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  • The Dip: A Little Book That Teaches You When to Quit (and When to Stick) [Seth Godin] (Tapa Dura)
    -10.7%
    Precio:  $1,589.00 $1,419.00
    Expira: 10/12/2019

    The Dip: A Little Book That Teaches You When to Quit (and When to Stick) [Seth Godin] (Tapa Dura)

    - Autor: Seth Godin- Idioma: Ingles- Formato: Papel -Tapa Dura- Editorial: Portfolio- ISBN-13: 9781591841661- Páginas: 96- Dimensiones: 18.57cm. x 13.34cm. x 1.47cm.- Peso: 0.22 kg.- Descripción: A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun...then gets really hard, and not much fun at all. You might be in a Dip a temporary setback that will get better if you keep pushing. But maybe its really a Cul-de-Sac a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, youll earn profits, glory, and long-term security. Whether youre an intern or a CEO, this fun little book will help you figure out if youre in a Dip thats worthy of your time, effort, and talents. The old saying is wrong winners do quit, and quitters do win...
  • Ego Is the Enemy [Ryan Holiday] (Tapa Dura)
    0.3%
    Precio:  $2,189.00 $2,199.00
    Expira: 10/12/2019

    Ego Is the Enemy [Ryan Holiday] (Tapa Dura)

    - Autor: Ryan Holiday- Idioma: Ingles- Formato: Papel -Tapa Dura- Editorial: Portfolio- ISBN-13: 9781591847816- Páginas: 256- Dimensiones: 18.75cm. x 13.49cm. x 2.18cm.- Peso: 0.35 kg.- Descripción:The instant Wall Street Journal, USA Today, and international bestseller"While the history books are filled with tales of obsessive visionary geniuses who remade the world in their image with sheer, almost irrational force, Ive found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition." from the prologue  Many of us insist the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within: our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, ego holds us back.  Ego Is the Enemy draws on a vast array of stories and examples, from literature to philosophy to his­tory. We meet fascinating figures such as George Marshall, Jackie Robinson, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, who all reached the highest levels of power and success by con­quering their own egos. Their strategies and tactics can be ours as well.  In an era that glorifies social media, reality TV, and other forms of shameless self-promotion, the battle against ego must be fought on many fronts. Armed with the lessons in this book, as Holiday writes, "you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work youve set out to achieve....
  • #GIRLBOSS [Sophia Amoruso] (Tapa Blanda)
    -21.8%
    Precio:  $1,879.00 $1,469.00
    Expira: 10/12/2019

    #GIRLBOSS [Sophia Amoruso] (Tapa Blanda)

    - Autor: Sophia Amoruso- Idioma: Ingles- Formato: Papel -Tapa Blanda- Editorial: Portfolio- ISBN-13: 9781591847939- Páginas: 256- Dimensiones: 20.93cm. x 13.87cm. x 1.68cm.- Peso: 0.28 kg.- Descripción:In the New York Times bestseller that the Washington Post called "Lean In for misfits," Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world.Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school a job shed taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay.Flash forward to today, and shes the founder of Nasty Gal and the founder and CEO of Girlboss. Sophia was never a typical CEO, or a typical anything, and shes written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers.#GIRLBOSS proves that being successful isnt about where you went to college or how popular you were in high school. Its about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly."A witty and cleverly told account . . . Its this kind of honest advice, plus the humorous ups and downs of her rise in online retail, that make the book so appealing." Los Angeles Times"Amoruso teaches the innovative and entrepreneurial among us to play to our strengths, learn from our mistakes, and know when to break a few of the traditional rules." Vanity Fair "#GIRLBOSS is more than a book . . . #GIRLBOSS is a movement." Lena Dunha...
  • Talent is Overrated: What Really Separates World-Class Performers from Everybody Else [Geoff Colvin] (Tapa Blanda)
    -15.9%
    Precio:  $1,829.00 $1,539.00
    Expira: 10/12/2019

    Talent is Overrated: What Really Separates World-Class Performers from Everybody Else [Geoff Colvin] (Tapa Blanda)

