-Titulo Original : Understanding Your Users: A Practical Guide To User Research Methods (Interactive Technologies)-Fabricante : Morgan Kaufmann-Descripcion Original: This new and completely updated edition is a comprehensive, easy-to-read, how-to guide on user research methods. Youll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, youll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way. Each method presented provides different information about the users and their requirements (e.g., functional requirements, information architecture). The techniques can be used together to form a complete picture of the users needs or they can be used separately throughout the product development lifecycle to address specific product questions. These techniques have helped product teams understand the value of user experience research by providing insight into how users behave and what they need to be successful. You will find brand new case studies from leaders in industry and academia that demonstrate each method in action. This book has something to offer whether you are new to user experience or a seasoned UX professional. After reading this book, youll be able to choose the right user research method for your research question and conduct a user research study. Then, you will be able to apply your findings to your own products. Review The first edition became my ‘go-to’ book for mastering user requirements gathering. Ten years later, this second edition is even better. Don’t leave your office without it! --Joe Dumas, Editor in Chief, Journal of Usability Studies Do you believe in driving while blindfolded? Thats what youre doing if you design and market a technological product without studying your target users and tasks. This book is a comprehensive handbook on the why and how of user research, illustrated with vivid real-world examples. Dont drive your design project while blindfolded. Get this book, read it, and follow its prescriptions. It will repay its cost many times over. --Jeff Johnson, author of GUI Bloopers 2.0 and Designing with the Mind in Mind Very authoritative, this work combines the experience of senior practitioners and an academic, with lots of specific guidelines, tips and examples, and with pointers to other readings for deeper insights. Useful for students and practitioners alike, this should be on everyones bookshelf. The authors do a great job of explaining the importance of business-side stakeholders (C-suite, marketing, sales, development) and how to speak their language. --James D. Foley, Professor, College of Computing, Stephen Fleming Chair in Telecommunications, Georgia Institute of Technology Understanding Your Users is a thorough guide to user experience for designers both technical and non-technical. Instructors, students and practitioners will find this book very useful to your success as an user experience expert. --Juan E. Gilbert, Ph.D., Andrew Banks Family Preeminence Endowed Chair, Computer & Information Science & Engineering Department, University of Florida Understanding Your Users is handbook of practical wisdom for the serious human centered design practitioner. This second edition includes updated content around emerging best practices. It is a must have in any design team’s library. --Janaki Kumar, Head of Strategic Design Services, America, Design and Co-Innovation Center, SAP Labs Palo Alto With the massive expansion of digital products, new processes for faster development cycles, and competition that can appear out of nowhere in days, the product design has become the major differentiator, and key to success. Understanding your end user is more important than it ever has been, how they really work, and how your assumptions match up to their reality. This book takes tried ...

-Titulo Original : A Practical Guide To Sysml The Systems Modeling Language (the Mk/omg Press)-Fabricante : Morgan Kaufmann-Descripcion Original: A Practical Guide to SysML, Third Edition, fully updated for SysML version 1.4, provides a comprehensive and practical guide for modeling systems with SysML. With their unique perspective as leading contributors to the language, Friedenthal, Moore, and Steiner provide a full description of the language along with a quick reference guide and practical examples to help you use SysML. The book begins with guidance on the most commonly used features to help you get started quickly. Part 1 explains the benefits of a model-based approach, providing an overview of the language and how to apply SysML to model systems. Part 2 includes a comprehensive description of SysML that provides a detailed understanding that can serve as a foundation for modeling with SysML, and as a reference for practitioners. Part 3 includes methods for applying model-based systems engineering using SysML to specify and design systems, and how these methods can help manage complexity. Part 4 deals with topics related to transitioning MBSE practice into your organization, including integration of the system model with other engineering models, and strategies for adoption of MBSE. Review The primary goal of this book is to introduce model-based engineering through SysML, a graphical systems modeling language that is being promoted as an alternative to the unified modeling language (UML) to address systems engineering. -- Computing Reviews Review The best-selling guide to SysML, fully updated for version 1.4 About the Author Sanford Friedenthal is an MBSE Consultant. He has been an advocate for model-based systems engineering and a leader of the industry team that developed SysML from its inception through its adoption by the OMG. Alan Moore is an Architecture Modeling Specialist at The MathWorks. He has extensive experience in the development of real-time and object-oriented methodologies and their application. Alan was co-chair of the OMGs Real-time Analysis and Design Working Group and served as the language architect during the development of SysML. Rick Steiner is an independent consultant focusing on pragmatic application of systems engineering modeling techniques. He culminated his 29 year career at Raytheon as an Engineering Fellow, Raytheon Certified Architect and INCOSE Expert Systems Engineering Professional (ESEP). Mr. Steiner has been an advocate, consultant, and instructor of model driven systems development for over 20 years. He has served as chief engineer, architect, or lead system modeler for several large scale electronics programs, incorporating the practical application of the OOSEM methodology and generation of Department of Defense Architecture Framework (DoDAF) artifacts from complex system models. Mr. Steiner has been a key contributor to both the original requirements for SysML and the development of SysML specification. While his main technical contribution has been in the area of allocations, requirements, and the sample problem, Mr. Steiner has also served as co-chair of the SysML Revision Task Force (RTF). He continues to provide frequent tutorials and workshops on SysML and model driven engineering topics at INCOSE events, NDIA conferences, and other corporate engagements...

-Titulo Original : Computer Animation: Algorithms And Techniques-Fabricante : Morgan Kaufmann-Descripcion Original: Driven by demand from the entertainment industry for better and more realistic animation, technology continues to evolve and improve. The algorithms and techniques behind this technology are the foundation of this comprehensive book, which is written to teach you the fundamentals of animation programming. In this third edition, the most current techniques are covered along with the theory and high-level computation that have earned the book a reputation as the best technically-oriented animation resource. Key topics such as fluids, hair, and crowd animation have been expanded, and extensive new coverage of clothes and cloth has been added. New material on simulation provides a more diverse look at this important area and more example animations and chapter projects and exercises are included. Additionally, spline coverage has been expanded and new video compression and formats (e.g., iTunes) are covered. Review This text is for advanced undergraduate and beginning graduate students in computer science; it will also be of interest to graphics programmers and digital animators. Coverage is intentionally limited to practical aspects of computer algorithms and programming techniques for specifying and generating motion for graphical objects in 3D computer animation, with no discussion of theory, aesthetics, or production. --Reference and Research Book News, February 2013 Review The best technically oriented animation text gets even better About the Author Rick Parent is an Associate Professor at Ohio State University, where he teaches computer graphics and computer animation. His research in computer animation focuses on its relation to modeling and animating the human figure, with special emphasis on geometric modeling and implicit surfaces. Rick earned a Ph.D. in computer science from Ohio State University and a Bachelors degree in computer science from the University of Dayton. In 1977, he was awarded Outstanding Ph.D. Thesis Award (one of four given nationally) by the NCC. He has served on numerous SIGGRAPH committees, in addition to the Computer Graphics International 2000 Program Committee and the Computer Animation 99 Program Committee and is on the editorial board of the Visual Computer Journal...

