-Titulo Original : Mcgraw-hill Education Handbook Of English Grammar & Usage-Fabricante : McGraw Hill-Descripcion Original: The go-to guide for perfecting your grammar and communication skills in every situationEnglish teachers arent the only ones who expect careful and correct language choices. Precision in language can be the deciding factor when it comes to getting a job or winning a promotion. Whether your skills need drastic improvement or a quick brush-up, The McGraw-Hill Handbook of English Grammar and Usage will get your grammar back on the right track. Written by two expert grammarians, the book provides bottom-line definitions, tips, and simple rules that summarize the essentials you need to know. You’ll find clear examples of usage and as well guidance on communication via text, email, and social media. The new, third edition of The McGraw-Hill Handbook of English Grammar and Usage features: * Straightforward explanations of common mistakes and why they happen* Hundreds of correct and incorrect sentence examples, with errors clearly marked* Quick tips for fixing your most stubborn grammatical mishaps* Catchy memory aids for writing correctly the first time, and more From the Publisher Mark Lester is an experienced grammarian, ESL expert, and professor emeritus at Eastern Washington University. He is the author of more than a dozen books, including McGraw-Hills Essential ESL Grammar, The Big Book of English Verbs, and many more.Larry Beason is an award-winning professor and director of the English composition program at the University of South Alabama. He has written numerous academic articles and given presentations on rhetoric, grammar, business communication, teaching, and the English language. Beason is also the author of several grammar books. About the Author Mark Lester is an experienced grammarian, ESL expert, and professor emeritus at Eastern Washington University. He is the author of more than a dozen books, including McGraw-Hills Essential ESL Grammar, The Big Book of English Verbs, and many more.Larry Beason is an award-winning professor and director of the English composition program at the University of South Alabama. He has written numerous academic articles and given presentations on rhetoric, grammar, business communication, teaching, and the English language. Beason is also the author of several grammar books...

-Titulo Original : Major Account Sales Strategy-Fabricante : McGraw Hill-Descripcion Original: An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales SuccessKnowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, heres a book of practical, proven-effective strategies and tactics for the entire major account sales cycle.Based on Neil Rackhams exhaustive research, the strategies youll find here will enable you to . . .Tailor your selling strategy to match each step in the clients decision-making process. Ensure that you wont lose your customers because youll know the psychology of the buyer and how to respond to their doubts. Gain entry to accounts through many different windows of opportunity. Deal with competitive situations, take on bigger competitors, and win using strategies that the authors meticulous research shows are employed by the most successful salespeople. Handle negotiations, concessions on price, and term agreements skillfully and effectively. Offer the ongoing technical and maintenance support that keeps your major accounts yours. From a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy. From the Publisher Neil Rackham is founder and former president of Huthwaite, Inc. Huthwaite researches, consults, and provides seminars for more than 200 leading sales organizations around the world, including Xerox, IBM, and Citicorp. His academic background is in research psychology. It was at the University of Sheffield, England, that he began his research into sales effectiveness that resulted in SPIN. Rackham is the author of more than 50 articles and several books. About the Author Neil Rackham is founder and former president of Huthwaite, Inc. Huthwaite researches, consults, and provides seminars for more than 200 leading sales organizations around the world, including Xerox, IBM, and Citicorp. His academic background is in research psychology. It was at the University of Sheffield, England, that he began his research into sales effectiveness that resulted in SPIN. Rackham is the author of more than 50 articles and several books...

-Titulo Original : Business Data Science Combining Machine Learning And Economics To Optimize, Automate, And Accelerate Business Decisions-Fabricante : McGraw Hill-Descripcion Original: Publishers Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Use machine learning to understand your customers, frame decisions, and drive value Spreadsheet models and pivot tables were once the cutting-edge tools of business analysis. But the Big Data revolution has changed everything. Tasks that once required armies of business analysts are being automated and scaled with software, allowing decision makers to go deep into the data to understand how their business is running and what their customers want. This has led to a new superstar job class: the Business Data Scientist who is able to combine science and engineering tools with business and economic context to build data analyses that drive better decisions.Matt Taddy, developer of the Big Data curriculum at the University of Chicago Booth School of Business, has made a career of training students to use economic principles to connect business decisions to massive data. Business Data Science is an essential primer for those who want to use cutting-edge machine learning to have a real impact on the direction of their business. With Business Data Science, readers will learn:The key ingredients that make ML work, without getting lost in the hype, and a playbook for how ML and AI can be used to solve business problemsA wealth of real-world examples, including applications of text analysis, pricing and demand estimation, A/B experiments, and customer behavior analysisHow to move from correlation to causation and to use ML tools to make business decisionsAn example-driven education in scripting in R, including a wealth of R-code examples, giving you a launch pad for your own workScalable frameworks ideal for modern cloud computing environmentsWith Business Data Science you have everything you need to connect business problems to data and drive decisions with data analysis. Youll understand your customers better, make more informed business decisions, achieve maximum value--and thrive in todays data-driven economy. From the Publisher Matt Taddy was from 2008-2018 a Professor of Econometrics and Statistics at the University of Chicago Booth School of Business, where he developed their Data Science curriculum. Prior to and while at Chicago Booth, he has also worked in a variety of industry positions including as a Principal Researcher at Microsoft and a research fellow at eBay. He left Chicago in 2018 to join Amazon as a Vice President. From the Back Cover “ Matt Taddy has written a thorough, thoughtful book on the statistics that underlie the use of big data. This is a fantastic resource, chock full of real applications, techniques, and insight. Unlike most machine learning texts, this book provides methods of extracting reliable understanding from data, addressing the problem that correlation is not causation.”-PRESTON MCAFEE, former Chief Economist and Corporate Vice President for Microsoft, and Professor and Executive Officer for the California Institute of Technology “ Drawing on his experience from his days as a star teacher at Chicago Booth and his work leading data science teams at Microsoft and Amazon, Matt Taddy has written a masterful book for MBAs, scientists, and engineers at modern companies. Weaving together concepts from statistics, machine learning, and social science, he has written a highly accessible text that is likely to become the standard in this area.”-GUIDO IMBENS, Professor of Economics at the Stanford Graduate School of Business, coauthor of Causal Inference for Statistics, Social, and Biomedical Sciences“ No one is better at combining insights from computer science, economics, and statistics to improve how businesses use their data. Everyone should read this book. -JENS LUDWIG, McCormick Foundation Professor of Social Service Administration, Law and Public Policy and Director o...