    - Autor: Geoff Colvin- Idioma: Ingles- Formato: Papel -Tapa Blanda- Editorial: Portfolio- ISBN-13: 9781591842941- Páginas: 256- Dimensiones: 21.34cm. x 13.77cm. x 1.68cm.- Peso: 0.28 kg.- Descripción:Wall Street Journal and BusinessWeek bestseller Asked to explain why a few people truly excel, most people offer one of two answers. The first is hard work. Yet we all know plenty of hard workers who have been doing the same job for years or decades without becoming great. The other possibility is that the elite possess an innate talent for excelling in their field. We assume that Mozart was born with an astounding gift for music, and Warren Buffett carries a gene for brilliant investing. The trouble is, scientific evidence doesn't support the notion that specific natural talents make great performers. According to distinguished journalist Geoff Colvin, both the hard work and natural talent camps are wrong. What really makes the difference is a highly specific kind of effort-"deliberate practice"-that few of us pursue when we're practicing golf or piano or stockpicking. Based on scientific research, Talent is Overrated shares the secrets of extraordinary performance and shows how to apply these principles. It features the stories of people who achieved world-class greatness through deliberate practice-including Benjamin Franklin, comedian Chris Rock, football star Jerry Rice, and top CEOs Jeffrey Immelt and Steven Ballmer...
  • How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life [Scott Adams] (Tapa Blanda)
    -28.9%
    Precio:  $2,149.00 $1,529.00
    Expira: 10/12/2019

    How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life [Scott Adams] (Tapa Blanda)

    - Autor: Scott Adams- Idioma: Ingles- Formato: Papel -Tapa Blanda- Editorial: Portfolio- ISBN-13: 9781591847748- Páginas: 256- Dimensiones: 21.34cm. x 13.74cm. x 1.68cm.- Peso: 0.28 kg.- Descripción:Blasting cliched career advice, the contrarian pundit and creator of Dilbert recounts the humorous ups and downs of his career, revealing the outsized role of luck in our lives and how best to play the system. Scott Adams has likely failed at more things than anyone youve ever met or anyone youve even heard of. So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the worlds most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the game plan hes followed since he was a teen: invite failure in, embrace it, then pick its pocket. No career guide can offer advice that works for everyone. As Adams explains, your best bet is to study the ways of others who made it big and try to glean some tricks and strategies that make sense for you. Adams pulls back the covers on his own unusual life and shares how he turned one failure after another including his corporate career, his inventions, his investments, and his two restaurants into something good and lasting. Theres a lot to learn from his personal story, and a lot of entertainment along the way. Adams discovered some unlikely truths that helped to propel him forward. For instance: * Goals are for losers. Systems are for winners. * "Passion" is bull. What you need is personal energy. * A combination of mediocre skills can make you surprisingly valuable. * You can manage your odds in a way that makes you look lucky to others. Adams hopes you can laugh at his failures while discovering some unique and helpful ideas on your own path to personal victory. As he writes: "This is a story of one persons unlikely success within the context of scores of embarrassing failures. Was my eventual success primarily a result of talent, luck, hard work, or an accidental just-right balance of each? All I know for sure is that I pursued a conscious strategy of managing my opportunities in a way that would make it easier for luck to find me....
  • Start with Why: How Great Leaders Inspire Everyone to Take Action [Simon Sinek] (Tapa Dura)
    -14.2%
    Precio:  $2,819.00 $2,419.00
    Expira: 10/12/2019

    Start with Why: How Great Leaders Inspire Everyone to Take Action [Simon Sinek] (Tapa Dura)

    - Autor: Simon Sinek- Idioma: Ingles- Formato: Papel -Tapa Dura- Editorial: Portfolio- ISBN-13: 9781591842804- Páginas: 256- Dimensiones: 21.74cm. x 14.12cm. x 2.29cm.- Peso: 0.39 kg.- Descripción: The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million whove watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY...
  • Pivot: The Only Move That Matters Is Your Next One [Jenny Blake] (Tapa Dura)
    Precio:  $4,559.00

    Pivot: The Only Move That Matters Is Your Next One [Jenny Blake] (Tapa Dura)

