As protecting information continues to be a growing concern for today’s businesses, certifications in IT security have become highly desirable, even as the number of certifications has grown. Now you can set yourself apart with the Certified Ethical Hacker (CEH v11) certification. The CEH v11 Certified Ethical Hacker Study Guide offers a comprehensive overview of the CEH certification requirements using concise and easy-to-follow instructions. Chapters are organized by exam objective, with a handy section that maps each objective to its corresponding chapter, so you can keep track of your progress. The text provides thorough coverage of all topics, along with challenging chapter review questions and Exam Essentials, a key feature that identifies critical study areas. Subjects include common attack practices like reconnaissance and scanning. Also covered are topics like intrusion detection, DoS attacks, buffer overflows, wireless attacks, mobile attacks, Internet of Things (IoT) and more. This study guide goes beyond test prep, providing practical hands-on exercises to reinforce vital skills and real-world scenarios that put what you’ve learned into the context of actual job roles. Gain a unique certification that allows you to function like an attacker, allowing you to identify vulnerabilities so they can be remediated Expand your career opportunities with an IT certificate that satisfies the Department of Defenses 8570 Directive for Information Assurance positions Fully updated for the 2020 CEH v11 exam, including the latest developments in IT security Access the Sybex online learning center, with chapter review questions, full-length practice exams, hundreds of electronic flashcards, and a glossary of key terms Thanks to its clear organization, all-inclusive coverage, and practical instruction, the CEH v11 Certified Ethical Hacker Study Guide is an excellent resource for anyone who needs to understand the hacking process or anyone who wants to demonstrate their skills as a Certified Ethical Hacker. From the Inside Flap Your complete guide to preparing for the Certified Ethical Hacker version 11 Certification exam CEH v11 Certified Ethical Hacker Study Guide gives you a hands-on resource for preparing for the challenging body of knowledge covered in the exam. This Sybex Study Guide covers 100% of the 2020 CEH certification requirements presented in an easy-to-follow approach. To keep track of your progress, chapters are organized by exam objective, with a section that maps each objective to its corresponding chapter. The text provides coverage of all topics, with chapter review questions and Exam Essentials, a key feature that identifies critical study areas. Subjects include common attack practices like reconnaissance and scanning. Also covered are topics like intrusion detection, DoS attacks, buffer overflows, wireless attacks, mobile attacks, Internet of Things (IoT), cloud vulnerabilities, and more. Coverage of 100% of all exam objectives in this Study Guide means you’ll be ready for: Footprinting and Reconnaissance Scanning Networks Enumeration System Hacking Malware Social Engineering Wireless Security Cryptography Interactive learning environment Take your exam prep to the next level with Sybex’s superior interactive online study tools. To access our learning environment, visit wiley /go/sybextestprep, register your book to receive your unique PIN, and instantly gain a year of FREE access to: Interactive test bank with 2 practice exams. Practice exams help you identify areas where further review is needed. 500 questions total! 100 electronic flashcards to reinforce learning and last-minute prep before the exam Comprehensive glossary in format gives you instant access to the key terms so you are fully prepared From the Back Cover Your complete guide to preparing for the Certified Ethical Hacker version 11 Certification exam CEH v11 Certified E...

-Titulo Original : Ocp Java Se 11 Developer Complete Certification Kit Exam 1z0-815, Exam 1z0-816, And Exam 1z0-817-Fabricante : Sybex-Descripcion Original: NOTE: After the release of the Developer Complete Study Guide, Oracle completely revamped the Java SE 11 certification by retiring Exams 1Z0-815 and 1Z0-816. Youre now only required to pass the new Exam 1Z0-819. The Upgrade Exam 1Z0-817 remains the same. Even though the exams have changed, the same topics are covered (but are presented in a different order). You can rest assured, however, that this Certification Kit provides complete coverage of the Java SE 11 certification exam. NEW Certification Kit focuses on 100% of the objectives for the new exam! The Certification Kit incude two books: OCP Oracle Certified Professional Java SE 11 Developer Complete Study Guide: Exam 1Z0-815, Exam 1Z0-816, and Exam 1Z0-817 is designed to make you fully prepared to understand the job role and to take the exams. In particular, developers will need to learn functional programming for the first time to pass the certification. This comprehensive study guide covers all of the key topic areas Java programmers will need to be familiar with. OCP Oracle Certified Professional Java SE 11 Developer Practice Tests: Exam 1Z0-819 and Upgrade Exam 1Z0-817 is organized in two parts, this book provides 28 chapter tests, covering all the OCP Java SE 11 Programmer I and Prorammer II objective domains. PLUS it offers two additional practice exams, for a total of over a 1000 practice test questions. This book helps you gain the confidence you need for taking the OCP Java SE 11 Programmer I and Programmer II exams. With this Certification Kit, Java developers will gain the information, understanding, and practice they need to pass the OCP Java SE 11 Developer exam as well as the upgrade exam. Readers will also have access to Sybexs superior online interactive learning environment and test bank, including an assessment test, chapter tests, bonus practice exam questions, electronic flashcards, and a searchable Glossary of the most important terms readers will need to understand. About the Author Jeanne Boyarsky, OCA/OCP, has worked as a Java developer for a bank in NYC for 12 years where she develops, mentors and conducts training. In her free time, she is a senior moderator at CodeRanch and works on the forum code base. Scott Selikoff, SCJP, has been a professional Java Enterprise developer for over 15 years. He currently operates Selikoff Solutions, LLC, which provides software consulting services to businesses in the tri-state New York City area...

