-Titulo Original : The Membership Economy Find Your Super Users, Master The Forever Transaction, And Build Recurring Revenue-Fabricante : McGraw Hill-Descripcion Original: From the Back Cover “From Netflix to Spotify, over the past few years, subscription models have become a powerful and profitable business model in the digital economy. Robbie has written a unique, well-researched and very smart book for anyone interested in building one.”David Kirchhoff, former CEO, Weight Watchers International and WeightWatchers “At American Express, weve always been committed to putting our members at the center of everything we do. Robbie Baxters book provides practical techniques and insightful new examples to guide organizations in building powerful, ongoing relationships with their members.”Josh Silverman, President, Consumer Products and Services, American Express“The Membership Economy is an insightful, research based look at the strategies and tactics needed to develop, grow and maintain a membership-style program for customers. It is perhaps the best, most detailed source I’ve found on this subject to date, and it has very much changed the way I think about our own growing membership program. I can’t recommend it enough.”Mark Kupferman, VP, Insights & Interactive Marketing, Six Flags Entertainment Corp.“Some will read The Membership Economy as an entertaining collection of stories about some of the most innovative organizations out there, while, for others, it will serve as a practical guide. It’s a fun insider view that’s also pragmatic.”Marc Bodnick, CEO, Quora“In The Membership Economy, Baxter explains, illustrates, and advocates for this new way of doing business - you won’t want to miss it.”Bob Baxley, Head of Product Design and Research, Pinterest“Salesforce has always focused on open, transparent, ongoing relationships with members of our community, from customers to vendors to partners. As a result, weve been named for four consecutive years by Forbes. Companies that don’t build this kind of community will fall behind, but Robbie’s book can help any kind of organization leverage these principles and thrive. The Membership Economy is a critical read, and one that should be added to your business bookshelf this year.”Leyla Seka, SVP & GM Desk at Salesforce “Having seen and experienced the challenges of building long-term sustainable relationships involving membership organizations, Robbie Kellman Baxter offers clear examples and straightforward advice how to achieve success in both the non-profit and corporate sectors.”Howard L. Wollner, Chairman, NPR Foundation“Theres a big difference between subscribers and members. From The Times to The Sun and now at The Wall Street Journal, we are committed to building our relationship with our customers around the principles of membership. Members are more engaged, more connected and more profitable. Read The Membership Economy to learn how to take your organization from transactional to relational.”Katie Vanneck-Smith, Chief Customer Officer and Global Managing Director, Dow Jones“As the leader of a major alumni relations office, I understand the importance of building long term relationships with our members. Robbie Kellman Baxters practical advice will drive immediate results. If your organization depends on having highly engaged members, you should read The Membership Economy.”Raphe Beck, Director of Alumni Relations, Stanford Graduate School of Business“Ive run a successful membership business for a while now. So Id like to tell you to move along and not read this book... because why is Robbie Kellman Baxter giving away all our hard-won secrets? But I wont tell you that. Because The Membership Economy is great perspective on an important topic.”Ann Handley, Chief Content Officer of MarketingProfs, and author of the Wall Street Journal bestseller Everybody Writes“Robbie’s book is packed with innovative ideas for pricing, acquisition, and engagement of customer. I highly recommend this book for any CEO who seeks to disrupt their industry by putting their customers at the center of everything they do.”Heidi Roizen, Operating...

-Titulo Original : The Toyota Way Fieldbook-Fabricante : McGraw Hill-Descripcion Original: About the Author Jeffrey K. Liker, the author of the bestselling The Toyota Way, is Professor Emeritus of Industrial and Operations Engineering at the University of Michigan, and President of Liker Lean Advisors, LLC. His work has appeared in The Harvard Business Review, Sloan Management Review, and other leading publications.David Meier is the President of Lean Associates and was Group Leader for Toyota Motor Manufacturing for ten years. He helps other organizations across many industries learn from the Toyota Way. The Toyota Way Fieldbook is a companion to the international bestseller The Toyota Way. The Toyota Way Fieldbook builds on the philosophical aspects of Toyotas operating systems by detailing the concepts and providing practical examples for application that leaders need to bring Toyotas success-proven practices to life in any organization. The Toyota Way Fieldbook will help other companies learn from Toyota and develop systems that fit their unique cultures.The book begins with a review of the principles of the Toyota Way through the 4Ps model-Philosophy, Processes, People and Partners, and Problem Solving. Readers looking to learn from Toyotas lean systems will be provided with the inside knowledge they need toDefine the companies purpose and develop a long-term philosophy Create value streams with connected flow, standardized work, and level production Build a culture to stop and fix problems Develop leaders who promote and support the system Find and develop exceptional people and partners Learn the meaning of true root cause problem solving Lead the change process and transform the total enterprise The depth of detail provided draws on the authors combined experience of coaching and supporting companies in lean transformation. Toyota experts at the Georgetown, Kentucky plant, formally trained David Meier in TPS. Combined with Jeff Likers extensive study of Toyota and his insightful knowledge the authors have developed unique models and ideas to explain the true philosophies and principles of the Toyota Production System. From the Publisher Jeffrey K. Liker, the author of the bestselling The Toyota Way, is Professor of Industrial and Operations Engineering and cofounder and Director of the Japan Technology Management Program at the University of Michigan. His work has appeared in The Harvard Business Review, Sloan Management Review, and other leading publications.David Meier is the President of Lean Associates and was Group Leader for Toyota Motor Manufacturing for ten years. He helps other organizations across many industries learn from the Toyota Way. From the Back Cover Your hands-on guide to the secrets of Toyotas success!Jeffrey Liker first revealed the management principles Toyotas worldwide reputation for quality and reliability in the international bestseller The Toyota Way.Now, he and Toyota veteran David Meier take those lessons a step further with The Toyota Way Fieldbook. Youll receive the diagnostic tools, worksheets, and exercises--many adapted from Toyota originals--so you can craft the most effective approach for your organization.Learn how to develop a long-term philosophy of cost reduction, build a culture that stops to fix problems quickly, develop leaders that live your system, and transform your company into a true lean learning organization that continuously improves, meets the needs of its customers, and positions itself for long-term success.Most importantly, youll understand the thinking behind lean tools and approaches so you can implement Toyotas 4P Model for success in your organization:Philosophy--The company is a vehicle for adding value to customers, society, the community, and its associates.Process--When leaders follow the right process they get the right results, including long-term cost-reduction and quality improvement....

-Titulo Original : Positioning The Battle For Your Mind, 20th Anniversary Edition-Fabricante : McGraw Hill-Descripcion Original: “Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....” David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals including tens of thousands of Ries and Trout groupies, worldwide the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking. From the Publisher Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the worlds best-known marketing strategists. From the Back Cover ...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....­­David Bohnett, Chairman and Founder of GeoCitiesOne of the most important communication books Ive ever read. I recommend it highly!­­Spencer Johnson, MD, co-author of The One Minute ManagerIt shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done.The 20th Anniversary Edition features commentary from the authors that offers fresh insight into why positioning a product in a prospective customers mind is still the most important strategy in business. Ries and Trout look back over two decades of campaigns, offering penetrating analyses of some of the most phenomenal successes and unbelievable failures in advertising history.The first book to deal with the problems of communicating to a skeptical, over-communicated public, Positioning describes a revolutionary approach to creating a position in a prospective customers mind that reflects a companys own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into peoples minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one. About the Author Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the worlds best-known marketing strategists.Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the worlds best-known marketing strategists. Their books have been translated into 19 languages worldwide...