-Titulo Original : Measuring The User Experience Collecting, Analyzing, And Presenting Usability Metrics (interactive Technologies)-Fabricante : Morgan Kaufmann-Descripcion Original: Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Review This book discusses various efforts to identify, collect, analyze, improve, and present metrics that can be used to measure usability…It is well made. It is also fun to read. I recommend it to managers interested in or in charge of user experience design for their products. --ComputingReviews , January 2014 …the source of the data in this book is focused more on the data that you collect while performing user research, but the bottom line is that it will help you improve your data analysis skills…this is a great reference book when you feel stuck with a set of user research data, but cannot figure out how to derive value from it. --Actual Insights blog, October 2013 This is a how-to guide not a theoretical treatise, they say, providing practical advice about what metrics to collect in what situations, how to collect them, how to make sense of the data using various analysis techniques, and how to present the results in the clearest and most compelling way. --Reference & Research Book News, October 2013 This book is a great resource about the many ways to gather usability metrics without busting your budget. If youre ready to take your company’s user experience process to the next maturity level, Tullis and Albert are here for you and share generously of their vast experience. Highly recommended. --Jakob Nielsen, Principal of Nielsen Norman Group, author of Usability Engineering and Mobile Usability A great second edition, with updated content based on new research and completely new case studies. If you work in the field of user experience, you should buy this book, read it, and use it. --James R. (Jim) Lewis, Ph.D., CHFP, Senior Human Factors Engineer, IBM Software Group This book is amazing. Its everything you need to know about measuring the user experience. If you are a user experience professional you must read it. Not skim -- read. Its well written, and very thorough. Ill be keeping it close at hand as my go-to book. --Susan Weinschenk, Ph.D., Founder of the Weinschenk Institute Review Find practical, detailed instructions on how to measure the user experience for web sites, applications, and products of all kinds From the Back Cover Effectively measuring the usability and user experience of any product requires choosing the right metric, applying it, and using the information it reveals. This completely new and updated edition ofMeasuring the User Experience provides a single source of practical information to enable user experience professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into five categories: performance, issues-based, self-reported, derived, and behavioral/physiological. Youll explore each metric and learn the best methods for collecting, analyzing, and presenting the data. Youll find step-by-step guidance for measuring the user experience of any type of ...

-Titulo Original : Programming Language Pragmatics-Fabricante : Morgan Kaufmann-Descripcion Original: Programming Language Pragmatics, Fourth Edition, is the most comprehensive programming language textbook available today. It is distinguished and acclaimed for its integrated treatment of language design and implementation, with an emphasis on the fundamental tradeoffs that continue to drive software development. The book provides readers with a solid foundation in the syntax, semantics, and pragmatics of the full range of programming languages, from traditional languages like C to the latest in functional, scripting, and object-oriented programming. This fourth edition has been heavily revised throughout, with expanded coverage of type systems and functional programming, a unified treatment of polymorphism, highlights of the newest language standards, and examples featuring the ARM and x86 64-bit architectures. Review Michael Scotts book could have been entitled Why Programming Languages Work ... Its comprehensive and integrated presentation of language design and implementation illustrates and explains admirably the many deep and profitable connections among these fields. -Jim Larus, Microsoft Research This book is the best and most complete on this topic that Ive seen. -Klaus Ostermann, Darmstadt University of Technology --Klaus Ostermann, Darmstadt University of Technology Review The most comprehensive programming language textbook available today, featuring an integrated treatment of language design and language implementation. Users will find this a solid resource to help them understand the most important issues driving modern software development. About the Author is a professor and past Chair of the Computer Science Department at the University of Rochester. He is best known for work on synchronization and concurrent data structures: algorithms from his group appear in a wide variety of commercial and open-source systems. A Fellow of the ACM and the IEEE, he shared the 2006 Dijkstra Prize in Distributed Computing. In 2001 he received the Universitys Robert and Pamela Goergen Award for Distinguished Achievement and Artistry in Undergraduate Teaching...

-Titulo Original : Human-Computer Interaction: An Empirical Research Perspective-Fabricante : Morgan Kaufmann-Descripcion Original: Human-Computer Interaction: An Empirical Research Perspective is the definitive guide to empirical research in HCI. The book begins with foundational topics including historical context, the human factor, interaction elements, and the fundamentals of science and research. From there, youll progress to learning about the methods for conducting an experiment to evaluate a new computer interface or interaction technique. There are detailed discussions and how-to analyses on models of interaction, focusing on descriptive models and predictive models. Writing and publishing a research paper is explored with helpful tips for success. Throughout the book, youll find hands-on exercises, checklists, and real-world examples. This is your must-have, comprehensive guide to empirical and experimental research in HCI an essential addition to your HCI library. Review One could easily imagine it being titled An introduction to empirical research in HCI. That is its strength, and there it shines. The book is relatively short but packed with information; features tight but lively writing; and is thoughtfully illustrated and amply sourced…For those wishing to learn more about HCI through (publishable) experiments, this is a fantastic introduction. --ComputingReviews , December 2013 Human-computer interactions (HCI) is an ever more important subject for study as computers become ever faster, smaller, and more integrated into daily life. MacKenzie …emphasizes the performance of research into HCI in this work intended for the working scientist…Each chapter concludes with student exercises and there is a supplementary website that contains software source code, several statistical applications, and packages for experiments in HCI. --Reference & Research Book News, December 2013 This is intended to be a textbook specifically for use in teaching the topic at a degree level, and it achieves that aim in no small measure…The text is clear, slightly conversational and offers a refreshing look at the field of study…The book contains a number of interesting case studies designed to illustrate the various issues, and it also contains some questionnaires and other example material, all designed to make the reader query how and why they do things. --BCS.org, November 2013 Scott McKenzie is one of the most thoughtful, thorough, authoritative, and careful HCI researchers I know. This book puts his experience, insights, and wisdom into a highly accessible, practical, and user-friendly form. It ties general notions in user interface design to solid scientific concepts and experimental procedures, and it teaches readers how to perform them for themselves. And it even concludes with a chapter on how to write a research paper -- useful advice, but rarely found in such a book. --Robert J.K. Jacob, Department of Computer Science, Tufts University Review An A-to-Z guide on designing and conducting empirical experiments in human-computer interaction. Additional materials for this book are available on the following website. Please copy and paste this URL on your browser: :// yorku.ca/mack/HCIbook/ From the Back Cover Human-Computer Interaction: An Empirical Research Perspective is the definitive guide to empirical research in HCI. The book begins with foundational topics including an historical context, the human factor, interaction elements, and the fundamentals of science and research. From there, youll progress to learning about the methods for conducting an experiment to evaluate a new computer interface or interaction technique. There are detailed discussions and how-to analyses on models of interaction, focusing on descriptive models and predictive models. Writing and publishing a research paper is explored with helpful tips for success. Throughout the book, youll find hands-on exercises, checklists, and real-world examples. This is your must-have, comprehensive guide to empirica...