-Titulo Original : CompTIA CySA Study Guide With Online Labs: Exam CS0-002-Fabricante : Sybex-Descripcion Original: Virtual, hands-on learning labs allow you to apply your technical skills using live hardware and software hosted in the cloud. So Sybex has bundled CompTIA CySA labs from Practice Labs, the IT Competency Hub, with our popular CompTIA CySA Study Guide, Second Edition. Working in these labs gives you the same experience you need to prepare for the CompTIA CySA Exam CS0-002 that you would face in a real-life setting. Used in addition to the book, the labs are a proven way to prepare for the certification and for work in the cybersecurity field. The CompTIA CySA Study Guide Exam CS0-002, Second Edition provides clear and concise information on crucial security topics and verified 100% coverage of the revised CompTIA Cybersecurity Analyst (CySA) exam objectives. You’ll be able to gain insight from practical, real-world examples, plus chapter reviews and exam highlights. Turn to this comprehensive resource to gain authoritative coverage of a range of security subject areas. Review threat and vulnerability management topics Expand your knowledge of software and systems security Gain greater understanding of security operations and monitoring Study incident response information Get guidance on compliance and assessment The CompTIA CySA Study Guide, Second Edition connects you to useful study tools that help you prepare for the exam. Gain confidence by using its interactive online test bank with hundreds of bonus practice questions, electronic flashcards, and a searchable glossary of key cybersecurity terms. You also get access to hands-on labs and have the opportunity to create a cybersecurity toolkit. Leading security experts, Mike Chapple and David Seidl, wrote this valuable guide to help you prepare to be CompTIA Security certified. If you’re an IT professional who has earned your CompTIA Security certification, success on the CySA (Cybersecurity Analyst) exam stands as an impressive addition to your professional credentials. Preparing and taking the CS0-002 exam can also help you plan for advanced certifications, such as the CompTIA Advanced Security Practitioner (CASP). And with this edition you also get Practice Labs virtual labs that run from your browser. The registration code is included with the book and gives you 6 months unlimited access to Practice Labs CompTIA CySA Exam CS0-002 Labs with 30 unique lab modules to practice your skills. From the Inside Flap Your Complete Guide to Preparing for CompTIA® CySA Exam CS0-002, Now with 30 Online Lab Modules Cybersecurity is one of the fastest growing segments of the IT job market. The CySA (Cybersecurity Analyst) certification will enhance your marketability, and this complete study guide is your one-stop resource for everything you need to know to prepare for Exam CS0-002. Written by a pair of top cybersecurity experts, this book covers 100% of the revised exam objectives with clear and concise information, practical examples, real-world insight, and hands-on exercises to help you apply what you’ve learned. Exam highlights and end-of-chapter review questions let you focus your study, and the exclusive Sybex online learning environment provides practice tests that get you ready for the real thing. Coverage of 100% of all exam objectives in this Study Guide means you’ll be ready for: Threat and Vulnerability Management Software and Systems Security Security Operations and Monitoring Incident Response Compliance and Assessment Wiley has partnered up with Practice Labs, the IT Competency Hub, to give IT learners discounted access to their live, virtual Practice Labs. Connect to real devices using actual hardware and software straight from a web browser. Practice Labs allow you to cement your theoretical studies with practical, hands-on experience. Master your IT skills and gain virtual work experience to increase your employability. Each purchase provides 6 months’ unlimited access. Ready to practice your IT skills? I...

-Titulo Original : Ccna Certification Study Guide And Practice Tests Kit Exam 200-301-Fabricante : Sybex-Descripcion Original: Get the best prep kit for the CCNA certification exam! This set includes a certification study guide PLUS practice tests. Benefit from comprehensive exam preparations and launch your technical career! The new Cisco Certified Network Associate (CCNA) program is designed to help you prove your IT skills in a dynamic field. The CCNA Certification Study Guide and Practice Tests Kit: Exam 200-301 is a complete prep study set for exam success and launching a Cisco networking career! This comprehensive kit focuses on the solutions and technologies needed to implement and administer a broad range of modern networking and IT infrastructure. It gives you access to thousands of practice questions with both answers and explanations. The kit includes the CCNA Certification Study Guide: Exam 200-301 to help you prepare for the new CCNA certification exam, covering essential knowledge and skills related to network fundamentals. It also provides CCNA Certification Practice Tests: Exam 200-301, which is a collection of six unique practice tests. The tests cover the six CCNA certification exam objective domains. You’ll also get two more practice exams. This adds up to a total of 1,000 practice test questions to prepare you for CCNA test success. With its study guide and practice tests, this set covers a range of topics so you can deepen your skills and reinforce your knowledge. Review network fundamentals and network access topics Access key information on IP connectivity and IP services Expand your knowledge of security fundamentals Gain a broader understanding of automation and programmability The CCNA exam prep kit also connects you to a robust set of online tools for interactive learning. Review thousands of questions, a pre-assessment test, bonus practice exams, flashcards, and a glossary. You’ll have the online tools you need to prepare for Exam 200-301. From the Back Cover Two bestselling CCNA study tools--one value-priced set Heres everything you need to prepare for the CCNA certification exam, including in-depth coverage of all exam objectives, CCNA Virtual Lab, Titanium Edition simulation software that lets you to practice on a virtual network--complete with over 250 hands-on labs--leading-edge testing software, and over an hour of additional video and audio instruction from Cisco expert Todd Lammle, and much more. Prepare with confidence with the very latest edition of this consistent bestseller from top Cisco networking authority Todd Lammle. The book includes a CD with Sybexs leading-edge exam-prep software. In-depth coverage of all objectives for exam 640-802 New material on switching, network address translation, IPv6, and more Practical hands-on exercises and labs to reinforce critical skills Sybex custom test engine Real-world scenarios so you learn in the context of actual job roles Supplemental video and audio instruction from Todd Lammle Sharpen your hands-on skills on a virtual network with this unique CCNA lab simulation software. Its the perfect companion to the CCNA Study Guide. Create a virtual network of unlimited devices for unlimited practice Practice using 2621 Cisco routers and the 1900, 2950, and 3550 Cisco switches Test your knowledge of over 470 commands Run problem-solving scenarios and test your troubleshooting skills Hone your skills with over 250 hands-on labs from Todd Lammle Save time and money with this affordable learning alternative About the Author Todd Lammle (Evergreen, CO), Cisco certified in almost every category, is the authority on Cisco networking and certification. His three decades of real-world experience is prevalent in his writing. He is an experienced networking engineer with very practical experience working on the largest bounded and unbounded networks in the world at such companies as Xerox, Hughes Aircraft, Texaco, AAA, Cisco, and Toshiba, among many others. Todd has published over 60 books, incl...