    - Autor: Jenny Blake- Idioma: Ingles- Formato: Papel -Tapa Dura- Editorial: Portfolio- ISBN-13: 9781591848202- Páginas: 288- Dimensiones: 23.50cm. x 15.88cm. x 2.74cm.- Peso: 0.37 kg.- Descripción:"Looking to make a career change? Pivot is a book you will turn to again and again." Daniel H. Pink, author of To Sell Is Human and Drive If you've got the perfect job or business, congratulations. But if you are even a little bit uncertain that your current gig is the right one, it is time to start thinking about your next move. In the new world of work, it's the only move that matters.   What's next? is a question we all have to ask and answer more frequently in an economy where the average job tenure is only four years, roles change constantly even within that time, and smart, motivated people find themselves hitting professional plateaus. But how do you evaluate options and move forward without getting stuck? Jenny Blake's solution: It's about small steps, not big leaps and the answer is already right under your feet. This book will teach you how to pivot from a base of your existing strengths.   Pivoting is a crucial strategy for Silicon Valley tech companies and startups. Jenny Blake a former training and career development specialist at Google who now runs her own company as a career and business consultant and speaker shows how pivoting can also be a successful strategy for individuals looking to make changes in their work lives, whether within their role, organization or business, or setting their sights on bigger shifts. When you pivot, you double down on your existing strengths and interests to move in a new, related direction, instead of looking so far outside of yourself for answers that you skip over your hard-won expertise and experience. It empowers you to navigate changes with flexibility and strength now and throughout your entire career.Much like the lean business principles that took Silicon Valley by storm, pivoting is the crucial skill you need to stay agile, whether or not you are actively looking for a new position. No matter your age, industry, or bank account balance, Jenny's advice will help you move forward strategically. Her Pivot Method will teach you how to: · Double down on existing strengths, interests, and experiences. Identify what is working best and where you want to end up, then start to bridge the gap between two. · Scan for opportunities and identify new skills without falling prey to analysis paralysis or compare and despair. Explore options by leveraging the network and experience you already have. · Run small experiments to determine next steps. Do side projects to test ideas for your next move, taking the pressure off having the entire answer up front. · Take smart risks to launch with confidence in a new direction. Set benchmarks to decide when the time is right to go all-in on your new direction.   Pivot also includes valuable insight for leaders who want to have more frequent career conversations with their teams to help talented people pivot within their roles and the broader organization. No matter your current position, one thing is clear: your career success and satisfaction depends on your ability to determine your next best move. If change is the only constant, let's get better at it...
  • Start with Why: How Great Leaders Inspire Everyone to Take Action [Simon Sinek] (Tapa Blanda)
    -6.5%
    Precio:  $1,539.00 $1,439.00
    Expira: 10/12/2019

    Start with Why: How Great Leaders Inspire Everyone to Take Action [Simon Sinek] (Tapa Blanda)

    - Autor: Simon Sinek- Idioma: Ingles- Formato: Papel -Tapa Blanda- Editorial: Portfolio- ISBN-13: 9781591846444- Páginas: 256- Dimensiones: 20.22cm. x 13.49cm. x 1.70cm.- Peso: 0.28 kg.- Descripción: "A powerful and penetrating exploration of what separates great companies and great leaders from the rest."-Polly LaBarre, coauthor of Mavericks at Work Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire...
  • Go-Givers Sell More [Bob Burg - John David Mann] (Tapa Dura)
    -4.9%
    Precio:  $2,249.00 $2,139.00
    Expira: 10/12/2019

    Go-Givers Sell More [Bob Burg - John David Mann] (Tapa Dura)

    - Autor: Bob Burg, John David Mann- Idioma: Ingles- Formato: Papel -Tapa Dura- Editorial: Portfolio- ISBN-13: 9781591843085- Páginas: 208- Dimensiones: 21.92cm. x 14.12cm. x 1.98cm.- Peso: 0.32 kg.- Descripción:With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business. Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling. Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be. As Burg and Mann demonstrate, it's far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically. Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away...
  • The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea [Bob Burg - John David Mann] (Tapa Dura)
    Precio:  $2,109.00

    The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea [Bob Burg - John David Mann] (Tapa Dura)