-Titulo Original : UI Is Communication: How To Design Intuitive, User Centered Interfaces By Focusing On Effective Communication-Fabricante : Morgan Kaufmann-Descripcion Original: User interface design is a challenging, multi disciplinary activity that requires understanding a wide range of concepts and techniques that are often subjective and even conflicting. Imagine how much it would help if there were a single perspective that you could use to simplify these complex issues down to a small set of objective principles. In UI is Communication, Everett McKay explains how to design intuitive user interfaces by focusing on effective human communication. A user interface is ultimately a conversation between users and technology. Well designed user interfaces use the language of UI to communicate to users efficiently and naturally. They also recognize that there is an emotional human being at the other end of the interaction, so good user interfaces strive to make an emotional connection. Applying what you learn from UI is Communication will remove much of the mystic, subjectiveness, and complexity from user interface design, and help you make better design decisions with confidence. It’s the perfect introduction to user interface design. Approachable, practical communication based guide to interaction and visual design that you can immediately apply to projects to make solid design decisions quickly and confidently Includes design makeovers so you can see the concepts in practice with real examples Communication based design process ties everything from interaction to visual design together Review Here [McKay] offers a guide to designing user interfaces by drawing on principles and common-sense insight about communication. There are no prerequisites, he says, no assumptions about the readers field or level of experience.--Reference & Research Book News, October 2013 The best teammate a designer can have is a communication specialist to look over your shoulder. Having Everetts book is the next best thing to having him on your team.--Bert Keely, Architect of Windows Pen and Touch McKay practices what he preaches - UI is Communication is relevant, readable, entertaining, and chock full of useful examples.--Carolyn Snyder, Snyder Consulting Review An approachable, practical communication-based guide to interaction and visual design that designers and non-designers can immediately apply to their projects to make solid design decisions quickly and confidently. About the Author Everett McKay is Principal of UX Design Edge, a userexperience design training and consulting company for mobile, web, and desktopapplications. Everetts specialty is UX design training for softwareprofessionals who arent experienced designers through onsite and virtualcourses and workshops. He has delivered UX design workshops to an internationalaudience that includes Europe (UK, Ireland, Poland, Greece, Turkey), Asia(India, China), South America (Argentina), and Africa (South Africa, Cameroon). Everett is author of UI is Communication: How todesign intuitive, user-centered user interfaces by focusing on effectivecommunication, published by Morgan Kaufmann. While at Microsoft, he wasresponsible for writing and evangelizing the Windows User ExperienceGuidelines. Before joining Microsoft, he was a programmer, specializing indesigning and developing Windows and Macintosh user interfaces...

-Titulo Original : Digital Design And Computer Architecture-Fabricante : Morgan Kaufmann-Descripcion Original: Digital Design and Computer Architecture, Second Edition, takes a unique and modern approach to digital design, introducing the reader to the fundamentals of digital logic and then showing step by step how to build a MIPS microprocessor in both Verilog and VHDL. This new edition combines an engaging and humorous writing style with an updated and hands-on approach to digital design. It presents new content on I/O systems in the context of general purpose processors found in a PC as well as microcontrollers found almost everywhere. Beginning with digital logic gates and progressing to the design of combinational and sequential circuits, the book uses these fundamental building blocks as the basis for the design of an actual MIPS processor. It provides practical examples of how to interface with peripherals using RS232, SPI, motor control, interrupts, wireless, and analog-to-digital conversion. System Verilog and VHDL are integrated throughout the text in examples illustrating the methods and techniques for CAD-based circuit design. There are also additional exercises and new examples of parallel and advanced architectures, practical I/O applications, embedded systems, and heterogeneous computing, plus a new appendix on C programming to strengthen the connection between programming and processor architecture. This new edition will appeal to professional computer engineers and to students taking a course that combines digital logic and computer architecture. Review …intended as a course text for college or university level students, this book would serve just as well for anyone who just wants to learn about computer architecture or design… it stands as one of the best introductions to the subject and seems ideal for anyone wanting to learn digital design with no prior knowledge. The time investment would be handsomely rewarded and the range of topics covered, as well as the clear explanation of trickier issues, is extremely impressive. --BCS.org, April 2013 Harris and Harris have taken the popular pedagogy from Computer Organization and Design down to the next level of refinement, showing in detail how to build a MIPS microprocessor in both Verilog and VHDL. Given the exciting opportunity that students have to run large digital designs on modern FGPAs, the approach the authors take in this book is both informative and enlightening. --David A. Patterson, University of California at Berkeley, Co-author of Computer Organization and Design Developed at Harvey Mudd College, this undergraduate textbook introduces combinatorial logic and sequential logic circuit design, describes the computers microarchitecture that connects hardware with software, and explains how to build a MIPS microprocessor. --Reference and Research Book News, February 2013 Review Takes the reader from the fundamentals of digital logic to the actual design of a MIPS microprocessor From the Back Cover Digital Design and Computer Architecture Second Edition David Money Harris and Sarah L. Harris Harris and Harris have taken the popular pedagogy from Computer Organization and Design down to the next level of refinement, showing in detail how to build a MIPS microprocessor in both Verilog and VHDL. Given the exciting opportunity that students have to run large digital designs on modern FGPAs, the approach the authors take in this book is both informative and enlightening. David A. Patterson, University of California at Berkeley, Co-author of Computer Organization and Design Digital Design and Computer Architecture takes a unique and modern approach to digital design. Beginning with digital logic gates and progressing to the design of combinational and sequential circuits, Harris and Harris use these fundamental building blocks as the basis for what follows: the design of an actual MIPS processor. SystemVerilog and VHDL are integrated throughout the text in examples illustrating the methods and te...

-Titulo Original : User Experience Management: Essential Skills For Leading Effective UX Teams-Fabricante : Morgan Kaufmann-Descripcion Original: U ser Experience Management: Essential Skills for Leading Effective UX Teams deals with specific issues associated with managing diverse user experience (UX) skills, often in corporations with a largely engineering culture. Part memoir and part handbook, it explains what it means to lead a UX team and examines the management issues of hiring, inheriting, terminating, layoffs, interviewing and candidacy, and downsizing. The book offers guidance on building and creating a UX team, as well as equipping and focusing the team. It also considers ways of nurturing the team, from coaching and performance reviews to conflict management and creating work-life balance. Furthermore, it discusses the essential skills needed in leading an effective team and developing a communication plan. This book will be valuable to new managers and leaders, more experienced managers, and anyone who is leading or managing UX groups or who is interested in assuming a leadership role in the future. Review Few have had the time or opportunity to get the kind of experience that Arnie Lund has had. Our very good fortune is that Arnie is the very essence of the reflective practitioner, and has the generosity of mind and spirit to turn his own career experience not into an autobiography or a managing as I see it book of tips. Instead, Dr. Lund takes a deep and wide look at the kinds of organizations and the different kinds of work that he has seen, from many vantage points, and uses that to engage a remarkable set of colleagues to reflect on, explain, and extend the practice of managing experience design. Arnie has been managing on the edge of the emerging fields involved here for as long as they’ve been emerging. The breadth of his experience and the discipline of his reflection on it makes for a remarkably comprehensive collection of issues. --Dr. Rick Robinson, Research Fellow, Design Continuum, Boston Lund, a user experience manager who has taught user-centered design and related topics at universities, explains how to be an effective user experience team manager. He draws from his experiences and those of other managers to focus on the specific issues associated with managing user experience skills and leading a team in corporations that are mostly engineering-based. He discusses building, equipping, focusing, nurturing, and creating a high-performance team, including defining a strategic framework, creating team identity, identifying and shaping shared values, growing the team as individuals, dealing with conflict, and balancing work and personal life, as well as transforming the organization. -- SciTech Book News Review Straight from the office trenches…. the first complete toolbox of tried and tested UX management techniques From the Back Cover UX managers lead productive teams, influence businesses to adopt user-centered design, and deliver valuable products to customers. Well, thats what youre supposed to do. More often than not, UX practitioners, after having proven themselves effective and successful, are promoted to management positions. Yet, as important as the position of manager is to the advancement of the field, there are no books that specifically address your needs as a user experience manager. Until now, there has been little in the way of formal training for current and future UX managers and team leaders. User Experience Management speaks directly to the current or aspiring UX manager and to the unique challenges you may face. It outlines a robust framework for how to be an effective UX manager: from creating and motivating a team, to orchestrating product development, to ensuring UX is not compromised, to achieving company buy-in on resultsall so you can build your own successful user experience program. Written by Arnie Lund, an experienced UX manager, and containing insights from many leading managers, this provides for current and future managers an invaluable ref...