-Titulo Original : Official Google Cloud Certified Professional Data Engineer Study Guide-Fabricante : Sybex-Descripcion Original: The proven Study Guide that prepares you for this new Google Cloud exam The Google Cloud Certified Professional Data Engineer Study Guide, provides everything you need to prepare for this important exam and master the skills necessary to land that coveted Google Cloud Professional Data Engineer certification. Beginning with a pre-book assessment quiz to evaluate what you know before you begin, each chapter features exam objectives and review questions, plus the online learning environment includes additional complete practice tests. Written by Dan Sullivan, a popular and experienced online course author for machine learning, big data, and Cloud topics, Google Cloud Certified Professional Data Engineer Study Guide is your ace in the hole for deploying and managing analytics and machine learning applications. * Build and operationalize storage systems, pipelines, and compute infrastructure * Understand machine learning models and learn how to select pre-built models * Monitor and troubleshoot machine learning models * Design analytics and machine learning applications that are secure, scalable, and highly available. This exam guide is designed to help you develop an in depth understanding of data engineering and machine learning on Google Cloud Platform. From the Inside Flap Includes interactive online learning environment and study tools: 2 custom practice exams More than 100 electronic flashcards Searchable key term glossary Understand the Google Cloud Platform and prepare for the new Professional Data Engineer exam The Official Google Cloud Certified Professional Data Engineer is your one-stop resource for complete coverage of the new Google Cloud Professional Data Engineer exam. This Sybex Study Guide covers 100% of the Google Cloud Professional Data Engineer exam objectives. Youll prepare for the exam smarter and faster with Sybex, thanks to a pre-book assessment quiz to test what you already know, practice tests that check exam readiness, Exam Essentials review sections, and challenging chapter review questions. Reinforce what you have learned with the exclusive Sybex online learning environment and test bank, assessable across multiple devices. Get prepared for the Google Cloud Professional Data Engineer exam with Sybex. Coverage of 100% of all exam objectives in this Study Guide means youll be ready for: Storage Systems Data Pipelines Security and Compliance Processing Infrastructure Machine Learning Pipelines Troubleshooting Pre-Built Machine Learning Models Interactive learning environment Take your exam prep to the next level with Sybexs superior interactive online study tools. To access our learning environment, simply visit wiley /go/sybextestprep, register your book to receive your unique PIN, and instantly gain access to: Interactive test bank with 2 practice exams. Practice exams help you identify areas where further review is needed. Get more than 90% of the answers correct, and youre ready to take the certification exam. More than 250 online questions total! More than 100 electronic flashcards to reinforce learning and last-minute prep before the exam Comprehensive glossary in format gives you instant access to the key terms so you are fully prepared From the Back Cover Includes interactive online learning environment and study tools: 2 custom practice exams More than 100 electronic flashcards Searchable key term glossary Understand the Google Cloud Platform and prepare for the new Professional Data Engineer exam The Official Google Cloud Certified Professional Data Engineer is your one-stop resource for complete coverage of the new Google Cloud Professional Data Engineer exam. This Sybex Study Guide covers 100% of the Google Cloud Professional Data Engineer exam objectives. Youll prepare for the exam smarter and faster with Sybex, thanks to a pre-book assessment quiz to test what you already know, practice tests t...