-Titulo Original : Schaums Outline Of Principles Of Accounting I, Fifth Edition-Fabricante : McGraw Hill-Descripcion Original: From the Publisher Joel J. Lerner was a professor and the chairman of the business division at Sullivan County Community College. He presently is a member of the Board of Trustees of that institution. He received his B.S. from New York University and his M.S. and P.D. from Columbia University. He has coauthored the Schaums Outlines of Principles of Accounting II, Intermediate Accounting, Bookkeeping and Accounting, Business Mathematics, and Introduction to Business and is the sole author of McGraw-Hills Financial Planning for the Utterly Confused, now in its fifth edition. James A. Cashin was Emeritus Professor of Accounting at Hofstra University, where he was formerly Chairman of the Accounting Department. He was a coauthor of several accounting books, including Schaums Outline of Principles of Accounting II, Schaums Outline of Cost Accounting, and he was editor in chief of the Handbook for Auditors. Professor Cashin was a Certified Public Accountant and a Certified Internal Auditor. He held a B.S. degree in accounting from the University of Georgia and an M.B.A. from New York University. He taught in the Graduate School of the City University of New York and New York University. Confused by accounting? Problem solved.Schaums Outline of Principles of Accounting I helps you understand basic accounting concepts and offer extra practice on topics such as debits, credits, the chart of accounts, the ledger, inventory measurement, net realizable value, recovery of bad debts, and methods for computing interest. Coverage also includes fixed assets, depreciation and scrap value, methods of depreciation, payroll, and payroll taxes. About the Author James Cashin was Emeritus Professor of Accoounting at Hofstra University, where he was formerly Chairman of the Accounting Department. He coauthored several Accounting books for Schaums.Joel J. Lerner was a professor and the chairman of the business division at Sullivan County Community College. He presently is a member of the Board of Trustees of that institution. He received his B.S. from New York University and his M.S. and P.D. from Columbia University. He has coauthored the Schaums Outlines of Principles of Accounting II, Intermediate Accounting, Bookkeeping and Accounting, Business Mathematics, and Introduction to Business and is the sole author of McGraw-Hills Financial Planning for the Utterly Confused, now in its fifth edition. James A. Cashin was Emeritus Professor of Accounting at Hofstra University, where he was formerly Chairman of the Accounting Department. He was a coauthor of several accounting books, including Schaums Outline of Principles of Accounting II, Schaums Outline of Cost Accounting, and he was editor in chief of the Handbook for Auditors. Professor Cashin was a Certified Public Accountant and a Certified Internal Auditor. He held a B.S. degree in accounting from the University of Georgia and an M.B.A. from New York University. He taught in the Graduate School of the City University of New York and New York University...

-Titulo Original : The Bond Book, Third Edition Everything Investors Need To Know About Treasuries, Municipals, Gnmas, Corporates, Zeros, Bond Funds, Money Market Funds, And More-Fabricante : McGraw Hill-Descripcion Original: From the Publisher Annette Thau is a former municipal bond analyst for the Chase Manhattan Bank and a visiting scholar at the Columbia University Graduate School of Business. She has written many articles for the AAII Journal and lectured to groups nationwide. In November 2009, she was a featured speaker at the national meeting of the American Association of Individual Investors. Everything on Treasuries, munis, bond funds, and more!The bond buyer’s answer book updated for the new economy“As in the first two editions, this third edition of The Bond Book continues to be the ideal reference for the individual investor. It has all the necessary details, well explained and illustrated without excessive mathematics. In addition to providing this essential content, it is extremely well written.” James B. Cloonan, Chairman, American Association of Individual Investors“Annette Thau makes the bond market interesting, approachable, and clear. As much as investors will continue to depend on fixed-income securities during their retirement years, they’ll need an insightful guide that ensures they’re appropriately educated and served. The Bond Book does just that.” Jeff Tjornejoh, Research Director, U.S. and Canada, Lipper, Thomson Reuters“Not only a practical and easy-to-understand guide for the novice, but also a comprehensive reference for professionals. Annette Thau provides the steps to climb to the top of the bond investment ladder. The Bond Book should be a permanent fixture in any investment library!” Thomas J. Herzfeld, President, Thomas Herzfeld Advisors, Inc.“If the financial crisis of recent years has taught us anything, it’s buyer beware. Fact is, bonds can be just as risky as stocks. That’s why Annette Thau’s new edition of The Bond Book is essential reading for investors who want to know exactly what’s in their portfolios. It also serves as an excellent guide for those of us who are getting older and need to diversify into fixed income.” Jean Gruss, Southwest Florida Editor, Gulf Coast Business Review, and former Managing Editor, Kiplinger’s Retirement ReportAbout the BookThe financial crisis of 2008 caused major disruptions to every sector of the bond market and left even the savviest investors confused about the safety of their investments. To serve these investors and anyone looking to explore opportunities in fixed-income investing, former bond analyst Annette Thau builds on the features and authority that made the first two editions bestsellers in the thoroughly revised, updated, and expanded third edition of The Bond Book.This is a one-stop resource for both seasoned bond investors looking for the latest information on the fixed-income market and equities investors planning to diversify their holdings. Writing in plain English, Thau presents cutting-edge strategies for making the best bond-investing decisions, while explaining how to assess risks and opportunities. She also includes up-to-date listings of online resources with bond prices and other information. Look to this all-in-one guide for information on such critical topics as:Buying individual bonds or bond funds The ins and outs of open-end funds, closed-end funds, and exchangetraded funds (ETFs) The new landscape for municipal bonds: the changed rating scales, the near demise of bond insurance, and Build America Bonds (BABs) The safest bond funds Junk bonds (and emerging market bonds) Buying Treasuries without paying a commission From how bonds work to how to buy and sell them to what to expect from them, The Bond Book, third edition, is a must-read for individual investors and financial advisers who want to enhance the fixed-income allocation of their portfolios. About the Author Annette Thau is a former municipal bond analyst for the Chase Manhattan Bank and a visiting scholar at the Columbia University Graduate School of Business. She has written many articles for the AAII Journal and lectured to groups nati...

-Titulo Original : Organizational Behavior And Management-Fabricante : McGraw Hill-Descripcion Original: Author Notes:Rob Konopaske - teaching and research interests focus on international management, organizational behavior, and human resource management issues. The recipient of numerous teaching awards at four different universities, he is also the author of many textbooks and academic articles. Rob Konopaske has worked in the private, nonprofit, and education sectors, and has conducted research-based consulting for such global companies as Credit Suisse, PricewaterhouseCoopers, and KPMG.Jack Ivancevich (deceased) - beautiful tribute to him in the front matter of the text in the About The Author section, written by Rob Konopaske.Mike Matteson - published numerous research and theory-based articles on occupational stress, managing stress, preventive health, work-site health promotion, intervention programs, and research methods. He has consulted with and provided training programs for organizations in numerous industries.Reading this new edition of Organizational Behavior and Management, students become involved participants in learning about behavior and management within work settings. The 11th edition combines text, self-learning exercises, group participation exercises, and cases. These elements are directed at students interested in attempting to predict the behavior of people working in organizations.Organizational functioning is complex. No single model or theory of organizational behavior has emerged as the best or most practical. Managers must be able to probe and diagnose organizational situations when they attempt to understand, interpret, and predict behavior. This edition devotes considerable attention to encouraging the development of these probing and diagnostic skills. The first step in this development is for each reader to increase his or her own self-awareness. This first step is built into each chapters content. Fundamental themes are woven throughout the book, including globalization, managing diversity and demographic changes, technological changes, total quality, and ethics and social responsibility. These themes are consistent with the recommendations for balanced subject matter coverage made by the American Assembly of Collegiate Schools of Business/International Association for Management Education. This internationally acclaimed accrediting body establishes the boundaries for appropriate topic coverage. About the Author The Hugh Roy and Lillie Cranz Cullen Distinguished Professor of Management in the C.T. Bauer College of Business at the University of Houston. He taught graduate and undergraduate courses, conducted field research in organizations and provided training programs and consulting to numerous domestic and global organizations. Jack served as the Chairperson, Associate Dean of Research, Dean of the College, and University Provost. He is the author, co-author, and editor of numerous successful textbooks in human resource management, organizational behavior, and management. His latest professional books published are titled Managing Einsteins: Leading High Tech Workers in the Digital Age (McGraw-Hill) and Always Think Big (Dearborn Trade). Jack received grants, honors, and awards, the latest being induction as a charter member into the Academy of Management Hall of Fame. Please see his full profile in the Preface in the 11th edition of Organizational Behavior and Management.Robert Konopaske received his B.A. from Rutgers University, his M.A. in international business studies from the University of South California, and his Ph.D. in business administration at the University of Houston. He has taught at several universities and currently is an associate professor at McCoy College of Business at Texas State University. Dr. Konopaske has received numerous teaching honors, most recently the 2016 Presidential Distinction Award, 2014 Gregg Master Teacher Award, and 2012-2013 Namesake for the PAWS Preview new student socialization program. He is co-author of...

