Book : What Is Lego? (what Was?) - O'Connor, Jim

-Titulo Original : What Is Lego? (what Was?)

-Fabricante :

Penguin Workshop

-Descripcion Original:

Find out how these fun, stackable blocks became the most popular toys in the world. The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always play well--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim OConnor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.