-Titulo Original : Its Our Research: Getting Stakeholder Buy-in For User Experience Research Projects-Fabricante : Morgan Kaufmann-Descripcion Original: It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations. Review I find the book compelling because it’s international, based on experience, business oriented, and practical, and it has videos….The book is definitely international, with mini-essays by usability practitioners from all over the world (the videos are international as well). This produces a wide variety of contexts and highlights some interesting parallels.--Computing Reviews , December 5, 2012 In this book, Tomer Sharon does a great and ground-breaking job of presenting useful wisdom on how to make usability research useful and usable, and how to sell it. The contents of this book can be summarized in seven words: Do as you preach and be humble. If that’s not sufficiently usable for you, read this book! Rolf Molich, DialogDesign Tomer Sharon’s book is the cure for usability professionals whose work isn’t having the impact it deserves. Here you’ll find ways to work different, to make your research connect with stakeholders instead of trash cans. File under: work smarter, not harder. -Gerard Torenvliet, Senior Human Factors Scientist, Medtronic A thoroughly readable look at how to make sure our user research actually makes it into the products we create. It explains how to get everyone engaged, how to plan research that asks the right questions, and how to help people use research findings. Its full of practical tips, great advice and real-life stories from practitioners. Donna Spencer, Maadmob It’s Our Research should be required reading for anyone involved in a UX research study. Sharon will not only help you avoid the many pitfalls that most UX research projects come across, but more importantly give you all the tips and tricks for getting the most out your UX research.-William Albert, Bentley University; Author, Measuring the User Experience and Beyond the Usability Lab There is probably no question that I am asked more often than How can I have more influence? User research that isn’t able to bring insight and drive improvement might as well not have happened. This book is the most complete guide to getting stakeholder buy-in that I have seen. It is a must read for researchers and their managers. Arnie Lund, Microsoft; Author, User Experience Management As an experienced Human Factors Engineer, I thought I knew how to do user research and engage stakeholders. But in these pages I discovered new ways to ensure my user research will be useful to my clients. The book is well organized and includes rich interviews and case study content. I especially appreciated the takeaways at the end of each chapter.-- Stan Caplan, President, Usability Associates, LLC The best researchers know how to inspire their stakeholders to act on their findings. At Google, Tomer brings a unique combination of depth and inventiveness in the way he communicates and works with the d...

-Titulo Original : Computer Networks: A Systems Approach (The Morgan Kaufmann Series In Networking)-Fabricante : Morgan Kaufmann-Descripcion Original: Computer Networks: A Systems Approach, Fifth Edition, explores the key principles of computer networking, with examples drawn from the real world of network and protocol design. Using the Internet as the primary example, this best selling and classic textbook explains various protocols and networking technologies. The systems oriented approach encourages students to think about how individual network components fit into a larger, complex system of interactions. This book has a completely updated content with expanded coverage of the topics of utmost importance to networking professionals and students, including P2P, wireless, network security, and network applications such as e mail and the Web, IP telephony and video streaming, and peer to peer file sharing. There is now increased focus on application layer issues where innovative and exciting research and design is currently the center of attention. Other topics include network design and architecture; the ways users can connect to a network; the concepts of switching, routing, and internetworking; end to end protocols; congestion control and resource allocation; and end to end data. Each chapter includes a problem statement, which introduces issues to be examined; shaded sidebars that elaborate on a topic or introduce a related advanced topic; What’s Next? discussions that deal with emerging issues in research, the commercial world, or society; and exercises. This book is written for graduate or upper division undergraduate classes in computer networking. It will also be useful for industry professionals retraining for network related assignments, as well as for network practitioners seeking to understand the workings of network protocols and the big picture of networking. Completely updated content with expanded coverage of the topics of utmost importance to networking professionals and students, including P2P, wireless, security, and applications Increased focus on application layer issues where innovative and exciting research and design is currently the center of attention Free downloadable network simulation software and lab experiments manual available Review Key Features Completely updated content with expanded coverage of the topics of utmost importance to networking professionals and students, including P2P, wireless, security, and applications. Increased focus on application layer issues where innovative and exciting research and design is currently the center of attention. Free downloadable network simulation software and lab experiments manual available. Read a from Computer Networks Review I have known and used this book for years and I always found it very valuable as a textbook for teaching computer networks as well as a reference book for networking professionals. This Fifth Edition maintains the core value of former editions and brings the clarity of explanation of network protocols in the introduction of the most up-to-date techniques, technologies and requirements of networking. Beyond describing the details of past and current networks, this book successfully motivates the curiosity, and hopefully new research, for the networks of the future. --Stefano Basagni, Northeastern University Peterson and Davie have written an outstanding book for the computer networking world. It is a well-organized book that features a very helpful big picture systems approach. This book is a must have! --Yonshik Choi, Illinois Institute of Technology The Fifth Edition of Computer Networks: A Systems Approach is well-suited for the serious student of computer networks, though it remains accessible to the more casual reader as well. The authors’ enthusiasm for their subject is evident throughout; they have a thorough and current grasp of the interesting problems of the field. They explain not only how various protocols work, but also why they work the way they do, and even why certain protoco...

-Titulo Original : Observing The User Experience A Practitioners Guide To User Research-Fabricante : Morgan Kaufmann-Descripcion Original: The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether theyll be able to use what youve created. Filled with real-world experience and a wealth of practical information, this book presents a complete toolbox of techniques to help designers and developers see through the eyes of their users. It provides in-depth coverage of 13 user experience research techniques that will provide a basis for developing better products, whether theyre Web, software or mobile based. In addition, its written with an understanding of product development in the real world, taking tight budgets, short schedules, and existing processes into account. Since the publication of the first edition, the business of user research has exploded with new technologies and new techniques. This second edition takes those changes into account with extensive revisions to existing topics. It also adds entirely new material on observational research, mobile usability, diary studies, remote research, and cross-cultural and multilingual projects. Explains how to balance usability with creativity and originality A valuable resource for designers, developers, project managers -- anyone whose work affects the end user experience Provides a real-world perspective on research. Helps you do user research cheaply and quickly, and present it persuasively Gives you the tools and confidence to perform user research on your own design, tuning user experience to the unique needs of your product and its users. Review In this second edition, the authors update an important contribution to the emerging discipline of user experience (UX) research…This book is one of many noteworthy titles from Morgan Kaufmann in this subject area. It is chock full of practical examples and advice for both novice and experienced practitioners. --ComputingReviews , January 2013 Anyone even remotely interested in involving participants and observing their reaction and interaction with the product in order to enhance the overall user acceptance should deeply benefit from this book. I very much liked the practical examples, tables, and diagrams which have given this book a more vibrant feel and allowed the reader to feel like he can use this textbook directly in the practice of establishing some user experience tests. I think the textbook is profoundly informational and was a joy to read. --Software Engineering News, March 2012 Youll like Mike Kuniavskys broad selection of practical user research methods--presented clearly and usably. And youll like his timing too: while recent books focus on the whys of user experience, many are now ready for the hows. Observing the User Experience does just that: It demonstrates how to discover what is in users heads, and suggests how we might balance those considerations with business objectives. --Lou Rosenfeld, co-author of Information Architecture for the World Wide Web Wow! So many of the user experience research methods we have refined and used over the years are now organized and described in detail in one book. It is an essential reference for any practitioner. --Christian Rohrer, Manager, User Experience Research, ! Observing the User Experience provides the reader with a wealth of information. We now have a guideline that can be used to gain insight into those mysterious figures...our users. Knowing who our users are, what they need, and how they might use the things we build for them is the most important part of any product development cycle. Mike Kuniavskys focus in this book is on the user experience as it relates to online interfaces, but ANYONE who builds ANYTHING can gain valuable knowledge from reading this book. --David Hoffer, Senior User ...