-Titulo Original : The Essential Deming Leadership Principles From The Father Of Quality-Fabricante : McGraw Hill-Descripcion Original: Excerpt. © Reprinted by permission. All rights reserved. THE ESSENTIAL DEMINGLeadership Principles from the Father of QualityBy W. Edwards Deming, Joyce Nilsson OrsiniThe McGraw-Hill Companies, Inc.Copyright © 2013 The W. Edwards Deming InstituteAll rights reserved.ISBN: 978-0-07-179022-2ContentsPreface1. The World Is Being Ruined by Best Efforts (Best Efforts Without Guidance Lead to Failure)2. Quality Is Made in the Boardroom (Only Top Management Can Make the Decisions Necessary to Assure Quality)3. By What Method? (How Can We Bring About Improvement?)4. There Is No Such Thing as Instant Pudding (Demings 14 Points for Management)5. A System Must Be Managed (People Are Part of the System)6. There Is No Substitute for Knowledge (Information Is Not Knowledge)7. Management Is Prediction (Statistical Thinking Is Required)8. What Happened in Japan?IndexExcerptCHAPTER 1The World Is Being Ruined by Best Efforts(Best Efforts Without Guidance Lead to Failure)People sometimes find themselves in a situation where things dont go right.The best employees find ways to correct the problem. I put the word correct inquotes because often the corrections wind up making things worse. Not because ofmal-intent or lack of follow-through. If the problem is caused by the way theprocess is designed (a management responsibility), the tweaking done by theemployee may alter the system in such a way that future products or services areeven worse. The correction addresses the wrong problem and winds up doing moreharm than good. Its counter-intuitive to believe that your best workers, doingtheir best, could make things worse. Best efforts wont cut it; bettermanagement of the system is needed.This chapter contains articles that Deming wrote between 1978 and 1992, tryingto help management take responsibility for actively managing. He recognized thatmany of the bad practices were so ingrained that they would take decades to berid of. He also realized that many executives had no idea how much trouble theywere in. He likened the situation in America to that in Japan in the late 1940s.At the end of the chapter are articles specifically on problems with the meritpay system, competition and monopolies, and quality control (QC)-Circles.* * *Deming wrote this note to himself to capture his thought that the UnitedStates is in a state of crisis, much as Japan had been after World War II. Butunlike the Japanese, the United States doesnt know theyre in a crisis.The Invisible CrisisJapan was in a crisis. The crisis was visible, the country blown to bits,destroyed by fire. Our country is in a worse crisis because it is invisible.Japanese top management asked me in 1950 to come to help. Japan soon became aneconomic power. The secret:Management of a system, cooperation between components, not competition.Management of people.We suffer from evil styles of management, such as ranking people, divisions,plants (creating competition between people), management by results, failure tounderstand cooperation in a system in which everybody wins.Transformation is required: not mere change. Transformation requires ProfoundKnowledge.From a note written April 4, 1992.* * *Fourteen years earlier, in a letter to the dean of a university, Demingdiscusses the many road-blocks that stand in the way of improvement of Americanindustry. He talks about the joint efforts of the production-worker andmanagement in Japan and the mistaken notion that the Japanese copy from others.If they are copying, how did they get so far ahead?, he wondered.Poor performance in American companies lies, at least in part, in the failure ofAmerican management to keep abreast of modern methods of management andinnovation, Deming believed. Relations between the American production-workerand American management presents a sad spectacle he states in thiscommunication.Irrational Explanations and ExcusesA road-block stands in the way of improved productivity in American industry, sobadly needed in view of Amer...

-Titulo Original : Nine Minutes On Monday The Quick And Easy Way To Go From Manager To Leader-Fabricante : McGraw Hill-Descripcion Original: The Globe & Mails #1 Business Book of the Year!ALL IN, ALL THE TIMELow performance and high turnover is not the result of lazy, apathetic workers. Its not about decreasing budgets. And its not about a terrible economy.Its about leadership that doesnt engage employees.In Nine Minutes on Monday, leadership guru James Robbins argues that employee engagement comes down to one thing: a constant dedication to meeting the universal needs that drive performance excellence. In todays chaotic, high-stakes business environment, it is easy to get distracted from leadership responsibilities by focusing on tasks at hand instead of on strategy. But when you neglect to keep your leadership priorities in front of you, everyone suffers--your staff, your organization and, in the end, you.Whether you lead a small team or an entire organization, you’ll discover the nine keys to raising productivity, boosting morale, and increasing employee engagement. Nine Minutes on Monday combines proven engagement drivers and principles of human motivation into a simple system of execution that will show immediate results. Inside youll find:The 9 Minute template for maintaining focus on your leadership priorities--no matter how busy you are Three key questions that will help you connect purpose to paycheck for your staff A four-step formula for addressing subpar performance and driving complacency from the workplace A simple coaching model for fast-track staff development Four reward/recognition tools that will leave your employees feeling valued and motivated The one simple activity that will forge deep bonds of trust between you and your employees Three key ingredients that will immediately increase the motivation level of any employee Being a great leader is never easy, but Robbins breaks it all down into essential components to reveal its fundamental simplicity. Nine Minutes on Monday is your road map to igniting purpose, passion, and engagement among your team members. Master and apply the tools and techniques inside, and your employees will be motivated, inspired, and equipped to bring their best to work each and every day.Quick and simple leadership lessons for boosting performance, morale, and engagementJames Robbins is a terrifi c observer, thinker, and storyteller. He also has marvelous insights about how leaders can help employees become more connected to their work setting. He weaves together personal stories with thoughtful leadership insights into a compelling book. If leaders will do the nine minutes he suggests each Monday morning, they will become what we have called ‘meaning makers who deliver enormous value to their employees, customers, investors, and communities. -- Dave Ulrich, professor, Ross School of Business, University of Michigan; partner, The RBL Group; coauthor, The Why of WorkIt really works! Robbins provides simple and practical tools to help all managers get on the road toward becoming great leaders. These nine easy-to-use principles are relevant to todays work environment and yet so often overlooked. Thank you for helping me to make a difference to my team. -- Sue Travis, HR Manager, LowesEvery manager in your workplace needs this book. Practical and easily doable ideas that will help turn your managers into truly inspiring leaders. -- Michael Kerr, The Workplace Energizer and author of Putting Humor to WorkGreat easy read with lots of practical applications for leaders looking to improve their game and really make a difference in the lives of those they lead. -- Debbie Stein, CFO AltaGas From the Publisher JAMES ROBBINS is a consultant and professional speaker who helps organizations increase productivity and decrease employee turnover. By weaving his own tales of adventure into thought-provoking presentations on leadership, James equips managers to lead with excellence. About the Author JAMES ROBBINS is a consultant and professional speaker who helps organi...

-Titulo Original : Womens Encyclopedia Of Natural Medicine Alternative Therapies And Integrative Medicine For Total Health And Wellness-Fabricante : McGraw Hill-Descripcion Original: Use the power of nature to heal your body and enjoy a lifetime of good healthIn Womens Encyclopedia of Natural Medicine, naturopathic physician Tori Hudson shows you how to safely and effectively combine conventional and natural medicine to maintain health and address specific medical conditions. Her groundbreaking work offers sound information on complementary therapies such as bio-identical hormones, vitamin supplementation, herbs, diet, and exercise and helps you make informed choices about your health.Learn how to:Treat a whole range of female health issues, from contraception to menopause, heart conditions to infections Safely integrate alternative therapies with traditional medicine Determine when you should seek a practitioners help And much more Compassionate and authoritative, Womens Encyclopedia of Natural Medicine demonstrates that an informed, integrative approach to staying well is often the best medicine.“This is a book that should be in every womans health library and every alternative practitioners library. It is a resource for the new breed of conventional practitioners who are open to a more integrative health-care system.” --Christiane Northrup, M.D., author of Womens Bodies, Womens Wisdom From the Publisher Tori Hudson, N.D., is a professor of gynecology at the National College of Naturopathic Medicine in Portland, Oregon, and medical director of the clinic A Womans Time, P.C. A nationally recognized clinician, author, lecturer, and researcher, she has served as an adviser to the Department of Health and Human Services, the natural products industry, and several popular health publications. She was awarded the 1999 naturopathic physician of the year award from the American Association of Naturopathic Physicians. About the Author Tori Hudson, N.D., is a professor of gynecology at the National College of Naturopathic Medicine in Portland, Oregon, and medical director of the clinic A Womans Time, P.C. A nationally recognized clinician, author, lecturer, and researcher, she has served as an adviser to the Department of Health and Human Services, the natural products industry, and several popular health publications. She was awarded the 1999 naturopathic physician of the year award from the American Association of Naturopathic Physicians...

