Book : Killer Visual Strategies Engage Any Audience, Improve

-Titulo Original : Killer Visual Strategies Engage Any Audience, Improve Comprehension, And Get Amazing Results Using Visual Communication

-Fabricante :

Wiley

-Descripcion Original:

Considered One of the Best Marketing & Sales Books of 2020 by the prestigious Porchlight Business Book Awards, this is the essential guide to harnessing the power of visual communication.... I can think of no book right now thats more relevant to marketers, designers, and brand leaders! Guy Kawasaki, Chief Evangelist of Canva, Renowned Author, and SpeakerVisual communication has changed.Because 91% of todays audiences prefer visual content as their first form of information delivery.And a staggering 94% of first impressions of a brand or product will be based entirely on the design of that visual content.Thats why we need to use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity.Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike.It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind.In addition to providing actionable rules to follow for creating high-impact visual content, Killer Visual Strategies also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR), as well as what lies ahead in this dynamic field!Applicable to a wide range of professions where visual content is now vital to sharing a message, you can expect Killer Visual Strategies to deliver:Best practices for modern visual communicationInspiration from outstanding and groundbreaking visual examplesThe latest trends in visual communicationA comprehensive breakdown of how it affects marketing, sales, design, HR, and more!Killer Visual Strategies is the evolution of visual communication as a fundamental part of how a story is told. Review Quotes from Amazon Customers (see full reviews in customer reviews section)The worlds most interesting and comprehensive guide to marketing to audiences ever. (See This Review Below)There are good how-to, self-help, and references out there, and then there are KILLER books, and this title floored me. Amy Balliett is Ms. Brilliant. While reading through, I truly lost track of time because the book is so well formatted and visually appealing. I felt like I was just going to read through a couple of pages, but the way she presents topics, ideas, key takeaways, and visual examples is almost like the ideal website translated into a book, and I mean this with the most sincere form of flattery. Nearly every part that I took away seems like a no-brainer idea, however, I wasnt coming up with them on my own, which is a testament to how approachable the authors directives are. Follow rules but dont be weary of breaking them if it makes sense, 6-step process for creating visual content, superior form plus superior function...it all clicks! Do yourself a favor and dive into this book. It will develop your B-game into your A-game.Better than Tufte by far! (See This Review Below)The best resource for visual communication design Ive read thus far!! (See This Review Below)-There is a great level of integrity in this work (See This Review Below)The strategy you didnt know you were lacking (See This Review Below) From the Inside Flap PRAISE FOR KILLER VISUAL STRATEGIESGrounded in Amys experience and hard work which led to her rocket- like rise as a visual strategist, this gem of a book is packed with actionable information and sets its audience up for informed success in the world of visual communication. Its a tremendous asset on its own, or a perfect complement to Amys courses on LinkedIn Learning! -Susan Varnum, senior producer, LinkedIn Learning Youve heard the rule: show it, dont say it? Thats harder than it sounds, but this book provides the how-to knowledge you need. -David Blatner, founder, CreativePro Network Killer. Thats the best description of the work of Amy Balliett and her vi