-Titulo Original : Think Better An Innovators Guide To Productive Thinking-Fabricante : McGraw Hill-Descripcion Original: From the Publisher Tim Hurson, founding partner of ThinkX Intellectual Capital, teaches productive thinking strategies and tools to executives, entrepreneurs, economic developers, and educators worldwide. He has keynoted in over 40 countries. Success isn’t about what you know. It’s about how you think.Building a great career and an enriching life isn’t rocket science. It’s about understanding more clearly, thinking more creatively, and planning more effectively. This guide to productive thinking will help you do exactly that. Whether you need to solve business problems, create new opportunities, or improve your personal life, Think Better offers the principles and tools you need. Author Tim Hurson takes you through the critical steps you need to:* Commit to Change: Discover how what’s working often blinds us to what’s possible. Recognize that every frustration is an opportunity in disguise. Imagine a future of creative possibilities.* Integrate the Principles of Productive Thinking: Don’t just think outside the box. Recognize that for productive thinkers there is no box. Unlock the creative ideas in the “third third” of your consciousness ideas that are always there, but often hovering just out of reach. * Take Active Steps to Focus on and Solve Problems: Use the thinking tools in this book to make the unexpected connections that are at the heart of all creative ideas and implementable solutions. Its a myth that people are either born productive thinkers or not. Productive thinking is a skill that can be taught, learned, practiced, and mastered by anyone.Thinking better leads to doing better, and ultimately to being better in business and in life. With productive thinking, you can take on challenges in ways you never dreamed possible. About the Author Tim Hurson, founding partner of ThinkX Intellectual Capital, teaches productive thinking strategies and tools to executives, entrepreneurs, economic developers, and educators worldwide. He has keynoted in over 40 countries....

-Titulo Original : The Rise Of Carry The Dangerous Consequences Of Volatility Suppression And The New Financial Order Of Decaying Growth And Recurring Crisis-Fabricante : McGraw Hill-Descripcion Original: Protect yourself from the next financial meltdown with this game-changing primer on financial markets, the economy and the meteoric rise of carry.The financial shelves are filled with books that explain how popular carry trading has become in recent years. But none has revealed just how significant a role it plays in the global economy until now. A groundbreaking book sure to leave its mark in the canon of investing literature, The Rise of Carry explains how carry trading has virtually shaped the global economic picture one of decaying economic growth, recurring crises, wealth disparity, and, in too many places, social and political upheaval. The authors explain how carry trades work particularly in the currency and stock markets and provide a compelling case for how carry trades have come to dominate the entire global business cycle. They provide thorough analyses of critical but often overlooked topics and issues, including: * The active role stock prices play in causing recessions as opposed to the common belief that recessions cause price crashes* The real driving force behind financial asset prices* The ways that carry, volatility selling, leverage, liquidity, and profitability affect the business cycle* How positive returns to carry over time are related to market volatility and how central bank policies have supercharged these returns Simply put, carry trading is now the primary determinant of the global business cycle a pattern of long, steady but unspectacular expansions punctuated by catastrophic crises.The Rise of Carry provides foundational knowledge and expert insights you need to protect yourself from what have come to be common market upheavals as well as the next major crisis. From the Publisher Tim Lee is the founder of the independent economics consultancy pi Economics, serving financial institutions from hedge funds to traditional asset managers. Previously he worked for global asset managers including GT Management and Invesco in Hong Kong and London. He is the author of the highly regarded Economics for Professional Investors (2nd edition, 1998) and his commentaries and analysis have been widely quoted in the media. Tim was educated at Magdalene College, Cambridge University.Jamie Lee works for investment guru and philanthropist Jeremy Grantham, focusing on environmental research and volatility trading. He previously worked as economist and analyst for asset management companies in Boston and London. Jamie holds a B.A. in Mathematics and English from Dartmouth College.Kevin Coldiron teaches the Masters in Financial Engineering course at Berkeley (Haas Business School), having previously had a very successful career in asset management with Barclays Global Investors and the hedge fund Algert Coldiron, which he co-founded. From the Back Cover How carry trading has shaped the global economic picture-one of decaying economic growth, recurring crises, wealth disparity, and social and political upheaval An important and unusual book. Critical not just for investors but for all of society. - Jeremy Grantham, chairman and co-founder of the investment firm Grantham, Mayo, Van Otterloo Company (GMO) “An amusing and entertaining analysis of the ubiquity of the carry trade in modern finance.” - Hugh Sloane, co-founder of hedge fund Sloane Robinson. “A thought-provoking, riveting read that shines much-needed light on an important, but neglected, topic.” - Prof. Steve H. Hanke, Professor of Applied Economics, Johns Hopkins University “The prevalence of carry in virtually all markets has resulted in the evolution of a global monetary system that is perched on a knife-edge between deflation and high inflation. This is essential reading for central bankers, investors, academics and politicians.” - John Greenwood, Chief Economist, Invesco “[The authors] describe how [carry trading] has expanded to many corners of the investment world with broad consequences for wealth ...

-Titulo Original : Global Business Today-Fabricante : McGraw Hill-Descripcion Original: Global Business Today is for the undergraduate or MBA level course of International Business where a concise paperback is desired. Global Business Today appeals to instructors looking for an analytical (as opposed to a descriptive) approach to the course. Global Business Today is known for being practical, which is an important point as many instructors who teach this course are often not researchers, but come from the business world. The text is influenced by each of the authors extensive global consulting experience for Fortune 500 companies. About the Author Charles W. L. Hill is the Hughes M. and Katherine Blake Professor of Strategy and International Business at the Foster School of Business, University of Washington. The Foster School has a Center for International Business Education and Research (CIBER), one of only 17 funded by the U.S. Department of Education, and is consistently ranked as a Top-25 business school. Learn more about Professor Hill at foster.uw.edu/faculty-research/directory/charles-hillA native of the United Kingdom, Professor Hill received his PhD from the University of Manchester, UK. In addition to the University of Washington, he has served on the faculties of the University of Manchester, Texas A&M University, and Michigan State University.Professor Hill has published over 50 articles in top academic journals, including the Academy of Management Journal, Academy of Management Review, Strategic Management Journal, and Organization Science. Professor Hill has also published several textbooks including International Business (McGraw Hill LLC) and Global Business Today (McGraw Hill LLC). His work is among the most widely cited in the world in international business and strategic management. Beginning in 2014, Dr. Hill partnered with Dr. Tomas Hult in a formidable co-authorship of the IB franchise of textbooks (International Business, Global Business Today). This brought together two of the most cited international business scholars in history.Professor Hill has taught in the MBA, Executive MBA, Technology Management MBA, Management, and PhD programs at the University of Washington. During his time at the University of Washington he has received over 25 awards for teaching excellence, including the Charles E. Summer Outstanding Teaching Award.Professor Hill works on a private basis with a number of organizations. His clients have included Microsoft, where he has been teaching in-house executive education courses for two decades. He has also consulted for a variety of other large companies (e.g., AT&T Wireless, Boeing, BF Goodrich, Group Health, Hexcel, Microsoft, Philips Healthcare, Philips Medical Systems, Seattle City Light, Swedish Health Services, Tacoma City Light, Thompson Financial Services, WRQ, and Wizards of the Coast). Professor Hill has also served on the advisory board of several start-up companies.For recreation, Professor Hill enjoys skiing, and competitive sailing! G. Tomas M. Hult is the John W. Byington Endowed Chair, professor of marketing and international business, and director of the International Business Center in the Eli Broad College of Business at Michigan State University. The Broad College has a Center for International Business Education and Research (CIBER), one of only 17 funded by the U.S. Department of Education, and is consistently ranked as a Top-25 business school. Learn more about Professor Hult at broad.msu.edu/facultystaff/hultA native of Sweden, Professor Hult received a mechanical engineer degree in Sweden before obtaining a PhD at The University of Memphis. In addition to Michigan State University, he has served on the faculties of Florida State University and the University of Arkansas at Little Rock. Dr. Hult holds visiting professorships in the International Business group of his native Uppsala University, Sweden (since 2013) and the International Business division of Leeds University, UK (since 2010). Michigan State, Up...

