Book : Affiliate Program Management An Hour A Day - Evgenii.

-Titulo Original : Affiliate Program Management An Hour A Day

-Fabricante :

Sybex

-Descripcion Original:

About the Author Award-winning affiliate management expert Evgenii Geno Prussakov is founder and president of Affilinomics, an affiliate program management branch of AM Navigator LLC. He has managed affiliate programs and consulted with such top brands as Forbes, Hallmark, Nokia, Warner Music, Skype, Forex Club, and many others. He is a regular contributor to Website Magazine, FeedFront, Revenue Performance, Search Marketing Standard, Visibility Magazine, Search Engine Marketing Journal, and multiple industry blogs. He maintains his own affiliate marketing blog (amnavigator /blog/), for which he was named Best Affiliate Blogger in 2010 (Search & Social Awards), as well Best Affiliate Marketing Blogger of 2011 (The Affiliate Marketing Awards). He also speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others. Affiliate marketing is hot; heres how to get your program goingNearly every retailer in the Internet Retailers Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to knowOffers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing programCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much moreAffiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program. From the Inside Flap Launch, Manage, and Build a Successful Affiliate Marketing ProgramA Step-by-Step GuideThis thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more. Do crucial pre-launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feedsSet up competitive affiliate program termsLaunch the program and recruit affiliates into itUnderstand the importance of an individualized approach to affiliates, and learn how to market to the marketersUse KPIs, metrics, competitive intelligence, and split testing to optimize performanceAvoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and othersYoull also find: Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companiesTwenty-five ready-made affiliate program promotion ideasReal-world case studies that illustrate successes to learn from and mistakes to avoidPraise for Affiliate Program Management: An Hour a DayWell-written and completely comprehensive, this is a must-read for merchants who want to expand brand awareness and increase sales through affiliate marketing. -Rosalind Gardner, speaker and affiliate marketing consultant, and author of The Super Affiliate Handbook and Make