    - Autor: Bob Burg, John David Mann- Idioma: Ingles- Formato: Papel -Tapa Dura- Editorial: Portfolio- ISBN-13: 9781591848288- Páginas: 176- Dimensiones: 21.74cm. x 14.12cm. x 1.93cm.- Peso: 0.22 kg.- Descripción:First published in 2007, The Go-Giver has become a classic business parable. It tells the story of an ambitious young man named Joe who yearns for success. Joe, a true go-getter, is starting to feel as though his goals are getting further and further away. So he enlists the help of a legendary consultant referred to by his devotees simply as the Chairman. Over the course of a week, Joe learns the Five Laws of Stratospheric Success and how to open himself up to the power of giving, Once Joe shifts his focus from getting to giving, and starts putting the interests of others first, he begins to experience unexpected returns.Imparted with wit and grace, The Go-Giver is a classic bestseller that brings to life the old proverb "Give and you shall receive."...
  • Tribes: We Need You to Lead Us [Seth Godin] (Tapa Dura)
    Precio:  $1,889.00

    Tribes: We Need You to Lead Us [Seth Godin] (Tapa Dura)

    - Autor: Seth Godin- Idioma: Ingles- Formato: Papel -Tapa Dura- Editorial: Portfolio- ISBN-13: 9781591842330- Páginas: 160- Dimensiones: 18.57cm. x 13.34cm. x 1.60cm.- Peso: 0.20 kg.- Descripción:The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.   Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.   It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads).  Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.   With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.   If you think leadership is for other people, think again leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.   Tribes will make you think really think about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.   ...
  • Poke the Box: When Was the Last Time You Did Something for the First Time? [Seth Godin] (Tapa Dura)
    -6.5%
    Precio:  $1,849.00 $1,729.00
    Expira: 10/12/2019

    Poke the Box: When Was the Last Time You Did Something for the First Time? [Seth Godin] (Tapa Dura)

    - Autor: Seth Godin- Idioma: Ingles- Formato: Papel -Tapa Dura- Editorial: Portfolio- ISBN-13: 9781591848257- Páginas: 96- Dimensiones: 18.41cm. x 13.67cm. x 1.40cm.- Peso: 0.79 kg.- Descripción:"A one-two punch! Half kick in the ass, half cheerleading encouragement." Steven Pressfield, author of The War of ArtIf you are happy being just a dreamer, perhaps you dont need this book.If youre enjoying the status quo, dont even consider reading this book.If you are content waiting for success to find you, please put this book down and go find something else to read.Why has Poke the Box become a cult classic?Because its a book that dares readers to do something theyre afraid of.It could be what you need, too."Is Seth Godin the Pied Piper for however many of us have been afraid to fail? Will I answer his call? Will you?" Peter Shermeta, reviewing the original edition of Poke the Bo...
  • The Icarus Deception: How High Will You Fly? [Seth Godin] (Tapa Dura)
    -12.1%
    Precio:  $2,559.00 $2,249.00
    Expira: 10/12/2019

    The Icarus Deception: How High Will You Fly? [Seth Godin] (Tapa Dura)

    - Autor: Seth Godin- Idioma: Ingles- Formato: Papel -Tapa Dura- Editorial: Portfolio- ISBN-13: 9781591846079- Páginas: 256- Dimensiones: 21.74cm. x 14.10cm. x 2.06cm.- Peso: 0.42 kg.- Descripción:In Seth Godins most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icaruss father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldnt want employees to believe that obedience and conformity are the keys to success?But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isnt a genetic disposition or a specific talent. Its an attitude we can all adopt. Its a hunger to seize new ground, make connections, and work without a map. If you do those things youre an artist, no matter what it says on your business card.Godin shows us how its possible and convinces us why its essential...
  • Purple Cow, New Edition: Transform Your Business by Being Remarkable [Seth Godin] (Tapa Dura)
    -28.3%
    Precio:  $2,929.00 $2,099.00
    Expira: 10/12/2019

    Purple Cow, New Edition: Transform Your Business by Being Remarkable [Seth Godin] (Tapa Dura)

    - Autor: Seth Godin- Idioma: Ingles- Formato: Papel -Tapa Dura- Editorial: Portfolio- ISBN-13: 9781591843177- Páginas: 224- Dimensiones: 18.57cm. x 13.49cm. x 2.08cm.- Peso: 0.28 kg.- Descripción:The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow. Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow. You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth. Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart....
  • Trust Me, I'm Lying: Confessions of a Media Manipulator [Ryan Holiday] (Tapa Blanda)
    -27.9%
    Precio:  $2,189.00 $1,579.00
    Expira: 10/12/2019