-Titulo Original : Usability Testing Essentials: Ready, Set...Test!-Fabricante : Morgan Kaufmann-Descripcion Original: Usability Testing Essentials provides readers with the tools and techniques needed to begin usability testing or to advance their knowledge in this area. The book begins by presenting the essentials of usability testing, which include focusing on the user and not the product; knowing when to conduct small or large studies; and thinking of usability as hill climbing. It then reviews testing options and places usability testing into the context of a user-centered design (UCD). It goes on to discuss the planning, preparation, and implementation of a usability test. The remaining chapters cover the analysis and reporting of usability test findings, and the unique aspects of international usability testing. This book will be useful to anyone else involved in the development or support of any type of product, such as software or web developers, engineers, interaction designers, information architects, technical communicators, visual or graphic designers, trainers, user-assistance specialists, and instructional technologists. Review Beg, borrow, buy or steal a copy of Usability Testing Essentials: Ready, Set…Test! This is as good a book on usability testing as you are going to find, and it will provide practical guidance regardless of your experience level…if you want a single book on usability, a book that will touch upon the primary topical areas in sufficient detail to be useful, Usability Testing Essentials: Ready, Set…Test! by Carol Barnum is the one to read. You won’t be disappointed.--User Experience, Volume 11, Issue 4, 4th Quarter 2012 Have you been inspired to try usability testing, but not sure exactly how to go about it? Carol Barnum’s book will take you step-by-step through all you need to do. Plus, she gives you a solid background in the context and history of testing - and adds a valuable chapter on international testing. Carol is highly regarded as a teacher, an academic, and a practitioner, and all three of her roles shine through in this book -- Caroline Jarrett, User Experience and Usability Consultant, Effortmark Limited, author of Forms that Work Carol Barnum’s Usability Testing Essentials delivers just what the title promises. Readers who are new to usability studies will find here all they need to know to design and execute a test, analyze the test data, and provide an effective report with recommendations for clients. But even usability experts will find the book chock full of ideas, insights, and suggestions that will improve their practice and their teaching in this increasingly important area of study. Barnum’s expertise on the subject shines through on every page, but the book’s greatest strength is its careful attention to analyzing test results, a topic that earlier texts have tended to gloss over much too quickly. -- George Hayhoe, PhD, Mercer University School of Engineering Usability Testing Essentials will guide you through both conducting a usability evaluation and making the decisions that will make it a useful and effective part of any user experience project. Carol Barnum places usability evaluation into the larger context of user-centered design. It is a valuable resource for anyone getting started in usability and a excellent companion to both Letting Go of the Words and Forms that Work. Whitney Quesenbery, WQusability Carol Barnum has done a wonderful job of distilling her research, consulting, and teaching experience into this very lively, practical book on how to do usability testing. You get up-to-date, step-by-step help with lots of variations to suit your own situation. You see each part in action through the running case study. If you have a global market, youll especially want the chapter on international usability testing. This is a great addition to the usability toolkit. -- Janice (Ginny) Redish, Charter member of the UPA, author of Letting Go of the Words - Writing Web Content that Works Carol is a rare breed, both an academic an...

-Titulo Original : Geometric Algebra For Computer Science (Revised Edition): An Object-Oriented Approach To Geometry (The Morgan Kaufmann Series In Computer Graphics)-Fabricante : Morgan Kaufmann-Descripcion Original: Geometric Algebra for Computer Science (Revised Edition) presents a compelling alternative to the limitations of linear algebra. Geometric algebra (GA) is a compact, time-effective, and performance-enhancing way to represent the geometry of 3D objects in computer programs. This book explains GA as a natural extension of linear algebra and conveys its significance for 3D programming of geometry in graphics, vision, and robotics. It systematically explores the concepts and techniques that are key to representing elementary objects and geometric operators using GA. It covers in detail the conformal model, a convenient way to implement 3D geometry using a 5D representation space. Numerous drills and programming exercises are helpful for both students and practitioners. A companion web site includes links to GAViewer, a program that will allow you to interact with many of the 3D figures in the book; and Gaigen 2, the platform for the instructive programming exercises that conclude each chapter. The book will be of interest to professionals working in fields requiring complex geometric computation such as robotics, computer graphics, and computer games. It is also be ideal for students in graduate or advanced undergraduate programs in computer science. Review Within the last decade, Geometric Algebra (GA) has emerged as a powerful alternative to classical matrix algebra as a comprehensive conceptual language and computational system for computer science. This book will serve as a standard introduction and reference to the subject for students and experts alike. As a textbook, it provides a thorough grounding in the fundamentals of GA, with many illustrations, exercises and applications. Experts will delight in the refreshing perspective GA gives to every topic, large and small. -David Hestenes, Distinguished research Professor, Department of Physics, Arizona State University Geometric Algebra is becoming increasingly important in computer science. This book is a comprehensive introduction to Geometric Algebra with detailed descriptions of important applications. While requiring serious study, it has deep and powerful insights into GA’s usage. It has excellent discussions of how to actually implement GA on the computer. -Dr. Alyn Rockwood, CTO, FreeDesign, Inc. Longmont, Colorado Review Proven techniques for making Geometric Algebra an integral part of your applications in a way that simplifies your code without slowing it down. From the Back Cover Within the last decade, Geometric Algebra (GA) has emerged as a powerful alternative to classical matrix algebra as a comprehensive conceptual language and computational system for computer science. This book will serve as a standard introduction and reference to the subject for students and experts alike. As a textbook, it provides a thorough grounding in the fundamentals of GA, with many illustrations, exercises and applications. Experts will delight in the refreshing perspective GA gives to every topic, large and small. -David Hestenes, Distinguished research Professor, Department of Physics, Arizona State University Geometric Algebra is becoming increasingly important in computer science. This book is a comprehensive introduction to Geometric Algebra with detailed descriptions of important applications. While requiring serious study, it has deep and powerful insights into GA s usage. It has excellent discussions of how to actually implement GA on the computer. -Dr. Alyn Rockwood, CTO, FreeDesign, Inc. Longmont, Colorado Until recently, almost all of the interactions between objects in virtual 3D worlds have been based on calculations performed using linear algebra. Linear algebra relies heavily on coordinates, however, which can make many geometric programming tasks very specific and complex-often a lot of effort is required to bring about even modest performance enhancements. Although linear algebra is an efficient way...