-Titulo Original : Endless Referrals, Third Edition-Fabricante : McGraw Hill-Descripcion Original: The definitive guide to turning casual contacts into solid sales opportunities In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.If youre serious about your sales career, whether you are selling a product, service, or yourself, master the contents of this book and you will practically guarantee your future success. --Tom Hopkins, author of How to Master the Art of SellingBob Burg has long been the authority on connecting with clients and building win-win relationships. Endless Referrals should be required reading for sales professionals and entrepreneurs everywhere.-- Gary Keller, Founder and Chairman of the Board of Keller Williams Realty Intl. and author of The Millionaire Real Estate InvestorIve found that acquiring business is the toughest challenge for professional services providers. Thankfully, Bob Burg provides pragmatic and effective techniques to smash that challenge to bits, whether using mail, phone, email, or a polite tap on the shoulder.--Alan Weiss, Ph.D., author Million Dollar ConsultingBob Burg opens the floodgates to Fort Knox with this book. I like the simple, easy to understand, practical way he outlines the exact way to find endless referrals. A treasure. --Dottie Walters, author of Speak & Grow RichA no-nonsense approach to building your business through relationships. --Jane Applegate, syndicated Los Angeles Times columnist From the Publisher Bob Burg regularly speaks to public audiences, corporations and associations, including international Fortune 500 companies. From the Back Cover The definitive guide to turning casual contacts into solid sales opportunities In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.If youre serious about your sales career, whether you are selling a product, service, or yourself, master the contents of this book and you will practically guarantee your future success. --Tom Hopkins, author of How to Master the Art of SellingBob Burg has long been the authority on connecting with clients and building win-win relationships. Endless Referrals should be required reading for sales professionals and entrepreneurs everywhere.-- Gary Keller, Founder and Chairman of the Board of Keller Williams Realty Intl. and author of The Millionaire Real Estate InvestorIve found that acquiring business is the toughest challenge for professional services providers. Thankfully, Bob Burg provides pragmatic and effective techniques to smash that challenge to bits, whether using mail, phone, email, or a polite tap on the shoulder.--Alan Weiss, Ph.D., author Million Dollar ConsultingBob Burg opens the floodgates to Fort Knox with this book. I like the simple, easy to understand, practical way he outlines the exact way to find endless referrals. A treasure. --Dottie Walters, author of Speak & Grow RichA no-nonsense approach to building your business through relationships. --Jane Applegate, syndicated Los Angeles Times columnist About the Author Bob Burg regularly speaks to public audiences, corporations and associations, including international Fortune 500 companies...

-Titulo Original : Carrots And Sticks Dont Work Build A Culture Of Employee Engagement With The Principles Of Respect-Fabricante : McGraw Hill-Descripcion Original: Advance praise for Carrots and Sticks Dont Work: Paul Marciano provides a wealth of prescriptive advice that absolutely makes sense. You can actually open the book to any chapter and gain ideas for immediate implementation. -- Beverly Kaye, coauthor of Love Em or Lose Em This book should be in the hands of anyone who has to get work done through other people! Its an invaluable tool for any manager at any level. -- John L. Rice, Vice President Human Resources, Tyco International Carrots and Sticks Dont Work provides a commonsense approach to employee engagement. Dr. Marciano provides great real-world insights, data, and practical examples to truly bring the RESPECT model to life. -- Renee Selman, President, Catalina Health Resources The RESPECT model is one of the most dynamic, engaging, and thought-provoking employee engagement tools that I have seen. Dr. Marcianos work will help you provide meaningful long-term benefits for your employees, for your organization, and for yourself. -- Andy Brantley, President and CEO, College and University Professional Association for Human Resources This book provides clear advice and instruction on how to engage your team members and inspire them to a higher level of productivity, work satisfaction, and enjoyment. I am already utilizing its techniques and finding immediate positive changes. -- Robert Roth, Director, Accounting and Reporting, Colgate Palmolive Company The title says it all: Carrots and Sticks Dont Work.Reward and recognition programs can be costly and inefficient, and they primarily reward employees who are already highly engaged and productive performers. Worse still, these programs actually decrease employee motivation because they can make individual recognition, rather than the overall success of the team, the goal. Yet many businesses turn to these measures first unaware of a better alternative. So, when it comes to changing your organizational culture, carrots and sticks don’t work! What does work is Dr. Paul Marcianos acclaimed RESPECT model, which gives you specific, low-cost, turnkey solutions and action plans-- based on seven key drivers of employee engagement that are proven and supported by decades of research and practice that will empower you to assess, troubleshoot, and resolve engagement issues in the workplace:Recognition and acknowledgment of employees contributions Empowerment via tools, resources, and information that set employees up to succeed Supportive feedback through ongoing performance coaching and mentoring Partnering to encourage and foster collaborative working relationships Expectations that set clear, challenging, and attainable performance goals Consideration that lets employees know that they are cared about Trust in your employees abilities, skills, and judgment Carrots and Sticks Dont Work delivers the same proven resources and techniques that have enabled trainers, executives, managers, and owners at operations ranging from branches of the United States government to Fortune 500 corporations to twenty-person outfits to realize demonstrable gains in employee productivity and job satisfaction. When you give a little RESPECT you get a more effective organization, with reduced turnover and absenteeism and employees at all levels who areengaged, focused, and committed to succeed as a team. In short, you get maximum ROI from your organizations most powerful resource: its people! From the Publisher Paul Marciano, Ph.D. is an entrepreneur, consultant, speaker, and president of Whiteboard, a human relations consulting firm committed to helping organizations cultivate, manage, and grow their human potential. Dr. Marciano earned his master’s and doctorate degrees in clinical psychology at Yale University and has served on the faculties at Davidson College and Princeton University. About the Author Paul Marciano, Ph.D. is an entrepreneur, consultant, speaker, and president of Whiteboa...

