Book : Advanced Google Adwords - Geddes, Brad

-Titulo Original : Advanced Google Adwords

-Fabricante :

Sybex

-Descripcion Original:

The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns.The third edition features more than 200 pages of new material, endless smaller updates, and has been completely revised to cover all the changes to Googles system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author and speaker, Brad Geddes, gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition youll:Discover how to craft winning adsExplore advanced PPC campaign optimization techniques Learn how to increase your quality scoresExplore the intricacies of the Display Network and remarketingLearn how to use the AdWords Editor to easily scale your account by creating thousands of keywords and adsUtilize advanced bidding strategiesUnderstand how to best organize and manage an AdWords accountLearn how to successfully test everything from landing pages to adsThe book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise. From the Inside Flap The most complete guide to Google AdWords, now fully updatedThe best-selling AdWords book on the market has been fully updated. Advanced Google AdWords, Third Edition, is the ultimate guide to Google’s dominant ad platform. This book teaches readers how to use techniques employed by Fortune 500 companies in their own advertising campaigns.Updates to the book include information on Google’s platform, including changes to the campaign structure, bid modifiers, and the latest ad extension updates. Expert author Brad Geddes draws from his personal experience as an Advanced AdWords Seminar leader to show you how you how to implement advanced PPC campaign techniques.Master how to craft and test winning adsDiscover how to easily research keywords and find what match types to useLearn how to increase your quality scores to save moneyUse the AdWords Editor to create thousands of keywords and ad copy configurationsUncover advanced bidding strategies to make your account more profitableDevelop successful account organizational strategiesLearn how to best design and test landing pagesSpice up your text ads with Ad ExtensionsLearn how to expand your advertising reach with the Google Display NetworkExplore new ways to manage and grow your AdWords accountPraise for Advanced Google AdWords“Brad gets it! He has a wealth of hands-on experience and shares it freely. If you want to drive and convert Google AdWords traffic, you need to read this book-now!” -Tim Ash, CEO of SiteTuners, author of Landing Page Optimization, chairperson of Conversion Conference“When it comes to Google AdWords, Brad Geddes is one of the top minds in the business.” -Danny Sullivan, Founding Editor, Search Engine Land“Think you know PPC? Think again. Geddes continues to confound the industry with new revelations of techniques and practices that WILL change your campaigns for the better. Advanced Google AdWords 3rd Edition contains new, detailed, and clear examples never seen before. The sooner you