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-Titulo Original : Its Our Research: Getting Stakeholder Buy-in For User Experience Research Projects
-Fabricante :
Morgan Kaufmann
-Descripcion Original:
It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations. Review I find the book compelling because it’s international, based on experience, business oriented, and practical, and it has videos….The book is definitely international, with mini-essays by usability practitioners from all over the world (the videos are international as well). This produces a wide variety of contexts and highlights some interesting parallels.--Computing Reviews , December 5, 2012 In this book, Tomer Sharon does a great and ground-breaking job of presenting useful wisdom on how to make usability research useful and usable, and how to sell it. The contents of this book can be summarized in seven words: Do as you preach and be humble. If that’s not sufficiently usable for you, read this book! Rolf Molich, DialogDesign Tomer Sharon’s book is the cure for usability professionals whose work isn’t having the impact it deserves. Here you’ll find ways to work different, to make your research connect with stakeholders instead of trash cans. File under: work smarter, not harder. -Gerard Torenvliet, Senior Human Factors Scientist, Medtronic A thoroughly readable look at how to make sure our user research actually makes it into the products we create. It explains how to get everyone engaged, how to plan research that asks the right questions, and how to help people use research findings. Its full of practical tips, great advice and real-life stories from practitioners. Donna Spencer, Maadmob It’s Our Research should be required reading for anyone involved in a UX research study. Sharon will not only help you avoid the many pitfalls that most UX research projects come across, but more importantly give you all the tips and tricks for getting the most out your UX research.-William Albert, Bentley University; Author, Measuring the User Experience and Beyond the Usability Lab There is probably no question that I am asked more often than How can I have more influence? User research that isn’t able to bring insight and drive improvement might as well not have happened. This book is the most complete guide to getting stakeholder buy-in that I have seen. It is a must read for researchers and their managers. Arnie Lund, Microsoft; Author, User Experience Management As an experienced Human Factors Engineer, I thought I knew how to do user research and engage stakeholders. But in these pages I discovered new ways to ensure my user research will be useful to my clients. The book is well organized and includes rich interviews and case study content. I especially appreciated the takeaways at the end of each chapter.-- Stan Caplan, President, Usability Associates, LLC The best researchers know how to inspire their stakeholders to act on their findings. At Google, Tomer brings a unique combination of depth and inventiveness in the way he communicates and works with the de
-Fabricante :
Morgan Kaufmann
-Descripcion Original:
It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations. Review I find the book compelling because it’s international, based on experience, business oriented, and practical, and it has videos….The book is definitely international, with mini-essays by usability practitioners from all over the world (the videos are international as well). This produces a wide variety of contexts and highlights some interesting parallels.--Computing Reviews , December 5, 2012 In this book, Tomer Sharon does a great and ground-breaking job of presenting useful wisdom on how to make usability research useful and usable, and how to sell it. The contents of this book can be summarized in seven words: Do as you preach and be humble. If that’s not sufficiently usable for you, read this book! Rolf Molich, DialogDesign Tomer Sharon’s book is the cure for usability professionals whose work isn’t having the impact it deserves. Here you’ll find ways to work different, to make your research connect with stakeholders instead of trash cans. File under: work smarter, not harder. -Gerard Torenvliet, Senior Human Factors Scientist, Medtronic A thoroughly readable look at how to make sure our user research actually makes it into the products we create. It explains how to get everyone engaged, how to plan research that asks the right questions, and how to help people use research findings. Its full of practical tips, great advice and real-life stories from practitioners. Donna Spencer, Maadmob It’s Our Research should be required reading for anyone involved in a UX research study. Sharon will not only help you avoid the many pitfalls that most UX research projects come across, but more importantly give you all the tips and tricks for getting the most out your UX research.-William Albert, Bentley University; Author, Measuring the User Experience and Beyond the Usability Lab There is probably no question that I am asked more often than How can I have more influence? User research that isn’t able to bring insight and drive improvement might as well not have happened. This book is the most complete guide to getting stakeholder buy-in that I have seen. It is a must read for researchers and their managers. Arnie Lund, Microsoft; Author, User Experience Management As an experienced Human Factors Engineer, I thought I knew how to do user research and engage stakeholders. But in these pages I discovered new ways to ensure my user research will be useful to my clients. The book is well organized and includes rich interviews and case study content. I especially appreciated the takeaways at the end of each chapter.-- Stan Caplan, President, Usability Associates, LLC The best researchers know how to inspire their stakeholders to act on their findings. At Google, Tomer brings a unique combination of depth and inventiveness in the way he communicates and works with the de
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