-Titulo Original : Super Trader, Expanded Edition Make Consistent Profits In Good And Bad Markets-Fabricante : McGraw Hill-Descripcion Original: Think like a trader. Act like a trader. Become a Super Trader.Let your profits run! Its the golden rule by which all Super Traders live. With the help of investing guru Dr. Van K. Tharp, you can join the ranks of full-time traders who consistently master the market. Super Trader provides a time-tested strategy for creating the conditions that allow you to reach levels of trading success you never thought possible. Providing expert insight into both trading practices and psychology, Tharp teaches you how to steadily cut losses short and meet your investment goals through the use of position sizing strategies--the keys to steady profitability. Tharp offers concepts and tactics designed to help you:CREATE AND MEET YOUR SPECIFIC UNDERSTAND THE BIG PICTURE CONQUER COUNTERPRODUCTIVE THINKING MASTER THE ART OF POSITION SIZING STRATEGIES With Tharps proven methods, you can live the dream of enjoying above-average profits under various market conditions--up, down, and sideways. Tharps wisdom, perspective, and tactical expertise are legendary in the world of trading. Follow the master down the path to trading excellence with Super Trader. How do you transform yourself from a mild-mannered investor into a proactive trader who outperforms the market day-in and day-out. Think clearly. Plan accordingly. Commit completely. In other words, become a trader. No one is better suited to help you make the transformation than legendary trading educator Dr. Van K. Tharp. Combining the sharp insight and technical brilliance that have drawn legions of investors to his books and seminars, Tharp provides a holistic approach for becoming a successful full-time trader. His system--a meld of investing psychology and sound trading practice--is the secret to achieving optimum conditions that produce results in both bull and bear markets. Using the lessons of Super Trader, you will approach trading as you would a small business--realistically, systematically, and enthusiastically. Drawing on his decades of experience, Tharp has created a simple plan designed to help anyone successfully navigate the market that includes the following:Mastering the psychology of trading Crafting a business plan--a working document to guide your trading Developing a trading system tailored to your personal needs and skills Creating position sizing strategies to meet your objectives Monitoring yourself constantly to minimize mistakes You can put this plan to use immediately. Throughout the book, Tharp raises the pertinent questions you must ask yourself about becoming a trader, being a trader, and succeeding as a trader. The rewards that come with being a Super Trader--both financial and personal--make you feel as if you can leap small buildings in a single bound. Whatever your skill level, Tharp provides the formula for succeeding in a field where most people fail. From the Publisher Van K. Tharp, Ph.D., is the founder and president of the Van Tharp Institute. He is regarded as an international leader among professional trading coaches and consultants. Tharp is the author of three acclaimed books published by McGraw Hill: Trade Your Way to Financial Freedom, the New York Times best-seller now in its second edition, Safe Strategies for Financial Freedom, and Financial Freedom Through Electronic Day Trading. About the Author Van K. Tharp, Ph.D., is the founder and president of the Van Tharp Institute. He is regarded as an international leader among professional trading coaches and consultants. Tharp is the author of three acclaimed books published by McGraw Hill: Trade Your Way to Financial Freedom, the New York Times best-seller now in its second edition, Safe Strategies for Financial Freedom, and Financial Freedom Through Electronic Day Trading. Excerpt. © Reprinted by permission. All rights reserved. SUPER TRADERMAKE CONSISTENT PROFITS IN GOOD AND BAD MARKETSBy VAN K. THARPMcGraw-HillCopyright © 2011 Lake Lucerne LP...

-Titulo Original : Security Analysis The Classic 1934 Edition-Fabricante : McGraw Hill-Descripcion Original: From the Author Security Analysis is the bible of fundamental analysis. Originally published in 1934, the tome systematically lays bare the science of security analysis. Written with the assistance of cowriter David Dodd, Benjamin Grahams intellectual tour de force has yet to be equaled in the annals of investing. Written only a few years after the devastating stock market crash of 1929, Graham had one objective--to make the investment process as safe as possible using knowledge of key factors about the business. Beginning with bonds and moving quickly to stocks, Graham and Dodd go over all of the angles. Articulating a comprehensive theory of fixed-value and common stock investment, they examine in detail the various factors that one should consider when valuing securities. Dividends, extraordinary items, depreciation, amortization, capital structure and balance sheet analysis are all described and defined in lurid detail. It is impossible to read Security Analysis and not come away with a deeper understanding of corporate finance and how it relates to investing. On the downside, lets be frank--Security Analysis is not an easy book to read. However, it remains one of the key textbooks for communicating fundamental analysis to millions of MBAs, in spite of the fact that it first saw print 63 years ago. I personally believe that reading and understanding most of Security Analysis would make a great benchmark for determining whether or not you are ready to start investing your money in specific investments. Sure, Graham is very value-biased in his investment philosophy, but looking for growth without focusing on the price you are paying is the golden road to underperformance. Rare is the opportunity to see, much less own, an original. But this unusual, carefully crafted reproduction of Benjamin Graham and David Dodds immortal Security Analysis gives you that chance--to read and treasure a true classic--the book that gave birth to value investing.Continuously in print through five editions, for more than 60 years, and through nearly a million copies, the primer for many of Americas most illustrious investors--and the wellspring of Graham and Dodds Wall Street Immortality--Security Analysis is indisputably the most influential book on investing ever written. Still the investors bible, its as frequently consulted today as it was when it first appeared in 1934.Of course, over the years and over five editions, Security Analysis changed. Its language was modernized. New material was added. Metaphors and examples were brought up to date. In the light of changing times, these alterations were necessary and appropriate.But what of the original book? The very durability of this work arouses our curiosity. And what we discover when we return to the original is very simply a classic, a work whose uncompromising worth has not paled since it first saw the light of day in 1934.The original words of Benjamin Graham and David Dodd--put to paper not long after the disastrous Stock Market Crash of 1929--still have the mesmerizing qualities of rigorous honesty and diligent scrutiny, the same riveting power of disciplined thought and determined logic that gave the work its first distinction and began its illustrious career.The words you will read here are eloquent. Not only a financial genius and a man of high repute for honorable dealings, Graham was a man of letters invited to teach in the literature department at Columbia University (as well as in the economics and philosophy departments).But this reproduction is far more than a historical curiosity, an interesting object, and a delightful read. It presents the original Graham/Dodd method of investing--told in their own words as they first described it in the 1930s.What exactly is this method that has drawn such longterm devotion in the notably fickle reaches of Wall Street?Graham and Dodd were Wall Streets first bargain shoppers. In this book they fi...

-Titulo Original : The Big Book Of Team-motivating Games Spirit-building, Problem-solving And Communication Games For Every Group (big Book Series)-Fabricante : McGraw Hill-Descripcion Original: From the Publisher Ed Scannell is a speaker and trainer who has given thousands of presentations, seminars and workshops across the world. Mary Scannell has trained thousands of business people across the U.S. and Canada, including a long list of Fortune 500 clients. Teamwork can be fun! Games that improve team cooperation, communication, and spirit Did you know that games can:Raise sagging morale Liven up boring staff meetings Increase interaction among staff members Promote a culture of harmony and cooperation Create an atmosphere of fun for your team Keeping your team motivated and challenged, especially during tough economic times, can be difficult. But this collection of high-energy, play-anywhere games, from bestselling authors and trainers Ed and Mary Scannell, provides you with all the fun, inspiring material you need to build team spirit, communication, and trust among coworkers-day in and day out. Games Can Be Played In or Out of the Office Requiring few or no props, The Big Book of Team-Motivating Games is the latest installment in the successful Big Book series, which has been changing the way teams think for decades-providing hours of fun that fight boredom and burnout, boost performance, soothe tensions, and create a sense of community and trust. About the Author Ed Scannell is a speaker and trainer who has given thousands of presentations, seminars and workshops across the world. Mary Scannell has trained thousands of business people across the U.S. and Canada, including a long list of Fortune 500 clients.McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwid...

-Titulo Original : Perfect Phrases For Setting Performance Goals, Second Edition (perfect Phrases Series)-Fabricante : McGraw Hill-Descripcion Original: From the Publisher Robert Bacal is the author of Managing Performance, The Complete Idiots Guide to Consulting, and other human resources books. Douglas Max is Managing Director of LR Communications, a firm that conducts on-site seminars in writing and presentation skills. THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEReal success is about the future, not the past. As a supervisor, youll be most effective if you concentrate on setting goals for your employees, rather than assessing past events and behaviors. This completely revised and updated second edition of Perfect Phrases for Setting Performance Goals provides hundreds of precisely worded performance goals you can put to use in virtually any situation. This handy, quick-reference guide provides effective language for:Focusing your people on the most important parts of their jobs Communicating your expectations Aligning employee goals with organizational priorities Improving productivity and morale in the workplace Reducing disagreements during performance reviews About the Author McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwideRobert Bacal is the author of Managing Performance, The Complete Idiots Guide to Consulting, and other human resources books. Douglas Max is Managing Director of LR Communications, a firm that conducts on-site seminars in writing and presentation skills...

