Book : Online Marketing For Busy Authors A Step-by-step...

-Titulo Original : Online Marketing For Busy Authors A Step-by-step Guide

-Fabricante :

Berrett-Koehler Publishers

-Descripcion Original:

If You Want People to Read Your Book, Writing It Is Only the Beginning There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet-and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke’s expert advice, authors can conquer the Internet and still get their next manuscript in on time. Review Authors “Fauzia delivered more than I imagined was possible, plus she’s fun to work with.” - Alan Alda, award-winning actor and author of two New York Times bestsellers “I’ve known Fauzia for over twenty years, and I can honestly say that no one knows more about the ins and outs of online marketing for books. Fauzia gives authors the practical advice they need to find as wide an audience as possible for their books.” -R. J. Palacio, author of the New York Times bestseller Wonder “Fauzia Burke is intelligent, well connected, and effective. She knows how to reach the parts of the media that conventional PR either doesn’t understand or wrongly ignores.” - Charles Spencer, author of Killers of the King and other bestselling books “In these days, an author needs a steady, capable guide to navigate the many difficulties of getting books seen and heard. Fauzia’s approach works, and the steps she has outlined in her book will help any author build a base of readers. She’s simply the best.” - Jan Jarboe Russell, author of the New York Times bestseller The Train to Crystal City “Fauzia’s creativity and diligent commitment to online publicity and social media are unsurpassed. Unequivocally, she is the premier go-to online marketer.” - Bill Bradley, former US Senator and author of We Can All Do Better “What author isn’t intimidated by the complexities and nuances of online marketing? Anyone who has worked with Fauzia Burke! This book reflects the wisdom gained from years of painstakingly navigating the digital labyrinth on behalf of her clients.” - Larry J. Sabato, Director, University of Virginia Center for Politics, and author of The Kennedy Half Century Publishers “Fauzia Burke has been on the web promoting books from the very beginning, and I have consistently admired her perfect balance of creativity with practicality. She knows exactly what kinds of web promotion will drive book sales.” - Madeline McIntosh, President, Penguin Publishing Group “Fauzia Burke was talking about online marketing years before the rest of us even knew what that meant, and she continues to lead the way. We should consider ourselves lucky that she is as generous in sharing her hard-won knowledge as she is ahead of the curve in gaining it.” - Bob Miller, President and Publisher, Flatiron Books/Macmillan “Always innovative and effective. I have no reservations in recommending Fauzia Burke.” - Judith Curr, President and Publisher, Atria Publishing Group/Simon & Schuster “Fauzia Burke knows better than anyone how to utilize the broad and sometimes confusing array of digital marketing tools on behalf of books.” - Walter Weintz, Chief Marketing and Sales Officer, Workman Publishing “Fauzia Burke is one of the most innovative marketing experts in the publishing industry. She brings positive, pragmatic, and powerful expertise to any author’s table.” - Kate Rados, Director, Community Development, The Crown Publishing Group, Penguin Random Hou