-Titulo Original : Bollinger On Bollinger Bands-Fabricante : McGraw Hill-Descripcion Original: Review Get the word from the Master! ... the indicator discussion is heaven for tech junkies. -- John Sweeney, editor, Technical Analysis of Stocks & CommoditiesJohn explains the Bands in detail, from the Squeeze to the Walk to the relationship between Bands and other indicators. -- Steve Achelis, Author of Technical Analysis from A to ZThis book is a wonderful, easy-to-understand explanation of his famous baby. -- Bill Griffeth, CNBC TV Anchor John Bollinger is a giant in today’s trading community. His Bollinger Bands sharpen the sensitivity of fixed indicators, allowing them to more precisely reflect a market’s volatility. By more accurately indicating the existing market environment, they are seen by many as today’s standard and most reliable tool for plotting expected price action. Now, in Bollinger on Bollinger Bands, Bollinger himself explains how to use this extraordinary technique to compare price and indicator action and make sound, sensible, and profitable trading decisions. Concise, straightforward, and filled with instructive charts and graphs, this remarkable book will be essential reading for all serious traders, regardless of market. Bollinger includes his simple system for implementation, and techniques for combining bands and indicators. From the Publisher John Bollinger is president and founder of Bollinger Capital Management, an investment management company that provides technically driven money management services to individuals, corporations, trusts, and retirement plans. Bollinger publishes Capital Growth Letter and provides weekly commentary and analysis on CNBC, and was for years the chief market analyst on Financial News Network. He is both a frequent contributor as well as a featured expert for publications including The Wall Street Journal, Investors Business Daily, Barrons, Technical Analysis of Stocks and Commodities, The New York Times, Los Angeles Times, and USA Today. From the Back Cover All in all, Bollinger on Bollinger Bands is a gem. ...within 10 minutes of opening it, it went on my list of the five best technical analysis books ever. - Active TraderThe First Comprehensive Traders Guide to Using Bollinger Bands­­from the Man Who Created ThemIncludes handy Bollinger Bands reference cardOver the past two decades, thousands of veteran traders have come to view Bollinger Bands as the most representative­­and reliable­­tool for assessing expected price action. Now, in the long-anticipated Bollinger on Bollinger Bands, John Bollinger himself explains how to use this extraordinary technique to effectively compare price and indicator movements.Traders can look to this techniques-oriented book for hundreds of valuable insights, including:Analysis of the primary indicators derived from Bollinger Bands­­%b and BandWidth How traders can use Bollinger Bands to work with­­instead of against­­commonly encountered trading patterns Strategic use of Bollinger Bands in short-, mid-, and long-term trading programs Three trading systems based on Bollinger Bands The essence of successful investing is to determine when a stocks price is too high or too low and then act accordingly. While John Bollinger would be the first to argue that no techniques exist for definitively determining these levels, Bollinger on Bollinger Bands presents an insiders examination of the one tool that­­if its widespread popularity is an accurate judge of its effectiveness­­comes closer than anything else. Concise yet comprehensive, it is one of todays truly indispensable investment guidebooks.The purpose of this book is to help you avoid many of the common traps investors get caught in, including the buy_low, sell-high trap, where the investor buys only to watch the stock continue downward or sells only to watch the stock continue upward. Here, the traditional, emotional approach to the markets is replaced with a relative framework within which prices can be evaluated ...

-Titulo Original : Marketing Warfare-Fabricante : McGraw Hill-Descripcion Original: About the Author Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the worlds best-known marketing strategists. Their books have been translated into 19 languages worldwide.Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning. A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.­­NewsweekRevolutionary! Surprising!­­Business WeekChock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.­­USA Today From the Publisher Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning. From the Back Cover Youve got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of todays marketing battlefield. Marketing is war. To triumph over the competition, its not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. Its the book that wrote the new rules!Praise For Marketing WarfareBy far the most valuable and exiting business book to come along in years.--GlamourHad Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster.--New YorkChock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read.--USA Toda...

-Titulo Original : Content Inc., Second Edition Start A Content-first Business, Build A Massive Audience And Become Radically Successful (with Little To No Money)-Fabricante : McGraw Hill-Descripcion Original: From one of todays leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. Do you create digital content? Well, this is the business model youve been looking for...In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: Youll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:Choose a topicUnearth an area where little competition exists (break through the clutter)Choose your best channel to build your platformBuild long-term customer loyalty (an audience)Start making money from your contentExpand your content into multiple channels/platformsSell your content asset or scale it into a successful businessThis updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and , a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.Apply the methods laid out for you in Content Inc., and create the business of your dreams. Review What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the selling part would come later? Crazy? Or crazy-brilliant? Id say the latter. Because in todays world, you should serve before selling. --Ann Handley, Wall Street Journal bestselling author of Everybody Writes From the Publisher Joe Pulizzi is one of the world’s top content marketing authorities. He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. Pulizzi is the recipient of the 2014 John Caldwell Lifetime Achievement Award for content marketing from the Content Council. From the Author Weve interviewed and analyzed hundreds of content-first businesses around the globe and found a business model that works. If you want to create a business online, this is your business model. From the Back Cover “From the man who invented content marketing. Listen to this guy. He really understands the new world of marketing.” -Don Schultz (1934 - 2020), The “father of integrated marketing,” Professor at Northwestern University’s Medill School of Journalism and author of 13 books. “If you’re serious about turning content into a business, this is the most detailed, honest, and useful book ever written.” -Jay Baer, New York Times bestselling author of Youtility “What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the ‘selling’ part would come later? Crazy? Or crazy-brilliant? I’d say the latter. Because in today’s world, you should serve before selling.” -Ann Handley, Wall Street Journal bestselling author of Everybody Writes “Now there is a better way to promote your business.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 “Use this as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You “The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell ...

-Titulo Original : The Toyota Kata Practice Guide Practicing Scientific Thinking Skills For Superior Results In 20 Minutes A Day-Fabricante : McGraw Hill-Descripcion Original: About the Author Mike Rother is an engineer, researcher, and teacher who works to develop scientific thinking in individuals, teams, and organizations. He shares his findings widely and is in the Association for Manufacturing Excellence Hall of Fame. From the Publisher Mike Rother is an engineer, researcher, and teacher who works to develop scientific thinking in individuals, teams, and organizations. He shares his findings widely and is in the Association for Manufacturing Excellence Hall of Fame....