-Titulo Original : The Intelligent Asset Allocator How To Build Your Portfolio To Maximize Returns And Minimize Risk-Fabricante : McGraw Hill-Descripcion Original: Profit through good times and bad with a resilient, diversified portfolioThe Intelligent Asset Allocator has helped thousands of people like you build wealth through carefully diversified portfolios. Now, with global markets in constant flux, balancing risk and reward is more critical than ever. Self-taught investor William Bernstein offers no gimmicks, inside secrets, or magic solutions-just the facts about investing and calm, smart advice on how to build and manage a portfolio designed for the long run. This is all you need, despite claims of the advisors and pundits looking to profit from your hard-earned money. This easy-to-understand guide provides everything you need, including:* The basics of finance-historical, psychological, and institutional* Time-tested strategies for improving the risk/reward ratio* Ways to sharpen your focus to improve portfolio managementBernstein walks you through the fundamentals of important topics like multiple-asset portfolios, optimal asset allocations, market efficiency, and strategy implementation.No one knows the future of markets. Your forecast is as good as that of the last financial pundit you saw on TV. Trust your instincts, trust your research, and trust the proven-effect approach of The Intelligent Asset Allocator, and your portfolio will deliver returns through the blue skies and storms of financial markets. From the Publisher William Bernstein, Ph.D, M.D., is a retired neurologist and co-principal at the money management firm Efficient Frontier Advisors. He has written for The Wall Street Journal and Money, and was the 2017 recipient of the CFA Institute’s James R. Vertin Award for his body of financial publications. About the Author William Bernstein, Ph.D, M.D., is a retired neurologist and co-principal at the money management firm Efficient Frontier Advisors. He has written for The Wall Street Journal and Money, and was the 2017 recipient of the CFA Institute’s James R. Vertin Award for his body of financial publications...

-Titulo Original : The Plane Truth For Golfers Breaking Down The One-plane Swing And The Two-plane Swing And Finding The One Thats Right For You-Fabricante : McGraw Hill-Descripcion Original: Jim Hardy is the most knowledgeable teacher in golf. This extraordinary book will be the most revolutionary instructional book since Ben Hogans Five Lessons.--Peter Jacobsen, Seven-time PGA Tour event winnerVoted one of Americas 50 Greatest Teachers by Golf Digest and ranked in the Top 100 Teachers list of Golf magazine, Jim Hardy is a veritable scholar of swing. Hes been fixing the swings of professional and amateur golfers since 1977, and in The Plane Truth for Golfers, he makes his groundbreaking concepts available to you for the first time.Hardys revolutionary approach is simple: There are two sets of fundamentals to the swing, not one. There is the one-plane swing, for more athletic players, and the two-plane swing, suitable for players of all abilities. Understanding these concepts is crucial to your improvement, and Hardy breaks them down into easy-to-follow steps, complete with dozens of photographs. From the Publisher Jim Hardy is a golf instructor par excellence. A former PGA Tour professional, he is a teachers teacher and a mentor to many of todays PGA Tour stars. He lives in Texas.John Adrisani isthe former senior editor of instruction at Golfmagazine and the author of nearly 30 books. From the Back Cover Jim Hardy is the most knowledgeable teacher in golf. No other instructor has his understanding of golf swing techniques and what makes them work. Any golfer, regardless of ability, who has the opportunity to listen and work with Jim will benefit and improve.--Peter Jacobsen, Champions Tour player and winner of seven PGA Tour championshipsVoted one of Americas 50 Greatest Teachers by Golf Digest and ranked among the Top 100 Teachers list by Golf magazine, Jim Hardy has been fixing the swings of professional and amateur golfers since 1977. In The Plane Truth for Golfers, he makes his groundbreaking concepts available to you for the first time.Hardys earth-shattering philosophy is quite simple: Everything youve learned about swing fundamentals is wrong. There are two sets of fundamentals to the swing, not one. There is the one-plane swing, for more athletic players, and the two-plane swing, suitable for players of all abilities. Every player falls neatly into one of these two categories and one of them is guaranteed to work for you.In this easy-to-follow handbook, complete with dozens of instructional photographs, Hardy breaks down the two methods into simple steps youre sure to learn in no time. Once you get a grip on Hardys plan, youll be able to:Determine whether youre a one-plane or two-plane swinger and how to avoid the dangerous mixture of having elements of both in your swingStep into the proper starting position for both swings Understand the real truth about the backswing Master a whole new technique for the downswing and defeat the competition PLUS: Youll also get plenty of exercises and drills to help you perfect the proper on-plane movements and correct common faults Like no other how-to book, The Plane Truth for Golfers exposes the flaws of current golf instruction and reveals the secret to playing good golf. About the Author Jim Hardy is a golf instructor par excellence. A former PGA Tour professional, he is a teachers teacher and a mentor to many of todays PGA Tour stars. He lives in Texas.John Adrisani isthe former senior editor of instruction at Golfmagazine and the author of nearly 30 books...

-Titulo Original : The Presentation Secrets Of Steve Jobs How To Be Insanely Great In Front Of Any Audience-Fabricante : McGraw Hill-Descripcion Original: Now in paperback-the Wall Street Journal bestseller that reveals the secrets behind Steve Job’s legendary presentations, with a new introduction about his legacy.Celebrating the inspiring life and vision of Apple’s game-changing CEO, The Presentation Secrets of Steve Jobs has become the essential go-to guide for top-level executives, middle managers, organizational speakers, startup entrepreneurs, and pretty much anyone who needs to engage, persuade, and captivate an audience. This is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that anyone can master. You’ll learn how to take charge of a room, create an inspiring brand story, deliver unforgettable moments-and do it powerfully, effortlessly, and effectively. From the Publisher Carmine Gallo is the author of seven books, including the Wall Street Journal bestseller The Presentation Secrets of Steve Jobs and the award-winning The Innovation Secrets of Steve Jobs. He is also the author of the bestseller Talk Like TED: The 9 Public Speaking Secrets of the World’s Top Minds. He is a popular Forbes columnist, keynote speaker, and communications coach whose techniques have been implemented by Fortune 100 companies. His clients include Intel, Coca-Cola, Chevron, SanDisk, and Pfizer. He lives in Pleasanton, California, with his wife and two daughters. carminegallo From the Back Cover WALL STREET JOURNAL BESTSELLERBe forewarned: if you pick up this book, your presentations will never be the same again. Martin Lindstrom, bestselling author of BuyologyThe Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences. Cliff Atkinson, author of Beyond Bullet Points and The Activist AudienceNow you can learn from the best both Jobs and Gallo. Whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPhones. David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave No other leader captured an audience like Steve Jobs did and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences. Rob Enderle, The Enderle Group About the Author Carmine Gallo is the author of seven books, including the Wall Street Journal bestseller The Presentation Secrets of Steve Jobs and the award-winning The Innovation Secrets of Steve Jobs. He is also the author of the bestseller Talk Like TED: The 9 Public Speaking Secrets of the World’s Top Minds. He is a popular Forbes columnist, keynote speaker, and communications coach whose techniques have been implemented by Fortune 100 companies. His clients include Intel, Coca-Cola, Chevron, SanDisk, and Pfizer. He lives in Pleasanton, California, with his wife and two daughters. carminegallo...

