-Titulo Original : Desarrollando La Identidad De Marca Como Crear Una Historia Unica Sobre Tu Negocio Para Volver Irresistibles Tus Productos -Fabricante : Identity Publications-Descripcion Original: Éxito de ventas nº1 en Amazon en Relaciones Publicas y Vender y Ventas para Pequeñas Empresas¿Tiene tu negocio una historia que contar? ¡Deberia! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe mas unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la tuya entre el monton?Con una decada de experiencia estudiando los negocios en todo el mundo, Diehl ha descubierto la clave para crear identidades de marca innovadoras e historias de negocio distintas. En Desarrollando la Identidad de Marca, tu y tu pequeña empresa aprendereis como desarrollar una fuerte identidad de marca combinando tu personalidad y tus valores con la funcionalidad de tus productos, convirtiendote en una marca y en una empresa irremplazable.Tanto si diriges una empresa en crecimiento como si justo ahora estas empezando, Desarrollando la Identidad de Marca te ofrecera una manera mas inteligente de pensar en el flujo de desarrollo del producto, el branding, la estrategia de brand mapping, y la generacion del modelo de negocio. Con una logica demostrada y bien organizada, te pondra en el camino para vender mas (y a precios mas altos), ofreciendo a los clientes exactamente lo que quieren y enviando tus beneficios por las nubes.En Desarrollando la Identidad de Marca, aprenderas…* Como incorporar una propuesta de venta unica a tu branding* Los mejores metodos para vender productos a los clientes como pequeña empresa* Como usar las historias de negocios para vender productos en los mercados fisico y onlineOriginal English version:Brand Identity Breakthrough: How to Craft Your Companys Unique Story to Make Your Products Irresistible by Gregory Dieh...

-Titulo Original : U.s. Taxes For Worldly Americans The Traveling Expats Guide To Living, Working, And Staying Tax Compliant Abroad-Fabricante : Identity Publications-Descripcion Original: The expat tax bestseller, newly updated edition for 2021! Are you a citizen of the United States who lives abroad? You probably know America is one of only two countries that taxes its citizens on their worldwide income, regardless of where they live or work. If youre thinking about becoming a digital nomad or expatriating to another country, do you know how to avoid paying unfair taxes on your income while abroad? There may be huge penalties and tax evasion charges if you dont file correctly. By combining the right strategies for citizenship, residency, banking, incorporation, and physical presence in other countries, most Americans abroad can legally lower their U.S. tax owing to $0. In U.S. Taxes for Worldly Americans, Certified Public Accountant, U.S. immigrant, expat, and perpetual traveler Olivier Wagner shows you how to use 100% legal strategies (beyond traditionally maligned tax havens) to keep your income and assets safe from the IRS. Olivier covers a wealth of international tax information updated for 2019, including: - Step-by-step instructions for the Forms and Schedules you will use to file your offshore tax, no matter where you are. - How to qualify for special deductions, credits, and exemptions on international taxation. - Why opening bank accounts and corporations in foreign countries is easier than you think. - How residency or citizenship in another country can legally lower your taxes. - How your spouse and children (whether American or of another nationality) affect your tax situation. - Practical advice for moving, living, and working with tax-free income in other parts of the world. - What to consider before renouncing your American citizenship and saying goodbye to the IRS for good. As a non-resident American, there is no single easy answer to lower your taxes. If you dont understand every possibility, you could end up paying too much. Embrace a worldly lifestyle with confidence as you master the U.S. tax system for Americans living overseas Review Olivier makes the difficult business of filing US Taxes simple to understand. Dan Andrews, Tropical MBA --- As I recently became a location independent small business owner, I was dreading the tangled mess of my new tax situation. U.S. Taxes for Worldly Americans not only lays out in detail all the relevant taxation regulations and strategies I had barely heard of before, but also presents practical choices I had not even considered. I no longer feel intimidated by the challenge of staying on good terms with the IRS. Spare yourself the confusion of following the advice of unqualified amateurs and go with a book written by a professional who has lived it. Brent Zahradnik, AMZ Pathfinder --- U.S. Taxes For Worldly Americans is an excellent book which makes a complicated subject understandable. As an expat myself I really appreciate the value offered: Even renouncing citizenship is covered in depth! Eric Z, zbooks.co --- Olivier Wagners book is an exceptional U.S. tax guide for Americans abroad, which contains just enough information so that you CAN understand your tax requirements, but not so much information that you CANT understand your tax requirements. John Richardson, CitizenshipSolutions.ca --- I have worked with Olivier Wagner on many projects. He is the first person I went to when asking about my taxes. I had some questions about qualifying for the Foreign Earned Income with the Physical Presence Test. From using the method in his book, I saved a few thousand in taxes! Great advice to use the loopholes the U.S. government gives us entrepreneurs. Chris Reynolds, The Entrepreneur House About the Author Certified Public Accountant, U.S. immigrant, expat, and perpetual traveler Olivier Wagner preaches the philosophy of being a worldly American. He uses his expertise to show you how to use 100% legal strategies (beyond traditionally maligned tax havens) to keep your i...