-Titulo Original : Design To Thrive: Creating Social Networks And Online Communities That Last-Fabricante : Morgan Kaufmann-Descripcion Original: Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user in order to be successful. Design to Thrive presents tried and tested design methodologies, based on the author’s decades of research, to ensure successful and sustainable online communities -- whether a wiki for employees to share procedures and best practices or for the next . The book describes four criteria, called RIBS, which are necessary to the design of a successful and sustainable online community. These concepts provide designers with the tools they need to generate informed creative and productive design ideas, to think proactively about the communities they are building or maintaining, and to design communities that encourage users to actively contribute. Review This book provides the necessary antidote to the thoughtless, random and in too many cases desperate nature of many of today’s attempts to build online communities. - Carl Zetie, Strategist, IBM Howards theoretical stance is firmly grounded in a lifetime of practical experience which makes fascinating and sometimes very amusing reading. Have you ever wondered why some networks and communities thrive and others fail? Read this book and find out. -Dr. Jurek Kirakowski, Senior Lecturer, Human Factors Research Group, Cork, Ireland Professionals in technical communication will find this book packed with relevant information, especially given the evolving role of communicators in new media. Writers and editors can put best practices to use in working with their employers, with clients, or within their own professional lives.--Angel Belford, Technical Communication, Volume 58, Number 1, February 2011 This important work fills a gap in the literature in its proposal of methods to fuse technology with practical community growth and sustainability… [Howard] more than knows the subject, considering the very prominent place he holds in the human computer interaction and usability communities… [Howard] very smoothly conveys his thoughts in an eloquent, easily accessible manner that any level of reader would be able to penetrate…. This surprisingly deep yet easily readable book seamlessly incorporates the research of people such as Bruce Tuckman, Leon Festinger, and Charlene Li and Josh Bernoff, among others… Highly recommended. All levels of academic and professional readers, especially those who create and maintain online communities.--CHOICE Review Essential tools for designing durable and engaging social networks and online communities From the Back Cover Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user in order to be successful. Design to Thrive presents tried and tested design methodologies, based on the author s decades of research, to ensure successful and sustainable online communities -- whether a wiki for employees to share procedures and best practices or for the next . The book describes four criteria, called RIBS, which are necessary to the design of a successful and sustainable online community. These concepts p...

-Titulo Original : An Introduction To Parallel Programming-Fabricante : Morgan Kaufmann-Descripcion Original: An Introduction to Parallel Programming by Pacheco, Peter [Morgan Kaufmann,2011] (Hardcover) [Hardcover] Review Author Peter Pacheco uses a tutorial approach to show students how to develop effective parallel programs with MPI, Pthreads, and OpenMP. The first undergraduate text to directly address compiling and running parallel programs on the new multi-core and cluster architecture, An Introduction to Parallel Programming explains how to design, debug, and evaluate the performance of distributed and shared-memory programs. User-friendly exercises teach students how to compile, run and modify example programs. Key Features: Takes a tutorial approach, starting with small programming examples and building progressively to more challenging examples Focuses on designing, debugging and evaluating the performance of distributed and shared-memory programs Explains how to develop parallel programs using MPI, Pthreads, and OpenMP programming models Featured Excerpt from An Introduction to Parallel Programming How can we use this book to help us write parallel programs? First, when you’re interested in high-performance, whether you’re writing serial or parallel programs, you need to know a little bit about the systems you’re working with--both hardware and software. In Chapter 2, we’ll give an overview of parallel hardware and software. In order to understand this discussion, it will be necessary to review some information on serial hardware and software. Much of the material in Chapter 2 won’t be needed when we’re getting started, so you might want to skim some of this material, and refer back to it occasionally when you’re reading later chapters. The heart of the book is contained in Chapters 3 through 6. Chapters 3, 4, and 5 provide a very elementary introduction to programming parallel systems using C and MPI, Pthreads, and OpenMP, respectively. The only prerequisite for reading these chapters is a knowledge of C programming. We’ve tried to make these chapters independent of each other, and you should be able to read them in any order. However, in order to make them independent, we did find it necessary to repeat some material. So if you’ve read one of the three chapters, and you go on to read another, be prepared to skim over some of the material in the new chapter. Chapter 6 puts together all we’ve learned in the preceding chapters, and develops two fairly large programs in both a shared- and a distributed-memory setting. However, it should be possible to read much of this even if you’ve only read one of Chapters 3, 4, or 5. The last chapter, Chapter 7, provides a few suggestions for further study on parallel programming. Read a from An Introduction to Parallel Programming Review Pacheco succeeds in introducing the reader to the key issues and considerations in parallel programming. The simplicity of the examples allows the reader to focus on parallel programming aspects rather than application logic. Including both MPI and Pthreads/OpenMP is a good way to illustrate the differences between message passing and shared-memory programming models. The discussions about analyzing the scalability and efficiency of the resulting parallel programs present a key aspect of developing real parallel programs. Finally, working through the same examples using all three facilities helps make this even more concrete. --W. Hu, ComputingReviews This is a well-written book, appropriately targeted at junior undergraduates. Being easily digestible, it makes the difficult task of parallel programming come across a lot less daunting than I have seen in other texts. Admittedly, it is light on theory; however, the most memorable lessons in parallel programming are those learned from mistakes made. With over 100 programming exercises, learning opportunities abound. --Bernard Kuc, ACM’s Computing Reviews With the coming of multicore processors and the cloud, parallel computin...

-Titulo Original : Visual Thinking For Design (Morgan Kaufmann Series In Interactive Technologies)-Fabricante : Morgan Kaufmann-Descripcion Original: Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. Review “Through a detailed analysis of the mechanics of visual cognition, this book teaches us how to see as designers, by anticipating how others will see our designs. Ware summarizes the thread of inquiry that leads through Goethe, Klee, Arnheim, Gibson and Tufte, sifting it for relevance to the artful science of visualization, and condensing it into one eminently readable volume. -Fritz Drury, Professor of Illustration, Rhode Island School of Design “All the clanking gears are here: variable resolution image detection, eye movements, environmental information statistics, bottom-up/top-down control structures, working memory, the nexus of meaning, and specialized brain areas and pathways. By the time he’s done, Ware has reconstructed cognitive psychology, perception, information visualization, and design into an integrated modern form. This book is scary good. --Stuart Card, Senior Research Fellow, and manager of the User Interface Research group at the Palo Alto Research Center In this fascinating new book, seasoned professionals, educators and students alike will find that Colin Ware has written an incredibly accessible text that translates years of scientific research into concrete design applications. In a clear and effective manner, Ware provides a comprehensive introduction to the interrelationships among the physiological and cognitive components through which humans process and understand the visual world. This scientific perspective for graphic design provides an additional dimension for discussing the reasoning behind design choices while remaining adaptable to the shifting contexts in which these choices occur. --Paul Catanese, Assistant Professor of New Media, San Francisco State University Review Brings the science of perception to the art of design About the Author Colin Ware is the world’s leading authority on the perceptual principles underlying the effective design of information displays. He combines interests in both basic and applied visualization research and he has advanced degrees in both computer science (MMath, Waterloo) and in the psychology of perception (PhD,Toronto). He has published over 160 articles in scientific and technical journals and at leading conferences. Many of these articles relate to the use of color, texture, motion and 3D displays in information visualization. His approach is always to combine theory with practice and his publications range from rigorously scientific contributions to the Journal of Physiology and Vision Research to applications oriented articles in ACM Transactions on Graphics and ACM Transactions on Computer-Human Interaction. Fledermaus, the leading visualization software used in oceanography, originated in software developed by him and his graduate students...