-Titulo Original : Mastering Vmware Nsx For Vsphere-Fabricante : Sybex-Descripcion Original: A clear, comprehensive guide to VMware’s latest virtualization solution Mastering VMware NSX for vSphere is the ultimate guide to VMware’s network security virtualization platform. Written by a rock star in the VMware community, this book offers invaluable guidance and crucial reference for every facet of NSX, with clear explanations that go far beyond the public documentation. Coverage includes NSX architecture, controllers, and edges; preparation and deployment; logical switches; VLANS and VXLANS; logical routers; virtualization; edge network services; firewall security; and much more to help you take full advantage of the platform’s many features. More and more organizations are recognizing both the need for stronger network security and the powerful solution that is NSX; usage has doubled in the past year alone, and that trend is projected to grow-and these organizations need qualified professionals who know how to work effectively with the NSX platform. This book covers everything you need to know to exploit the platform’s full functionality so you can: Step up security at the application level Automate security and networking services Streamline infrastructure for better continuity Improve compliance by isolating systems that handle sensitive data VMware’s NSX provides advanced security tools at a lower cost than traditional networking. As server virtualization has already become a de facto standard in many circles, network virtualization will follow quickly-and NSX positions VMware in the lead the way vSphere won the servers. NSX allows you to boost security at a granular level, streamline compliance, and build a more robust defense against the sort of problems that make headlines. Mastering VMware NSX for vSphere helps you get up to speed quickly and put this powerful platform to work for your organization. From the Inside Flap Master the critical new NSX networking and security virtualization platform from VMWare VMwares NSX is a revolutionary advancement in Network Function Virtualization (NFV). NSX enables virtualized networks to extend beyond servers: routers, switches, firewalls, load balancers, and other networking components can all be virtualized providing improved manageability, increased security, and dramatic cost savings over traditional networking. Mastering VMware NSX for vSphere part of the Mastering series of books trusted by IT professionals worldwide examines all the critical components of VMwares new network and security virtualization platform. This comprehensive Sybex guide provides detailed and accurate coverage on deploying, configuring, securing, managing, monitoring, automating, backing up, and restoring virtual networks, firewalls, load balancers, and more. Coverage includes: Preparing and deploying NSX Setting up VXLAN logical switch networks Configuring VMware NSX logical routers Using NSX Edge Services Gateway Appl ying NSX Distributed Firewall rules Extending NSX deployment across vCenters Backing up and Restoring NSX components Managing users with Role-Based Access Control Monitoring NSX using dashboards Automating with NSX REST API Master NSX Architecture, Controllers, and Edges Optimize VMware Virtual Networks Manage Users, Groups, and Components Configure Firewall and Security Features Deploy and Manage Edge Network Services From the Back Cover Master the critical new NSX networking and security virtualization platform from VMWare VMwares NSX is a revolutionary advancement in Network Function Virtualization (NFV). NSX enables virtualized networks to extend beyond servers: routers, switches, firewalls, load balancers, and other networking components can all be virtualized providing improved manageability, increased security, and dramatic cost savings over traditional networking. Mastering VMware NSX for vSphere part of the Mastering series of books trusted by IT professionals worldwide examines all the critical componen...

-Titulo Original : (isc)2 Cissp Certified Information Systems Security Professional Official Study Guide-Fabricante : Sybex-Descripcion Original: NOTE: The CISSP objectives this book covered were issued in 2018. For coverage of the most recent CISSP objectives effective in April 2021, please look for the latest edition of this guide: (ISC)2 CISSP Certified Information Systems Security Professional Official Study Guide, 9th Edition (ISBN: 9781119786238). CISSP (ISC)2 Certified Information Systems Security Professional Official Study Guide, 8th Edition has been completely updated for the latest 2018 CISSP Body of Knowledge. This bestselling Sybex study guide covers 100% of all exam objectives. Youll prepare for the exam smarter and faster with Sybex thanks to expert content, real-world examples, advice on passing each section of the exam, access to the Sybex online interactive learning environment, and much more. Reinforce what youve learned with key topic exam essentials and chapter review questions. Along with the book, you also get access to Sybexs superior online interactive learning environment that includes: Six unique 150 question practice exams to help you identify where you need to study more. Get more than 90 percent of the answers correct, and youre ready to take the certification exam. More than 700 Electronic Flashcards to reinforce your learning and give you last-minute test prep before the exam A searchable glossary in to give you instant access to the key terms you need to know for the exam Coverage of all of the exam topics in the book means youll be ready for: Security and Risk Management Asset Security Security Engineering Communication and Network Security Identity and Access Management Security Assessment and Testing Security Operations Software Development Security From the Inside Flap Covers all of the 2018 updated exam objectives, including Asset Security, Software Development Security, Security Operations, and much more... Includes interactive online learning environment and study tools with: More than 1,300 practice questions More than 700 electronic flashcards Searchable key term glossary Your Complete Guide to Preparing for the CISSP Certification, Updated for the CISSP 2018 Exam The (ISC)2 CISSP Official Study Guide, 8th Edition is your one-stop resource for complete coverage of the 2018 CISSP exam objectives. Youll prepare for the exam smarter and faster with Sybex thanks to superior content including, assessment tests that check exam readiness, objective map, real-world scenarios, hands-on exercises, key topic exam essentials, and challenging chapter review questions. Reinforce what you have learned with the exclusive Sybex online learning environment and test bank, assessable across multiple devices. Get prepared for the CISSP exam with Sybex. Coverage of all exam objectives in this Study Guide means youll be ready for: Security and Risk Management Asset Security Security Architecture and Engineering Communication and Network Security Identity and Access Management Security Assessment and Testing Security Operations Software Development Security Interactive learning environment Take your exam prep to the next level with Sybexs superior interactive online study tools. To access our learning environment, simply visit wiley /go/cissptestprep, register to receive your unique PIN, and instantly gain one year of FREE access to: Interactive test bank with 6 bonus practice exams, each with 150 questions. Practice exams help you identify areas where further review is needed. Get more than 90% of the answers correct, and youre ready to take the certification exam. More than 700 electronic flashcards to reinforce learning and last minute prep before the exam. Comprehensive glossary in format gives you instant access to the key terms so you are fully prepared. ABOUT THE CISSP CERTIFICATION The CISSP is the most globally recognized certification in the information security market. This vendor neutral certification validates an information security professionals deep techni...

