Book : Epic Content Marketing How To Tell A Different Story,

-Titulo Original : Epic Content Marketing How To Tell A Different Story, Break Through The Clutter, And Win More Customers By Marketing Less

-Fabricante :

McGraw Hill

-Descripcion Original:

NAMED one of 5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINEPublishing is the NEW MARKETING. How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers digital space? Epic Content Marketing. One of the worlds leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers dont care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. Its how to position your business as a trusted expert in its industry. Its what customers share and talk about. Once we hook customers in with epic content, they reward us by sending our sales through the roof. Epic Content Marketing provides everything you need to: * Determine what your content niche should be to attract and retain customers * Discover and develop your content marketing mission statement * Set up a process for creating and curating epic content * Learn how to leverage social and email channels to create--and grow--your audience * Measure the performance of your content--and increase your content marketing budget With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth. Whether youre the CMO of a Fortune 500, a digital marketer, or entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now!Check out EpicContentMarketing for book bonus material and to download 20 Epic Examples of Content Marketing Review This is a brilliant canter through the rapid and ever changing world of content marketing.-JONATHAN MILDENHALL, VP of Global Advertising Strategy and Creative Excellence at Coca-ColaJoe Pulizzi may know more about content marketing than any person alive. He proves it in these pages.-JAY BAER, NYT Best-Selling Author of YoutilityListen to this guy. He really understands the new world of marketing.-DON SCHULTZ, Professor Emeritus at Northwestern Universitys Medill School of JournalismAs Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share. -DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR.If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way.-MITCH JOEL, President Twist ImageJoe Pulizzi has made me a content believer!-KATHERINE BUTTON BELL, Vice President & Chief Marketing Officer EmersonJoe Pulizzi is the godfather of our burgeoning profession of Content Marketing. He lays out the objectives, principles and core strategies of our field in a way thats easy-to-understand, inspiring and entertaining.-JULIE FLEISCHER, Director, Media & Consumer Engagement at Kraft FoodsFor those organizations struggling to create a content marketing program that drives results, Joe delivers. Again.-ANN HANDLEY, Chief Content Officer, MarketingProfsEpic Content Marketing gives all the details practitioners need without over-complicating. -PROFESSOR JOANN SCIARRINO, Knight Chair, Digital Advertising and Marketing, UNC Chapel Hill From the Publisher Joe Pulizzi is a content marketing strategist, a professional speaker, and the founder of the Content Marketing Institute, which runs the largest phy