    Trust Me, I'm Lying: Confessions of a Media Manipulator [Ryan Holiday] (Tapa Blanda)

    - Autor: Ryan Holiday- Idioma: Ingles- Formato: Papel -Tapa Blanda- Editorial: Portfolio- ISBN-13: 9781591846284- Páginas: 352- Dimensiones: 21.44cm. x 13.84cm. x 2.18cm.- Peso: 0.39 kg.- Descripción:The cult classic that predicted the rise of fake news revised and updated for the post-Trump, post-Gawker age.   Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holidays first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, Im Lying was the first book to blow the lid off the speed and force at which rumors travel online and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.   Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday.   As he explains, "I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because Im tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. Im pulling back the curtain because its time the public understands how things really work. What you choose to do with this information is up to you....
  • She Sheds: A Room of Your Own [Erika Kotite] (Tapa Dura)
    Precio:  $3,109.00

    She Sheds: A Room of Your Own [Erika Kotite] (Tapa Dura)

    - Autor: Erika Kotite- Idioma: Ingles- Formato: Papel -Tapa Dura- Editorial: Cool Springs Press- ISBN-13: 9781591866770- Páginas: 176- Dimensiones: 26.04cm. x 22.23cm. x 1.90cm.- Peso: 1.03 kg.- Descripción:Create your very own hideaway for relaxing, crafting, reading, or just to have a private place just for you. She Sheds provides the instruction and inspiration.They've got their man caves, and it's time for you to have a space of your own. She Sheds shows you how to create cozy getaways with inspiration from across the country. You will start by defining the goal and purpose of your space. Will you use it for entertaining?Crafting? Alone time? Then, use the gallery of over 100 photos as inspiration for your decor, paint colors, and landscaping. Construction ideas, as well as ideas for upcycling, and other green resources are at your disposal throughout so you may truly personalize your she shed. Get inspired, and get started on your very own tricked-out retreat...
  • 3-d Negotiation: Powerful Tools to Change the Game in Your Most Important Deals [David A. Lax - James K. Sebenius] (Tapa Dura)
    Precio:  $3,269.00

    3-d Negotiation: Powerful Tools to Change the Game in Your Most Important Deals [David A. Lax - James K. Sebenius] (Tapa Dura)

    - Autor: David A. Lax, James K. Sebenius- Idioma: Ingles- Formato: Papel -Tapa Dura- Editorial: Harvard Business Review Press- ISBN-13: 9781591397991- Páginas: 304- Dimensiones: 24.13cm. x 16.51cm. x 3.17cm.- Peso: 0.47 kg.- Descripción:When discussing being stuck in a "win-win vs. win-lose" debate, most negotiation books focus on face-to-face tactics. Yet, table tactics are only the "first dimension" of David A. Lax and James K. Sebenius' pathbreaking 3-D Negotiation (TM) approach, developed from their decades of doing deals and analyzing great dealmakers. Moves in their "second dimension" deal design systematically unlock economic and noneconomic value by creatively structuring agreements. But what sets the 3-D approach apart is its "third dimension": setup. Before showing up at a bargaining session, 3-D Negotiators ensure that the right parties have been approached, in the right sequence, to address the right interests, under the right expectations, and facing the right consequences of walking away if there is no deal. This new arsenal of moves away from the table often has the greatest impact on the negotiated outcome. Packed with practical steps and cases, 3-D Negotiation demonstrates how superior setup moves plus insightful deal designs can enable you to reach remarkable agreements at the table, unattainable by standard tactics...
  • Working Identity: Unconventional Strategies for Reinventing Your Career [Herminia Ibarra] (Tapa Blanda)
    -4.8%
    Precio:  $2,489.00 $2,369.00
    Expira: 10/12/2019

    Working Identity: Unconventional Strategies for Reinventing Your Career [Herminia Ibarra] (Tapa Blanda)