-Titulo Original : Cisco Networking Essentials-Fabricante : Sybex-Descripcion Original: Start a career in networking Cisco Networking Essentials, 2nd Edition provides the latest for those beginning a career in networking. This book provides the fundamentals of networking and leads you through the concepts, processes, and skills you need to master fundamental networking concepts. Thinking of taking the CCENT Cisco Certified Entry Networking Technician ICND1 Exam 100-101? This book has you covered! With coverage of important topics and objectives, each chapter outlines main points and provides clear, engaging discussion that will give you a sound understanding of core topics and concepts. End-of-chapter review questions and suggested labs help reinforce what youve learned, and show you where you may need to backtrack and brush up before exam day. Cisco is the worldwide leader in networking products and services, which are used by a majority of the worlds companies. This book gives you the skills and understanding you need to administer these networks, for a skillset that will serve you anywhere around the globe. Understand fundamental networking concepts Learn your way around Cisco products and services Gain the skills you need to administer Cisco routers and switches Prepare thoroughly for the CCENT exam If youre interested in becoming in-demand, network administration is the way to go; if you want to develop the skillset every company wants to hire, Cisco Networking Essentials, 2nd Edition gets you started working with the most widespread name in the business. From the Inside Flap Learn Cisco Networking Quickly and Easily If youre ready to launch a career in networking, start here. Cisco is the worldwide leader in networking products and services that are used in a majority of companies. This complete guide teaches the skills you need to administer these networks anywhere. Each chapter outlines key points and provides in-depth information, with labs and review questions to reinforce what youve learned and show you where you need additional study. It also covers everything you need to know to be successful taking the CCENT Cisco Certified Entry Networking Technician ICND1 Exam 100-101. Learn these Cisco Networking essentials and more: Fundamental networking concepts The OSI model and the TCP/IP model Routing and routed protocols Classful and classless IP addressing Selecting media and understanding networking devices Managing the Cisco IOS Configuring routers, switches, and static and dynamic routing Handling device security This striking Essentials book features: Chapter-opening learning objectives Full coverage of all exam objectives Essentials and Beyond summaries and additional suggested exercises Downloadable exercise files From the Back Cover Learn Cisco Networking Quickly and Easily If youre ready to launch a career in networking, start here. Cisco is the worldwide leader in networking products and services that are used in a majority of companies. This complete guide teaches the skills you need to administer these networks anywhere. Each chapter outlines key points and provides in-depth information, with labs and review questions to reinforce what youve learned and show you where you need additional study. It also covers everything you need to know to be successful taking the CCENT Cisco Certified Entry Networking Technician ICND1 Exam 100-101. Learn these Cisco Networking essentials and more: Fundamental networking concepts The OSI model and the TCP/IP model Routing and routed protocols Classful and classless IP addressing Selecting media and understanding networking devices Managing the Cisco IOS Configuring routers, switches, and static and dynamic routing Handling device security This striking Essentials book features: Chapter-opening learning objectives Full coverage of all exam objectives Essentials and Beyond summaries and additional suggested exercises Downloadable exercise files About the Author About the Aut...

-Titulo Original : Autocad Civil 3d 2016 Essentials Autodesk Official Press-Fabricante : Sybex-Descripcion Original: Start designing today with this hands-on beginners guide to AutoCAD Civil 3D 2016 AutoCAD Civil 3D 2016 Essentials gets you quickly up to speed with the features and functions of this industry-leading civil engineering software. This full-color guide features approachable, hands-on exercises and additional task-based tutorials that help you quickly become productive as you master the fundamental aspects of AutoCAD Civil 3D design. Each chapter opens with a quick discussion of concepts and learning goals, and then briskly moves into tutorial mode with screen shots that illustrate each step of the process. The emphasis is on skills rather than tools, and the clear delineation between why and how makes this guide ideal for quick reference. The companion website provides starting and ending files for each exercise, so you can jump in at any point and compare your work with the pros. Centered around the real-world task of designing a residential subdivision, these exercises get you up to speed with the programs functionality, while also providing the only Autodesk-endorsed preparation for the AutoCAD Civil 3D certification exam. Master the AutoCAD Civil 3D 2016 interface and basic tasks Model terrain using imported field survey data Analyze boundaries, pipe networks, surfaces, and terrain Estimate quantities and create construction documentation If youre ready to acquire this must-have skillset, AutoCAD Civil 3D 2016 Essentials will get you up to speed quickly and easily. From the Inside Flap Learn AutoCAD Civil 3D 2016 Quickly and Easily Start designing today with this Autodesk Official Press guide! Each chapter begins with the concepts and learning goals of the topic, and then provides step-by-step tutorials illustrated with full-color screen shots. Approachable, hands-on exercises help you master the fundamentals of Civil 3D design and the features of this industry-leading software as you design a residential development. Following a workflow approach, youll focus on the necessary skills at each stage of the process so you can quickly become productive with Civil 3D. Learn these AutoCAD Civil 3D essentials and more: Leveraging a dynamic environment to create 3D intelligent models Turning raw survey field data into maps and drawings Designing, displaying, and annotating alignments and profiles Creating subdivisions by using parcels to generate dynamic lot layouts Putting together detailed gravity pipe and pressure pipe networks Shaping terrain in 3D with grading tools and design surfaces Preparing for AutoCAD Civil 3D 2016 Certification This striking Essentials book features: Chapter-opening learning objectives Step-by-step tutorials Four-color screenshots and illustrations Essentials and Beyond summaries and additional suggested exercises Downloadable exercise files From the Back Cover Learn AutoCAD Civil 3D 2016 Quickly and Easily Start designing today with this Autodesk Official Press guide! Each chapter begins with the concepts and learning goals of the topic, and then provides step-by-step tutorials illustrated with full-color screen shots. Approachable, hands-on exercises help you master the fundamentals of Civil 3D design and the features of this industry-leading software as you design a residential development. Following a workflow approach, youll focus on the necessary skills at each stage of the process so you can quickly become productive with Civil 3D. Learn these AutoCAD Civil 3D essentials and more: Leveraging a dynamic environment to create 3D intelligent models Turning raw survey field data into maps and drawings Designing, displaying, and annotating alignments and profiles Creating subdivisions by using parcels to generate dynamic lot layouts Putting together detailed gravity pipe and pressure pipe networks Shaping terrain in 3D with grading tools and design surfaces Preparing for AutoCAD Civil 3D 2016 Certification This striking Essential...