-Titulo Original : The Digital Doctor Hope, Hype, And Harm At The Dawn Of Medicine’s Computer Age-Fabricante : McGraw Hill-Descripcion Original: The New York Times Science Bestseller from Robert Wachter, Modern Healthcare’s #1 Most Influential Physician-Executive in the USWhile modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare’s ills.But medicine stubbornly resisted computerization - until now. Over the past five years, thanks largely to billions of dollars in federal incentives, healthcare has finally gone digital.Yet once clinicians started using computers to actually deliver care, it dawned on them that something was deeply wrong. Why were doctors no longer making eye contact with their patients? How could one of America’s leading hospitals give a teenager a 39-fold overdose of a common antibiotic, despite a state-of-the-art computerized prescribing system? How could a recruiting ad for physicians tout the absence of an electronic medical record as a major selling point?Logically enough, we’ve pinned the problems on clunky software, flawed implementations, absurd regulations, and bad karma. It was all of those things, but it was also something far more complicated. And far more interesting . . .Written with a rare combination of compelling stories and hard-hitting analysis by one of the nation’s most thoughtful physicians, The Digital Doctor examines healthcare at the dawn of its computer age. It tackles the hard questions, from how technology is changing care at the bedside to whether government intervention has been useful or destructive. And it does so with clarity, insight, humor, and compassion. Ultimately, it is a hopeful story.We need to recognize that computers in healthcare don’t simply replace my doctor’s scrawl with Helvetica 12, writes the author Dr. Robert Wachter. Instead, they transform the work, the people who do it, and their relationships with each other and with patients. . . . Sure, we should have thought of this sooner. But it’s not too late to get it right.This riveting book offers the prescription for getting it right, making it essential reading for everyone - patient and provider alike - who cares about our healthcare system. From the Publisher Robert Wachter is Professor and Chair of the Department of Medicine at the University of California, San Francisco. Author of 250 articles, he coined the term “hospitalist” in 1996 and is generally considered the “father” of the hospitalist field, the fastest growing specialty in the history of modern medicine. He is past president of the Society of Hospital Medicine, past chair of the American Board of Internal Medicine, and a recipient of the Eisenberg Award, the nation’s top honor in patient safety. For every year beginning 2008, Modern Healthcare magazine has named him one of the 50 most influential physician-executives in the U.S.; he was #1 on the list in 2015. He has been profiled in the New York Times and contributes regularly to the Wall Street Journal. The Digital Doctor is his sixth book. From the Back Cover Janus is the god of medicine these days, and it is the great strength of Dr. Robert Wachters eloquent new book that it has captured every one of these conflicting emotions, all powerfully felt and intelligently analyzed. . . . Most previous authors have chosen sides, either mourning the old or hailing the new. Dr. Wachter is unusual for his equipoise. He is old enough to remember the way things used to work (or fail to work), young enough to be reasonably technology friendly . . . He is also an exceptionally good, fluent writer.The New York TimesWhile he refuses to play Dr. Luddite, Wachter warns that healthcare is going through a difficult, disruptive transition in which positive outcomes are possible but not guaranteed . . . . Whatever the capabilities of the enabling technology, humans will still be challenged with working with it effectively to serve human ne...

-Titulo Original : Market Mind Games A Radical Psychology Of Investing, Trading And Risk-Fabricante : McGraw Hill-Descripcion Original: Review “If you are trying to solve the unsolvable, stop. Read this first and you will learn that the surest path to success will be to start with yourself; solve that conundrum and challenges like understanding how you do and should react to markets will come to be solvable.”-Marvin Zonis, Professor Emeritus, Booth School of Business, The University of Chicago“When it comes to fast-moving global financial markets, professional investors strive to evaluate complex economic conditions from data analysis, economic reasoning, and professional judgment. This is what is taught in business schools. Denise Shull demonstrates how investment decision making is also determined by unconscious emotions and perceptions. Market Mind Games is a fascinating book that proposes a new and unexpected hypothesis about the factors that drive financial decision-making.”-A.G. Malliaris, Professor of Economics and Finance, Loyola University Chicago“Denise Shull’s gem of a book is long overdue. . . .[Market Mind Games] has made the ability to analyze and overcome our unconscious biases and prejudices available to everyone.”-Dr. Donald T. Wargo, Department of Economics, Temple University“Market Mind Games is iconoclastic to say the very least! Pay attention to the last word in the subtitle: risk. This book will change your perspective on how to approach and think about the markets and your life!”-Michael J. Levas, Founder, Senior Managing Principal, and Director of Trading, Olympian Capital Management, LLC“Denise changes the way you look at yourself and investing. Her insights and methods are necessary to succeed in the markets, period.”-Jared Levy, Portfolio Manager and author of Your Options Handbook “Market Mind Games offers a new school of trading psychology. Truly an important work that needs to be on the bookshelf of every serious market participant.”-Mike Bellafiore, author of One Good Trade“Masterful explanation of not only why emotionless trading is a myth, but how we can take advantage of our natural wiring to gain an edge.”-Derek Hernquist, Chief Investment Officer, Integrative Capital, LLC“Shull details ways to learn how you ‘feel’ before you ‘act’ so that your buy, sell, or hold decisions become more successful.”-E. Bernstein, OPUS Trading“A must-read for those who want to make their livelihood as a professional investor, trader, or algorithmic trading developer.”-Larry Tabb, founder and CEO, Tabb Group“Denise Shull enlightens the reader how to effectively unlock one’s psychological capital and translate that awareness into clear and concise investment decisions.”-Grant Mashek, Managing Member, Palm Equity, LLC“Shull’s book is not only a great read but lays out an entirely more effective approach to thinking about any decision that involves the unknown-market related or not.”-Leslie Shaw, Ph.D., Behavioral Economics, and trained psychoanalyst Book Description What if the mystery of market crashes stems from a simple but total misunderstanding of our own minds? Could everything we think we know about ourselves-intelligence and rationality versus emotion and irrationality-be wildly off the mark? Simply put: yes.With these words, Denise Shull introduces her radical-and supremely rational- approach to risk. Her vision stems from the indisputable fact that human beings can’t make any decision at all without emotion and that emotion gets the first-and last-word when it comes to our perceptions and judgments.Shull should know. She started out managing major accounts for IBM and then chose to research unconscious emotional patterns instead of getting her MBA. Next she became a trader and trading desk manager while continuing to study biopsychology.We are all taught that sidelining our emotions is the best way to make good decisions- Shull declares the converse: emotions inform us. Attempting to control them actually increases the risks we take. Shull advocates treating feelings as data, and she convincingly argues that doing so eradi...