    - Autor: Herminia Ibarra- Idioma: Ingles- Formato: Papel -Tapa Blanda- Editorial: Harvard Business School Press- ISBN-13: 9781591394136- Páginas: 199- Dimensiones: 22.86cm. x 15.24cm. x 1.90cm.- Peso: 0.26 kg.- Descripción:How Successful Career Changers Turn Fantasy into RealityWhether as a daydream or a spoken desire, nearly all of us have entertained the notion of reinventing ourselves. Feeling unfulfilled, burned out, or just plain unhappy with what were doing, we long to make that leap into the unknown. But we also hold on, white-knuckled, to the years of time and effort weve invested in our current profession.In this powerful book, Herminia Ibarra presents a new model for career reinvention that flies in the face of everything weve learned from "career experts." While common wisdom holds that we must first know what we want to do before we can act, Ibarra argues that this advice is backward. Knowing, she says, is the result of doing and experimenting. Career transition is not a straight path toward some predetermined identity, but a crooked journey along which we try on a host of "possible selves" we might become.Based on her in-depth research on professionals and managers in transition, Ibarra outlines an active process of career reinvention that leverages three ways of "working identity": experimenting with new professional activities, interacting in new networks of people, and making sense of what is happening to us in light of emerging possibilities.Through engrossing stories—from a literature professor turned stockbroker to an investment banker turned novelist—Ibarra reveals a set of guidelines that all successful reinventions share. She explores specific ways that hopeful career changers of any background can:Explore possible selvesCraft and execute "identity experiments"Create "small wins" that keep momentum goingSurvive the rocky period between career identitiesConnect with role models and mentors who can ease the transitionMake time for reflection—without missing out on windows of opportunityDecide when to abandon the old path in order to follow the newArrange new events into a coherent story of who we are becoming.A call to the dreamer in each of us, Working Identity explores the process for crafting a more fulfilling future. Where we end up may surprise us...
  • The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron [Bethany McLean - Peter Elkind] (Tapa Blanda)
    -24.1%
    Precio:  $2,739.00 $2,079.00
    Expira: 10/12/2019

    The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron [Bethany McLean - Peter Elkind] (Tapa Blanda)

    - Autor: Bethany McLean, Peter Elkind- Idioma: Ingles- Formato: Papel -Tapa Blanda- Editorial: Portfolio- ISBN-13: 9781591846604- Páginas: 480- Dimensiones: 22.78cm. x 15.14cm. x 3.05cm.- Peso: 0.55 kg.- Descripción:The tenth-anniversary edition of the definitive account of the Enron scandal, updated with a new chapter The Enron scandal brought down one of the most admired companies of the 1990s. Countless books and articles were written about it, but only The Smartest Guys in the Room holds up a decade later as the definitive narrative. For this tenth anniversary edition, McLean and Elkind have revisited the fall of Enron and its aftermath, in a new chapter that asks why Enron still matters. They also reveal the fates of the key players in the scandal...
  • Negotiation (Harvard Business Essentials Series) [Michael Wheeler] (Tapa Blanda)
    -21.7%
    Precio:  $2,809.00 $2,199.00
    Expira: 10/12/2019

    Negotiation (Harvard Business Essentials Series) [Michael Wheeler] (Tapa Blanda)

    - Autor: Michael Wheeler- Idioma: Ingles- Formato: Papel -Tapa Blanda- Editorial: Harvard Business School Press- ISBN-13: 9781591391111- Páginas: 184- Dimensiones: 23.50cm. x 15.24cm. x 1.27cm.- Peso: 0.20 kg.- Descripción:Negotiation--whether brokering a deal, mediating a dispute, or writing up a contract--is both a necessary and challenging aspect of business life. This guide helps managers to sharpen their skills and become more effective deal makers in any situation...
  • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising [Ryan Holiday] (Tapa Blanda)
    -27%
    Precio:  $1,669.00 $1,219.00
    Expira: 10/12/2019

    Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising [Ryan Holiday] (Tapa Blanda)

    - Autor: Ryan Holiday- Idioma: Ingles- Formato: Papel -Tapa Blanda- Editorial: Portfolio- ISBN-13: 9781591847380- Páginas: 144- Dimensiones: 19.81cm. x 12.95cm. x 1.02cm.- Peso: 0.16 kg.- Descripción:A Primer on the Future of PR, Marketing and AdvertisingA new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter havent spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy growth hacking to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until theyre primed to generate explosive reactions.Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if youre responsible for building awareness and buzz for a product or service, this is your road map...
  • Hooked: How to Build Habit-Forming Products [Nir Eyal] (Tapa Dura)
    -21.6%
    Precio:  $2,969.00 $2,329.00
    Expira: 10/12/2019

