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-Titulo Original : The Age Of Surveillance Capitalism The Fight For A Human Future At The New Frontier Of Power
-Fabricante :
PublicAffairs
-Descripcion Original:
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called surveillance capitalism, and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new behavioral futures markets, where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new means of behavioral modification. The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a Big Other operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboffs comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled hive of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it. Review An International BestsellerA New York Times Notable Book of the YearA Financial Times Best Book of the YearA Sunday Times (UK) Best Business Book of the Year Selected by Barack Obama, Zadie Smith (in the Wall Street Journal), Jia Tolentino (in the New Yorker), Elif Shafak (in the Guardian), and Ana Botin (in Bloomberg) as one of the best books of 2019 Finalist for the Financial Times/McKinsey Best Book of the Year AwardIf a books importance is gauged by how effectively it describes the world were in, and how much potential it has to change said world, then in my view its easily the most important book to be published this century... Zuboff is concerned with the largest act of capitalist colonisation ever attempted, but the colonisation is of our minds, our behaviour, our free will, our very selves. Yet its not an anti-tech book. Its anti unregulated capitalism, red in tooth and claw. Its really this generations Das Kapital. Zadie SmithAn original and often brilliant work, and it arrives at a crucial moment, when the public and its elected representatives are at last grappling with the extraordinary power of digital media and the companies that control it. Like another recent masterwork of economic analysis, Thomas Pikettys 2013 Capital in the Twenty-First Century, the book challenges assumptions, raises uncomfortable questions about the present and future, and stakes out ground for a necessary and overdue debate. Shoshana Zuboff has aimed an unsparing light onto the shadowy new landscape of our lives. The picture is not pretty. NicholasCarr, LOS ANGELES REVIEW OF BOOKSFrom the very first page I was consumed with an overwhelming imperative: everyone needs to read this book as an act of digital self-defense. With tremendous lucidity and moral courage, Zuboff demonstrates not only how our minds are being mined for data but also how they are being rapidly and radically changed in the process. The hour is late and much has been lost already-but as we learn in these indispensable pages, there is still hope for emancipation. Naomi Klein, author of ThisChanges Everything and No Logo,and Gloria Steinem Chair in Media, Culture, and Feminist Studies at RutgersUniversity Many adjectives could be used to descri
-Fabricante :
PublicAffairs
-Descripcion Original:
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called surveillance capitalism, and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new behavioral futures markets, where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new means of behavioral modification. The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a Big Other operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboffs comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled hive of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it. Review An International BestsellerA New York Times Notable Book of the YearA Financial Times Best Book of the YearA Sunday Times (UK) Best Business Book of the Year Selected by Barack Obama, Zadie Smith (in the Wall Street Journal), Jia Tolentino (in the New Yorker), Elif Shafak (in the Guardian), and Ana Botin (in Bloomberg) as one of the best books of 2019 Finalist for the Financial Times/McKinsey Best Book of the Year AwardIf a books importance is gauged by how effectively it describes the world were in, and how much potential it has to change said world, then in my view its easily the most important book to be published this century... Zuboff is concerned with the largest act of capitalist colonisation ever attempted, but the colonisation is of our minds, our behaviour, our free will, our very selves. Yet its not an anti-tech book. Its anti unregulated capitalism, red in tooth and claw. Its really this generations Das Kapital. Zadie SmithAn original and often brilliant work, and it arrives at a crucial moment, when the public and its elected representatives are at last grappling with the extraordinary power of digital media and the companies that control it. Like another recent masterwork of economic analysis, Thomas Pikettys 2013 Capital in the Twenty-First Century, the book challenges assumptions, raises uncomfortable questions about the present and future, and stakes out ground for a necessary and overdue debate. Shoshana Zuboff has aimed an unsparing light onto the shadowy new landscape of our lives. The picture is not pretty. NicholasCarr, LOS ANGELES REVIEW OF BOOKSFrom the very first page I was consumed with an overwhelming imperative: everyone needs to read this book as an act of digital self-defense. With tremendous lucidity and moral courage, Zuboff demonstrates not only how our minds are being mined for data but also how they are being rapidly and radically changed in the process. The hour is late and much has been lost already-but as we learn in these indispensable pages, there is still hope for emancipation. Naomi Klein, author of ThisChanges Everything and No Logo,and Gloria Steinem Chair in Media, Culture, and Feminist Studies at RutgersUniversity Many adjectives could be used to descri
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