-Titulo Original : The Influential Author How And Why To Write, Publish, And Sell Nonfiction Books That Matter-Fabricante : Identity Publications-Descripcion Original: 2020 Independent Publisher Book Awards (IPPY) Gold Medalist2019 American Book Fest Best Book Awards 1st Place WinnerDo you have something important to say? By combining his experience as an educator and entrepreneur, author Gregory V. Diehl teaches passionate thinkers how to turn unique messages into profitable books-without sacrificing royalties or creative control to a publisher.With in-depth advice about all stages of book creation, publication, and marketing, The Influential Author takes a uniquely grounded and intellectual approach to nonfiction self-publishing. Unlike self-publishing guides that promise to teach you how to write a bestselling book quickly and easily, Diehls book actually walks you through the complex details of planning, writing, editing, and promoting your work at the standards of traditional publishing.Whether you are an experienced writer or have just started thinking about how to write a nonfiction book, The Influential Author will teach you about:* Combining your passions and experience with reader demand to decide what book to write.* Organizing your knowledge into sections and chapters for maximum comprehension and flow.* Refining your book with feedback from editors, proofreaders, beta readers, and market testing.* Choosing a title, subtitle, description, and cover design that capture your message and create sales.* Pricing and promoting each format of your book (digital, print, and audio) for maximum readership and revenue.* Enjoying lifelong passive income, influence, and meaning from your books success.Publishing a book could be one of the most important things you ever do. Read The Influential Author to begin your path to writing nonfiction books that matter. Review (Diehl) delivers a practical and encouraging guide to self-publishing nonfiction... Though lengthy, Diehls book can be quickly read and is crammed with practical ideas that readers will want to highlight and refer back to when they endeavor to write their own book. Publishers Weekly (The Influential Author) is refreshing, leaving no misinterpretation on what success is for a nonfiction writer. Diehls writing is compelling and inspiring, aptly following the tenants of his own message. The authors book is a must-read for aspiring writers. US Review of Books Every year there is at least one book that is a must read for the aspiring writer seeking to have their manuscript become a book, and their book become successful. This year that how to manual is Gregory V. Diehls The Influential Author: How and Why to Write, Publish, and Sell Nonfiction Books that Matter... A complete and comprehensive course that should be a part of every community, college, and university library Writing/Publishing instructional reference and resource collection. Midwest Book Review Gregory establishes seven aspects of the relationship between an author and their nonfiction book: philosophy, strategy, creation, refinement, presentation, promotion, and reward. Each of these areas is explored thoroughly and it becomes readily apparent that the rules apply to all writers of nonfiction, no matter their stage of experience! Highly recommended. San Francisco Review of Books Gregory Diehl has written THE ultimate guide to nonfiction book publishing. Nothing is assumed and nothing is left out. A complete masterwork on everything you need to know, do, be, and have for a successful book that will promote your business and your brand for years. The book does a great job of including both strategic and tactical advice - from what you need to do months and months before publication - to initial promotion - and what you must continue to do on a daily basis to make sure your book continues to serve your business. David Newman, author of Do It! Marketing I enjoyed The Influential Writer as a reader who writes, but also as a teacher. I would consider using this book as a recommended resource for upper-level writ...