    Hooked: How to Build Habit-Forming Products [Nir Eyal] (Tapa Dura)

    - Autor: Nir Eyal- Idioma: Ingles- Formato: Papel -Tapa Dura- Editorial: Portfolio- ISBN-13: 9781591847786- Páginas: 256- Dimensiones: 21.74cm. x 14.94cm. x 2.36cm.- Peso: 0.40 kg.- Descripción:How do successful companies create products people cant put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with:* Practical insights to create user habits that stick.* Actionable steps for building products people love.* Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products...
  • The Art of Social Media: Power Tips for Power Users [Guy Kawasaki - Peg Fitzpatrick] (Tapa Dura)
    -9.4%
    Precio:  $2,449.00 $2,219.00
    Expira: 10/12/2019

    The Art of Social Media: Power Tips for Power Users [Guy Kawasaki - Peg Fitzpatrick] (Tapa Dura)

    - Autor: Guy Kawasaki, Peg Fitzpatrick- Idioma: Ingles- Formato: Papel -Tapa Dura- Editorial: Portfolio- ISBN-13: 9781591848073- Páginas: 208- Dimensiones: 18.75cm. x 13.34cm. x 2.03cm.- Peso: 0.28 kg.- Descripción:By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.But theres no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person hes ever met, to offer The Art of Social Media the one essential guide you need to get the most bang for your time, effort, and money.With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "great stuff, no fluff....
  • The Self-made Billionaire Effect: How Extreme Producers Create Massive Value [John Sviokla - Mitch Cohen] (Tapa Dura)
    Precio:  $2,509.00

    The Self-made Billionaire Effect: How Extreme Producers Create Massive Value [John Sviokla - Mitch Cohen] (Tapa Dura)

    - Autor: John Sviokla, Mitch Cohen- Idioma: Ingles- Formato: Papel -Tapa Dura- Editorial: Portfolio- ISBN-13: 9781591847632- Páginas: 256- Dimensiones: 23.55cm. x 15.77cm. x 2.26cm.- Peso: 1.20 kg.- Descripción:In honor of The Self-Made Billionaire Effect purchases, PricewaterhouseCoopers LLP is making a significant contribution to DonorsChoose.org, an online charity that connects public school teachers in need of classroom materials and experiences with individual donors who want to help. PwC's gift will support financial literacy projects around the country.  Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadnt left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross?Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires. People like Mark Cuban, John Paul DeJoria, Sara Blakely, and T. Boone Pickens all built businesses in some cases, multiple businesses that are among todays most iconic brands. This fact raises two profound questions: Why couldnt their former employers hang on to to these extraordinarily talented people? And why are most big companies unable to create as much new value as the worlds roughly 800 self-made billionaires?John Sviokla and Mitch Cohen decided to look more closely at self-made billionaires because creating $1 billion or more in value is an incredible feat. Drawing on extensive research and interviews, the authors concluded that many of the myths perpetuated about billionaires are simply not true. These billionaires arent necessarily smarter, harder working, or luckier than their peers. They arent all prodigies, crossing the billionaire finish line in their twenties. Nor, most of the time, do they create something brand-new: More than 80 percent of the billionaires in the research sample earned their billions in highly competitive industries.The key difference is what the authors call the "Producer" mind-set, in contrast with the far more pervasive "Performer" mind-set. Performers strive to excel in well-defined areas, and are important. But Producers are critical to any company looking to create massive value because they redefine whats possible, rather than simply meeting preexisting goals and standards. Combining sound judgment with imaginative vision, Producers think up entirely new products, services, strategies, and business models.Big companies tend to reward Performers and discourage the unconventional ways of Producers. But its the latter who integrate multiple ideas, perspectives, and actions, and who trust their insights enough to make game-changing bets. This book breaks down the five critical habits of mind of massive value-creators, so you can learn how to identify, encourage, and retain such individuals and maybe even become one yourself. The Self-made Billionaire Effect will forever change the way you think about talent and business value...
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