-Titulo Original : The Lean Turnaround How Business Leaders Use Lean Principles To Create Value And Transform Their Company-Fabricante : McGraw Hill-Descripcion Original: THE C-LEVEL GUIDE TO SUCCEEDING WITH LEANWith 30 years of accumulated experience, Art Byrne is one of the rare few people who can speak with authority about the pitfalls of fi nancial measurement systems, the importance of respect for people, the power of Lean in the marketplace, and the leverage from organizing people around value streams. When he writes Go to the Gemba and Run Your Kaizen, we must take heed. -- MASAAKI IMAI, bestselling author of Kaizen and Gemba KaizenIn this wonderful and important book, Byrne shows us that Lean management, understood and practiced correctly, consistently delivers spectacular results. -- BOB EMILIANI, author, Better Thinking, Better Results, and Professor, Connecticut State UniversityA compelling picture of how Lean techniques and attitudes enable CEOs and senior executives to create a culture for transforming a company and putting it on a highperformance path. -- JERRY J. JASINOWSKI, former President of the National Association of ManufacturersArt Byrne provides real-world examples of how he exhibited the wisdom and courage to do the right thing, improving work practices at all levels of the organization to deliver the right results for all stakeholders. Which comes first, the wisdom or the courage? Read The Lean Turnaround to find out. -- JOHN SHOOK, Chairman and CEO, Lean Enterprise InstituteLean is the closest thing to magic I have experienced in my 40 years in business. I recommend Lean and this book to everyone responsible for the performance of a business, particularly those in private equity like me, where leverage magnifies the importance of cash. -- JOHN CHILDS, founder and CEO, of J. W. Childs Associates L.P.A must-read for any leader interested in understanding the strategic advantages from focusing on activities that add value to the customer experience. -- GARY S. KAPLAN, MD, Chairman and CEO of the Virginia Mason Health SystemLean isnt just for manufacturing anymore . . .Few business leaders in the world have applied Lean strategy as successfully as Art Byrne has--and none has the ability to explain how to do it with such succinctness and clarity.Famous for turning around the wire management company Wiremold, where he rethought every aspect of operations from the customers standpoint--and got everyone else in the company to do likewise--Byrne has successfully implemented Lean strategies in more than 30 companies in 14 different countries.In The Lean Turnaround, this legendary business leader shares everything he has learned during his remarkable career and shows how anyone can achieve similar results. His primary message is this: Lean strategy isnt just for manufacturing. In fact, Byrne is using this very approach in his present position at a private equity firm.Whatever type of company you run, Lean can be used to improve virtually every aspect of operations, from training and leading employees to accounting and payroll issues. The Lean Turnaround explains all the ins and outs of applying Lean strategy to:Eliminate waste in every value-added operation Deliver consistent value to customers Stimulate growth and add jobs Increase wealth for all your stakeholders Build a company culture of continuous improvement (kaizen) Instead of attempting to get customers to conform to your way of doing things--which is, sadly, what most managers are taught to do--you need to configure your company to be responsive to the customers. This is at the core of Byrnes method--and it always works. From the Publisher Art Byrne has been implementing Lean strategy in various U.S.-based manufacturing and service companies, such as Danaher Corporation, for more than 30 years, including The Wiremold Company, which he ran for 11 years. He now serves as Operating Partner at the private equity fi rm J. W. Childs Associates L.P. About the Author Art Byrne has been implementing Lean strategy in various U.S.-based manufacturing and service compan...

-Titulo Original : Hold How To Find, Buy, And Rent Houses For Wealth (millionaire Real Estate)-Fabricante : McGraw Hill-Descripcion Original: About the Author Steve Chader contributed to both The Millionaire Real Estate Agent and The Millionaire Real Estate Investor. He has been investing in real estate since the 1970s with his father and grandfather as his first partners. Since then, Steve has partnered with Jennice Doty to build a thriving real estate investment business with both residential and commercial income properties. Jennice Doty, co-author of HOLD, has been in the real estate industry since 1979. Together with investment partner Steve Chader, Jennice has built a successful career, providing management services for more than 1,000 residential homes and 35 commercial properties. Launching a longstanding career in real estate investing was not what Jim McKissack, HOLD co-author, had in mind when he and Linda his wife and investment partner bought their first investment property in 1991. The first investment was far from successful, but taught them many lessons, which they used to make the property cash flow. Today, Jim and Linda head a real estate enterprise that encompasses 79 single-family homes, 6 commercial buildings, 2 multifamily structures, 6 vacation rental cabins and 5 real estate franchises spanning three states, all with an annual cash flow of more than $1 million. Linda McKissack is a Realtor, entrepreneur, author, and public speaker who began her real estate career in the 1980s. Linda has built a successful team, which includes her husband Jim, that has sold more than $40 million in volume. The HOLD co-author has also made a career of helping others by sharing her successes in order for them to increase their revenue and grow their businesses.Gary Keller is Chairman of the Board of Keller Williams ® Realty International. Keller is responsible for providing strategic direction for all Keller Williams ® divisions and affiliate companies, including Keller Williams University, kw , homesbyAuction , and the agent-led Eagentc . Keller established Keller Williams ® with partner Joe Williams in 1983. The company began franchising in 1987 and expanded to Canada in 1998. From 1995 to present, Keller Williams ® has become one of the fastest growing real estate companies in the United States with sales and commissions growth topping 700% during that period. A native of Houston, Texas, Keller attended Baylor University, where he earned a B.B.A. in Marketing and Real Estate in 1979. Keller began his real estate career as an agent and later manager in the JB Goodwin Company from 1979 to 1983. Keller is a member of the Austin Board of Realtors, the Texas Association of Realtors, and the Austin Multiple Listing Service. Keller was nominated and later appointed to the NATIONAL ASSOCIATION OF REALTORS® Board of Directors in 2000. He has served on the Board of the Austin Jaycees, the Board of Directors of the Austin Center for Battered Women, and been listed in Oxford’s Who’s Who of Young Professionals. An accomplished teacher in all aspects of residential real estate, Gary is a strong proponent of professional education. Beyond his role overseeing the vision and implementation of Keller Williams University, Keller actively pursues mentoring and consulting relationships within and without the company. Keller is married to Mary Pfluger; they have one child, John Christian. He is a musician -- guitar and piano -- and enjoys reading, hiking, traveling, antiques, movies, football, basketball, and spending as much time as possible with his family. Take HOLD of your financial future! Learn how to obtain financial freedom through real estate. The final book in Gary Keller’s national best-selling Millionaire Real Estate Investor trilogy teaches the proven, reliable real estate investing process to achieve financial wealth: 1. Find - the right property for the right terms and at the right price. 2. Analyze - an offer to make sure the numbers and terms make sense. 3. Buy - an investment property where you make money going in. 4....

-Titulo Original : Conversations That Win The Complex Sale Using Power Messaging To Create More Opportunities, Differentiate Your Solutions, And Close More Deals-Fabricante : McGraw Hill-Descripcion Original: Win more deals with the perfect sales story!“Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.” Karen Quintos, CMO and SVP, Dell Inc.“The concepts outlined in this book are critical skills to building a world-class presales organization.” Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP“Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.” Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company“The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!” Ken Powell, Vice President, Worldwide Sales Enablement, ADP“The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.” Aron Ain, CEO, KronosAbout the Book:In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story the one in which they are the heroes and they achieve success.Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals.With Conversations That Win the Complex Sale, you’ll learn how to:Differentiate yourself from the competition by finding your “Value Wedge” Avoid parity in your value propositions by creating “Power Positions” Create a message that can literally double the number of deals you close Spike customer attention and create “Wow” in your conversations Prove all your claims without resorting to lists of boring facts and statistics Your competitors are out there telling their own corporate story a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers.Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets. From the Publisher Erik Peterson, Vice President of Strategic Consulting, Corporate Visions, helps companies and salespeople around the world win at the three-foot level when they’re sitting across the table from their most important prospects. Companies such as GE, AmerisourceBergen, and Oracle have sought his help to create their simple, differentiated, and memorable story. Peterson has delivered consulting, keynotes, and messaging skills workshops to more than 10,000 salespeople in 13 countries, and he leads a team that’s delivered this work in 56 countries around the world. Tim Riesterer, Chief Marketing Officer an...