-Titulo Original : Epic Content Marketing How To Tell A Different Story, Break Through The Clutter, And Win More Customers By Marketing Less-Fabricante : McGraw Hill-Descripcion Original: NAMED one of 5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINEPublishing is the NEW MARKETING. How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers digital space? Epic Content Marketing. One of the worlds leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers dont care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. Its how to position your business as a trusted expert in its industry. Its what customers share and talk about. Once we hook customers in with epic content, they reward us by sending our sales through the roof. Epic Content Marketing provides everything you need to: * Determine what your content niche should be to attract and retain customers * Discover and develop your content marketing mission statement * Set up a process for creating and curating epic content * Learn how to leverage social and email channels to create--and grow--your audience * Measure the performance of your content--and increase your content marketing budget With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth. Whether youre the CMO of a Fortune 500, a digital marketer, or entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now!Check out EpicContentMarketing for book bonus material and to download 20 Epic Examples of Content Marketing Review This is a brilliant canter through the rapid and ever changing world of content marketing.-JONATHAN MILDENHALL, VP of Global Advertising Strategy and Creative Excellence at Coca-ColaJoe Pulizzi may know more about content marketing than any person alive. He proves it in these pages.-JAY BAER, NYT Best-Selling Author of YoutilityListen to this guy. He really understands the new world of marketing.-DON SCHULTZ, Professor Emeritus at Northwestern Universitys Medill School of JournalismAs Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share. -DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR.If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way.-MITCH JOEL, President Twist ImageJoe Pulizzi has made me a content believer!-KATHERINE BUTTON BELL, Vice President & Chief Marketing Officer EmersonJoe Pulizzi is the godfather of our burgeoning profession of Content Marketing. He lays out the objectives, principles and core strategies of our field in a way thats easy-to-understand, inspiring and entertaining.-JULIE FLEISCHER, Director, Media & Consumer Engagement at Kraft FoodsFor those organizations struggling to create a content marketing program that drives results, Joe delivers. Again.-ANN HANDLEY, Chief Content Officer, MarketingProfsEpic Content Marketing gives all the details practitioners need without over-complicating. -PROFESSOR JOANN SCIARRINO, Knight Chair, Digital Advertising and Marketing, UNC Chapel Hill From the Publisher Joe Pulizzi is a content marketing strategist, a professional speaker, and the founder of the Content Marketing Institute, which runs the largest ph...

-Titulo Original : Think Better An Innovators Guide To Productive Thinking-Fabricante : McGraw-Hill-Descripcion Original: There are thousands of books about thinking. But there are very few books that provide clear how-to information that can actually help you think better.Think Better is about Productive Thinking why it’s important, how it works, and how to use it at work, at home, and at play. Productive Thinking is a game changer a practical, easy-to-learn, repeatable process that helps people understand more clearly, think more creatively, and plan more effectively. Its based on the thinking strategies that people we celebrate for their creativity have been using for centuries. Tim Hurson brings Productive Thinking out of the closet and presents it in a way that makes it easy for anyone to grasp and use so you can think better, work better, and do better in every aspect of your life. Think Better demonstrates how you can start with an intractable technical problem, an unmet consumer need, or a gaping chasm in your business strategy and, by following a clearly defined, practical thinking process, arrive at a robust, innovative solution. Many companies use the Productive Thinking model to generate fresh solutions for tough business problems, and many individuals rely on it to solve pressing personal problems. The principles youll find in Think Better are straight-forward: separate your thinking into creative thinking and critical thinking; stay with the question; strive for the “third third” by generating lots and lots of ideas; and look for unexpected connections.The model consists of six interlocking steps:Step 1:Whats Going On? Explore and truly understand the challenge. Step 2: Whats Success? Envision the ideal outcome and establish success criteria. Step 3: Whats the Question? Pinpoint the real problem or opportunity. Step 4: Generate Answers List many possible solutions. Step 5: Forge the Solution Decide which solution is best. Then make it better. Step 6: Align Resources Create an action plan. Tim Hurson starts by explaining how we all build inner barriers to effective thinking. He identifies our habits of thinking that severely limit our behavior, from “monkey mind” to “gator brain.” Then he demonstrates how to overcome these barriers.More than anything, productive thinking is an attitude that will let you look at problems and convert them into opportunities. At the end of this disciplined brainstorming process, youll have a concrete action plan, complete with timelines and deadlines.The book is filled with many of Hursons original brainstorming tools that will empower you to generate, organize, and process ideas. For example, you can identify your best ideas using the five Cs: Cull, Cluster, Combine, Clarify and Choose. And you can transform an embryonic idea into a robust solution with POWER, which stands for Positives, Objections, What else?, Enhancements and Remedies.To create the future, you first must be able to imagine it. Productive thinking is a way to help you do that. From the Publisher Tim Hurson is a founding partner of thinkx intellectual capital ( thinkxic ), a firm that provides global corporations with training, facilitation, and consultation in productive thinking and innovation. Hes both a faculty member and Trustee of the Creative Education Foundation, and a founding director of Facilitators Without Borders. From the Back Cover Want to Outsmart the Competition? Learn how to Think Better.Marvelously choreographed and insightful... A treasury of powerful ideas for anyone who wants to boost their own brand equity and contribute mightily to their companys success.-Andy Boynton, Ph.D., Dean, Carroll School of Management, Boston College, and author of Virtuoso TeamsIf you want success in your career, in your business, or in your life, Think Better is for you. Buy it, read it, and dont look back.-Roger J. Burns, Worldwide Partner Mercer Human Resource ConsultingBrilliant, thought-provoking, easy-to-read, this book is one of the best creativity books...

-Titulo Original : Capm Certified Associate In Project Management Practice Exams-Fabricante : McGraw Hill-Descripcion Original: Publishers Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Don’t Let the Real Test Be Your First Test!Take the 2018 version of the challenging CAPM exam with confidence using this highly effective, exam-focused study resource. CAPM® Certified Associate in Project Management Practice Exams contains more than 1000 practice questions and is fully aligned with the Project Management Body of Knowledge® Guide, Sixth Edition. All questions simulate those on the live test in content, style, tone, and difficulty. To facilitate retention, every question is accompanied by in-depth explanations for both correct and incorrect answers.Covers all 58 learning objectives for the CAPM exam, including:* Project integration management* Project scope management* Project schedule management* Project cost management* Project quality management* Project resource management* Project communications management* Project risk management* Project procurement management* Project stakeholder managementDigital content includes:* Test engine that provides full-length practice exams or customized quizzes by chapter or by exam domain* 600 practice exam questions From the Publisher James L Haner, PMP, PgMP, PMI-ACP, PMI-RMP, PMI-SP, is a management and leadership consultant. He is the author of PMP® Project Management Professional Practice Exams and is contributing author of 140 Project Management Tips in 140 Words or Less and Making Sense of Sustainability in Project Management.Cate McCoy, PMP, PBA, CBAP, is the founding partner of Communi-cate, Inc., a technology management consulting and training company focused on government and corporate clients. She is the author and technical editor of several published books on technology and management topics and is the curriculum designer and author of over 100 courses on technical, project management, and business analysis. About the Author James L Haner, PMP, PgMP, PMI-ACP, PMI-RMP, PMI-SP, is a management and leadership consultant. He is the author of PMP® Project Management Professional Practice Exams and is contributing author of 140 Project Management Tips in 140 Words or Less and Making Sense of Sustainability in Project Management.Cate McCoy, PMP, PBA, CBAP, is the founding partner of Communi-cate, Inc., a technology management consulting and training company focused on government and corporate clients. She is the author and technical editor of several published books on technology and management topics and is the curriculum designer and author of over 100 courses on technical, project management, and business analysis...