-Titulo Original : (isc)2 Cissp Certified Information Systems Security Professional Official Study Guide & Practice Tests Bundle-Fabricante : Sybex-Descripcion Original: Two bestselling CISSP guides in one serious study setThis value-packed packed set for the serious CISSP certification candidate combines the bestselling (ISC)² CISSP Certified Information Systems Security Professional Official Study Guide, 9th Edition with an updated and refined collection of Practice Exams to give you the best preparation ever for the high-stakes CISSP Exam.(ISC)² CISSP Study Guide, 9th Edition has been completely updated for the latest 2021 CISSP Body of Knowledge. This bestselling Sybex study guide covers 100% of all exam objectives. Youll prepare for the exam smarter and faster with Sybex thanks to expert content, real-world examples, advice on passing each section of the exam, access to the Sybex online interactive learning environment, and much more. Reinforce what youve learned with key topic exam essentials and chapter review questions.Along with the book, you also get access to Sybexs superior online interactive learning environment that includes four practice exams each with 125 unique questions to help you identify where you need to study more, more than 1000 Electronic Flashcards to reinforce your learning and give you last-minute test prep before the exam, a searchable glossary in to give you instant access to the key terms you need to know for the exam.Add to that the updated (ISC)² CISSP Certified Information Systems Security Professional Official Practice Tests, 3rd edition with 4 more complete 125-question exams and another 100 questions for each of the 8 domains and youll be as ready as you can be for the CISSP exam.All of the practice questions from both books have been vetted again for 2021 by multiple CISSPs and instructors, retaining only the best questions from previous editions insuring that the questions you practice with give you the best possible preparation.Coverage of all of the exam topics in each book means youll be ready for:Security and Risk ManagementAsset SecuritySecurity Architecture and EngineeringCommunication and Network SecurityIdentity and Access Management (IAM)Security Assessment and TestingSecurity OperationsSoftware Development Security About the Author Mike Chapple, Ph.D., CISSP, is Teaching Professor of IT, Analytics, and Operations at the University of Notre Dame. Mike spent four years in the information security research group at NSA and served as an intelligence officer in the U.S. Air Force. Mike provides cybersecurity certification resources at his website, CertMike .James Michael Stewart, CISSP, CEH, CHFI, and Security has been working with technology for nearly thirty years. His work focuses on security, certification, and various operating systems. Recently, Michael has been teaching job skill and certification courses, such as CISSP, ethical hacking/penetration testing, computer forensics, and Security. He is the author of numerous publications, books, and courseware.Darril Gibson, CISSP, is the CEO of YCDA, LLC and regularly writes and consults on a wide variety of technical and security topics and holds numerous other certifications including MCSE, MCDBA, MCSD, MCITP, ITIL v3, and Security. He has authored or coauthored more than 30 books.David Seidl, CySA, CISSP, PenTest, is Vice President for Information Technology and CIO at Miami University. David previously co-led Notre Dames move to the cloud, and has written multiple cybersecurity certification books...

-Titulo Original : (isc)2 Cissp Certified Information Systems Security Professional Official Practice Tests-Fabricante : Sybex-Descripcion Original: Full-length practice tests covering all CISSP domains for the ultimate exam prepThe (ISC)2 CISSP Official Practice Tests is a major resource for (ISC)2 Certified Information Systems Security Professional (CISSP) candidates, providing 1300 unique practice questions. The first part of the book provides 100 questions per domain. You also have access to four unique 125-question practice exams to help you master the material. As the only official practice tests endorsed by (ISC)2, this book gives you the advantage of full and complete preparation. These practice tests align with the 2021 version of the exam to ensure up-to-date preparation, and are designed to cover what you will see on exam day. Coverage includes: Security and Risk Management, Asset Security, Security Architecture and Engineering, Communication and Network Security, Identity and Access Management (IAM), Security Assessment and Testing, Security Operations, and Software Development Security.The CISSP credential signifies a body of knowledge and a set of guaranteed skills that put you in demand in the marketplace. This book is your ticket to achieving this prestigious certification, by helping you test what you know against what you need to know.Test your knowledge of the 2021 exam domainsIdentify areas in need of further studyGauge your progress throughout your exam preparationPractice test taking with Sybex’s online test environment containing the questions from the bookThe CISSP exam is refreshed every few years to ensure that candidates are up-to-date on the latest security topics and trends. Currently-aligned preparation resources are critical, and periodic practice tests are one of the best ways to truly measure your level of understanding. From the Inside Flap Smarter, faster prep for the CISSP examThe (ISC)2 CISSP Official Practice Tests provides 1,300 unique questions with detailed answers and explanations to help you solidify your knowledge in advance of taking the CISSP exam. Test your understanding-and your test-taking strategy-with four unique practice exams designed to mimic the real thing. The high-stakes CISSP exam covers all aspects of information security, with in-depth coverage of a diverse set of specialties. These are the only practice exams endorsed by (ISC)2, and together with the (ISC)2 CISSP Certified Information Systems Security Professional Official Study Guide, give you the ultimate resource for complete CISSP exam preparation. Coverage of all exam objectives in these practice tests means you’ll be ready for:Security and Risk ManagementAsset SecuritySecurity Architecture and EngineeringCommunication and Network SecurityIdentity and Access Management (IAM)Security Assessment and TestingSecurity OperationsSoftware Development SecurityInteractive learning environmentTake your exam prep to the next level with Sybex’s superior interactive online study tools. To access our learning environment, visit wiley /go/sybextestprep, register to receive your unique PIN, and instantly gain one year of FREE access to the interactive test bank with four practice exams. 1,300 questions total! ABOUT THE CISSP CERTIFICATIONThe CISSP is the most globally recognized certification in the information security market. This vendor neutral certification validates an information security professional’s deep technical and managerial knowledge and experience to effectively design, engineer, and manage the overall security posture of an organization. (ISC)2 is a global nonprofit organization that maintains the Common Body of Knowledge for information security professionals. Candidates must have experience, subscribe to the (ISC)2 Code of Ethics, and maintain continuing education requirements or recertify every three years. Visit isc2 to learn more. From the Back Cover Smarter, faster prep for the CISSP examThe (ISC)2 CISSP Official Practice Tests provides 1,300 unique questions with detailed answers and explan...