-Titulo Original : The Innovators Prescription A Disruptive Solution For Health Care-Fabricante : McGraw Hill-Descripcion Original: From the Publisher Clayton M. Christensen (Boston, MA) is one of the world’s top experts on innovation and growth. He is Kim B. Clark Professor of Business Administration at the Harvard Business School. Christensen is cofounder of Innosight, a management consultancy; Rose Park Advisors, an investment firm; and the Clayton Christensen Institute, a nonprofit think tank. His bestselling books include The Innovator’s Dilemma, The Innovator’s Solution, and Disrupting Class. The late Jerome H. Grossman, MD was the Director of the Harvard/Kennedy School Health Care Delivery Policy Program. A nationally recognized health care policy expert and a pioneer in health informatics, his leadership spanned business and health care. He served as CEO of a major medical center, chaired the Federal Reserve Bank of Boston, and cofounded four successful companies.Jason Hwang, MD (San Francisco, CA) is the cofounder and chief medical officer of Icebreaker Health (formerly PolkaDoc), a California-based health care startup transforming primary care by delivering services via smartphone app. He cofounded and was the Executive Director of Healthcare at Innosight Institute, a nonprofit social innovation think tank. Previously, Dr. Hwang was a chief resident and clinical instructor at the University of California, Irvine. THE BOOK THAT’S REVOLUTIONIZING HEALTH CARE IN AMERICAA groundbreaking prescription for reform-from a legendary leader in innovation.“Clear, entertaining, and provocative, The Innovator’s Prescription should be read by anyone who cares about improving the health and health care of all.” Risa Lavizzo-Mourey, MD, President and CEO, Robert Wood Johnson Foundation“Comprehensive in its vision, astute in its diagnosis, and clear in its guidance, The Innovator’s Prescription offers strong medicine for a heath care system that is far from well.”-Harvey V. Fineberg, MD, President, Gordon and Betty Moore FoundationOur health care system is in critical condition. The Affordable Care Act has insured more Americans than ever, yet deductibles keep rising and costs continue to climb. Now more than ever, the industry needs a shot in the arm. It needs The Innovator’s Prescription, the now-classic approach to efficient, affordable health care. Learn how to:* Deliver personalized care at a lower cost with “precision medicine”* Improve quality, accessibility, and affordability using a disruptive business model* Enable better treatment of chronic diseases through patient networks* Diagnose problems and find solutions faster using new technology * Take advantage of insurance and regulatory reforms to provide the best care possible About the Author Clayton M. Christensen (Boston, MA) is one of the world’s top experts on innovation and growth. He is Kim B. Clark Professor of Business Administration at the Harvard Business School. Christensen is cofounder of Innosight, a management consultancy; Rose Park Advisors, an investment firm; and the Clayton Christensen Institute, a nonprofit think tank. His bestselling books include The Innovator’s Dilemma, The Innovator’s Solution, and Disrupting Class. The late Jerome H. Grossman, MD was the Director of the Harvard/Kennedy School Health Care Delivery Policy Program. A nationally recognized health care policy expert and a pioneer in health informatics, his leadership spanned business and health care. He served as CEO of a major medical center, chaired the Federal Reserve Bank of Boston, and cofounded four successful companies.Jason Hwang, MD (San Francisco, CA) is the cofounder and chief medical officer of Icebreaker Health (formerly PolkaDoc), a California-based health care startup transforming primary care by delivering services via smartphone app. He cofounded and was the Executive Director of Healthcare at Innosight Institute, a nonprofit social innovation think tank. Previously, Dr. Hwang was a chief resident and clinical instructor at the University of California, Ir...

-Titulo Original : Pond-Fabricante : McGraw Hill-Descripcion Original: Fish and fungi, plants and protists, mammals and monera all seem to get along swimmingly in and around the peaceful-looking pond environment. But a closer look at a small square reveals an ever-changing world. . .home to a larger variety of creatures and goings-on than youd ever imagine, even in just a drop of its water! This beautifully illustrated you are there science book--part of the critically acclaimed One Small Square series--is brimming over with fun-to-do experiments and activities for children ages 7 and up. Includes a pond field guide, a glossary-index, and a resource list. From the Publisher Donald M. Silver is the author of more than 40 science books for children and teachers alike. In addition to the award-winning One Small Square series, he has written The Animal World, Why Save the Rain Forest?, Extinction Is Forever, and The Dinosaur Activity Book all illustrated by Patricia J. Wynne. Patricia J. Wynne’s illustrations have also appeared in Scientific American, Natural History, and The New York Times as well as in the highly praised books Hungry, Hungry Sharks, and The Human Body. Both the author and illustrator live in New York City. From the Back Cover Pond life is not as placid and familiar as it might seem. Under a lily pad. . .beneath the ice. . .in just one drop of pond water, youll find a complex ecosystem, teeming with life. A close look at one small square of a typical pond shows it to be a not-always-peaceable kingdom, where birds, insects, fish protozoa, and plants all coexist. With the fascinating facts and fun-to-do activities in this book, children will discover that, when it comes to pond life, still water runs deep. Pond is just one of the exciting, vibrantly illustrated volumes in the critically acclaimed ne Small Square series of science and nature books for children ages 7 and up. Each book includes: Stunning full-color illustrations of each habitat and its creatures; Motivating experiments and activities, along with clear, diagrammed instructions and safety tips; A picture field guide to the habitat; A glossary-index and resource list. One Small Square--an eye-opening series originally published in hardcover--puts the whole world in perspective for children, one small square at a time. Each book is a thrilling, up-close encounter with mammals, insects, plants, birds, fish, amphibians, bacteria, and the ecosystems in which they live. Science education at its best.--Science Books and Films. Donald M. Silver is the author of more than 40 science books for children and teachers alike. In addition to the award-winning One Small Square series, he has written The Animal World, Why Save the Rain Forest?, Extinction Is Forever, and The Dinosaur Activity Book--all illustrated by Patricia J. Wynne. About the Author McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwideDonald M. Silver is the author of more than 40 science books for children and teachers alike. In addition to the award-winning One Small Square series, he has written The Animal World, Why Save the Rain Forest?, Extinction Is Forever, and The Dinosaur Activity Book all illustrated by Patricia J. Wynne. Patricia J. Wynne’s illustrations have also appeared in Scientific American, Natural History, and The New York Times as well as in the highly praised books Hungry, Hungry Sharks, and The Human Body. Both the author and illustrator live in New York City...