-Titulo Original : Pinterest Power Market Your Business, Sell Your Product, And Build Your Brand On The Worlds Hottest Social Network-Fabricante : McGraw Hill-Descripcion Original: As a marketer, you cant afford to ignore this amazing platform. Why should you start marketing right now on Pinterest? In a word: MORE. Youll drive more traffic, get more customers, and make more money than ever!Pinterest has unimaginable potential as a marketing and customer relationship building tool. In this fantastic book Jason and Karen reveal their highly effective blueprint for using it the right way. This is the guide to Pinterest that Im having my staff read. -- JIM COCKRUM, bestselling author of Free Marketing: 101 Low and No-Cost Ways to Grow Your BusinessPinterest is one of the hottest and fastest social tools on the Internet today. Its growing faster than did, and you dont want to be left behind. Jason Miles will show you step-by-step how he uses Pinterest to make money online. -- SKIP MCGRATH, author of Three Weeks to eBay Profits From the Author Note: For business inquiries related to speaking events or interviews please use this form: marketingonpinterest /contact-us/. While I limit my travel for speaking events, I am happy to do podcasts and webinars any time._______________________________________________________________________Are you a marketer or small business owner trying to improve sales? Wondering if Pinterest can help you grow revenue? It can. In Pinterest Power youll find the tools, tips, and techniques to market your business, sell your products and expand your reach. Here is what Susan Koger, Co-founder of Modcloth, has to say about Pinterest Power: Pinterest Power is the ultimate guide for any small business owner hoping to leverage the Pinterest social platform to increase sales and brand awareness. Jason Miles and Karen Lacey answer the right questions for the busy entrepreneur or marketing leader looking to explore a Pinterest account for his or her business. The book details the most important aspects of launching a Pinterest strategy: basics of the platform, real-world examples from innovative brands, and strategic advice from experts in the field. There are powerful case studies from small companies such as Liberty Jane Clothing and BurdaStyle, the former seeing sales double after implementing a Pinterest strategy and the latter seeing the site refer over 25 percent of its traffic! The early adopters high-lighted in the book offer invaluable best practices that will provide a solid foundation for building your own Pinterest presence... [Susan should know - the Modcloth Pinterest account has over 2.2 million followers.]Let me give you a quick overview of how Pinterest Power is unique: First, we take you inside our small business numbers and explain how Pinterest impacted Liberty Jane Clothing. We share the before and after site traffic, revenue details, and clear examples of how we benefited from the power of Pinterest. This isnt social media theory; its a collection of hard won principles and best practices. We explain how we actually use Pinterest to make money. You can verify that we use Pinterest by looking at our profile at pinterest /cinnamonmiles/. Next, we interview some of the most successful small businesses on Pinterest. We include great companies like Modcloth, BurdaStyle, MADE and more. Our interviews shed light on how these smart marketers are using this new platform to generate massive referral traffic. They share their tips and techniques with surprising candidness. We also include insights from non-profits and service providers, not just physical product sellers. Many service providers are using Pinterest successfully, you can learn from their success. Finally, we interview the Pinterest team and they share wisdom and insight on how brands should use Pinterest for maximum success. You wont find this information in any other book, or online interview. Its only available in Pinterest Power. Weve built this book as a detailed blueprint for effective marketing on Pinterest, with chapter after chapt...

-Titulo Original : Finance For Nonfinancial Managers, Second Edition (briefcase Books Series)-Fabricante : McGraw Hill-Descripcion Original: AN INTRODUCTION TO FINANCIAL REPORTS--WITH NEW TACTICS FOR BUDGETING AND PINPOINTING KEY FINANCIAL AREASFinancial decisions impact virtually every area of your company. As a manager, its up to you to understand how and why.Finance for Nonfinancial Managers helps you understand the information in essential financial reports and then shows you how to use that understanding to make informed, intelligent decisions. It provides a solid working knowledge of:Basic Financial Reports--All about balance sheets, income statements, cash flow statements, and more Cost Accounting--Methods to assess which products or services are most profitable to your firm Operational Planning and Budgeting--Ways to use financial knowledge to strengthen your company Briefcase Books, written specifically for todays busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Key Terms: Clear defi nitions of key terms and concepts Smart Managing: Tactics and strategies for managing change Tricks of the Trade: Tips for executing the tactics in the book Mistake Proofing: Practical advice for minimizing the possibility of error Caution: Warning signs for when things are about to go wrong For Example: Examples of successful change-management tactics Tools: Specific planning procedures, tactics, and hands-on techniques About the Author Gene Siciliano, C.M.C., C.P.A. (Los Angeles, CA) is founder and president of Western Management Associates, which provides financial management consulting services to corporate clients. He is a member of the National Speakers Association...

-Titulo Original : Schaums Outline Of Bookkeeping And Accounting, Fourth Edition (schaums Outlines)-Fabricante : McGraw Hill-Descripcion Original: About the Author Joel J. Lerner (Monticello, NY) was a professor and the chairman of the business division at Sullivan County Community College. He presently is a member of the Board of Trustees of that institution. He received his B.S. from New York University and his M.S. and P.D. from Columbia University. He has coauthored the Schaums Outlines of Principles of Accounting I, Principles of Accounting II, Intermediate Accounting, Business Mathematics, and Introduction to Business and is the sole author of McGraw-Hills Financial Planning for the Utterly Confused, now in its fifh edition. Rajul Y. Gokarn (Atlanta, GA) is an associate professor at Clark Atlanta University, Atlanta, Georgia. She previously taught at Georgia State University, California State University at Los Angeles, and the University of West Georgia. She received her Ph.D. in Business Administration (Major: Accounting) from Georgia State University. Professor Gokarns research interests include international accounting, ethics in accounting, the status of women in the accounting profession, and the scholarship of teaching and learning. McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide Confused by bookkeeping and accounting? Problem solved.Schaums Outline of Bookkeeping and Accounting is the ideal review and reference for your accounting class. Inside youll find explanations of the subjects fundamentals and topics such as financial analysis, preparing cash flow statements, and the distinction between accounting for perpetual and periodic inventory system. It also includes a chapter on the most popular accounting software, which accounting students are expected to master before they graduate. From the Publisher Joel J. Lerner (Monticello, NY) was a professor and the chairman of the business division at Sullivan County Community College. He presently is a member of the Board of Trustees of that institution. He received his B.S. from New York University and his M.S. and P.D. from Columbia University. He has coauthored the Schaums Outlines of Principles of Accounting I, Principles of Accounting II, Intermediate Accounting, Business Mathematics, and Introduction to Business and is the sole author of McGraw-Hills Financial Planning for the Utterly Confused, now in its fifh edition. Rajul Y. Gokarn (Atlanta, GA) is an associate professor at Clark Atlanta University, Atlanta, Georgia. She previously taught at Georgia State University, California State University at Los Angeles, and the University of West Georgia. She received her Ph.D. in Business Administration (Major: Accounting) from Georgia State University. Professor Gokarns research interests include international accounting, ethics in accounting, the status of women in the accounting profession, and the scholarship of teaching and learning...

-Titulo Original : Schaums Outline Of Intermediate Accounting I, Second Edition (schaums Outlines)-Fabricante : McGraw Hill-Descripcion Original: From the Publisher Baruch Englard is an associate professor of accounting and computer science at The College of Staten Island of the The City University of New York and is the author of Schaums Outline of Intermediate Accounting I. He is also the founder, director, and teacher of Professor Englards CPA Review Course in Brooklyn. The ideal review for your intermediate accounting course More than 40 million students have trusted Schaum’s Outlines for their expert knowledge and helpful solved problems. Written by renowned experts in their respective fields, Schaum’s Outlines cover everything from math to science, nursing to language. The main feature for all these books is the solved problems. Step-by-step, authors walk readers through coming up with solutions to exercises in their topic of choice. A complete guide to the second-level course in Intermediate Accounting Covers all recent (FASB) changes More than 500 fully-solved problems, including “real-world” examples End-of-chapter review problems to test knowledge Appropriate for the following courses: Intermediate Accounting I, Accounting I, Principles of Accounting, Financial Accounting Supports all the major textbooks for intermediate accounting courses About the Author Baruch Englard is an associate professor of accounting and computer science at The College of Staten Island of the The City University of New York and is the author of Schaums Outline of Intermediate Accounting I. He is also the founder, director, and teacher of Professor Englards CPA Review Course in Brooklyn...