-Titulo Original : Comptia Project Study Guide Exam Pk0-004-Fabricante : Sybex-Descripcion Original: The bestselling Project preparation guide, updated for the latest examThe CompTIA Project Study Guide, Second Edition is your comprehensive resource for taking Exam PK0-004. With 100% coverage of all exam objectives, bolstered by real-world scenarios and the Sybex interactive learning environment, this book gives you everything you need to approach the exam with confidence. Detailed explanations and superior study tools cover and reinforce setup, initiation, planning, execution, delivery, change, control, communication, and closure, and the author Kim Heldmans twenty-five years of project management experience provide deep insight into real-world applications. Study tools include access to two bonus practice exams, allowing you to focus on areas you need further review, and electronic flashcards provide last minute review on key concepts.The Project exam is a first step into the complex world of project management, and serves as a springboard to the Project Management Institutes (PMI) PMP certification. This study guide helps you build the knowledge you need to be confident on exam day.Review 100 percent of the Project exam objectivesUnderstand the real-world applications of each conceptGain expert insight drawn from real-world experienceAccess online practice exams, electronic flashcards, and moreEvery industry needs people who know how to deliver successful project outcomes. The Project exam parallels the PMIs A Guide to Project Management Body of Knowledge (PMBOK© Guide), so this smart study guide gives you a solid foundation for additional project management training and certification. The CompTIA Project Study Guide, Second Edition combines industry-leading expertise with Sybex resources to help you successfully begin your project management journey. From the Inside Flap Your guide to preparing for the CompTIA Project PK0-004 exam CompTIA Project certification will help you land and succeed in a project management position, and also serves as a springboard to the Project Management Institute’s (PMI) PMP certification. This latest edition of the bestselling Project guide covers 100% of all exam objectives, fortified with detailed explanations and superior study tools. Topics include setup, initiation, planning, execution, delivery, change, control, communication, and closure, presented with real-world insight from author Kim Heldman’s 25 years of project management experience. Enhance your study with the practice tests and electronic flashcards that are part of the exclusive Sybex online learning environment and be confident on exam day. Coverage of 100% of all exam objectives in this Study Guide means you’ll be ready for:Pre-Project SetupProject InitiationCreating a Project CharterComplete Project PlanningDeveloping Schedules and BudgetsProject Execution and DeliveryManaging Change, Control, and CommunicationProject ClosureInteractive learning environmentTake your exam prep to the next level with Sybex’s superior interactive online study tools. To access our learning environment, simply visit :// wiley /go/sybextestprep, type in your unique PIN, and instantly gain one year of FREE access to: Interactive test bank with 2 practice exams. Practice exams help you identify areas where further review is needed. Get more than 90% of the answers correct, and you???re ready to take the certification exam.100 electronic flashcards to reinforce learning and last-minute prep before the examComprehensive glossary in format gives you instant access to the key terms so you are fully preparedABOUT THE PROJECT CERTIFICATIONThe Computing Technology Industry Association (CompTIA) is the world???s leading provider of vendor-neutral IT certifications. Certification in project management has become increasingly important for those pursuing full-time careers in this field. The Project exam demonstrates proof of your professional achievement and increases your marketability. Fr...