-Titulo Original : Dual Momentum Investing An Innovative Strategy For Higher Returns With Lower Risk-Fabricante : McGraw Hill-Descripcion Original: WINNER, Business: Personal Finance/Investing, 2014 USA Best Book Awards FINALIST, Business: Personal Finance/Investing, 2015 International Book AwardsDual Momentum Investing details the authors own momentum investing method that combines U.S. stock, non-U.S. stock, and aggregate bond indices--in a formula proven to dramatically increase profits while lowering risk. Antonacci reveals how momentum investors could have achieved long-run returns nearly twice as high as the stock market over the past 40 years, while avoiding or minimizing bear market losses--and he provides the information and insight investors need to achieve such success going forward. His methodology, supported by rigorous academic research, is designed to pick up on major changes in relative strength and market trend.This is an excellent book on the various forms of price momentum and why they work, including a very clever way to use them. I highly recommend investors read this book. - James P. OShaughnessy, author, What Works on Wall Street, Chairman and CEO of OShaughnessy Asset Management Review I ran the numbers for this strategy myself and they are quite impressive. The back-test makes sense, as do the behavioral reasons for the momentum factor. - A Wealth of Common SenseGary Antonaccis Dual Momentum Investing provides both a fantastic introduction to momentum investing, as well as a sophisticated discussion of and an approach to achieving risk-managed exposure to the anomaly across asset classes. - Alpha ArchitectAntonaccis extensive research and his clear-headed thinking have led to a book that every investor should read...The practically oriented investor will find a road map for moving ahead and staying out of really big trouble. - Reading the Markets From the Publisher Gary Antonacci has over 30 years experience as an investment professional focusing on under exploited investment opportunities. In 1990, he founded Portfolio Management Consultants, which advises private and institutional investors on asset allocation, portfolio optimization, and advanced momentum strategies. He earned an MBA at Harvard. From the Inside Flap After examining more than two-hundred years of data across dozens of markets and asset classes, the conclusion is clear: Momentum continually outperforms. However, most investors havent had a way to fully discover and implement momentum investing .. . until now! Whether youre an independent investor, investment professional, or money manager, Dual Momentum Investing enables you to consistently profit from major changes in relative strength and market trend.Based on the award-winning work of Gary Antonacci, an expert in modern portfolio theory and systems development, this groundbreaking guide presents an easy-to-understand, straightforward model that transforms momentum concepts into an actionable investing strategy called Global Equity Momentum (GEM). By combining relative-strength and absolute momentum, this unique methodology lets you take advantage of market trends while avoiding large drawdowns. A disciplined implementation of this proven strategy enhances the ability of every investor to:* Lock in profits and mitigate risk with a minimal number of switches per year among U.S. equities, non-U.S. equities, and bonds* Establish meaningful control over investment risk once an assets value begins to decline* Remove emotional and behavioral biases from your decision-making,while taking advantage of these same biases in others to achieve exceptional expected returnsEach facet of GEM is explained in simple clarity using supporting theory, historical analysis, and understandable data. Pragmatic techniques come to life with real-world relevance that both deepens your understanding of why dual momentum works and better prepares you for using it yourself. From picking a brokerage firm, to making asset choices, to customizing your strategy as you near retirement--thi...

-Titulo Original : Way Of The Turtle The Secret Methods That Turned Ordinary People Into Legendary Traders-Fabricante : McGraw-Hill-Descripcion Original: “Were going to raise traders just like they raise turtles in Singapore.” So trading guru Richard Dennis reportedly said to his long-time friend William Eckhardt nearly 25 years ago. What started as a bet about whether great traders were born or made became a legendary trading experiment that, until now, has never been told in its entirety. Way of the Turtle reveals, for the first time, the reasons for the success of the secretive trading system used by the group known as the “Turtles.” Top-earning Turtle Curtis Faith lays bare the entire experiment, explaining how it was possible for Dennis and Eckhardt to recruit 23 ordinary people from all walks of life and train them to be extraordinary traders in just two weeks.Only nineteen years old at the time-the youngest Turtle by far-Faith traded the largest account, making more than $30 million in just over four years. He takes you behind the scenes of the Turtle selection process and behind closed doors where the Turtles learned the lucrative trading strategies that enabled them to earn an average return of over 80 percent per year and profits of more than $100 million. Youll discoverHow the Turtles made money-the principles that guided their trading and the step-by-step methods they followed Why, even though they used the same approach, some Turtles were more successful than others How to look beyond the rules as the Turtles implemented them to find core strategies that work for any tradable market How to apply the Turtle Way to your own trades-and in your own life Ways to diversify your trading and limit your exposure to risk Offering his unique perspective on the experience, Faith explains why the Turtle Way works in modern markets, and shares hard-earned wisdom on taking risks, choosing your own path, and learning from your mistakes. From the Publisher Curtis M. Faith was the most successful of the Turtles, earning more than $30 million for Richard Dennis while trading as a Turtle. He is one of the industrys leading pioneers of mechanical trading systems and software. Faith is currently head of research and development for Trading Blox, LLC, a company that specializes in software for trading system analysis and development. He also runs an Internet forum for mechanical system traders at tradingblox /forum. From the Back Cover After nearly 25 years, the turtles come out of their shells.Way of the Turtle takes a never-before-seen look at the legendary Turtle Traders and the famous experiment that made them millions. Curtis Faith, the most successful member of this elite group, breaks the silence to reveal the rules, timing, risks, rewards, and secrets to his biggest trades and 100 percent annual returns. Sharing behind-the-scenes insights and step-by-step techniques, Faith shows how you can use the Turtle Way to achieve enormous profits-whatever your skill level.The most successful turtle was apparently Curtis Faith. Trading records show that Mr. Faith, who was only 19 when he started the program, made about $31.5 million in profits for Mr. Dennis.-Stanley W. Angrist, The Wall Street Journal About the Author Curtis M. Faith was the most successful of the Turtles, earning more than $30 million for Richard Dennis while trading as a Turtle. He is one of the industrys leading pioneers of mechanical trading systems and software. Faith is currently head of research and development for Trading Blox, LLC, a company that specializes in software for trading system analysis and development. He also runs an Internet forum for mechanical system traders at tradingblox /forum...

-Titulo Original : Corporate Finance-Fabricante : MC GRAW HILL-Descripcion Original: ISBN: 9781260091878 is an International Student Edition of Corporate Finance 12th Edition by by Stephen A. Ross Franco Modigliani Professor of Financial Economics Professor (Author), Randolph W Westerfield Robert R. Dockson Deans Chair in Bus. Admin. (Author), Jeffrey Jaffe (Author), Bradford D Jordan Professor (Author) This ISBN is textbook only. The content of all formats are the same. Corporate Finance, by Ross, Westerfield, Jaffe, and Jordan emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory come to life. The authors aim to present corporate finance as the working of a small number of integrated and powerful intuitions, rather than a collection of unrelated topics. They develop the central concepts of modern finance: arbitrage, net present value, efficient markets, agency theory, options, and the trade-off between risk and return, and use them to explain corporate finance with a balance of theory and application. The Twelfth Edition includes many exciting new research findings as well as the incorporation of the Tax Cuts and Jobs Act (TCJA) throughout the text. Connect is proven to deliver better results for students and instructors. Proven content integrates seamlessly with enhanced digital tools to create a personalized learning experience that provides students with precisely what they need, when they need it. With Connect, the educational possibilities are limitless...

-Titulo Original : Ownership Thinking How To End Entitlement And Create A Culture Of Accountability, Purpose, And Profit-Fabricante : McGraw Hill-Descripcion Original: It’s an insidious disease that is crippling companies, destroying our economy, and crushing potential. It’s infecting the very roots of business performance, and it’s spreading fast. It isn’t the recession, market volatility, scandal, or greed. It’s entitlement.And it may be killing your business.In myriad ways, entitlement has been cultivated for decades. As a result, too many employees today believe that they are entitled to a paycheck simply because they show up. Brad Hams has proven that we are not doomed to a path of entitlement and dependence. After more than 15 years working with hundreds of companies, he knows that the vast majority of employees addicted to entitlement actually want to engage, want to contribute, and feel much better about themselves when they are in an environment that requires them to do so.Now, with Ownership Thinking, Hams shares his strategy that will increase your company’s productivity, employee retention, and profitability: The Right Education: Teach employees the fundamentals of business and finance, how their company makes money, and how they add or take away value. The Right Measures: Identify the organization’s Key Performance Indicators and teach employees to forecast results in an environment of high visibility and accountability. The Right Incentives: Create incentive plans that are self-funding and clearly align employees’ behavior to the organization’s business and financial objectives. Your employees will learn to think and act like owners and will become active participants in the financial performance of the business. They will gain the self-esteem that is only possible through achievement and will reap rewards that are in alignment with the success of their organization. Meanwhile, you will enjoy your role more, sleep better at night, and leave a legacy that is far more inspiring and significant than you dreamed possible.Praise for Ownership Thinking“You would have to read a dozen other books to even come close to Ownership Thinking a systematic and practical process for getting your employees to give that extra effort and brain power we know they possess.” Verne Harnish, CEO, Gazelles; author, Mastering the Rockefeller Habits“Brad Hams tells it like it truly is: transparency creates trust; trust creates engagement; engagement creates a healthy enterprise. This thoughtful and practical book shows you how to achieve all of these things and more.” Chip Conley, founder and executive chair, Joie de Vivre; author, Peak“Comprehensive and marvelously clear, Ownership Thinking’s techniques for creating change are focused, direct, and motivating. This is a wise book, unusually useful, and I recommend it most highly.” Judith M. Bardwick, Ph.D., author, Danger in the Comfort Zone and The Psychological Recession“Brad Hams is one of the most persuasive and creative thinkers I know. His book is a specific guide you can (and should) implement now.” Corey Rosen, founder, National Center for Employee Ownership“Hams is masterful at outlining the engagement practices that inspire people to care and to be deeply vested in business results.” Jim Haudan, CEO, Root Learning; author, The Art of Engagement“Hams’ book is like a candid conversation with a wise friend. . . . A ‘must read’ for any business leader wanting to create a culture of ownership.” Dean Schroeder, author, Ideas Are Free About the Author Brad Hams is the founder and CEO of Ownership Thinking, an international consulting and training firm that has helped more than 1,000 companies engage all of their employees in the success of the business and replace cultures of entitlement with cultures of earning. Hams also spreads his message by speaking to more than 50 domestic and international audiences a year. He lives in Lakewood, CO...

