Book : Storynomics Story-driven Marketing In The...

-Titulo Original : Storynomics Story-driven Marketing In The Post-advertising World

-Fabricante :

Twelve

-Descripcion Original:

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKees popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer. Review PRAISE FOR STORYNOMICS AND ROBERT MCKEEEssential reading for any company looking to build a loyal audience through great storytelling. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica Neue; color: #454545}Simon Mulcahy, Chief Marketing Officer, SalesforceStorynomics should be required training for every marketer -- regardless of level or industry. It is truly a special treat to learn from these masters of storytelling. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica Neue; color: #454545}David Beebe, Emmy-winning Producer, Brand Storyteller; Former VP, Global Creative and Content Marketing & Founder of Marriott Content Studio, Marriott InternationalWe have worked with Robert McKee for over five years and his Storynomics techniques have opened the door to our innovation and growth. A must read! p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica Neue; color: #454545}Robert J. DeKoch, President & COO, The BOLDT CompanyIf you want a clear and concise look at how modern brands are connecting with their customers today, Storynomics is it. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica Neue; color: #454545}Brian Moody, Executive Editor, AutotraderSome look at recent upheavals in the marketing landscape and see shrinking opportunities, rising costs, and distracted, indifferent audiences. Storynomics is written for another group: those who see in these changes an opportunity to tell a deeper, more personal story to their audiences. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica Neue; color: #454545}Pat Partridge, Chief Marketing Officer, Western Governors UniversityMcKee is the worlds best-known and most respected lecturer of Storytelling Arts. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica Neue; color: #454545}Wall Street JournalMcKee and Gerace are storytelling whizzes who give great advice and great supporting stories. Their tips and recommendations are simple to follow with a step-by-step methodology. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica Neue; color: #454545}Eduardo Arteaga, AVP of Digital Marketing, US BancorpBetween ad blockers, skippable commercials, and everything in between, marketers need to evolve to market in a form that is accepted by potential customers. Storynomics provides a blueprint marketing strategy that helps you connect to your audience in a meaningful way. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica Neue; color: #454545}Jessica Snavely, Director Performance Marketing, Automattic About the Author Robert McKee, a Fulbright Scholar, is the worlds most sought-after lecturer i