-Titulo Original : Web Analytics 2.0 The Art Of Online Accountability And Science Of Customer Centricity-Fabricante : Sybex-Descripcion Original: Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD-ROM/DVD and other supplementary materials are not included as part of file. From the Inside Flap Shift to Data-Driven Decision Making and Leverage the Complete Power of All Web DataThe Web, online marketing, and advertising have been revolutionized in the last few years, yet the approach to using data has remained largely the same as a decade ago. Web analytics thought leader Avinash Kaushik presents the next-generation framework of web analytics in this exciting book that will dramatically enhance the ability of your organization to think smart and move fast. In this book, Avinash lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools. While expanding upon the industry-shaping lessons from his bestselling book Web Analytics: An Hour a Day, Avinash explains how to measure, analyze, and act upon todays quickly evolving web technologies and trends-including social media, video, mobile, and online user-centric design options. As he updates traditional approaches, Avinash debunks myths, identifies traps, and reveals specific, simple and advanced methodologies to transform your thinking, making this book the ultimate guide for all web professionals. Discover the solutions for the hardest challenges, including multichannel analytics and multitouch campaign attribution analysisQuantify the holistic economic value of your website and measure macro and micro conversions for ecommerce, non-ecommerce, and B2B websitesProfit from analytical methodologies that attack the holy trinity of search: internal site search, pay-per-click marketing, and search engine optimizationPinpoint the most relevant Key Performance Indicators for your organization and create actionable dashboards that drive changeMaster crucial emerging analytics fields including Twitter®, YouTube®, blogs, mobile, and rich-media analyticsLeverage experimentation and testing to create truly customer-centric websites and innovate by failing fasterCreate data-driven bosses and organizations, and cultivate the skills and background you need for a successful analytics careerContinue learning with four hours of video, an hour of audio, and valuable presentations, templates, and models on the CDAnalytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik. Consider buying up all the copies of this book before your competition gets a copy. -Seth Godin, author, TribesLots of companies have spent lots of time and money collecting data-and sadly do little with it. In Web Analytics 2.0, Avinash Kaushik helps us grasp the importance of this underused resource and shows us how to make the most of online data and experimentation. -Dan Ariely, Professor of Behavioral Economics, Duke University, and author of Predictably IrrationalKaushik takes the witchcraft out of analytics. If venture capitalists read this book, they would fire half of the CEOs that theyve funded. -Guy Kawasaki, Co-founder of Alltop & Garage Technology Ventures From the Back Cover Shift to Data-Driven Decision Making and Leverage the Complete Power of All Web DataThe Web, online marketing, and advert...

-Titulo Original : Affiliate Program Management An Hour A Day-Fabricante : Sybex-Descripcion Original: About the Author Award-winning affiliate management expert Evgenii Geno Prussakov is founder and president of Affilinomics, an affiliate program management branch of AM Navigator LLC. He has managed affiliate programs and consulted with such top brands as Forbes, Hallmark, Nokia, Warner Music, Skype, Forex Club, and many others. He is a regular contributor to Website Magazine, FeedFront, Revenue Performance, Search Marketing Standard, Visibility Magazine, Search Engine Marketing Journal, and multiple industry blogs. He maintains his own affiliate marketing blog (amnavigator /blog/), for which he was named Best Affiliate Blogger in 2010 (Search & Social Awards), as well Best Affiliate Marketing Blogger of 2011 (The Affiliate Marketing Awards). He also speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others. Affiliate marketing is hot; heres how to get your program goingNearly every retailer in the Internet Retailers Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to knowOffers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing programCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much moreAffiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program. From the Inside Flap Launch, Manage, and Build a Successful Affiliate Marketing ProgramA Step-by-Step GuideThis thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more. Do crucial pre-launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feedsSet up competitive affiliate program termsLaunch the program and recruit affiliates into itUnderstand the importance of an individualized approach to affiliates, and learn how to market to the marketersUse KPIs, metrics, competitive intelligence, and split testing to optimize performanceAvoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and othersYoull also find: Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companiesTwenty-five ready-made affiliate program promotion ideasReal-world case studies that illustrate successes to learn from and mistakes to avoidPraise for Affiliate Program Management: An Hour a DayWell-written and completely comprehensive, this is a must-read for merchants who want to expand brand awareness and increase sales through affiliate marketing. -Rosalind Gardner, speaker and affiliate marketing consultant, and author of The Super Affiliate Handbook and Mak...

-Titulo Original : Advanced Google Adwords-Fabricante : Sybex-Descripcion Original: The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns.The third edition features more than 200 pages of new material, endless smaller updates, and has been completely revised to cover all the changes to Googles system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author and speaker, Brad Geddes, gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition youll:Discover how to craft winning adsExplore advanced PPC campaign optimization techniques Learn how to increase your quality scoresExplore the intricacies of the Display Network and remarketingLearn how to use the AdWords Editor to easily scale your account by creating thousands of keywords and adsUtilize advanced bidding strategiesUnderstand how to best organize and manage an AdWords accountLearn how to successfully test everything from landing pages to adsThe book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise. From the Inside Flap The most complete guide to Google AdWords, now fully updatedThe best-selling AdWords book on the market has been fully updated. Advanced Google AdWords, Third Edition, is the ultimate guide to Google’s dominant ad platform. This book teaches readers how to use techniques employed by Fortune 500 companies in their own advertising campaigns.Updates to the book include information on Google’s platform, including changes to the campaign structure, bid modifiers, and the latest ad extension updates. Expert author Brad Geddes draws from his personal experience as an Advanced AdWords Seminar leader to show you how you how to implement advanced PPC campaign techniques.Master how to craft and test winning adsDiscover how to easily research keywords and find what match types to useLearn how to increase your quality scores to save moneyUse the AdWords Editor to create thousands of keywords and ad copy configurationsUncover advanced bidding strategies to make your account more profitableDevelop successful account organizational strategiesLearn how to best design and test landing pagesSpice up your text ads with Ad ExtensionsLearn how to expand your advertising reach with the Google Display NetworkExplore new ways to manage and grow your AdWords accountPraise for Advanced Google AdWords“Brad gets it! He has a wealth of hands-on experience and shares it freely. If you want to drive and convert Google AdWords traffic, you need to read this book-now!” -Tim Ash, CEO of SiteTuners, author of Landing Page Optimization, chairperson of Conversion Conference“When it comes to Google AdWords, Brad Geddes is one of the top minds in the business.” -Danny Sullivan, Founding Editor, Search Engine Land“Think you know PPC? Think again. Geddes continues to confound the industry with new revelations of techniques and practices that WILL change your campaigns for the better. Advanced Google AdWords 3rd Edition contains new, detailed, and clear examples never seen before. The sooner yo...