-Titulo Original : Cache Memory Book, The (the Morgan Kaufmann Series In Computer Architecture And Design)-Fabricante : Morgan Kaufmann-Descripcion Original: The Second Edition of The Cache Memory Book introduces systems designers to the concepts behind cache design. The book teaches the basic cache concepts and more exotic techniques. It leads readers through someof the most intricate protocols used in complex multiprocessor caches. Written in an accessible, informal style, this text demystifies cache memory design by translating cache concepts and jargon into practical methodologies and real-life examples. It also provides adequate detail to serve as a reference book for ongoing work in cache memory design. The Second Edition includes an updated and expanded glossary of cache memory terms and buzzwords. The book provides new real world applications of cache memory design and a new chapter on cachetricks. Review The Cache Memory Book, written by Jim Handy, a senior analyst for semiconductor memories at Dataquest Corporation, San Jose, California, provides designers with an in-depth analysis of cache approaches and implementation discussions. --Dave Burskey in ELECTRONIC DESIGN While written with the professional designer in mind, this book is easily accessible to interested laypeople. Its explanations about how caches work and the different policies that must be addressed by a cache designer are among the best Ive ever read. If you need to know how cache memory systems work, read The Cache Memory Book. --Bob Ryan in BYTE Magazine About the Author Jim Handy is a Principal Analyst for memories in Dataquests Semiconductor group. He is a frequent lecturer and writer on the subject of cache memorydesign and is a patent holder in the cache design field...

-Titulo Original : Letting Go Of The Words Writing Web Content That Works (interactive Technologies)-Fabricante : Morgan Kaufmann-Descripcion Original: Web site design and development continues to become more sophisticated. An important part of this maturity originates with well laid out and well written content. Ginny Redish is a world renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. New material on content strategy, search engine optimization, and social media Lots of new and updated examples More emphasis on new hardware like tablets, iPads, and iPhones Review For anyone who works in e-learning, I strongly recommend Letting Go of the Words. It will transform how you communicate online. After reading it, the bad practices will leap off the page. --e.learning age, Nov 2014 Review The good news is you can write well; the great news is Ginny Redish can show you how to translate that to the web! About the Author Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. A linguist by training, Ginny is passionate about understanding how people think, how people read, how people use web sites - and helping clients write web content that meets web users needs in the ways in which they work. Ginny loves to teach and mentor - and to practice what she preaches. She turns research into practical guidelines that her clients and students can apply immediately to their web sites. Ginnys earlier books received rave reviews for being easy to read and easy to use, as well as comprehensive and full of great advice. She is co-author of two classic books on usability: * A Practical Guide to Usability Testing (with Joseph Dumas) * User and Task Analysis for Interface Design (with JoAnn Hackos) She is also the author of the section on writing on usability.gov. Ginnys work and leadership in the usability and plain language communities have earned her numerous awards, including the Rigo Award from the ACM Special Interest Group on the Design of Communication and the Alfred N. Goldsmith Award from the IEEE Professional Communication Society. Ginny is a Fellow of the Society for Technical Communication and a past member of the Board of Directors of both the Society for Technical Communication and the Usability Professionals Association...

-Titulo Original : Designing With The Mind In Mind Simple Guide To Understanding User Interface Design Guidelines-Fabricante : Morgan Kaufmann-Descripcion Original: In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this new edition, youll find new chapters on human choice and decision making, hand eye coordination and attention, as well as new examples, figures, and explanations throughout. Provides an essential source for user interface design rules and how, when, and why to apply them Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures Completely updated and revised, including additional coverage on human choice and decision making, hand eye coordination and attention, and new mobile and touch screen examples throughout Review The clear writing style, comprehensive coverage of common design decisions, and the reference to human psychology that provide the theoretical support for these decisions make it a solid addition to your personal or professional library.--User Experience Magazine, 2014 “Even if you are working for many years in the field of UX, it is worth reading this book…you learn a lot of interesting background information that can help one to question existing rules, to consider their own experiences and to establish well-founded decisions. --UsabilityBlog.de, July 10, 2014. ...easy and captivating reading, something not commonly encountered in a nonfiction work on an important subject…software developers and anyone else who may be concerned with designing good user interfaces should read this book.--ComputingReviews , Aug 28, 2014. …the authors provide an excellent selection of topics and examples that constitutes necessary knowledge for everyone involved in designing user interfaces, and perhaps even all software engineers…The book is easy to read for novice audiences, students and particularly practitioners. It is well illustrated with plenty of examples.--HCI International News, May 2014 …guide to user interface design based on the science of human perception and memory. Each chapter focus on a particular limiting aspect of the human mind, including priming or experience bias in our perceptions, looking for visual structure, poor quality of color and peripheral vision, the high cognitive load of reading…--ProtoView , April 2014 Whats really good about the book is that Johnson provides ample details about the topic, but doesnt reduce it to so just a set of rules or mind-numbing (and thusly unreadable) checklists. His synopsis of the topics provides the reader with a broad understanding of the topic and what they need to do in order to ensure effective UI design is executed.--SlashDot.org, April 28, 2014 In this valuable traversal of human cognition, Jeff Johnson illuminates its operation and exposes everyday fallacies and misunderstandings through examples and explanations. The results provide a useful education for everyone, but one that is essential for designers. If you are curious about the human mind, you will enjoy this book: if you are a designer, you need it.--Don Norman, Nielsen Norman group and Author of Design of Everyday Things, revised and expanded edition Need to know about how things really work in the mind of ...

-Titulo Original : Data Mining Practical Machine Learning Tools And Techniques (the Morgan Kaufmann Series In Data Management Systems)-Fabricante : Morgan Kaufmann-Descripcion Original: Data Mining: Practical Machine Learning Tools and Techniques, Third Edition, offers a thorough grounding in machine learning concepts as well as practical advice on applying machine learning tools and techniques in real-world data mining situations. This highly anticipated third edition of the most acclaimed work on data mining and machine learning will teach you everything you need to know about preparing inputs, interpreting outputs, evaluating results, and the algorithmic methods at the heart of successful data mining. Thorough updates reflect the technical changes and modernizations that have taken place in the field since the last edition, including new material on Data Transformations, Ensemble Learning, Massive Data Sets, Multi-instance Learning, plus a new version of the popular Weka machine learning software developed by the authors. Witten, Frank, and Hall include both tried-and-true techniques of today as well as methods at the leading edge of contemporary research. The book is targeted at information systems practitioners, programmers, consultants, developers, information technology managers, specification writers, data analysts, data modelers, database R&D professionals, data warehouse engineers, data mining professionals. The book will also be useful for professors and students of upper-level undergraduate and graduate-level data mining and machine learning courses who want to incorporate data mining as part of their data management knowledge base and expertise. Review ...offers a thorough grounding in machine learning concepts as well as practical advice on applying machine learning tools and techniques in real-world data mining situations. Co-author Witten is the author of other well-known books on data mining, and he and his co-authors of this book excel in statistics, computer science, and mathematics. Their in- depth backgrounds and insights are the strengths that have permitted them to avoid heavy mathematical derivations in explaining machine learning algorithms so they can help readers from different fields understand algorithms. I strongly recommend this book to all newcomers to data mining, especially to those who wish to understand the fundamentals of machine learning algorithms.--INFORMS Journal of Computing The third edition of this practical guide to machine learning and data mining is fully updated to account for technological advances since its previous printing in 2005 and is now even more closely aligned with the use of the Weka open source machine learning, data mining and data modeling application. Beginning with an introduction to data mining, the volume explores basic inputs, outputs and algorithms, the implementation of machine learning schemes and in-depth exploration of the many uses of the Weka data analysis software. Numerous illustration, tables and equations are included throughout and additional resources are available through a companion website. Witten, Frank and Hall are academics with the department of computer science at the University of Waikato, New Zealand, the home of the Weka software project.--Book News, Reference & Research I would recommend this book to anyone who is getting started in either data mining or machine learning and wants to learn how the fundamental algorithms work. I liked that the book slowly teaches you the different algorithms piece by piece and that there are also a lot of examples. I plan on taking a machine learning course this upcoming fall semester and feel that the book gave me great insight that the course will be based on mathematics more than I had originally expected. My favorite part of the book was the last chapter where it explains how you can solve different practical data mining scenarios using the different algorithms. If there were more chapters like the last one, the book would have been perfect. This book might not be that useful if you do not plan on using the Weka software or if you are ...

-Titulo Original : TCP/IP Sockets In C: Practical Guide For Programmers (Morgan Kaufmann Practical Guides)-Fabricante : Morgan Kaufman...

-Titulo Original : Foundations Of Analog And Digital Electronic Circuits (The Morgan Kaufmann Series In Computer Architecture And Design)-Fabricante : Morgan Kaufmann-Descripcion Original: Unlike books currently on the market, this book attempts to satisfy two goals: combine circuits and electronics into a single, unified treatment, and establish a strong connection with the contemporary world of digital systems. It will introduce a new way of looking not only at the treatment of circuits, but also at the treatment of introductory coursework in engineering in general. Using the concept of abstraction, the book attempts to form a bridge between the world of physics and the world of large computer systems. In particular, it attempts to unify electrical engineering and computer science as the art of creating and exploiting successive abstractions to manage the complexity of building useful electrical systems. Computer systems are simply one type of electrical systems. Review The book issued by two professors at MIT is intended to initiate a new approach in presenting and developing analog and digital electronics. Traditionally, analog and digital elements and circuits are given in separate courses. Here, the authors want to show that in presenting both topics (analog and digital), a deeper insight of the real problems of the actual electronics is obtained.-- Dumitru Stanomir (Bucuresti) Elsevier, the academic publishing giant, announced [1] on Tuesday that it will offer a free version of one of its textbooks this fall to students who register for Circuits & Electronics, a massive open online course (MOOC) being offered by edX…The MIT Press text that benefited from a Coursera plug was co-written by Daphne Koller, the co-founder of Coursera. Similarly, the Elsevier textbook that will be featured this fall in Circuits & Electronics was co-written by Anant Agarwal, the president of edX.-- Inside HigherEd Elsevier announced its plan to provide free content through edX, the online learning initiative founded by Harvard University and the Massachusetts Institute of Technology (MIT) launched in May. Students who enroll in edX’s course 6.002X: Circuits and Electronics will have free access to an online version of the course textbook, Foundations of Analog and Digital Electronic Circuits, written by Anant Agarwal and Jeffrey Lang and published under Elsevier’s Morgan Kaufmann imprint.-- Information Today, Inc. STM publisher Elsevier, Netherlands, has announced plans to provide free content through edX, the online learning initiative founded by Harvard University and the Massachusetts Institute of Technology (MIT). Students who enroll in edXs course 6.002X: Circuits and Electronics will have free access to an online version of the course textbook, Foundations of Analog and Digital Electronic Circuits, written by Anant Agarwal and Jeffrey Lang and published under Elseviers Morgan Kaufmann imprint.-- KnowledgeSpeak Elsevier, a world-leading provider of scientific, technical and medical information products and services, today announced its plan to provide free content through edX, the online learning initiative founded by Harvard University and the Massachusetts Institute of Technology (MIT) launched in May… Students who enroll in edX’s course 6.002X: Circuits and Electronics will have free access to an online version of the course textbook, Foundations of Analog and Digital Electronic Circuits, written by Anant Agarwal and Jeffrey Lang and published under Elsevier’s Morgan Kaufmann imprint.-- edX Review The only text to unify circuits and electronics. Book Description The only text to unify circuits and electronics. About the Author Director of MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL) and a professor of the Electrical Engineering and Computer Science department at MIT. His research focus is in parallel computer architectures and cloud software systems, and he is a founder of several successful startups, including Tilera, a company that produces scalable multicore processors. Prof. Agarwal won MIT’s Smullin an...

-Titulo Original : Linkers And Loaders (the Morgan Kaufmann Series In Software Engineering And Programming)-Fabricante : Morgan Kaufmann-Descripcion Original: Whatever your programming language, whatever your platform, you probably tap into linker and loader functions all the time. But do you know how to use them to their greatest possible advantage? Only now, with the publication of Linkers & Loaders, is there an authoritative book devoted entirely to these deep-seated compile-time and run-time processes. The book begins with a detailed and comparative account of linking and loading that illustrates the differences among various compilers and operating systems. On top of this foundation, the author presents clear practical advice to help you create faster, cleaner code. Youll learn to avoid the pitfalls associated with Windows DLLs, take advantage of the space-saving, performance-improving techniques supported by many modern linkers, make the best use of the UNIX ELF library scheme, and much more. If youre serious about programming, youll devour this unique guide to one of the fields least understood topics. Linkers & Loaders is also an ideal supplementary text for compiler and operating systems courses. Review Written for any programmer who works with compiled code, Linkers and Loaders surveys todays hardware platforms with a tour of how code is linked and executed on IBM mainframes, Unix, and Windows. This handy title fills a valuable niche for anyone who wants to understand how programs are built and run on todays computing systems. Its the cross-platform perspective that distinguishes this book. The authors wide-ranging perspective on IBM 370 mainframes, RISC platforms like the SUN SPARC and, of course, Microsoft Windows makes this book a commendable reference on the internals of linkers and program execution in each environment. Theres also a digestible guide to the computer architecture (including registers, instruction formats, and memory addressing) for each platform. (Unix programmers will be pleased that the book has more information on non-Windows platforms than on Windows itself.) For C programmers, this text gives you a glimpse into the internals of such language features as macros, templates, and name mangling, and how linkers deal with them at build time. The book closes with useful material on static libraries and dynamic linking, plus a short tour of Java and its class loader (which can resolve classes on the fly as they are downloaded over the Internet). Short exercises are provided for each chapter, making this a useful resource for both classroom and self-study on what is an often overlooked topic. --Richard Dragan Topics covered: History of linkers and loaders, application binary interfaces (ABIs), computer architecture basics, big- and little-endian memory addresses, register and instruction formats for IBM 370, SPARC and Intel x86, paging and virtual memory, position independent code (PIC), Intel x86 segmentation, embedded architectures, object files for DOS COM and EXE files, Unix a.out, Unix ELF, IBM 360 object format, Microsoft Portable Executable (PE) format, Intel Object Module Format (OMF), storage allocation, linking details for C, symbol management, name mangling, weak and strong references, debugging information, library formats, COFF and ELF formats, relocation, loading and overlays, bootstrap loading, shared libraries, dynamic linking for Unix ELF and Microsoft Windows DLLs, advanced linking techniques for C, and linking in Java. Review I enjoyed reading this useful overview of the techniques and challenges of implementing linkers and loaders. While most of the examples are focused on three computer architectures that are widely used today, there are also many side comments about interesting and quirky computer architectures of the past. I can tell from these war stories that the author really has been there himself and survived to tell the tale. Guy Steele From the Back Cover I enjoyed reading this useful overview of the techniques and challenges of impl...