-Titulo Original : Perfect Phrases For Documenting Employee Performance Problems (perfect Phrases Series)-Fabricante : McGraw Hill-Descripcion Original: Excerpt. © Reprinted by permission. All rights reserved. Perfect Phrases for Documenting Employee Performance ProblemsBy Anne BruceThe McGraw-Hill Companies, Inc.Copyright © 2005 The McGraw-Hill Companies, Inc.All rights reserved.ISBN: 978-0-07-145407-0ContentsPrefaceAcknowledgmentsIntroductionPart One. Indispensable Communications ToolsPart Two. Lessons from the BestPart Three. Additional Tips and TechniquesConclusion. Minding the Gap Between Performance Problems and Optimum Performance!Appendix A. Sample Performance BuilderAppendix B. Problem-Solving Toolkit to Raise Perfect PhrasesExcerptCHAPTER 1Indispensable Communications ToolsBeware of the Trauma You May Cause When Documenting Performance ProblemsIn the Introduction to this book, I discussed how and why organizations came todocument performance issues in the first place-their initial goodintentions and their eventual malfunction. The following story brings a real-worldface to this critical issue and the importance of finding perfect phrasesto document performance problems.When a Single Word Without Explanation Wont Cut ItJohn, a supervisor at a well-known pharmaceutical firm, shared the followingconfidential story during an interview for this book:I remember when I was coming up through the ranks in this organization. I waseager, hardworking, and enthusiastic about the future until my managerdocumented my performance in a standard 90-day performance review.I distinctly recall that he wrote down in my file that my overall performancewas satisfactory. This one word leveled me. In my head, I was working so muchharder and better than just satisfactory. What did he mean? Why wasnt thedocumentation more specific? Why didnt he write, Johns performance wassatisfactory based on his level of current experience? That, I could havehandled. Instead, I was simply labeled satisfactory-translation: lowerthan highly satisfactory, below good, and far below excellent or a job welldone!You may be thinking, why was this so traumatic? After all, my manager didntwrite something terrible about me. But, you see, it was terrible. My enthusiasmwas squelched and so was my confidence. The documentation without betterunderstanding of what exactly satisfactory meant was insufficient feedbackthat took the air right out of my sails and slowed down my go-get-em stride andpositive attitude. That documentation haunted me for years, and I eventuallyleft the department because of it.Johns point is well taken. As a manager, always be fully aware of the influenceyou may have over someone the moment you write down and document a performanceissue. You dont have to write something derogatory to traumatizesomeone-one word can do it. Lack of specificity and ignoring a specificrecommendation, or a way to help people improve their status, is enough to setthem back and squash their self-confidence. So remember, its not just what yousay in your documentation that matters, its also how you say it.As you use these lists of perfect phrases for documenting performance problems,keep in mind that it will be up to you to provide a thorough explanation of thephrase suggested. A phrase alone is not enough when it comes to really wantingto help someone get better and reach his or her greater potential.Let Performance Problems Be Your Organizations Strength FindersDocumenting an employees performance problems is a delicate matter. When aleader takes the time to carefully craft what he is going to say about someone,that person helps to set the tone for future dialogue and ongoing improvementand personal growth.Right now in some organization, somewhere, a manager or supervisor is meetingwith an employee to discuss his or her performance problems. Some people wouldrather have a root canal! But they feel that way because managers andsupervisors often focus on the problem and not on the strength that can comefrom addressing that problem head on. Leaders also fail to back it up byproviding a method to somehow...

-Titulo Original : Value Stream Mapping How To Visualize Work And Align Leadership For Organizational Transformation-Fabricante : McGraw Hill-Descripcion Original: Winner of The Shingo Research and Professional Publication Award!Align your leadership team to deliver the highest possible value to your customersToo many organizations today suffer from silo-centric behavior and intra-organizational conflict. Yet most dont understand whats holding them back from achieving outstanding performance.Value stream mapping--an essential but underusedmethodology--is a proven approach to help you visualize and resolve disconnects, redundancies, and gaps in your value delivery system. More than merely a tool to eliminateoperational waste, value stream mapping is a highly effective means to transform leadership thinking, define strategy and priorities, and create customer-centric work flow.In this detailed guide, business performance improvement experts Karen Martin and Mike Osterling present a practical way to deeply understand how work gets done--in any environment--and how to design improvedwork systems.Youll learn how to:Prepare and engage your leadership team in the transformation processGain a deep understanding about your current work systems and the related barriers to delivering valueDesign a future state that enables outstanding performance on all frontsAdopt the new design and lay the foundation for continued improvementWhether you are a novice, an experienced improvement practitioner, or a leader, Value Stream Mapping will help you design and operate your business more effectively. And if your organization already uses value stream mapping, this book will help you improve yourtransformation efforts.In todays rapid-fire business environment, there are too many problems to be solved and too many opportunities to be leveraged to operate without a highly effective means for accomplishing the important work to be done.Value stream mapping is the missing link in business management and, properly executed, has the power to address many business woes. From the Publisher Karen Martin is president of The Karen Martin Group, Inc., a firm that specializes in business performance improvement and Lean management practices. Shes also the author of the Shingo Research Award-winning The Outstanding Organization, an instructor in the University of California, San Diegos Lean Enterprise program, and an industry advisor to the University of San Diegos Industrial and Systems Engineering program.Mike Osterling provides support and leadership to organizations on their Lean transformation journey. Prior to consulting, Mike played a key internal role in Schneider Electrics Lean transformation during the 1990s. He is the cofounder of San Diego State Universitys Lean Enterprise program and continues to teach at SDSU and other universities. From the Back Cover PRAISE FOR VALUE STREAM MAPPINGValue stream mapping has evolved from its roots as a tool used by geeks to reimagine and reconfigure manufacturing operations to a process to enable deep organizational intervention and transformation. With Value Stream Mapping, Karen Martin and Mike Osterling provide an outstanding guide for practitioners engaged in the challenging work of improving the horizontal flow of value across organizations. -- John Shook, Chairman and CEO, Lean Enterprise Institute, and author, Learning to SeeDespite decades of viewing value stream mapping as the core tool of Lean transformations, there is still confusion. Karen and Mike put mapping in its proper perspective as a methodology for getting high-performing teams to see waste, share a future state vision, and build meaningful actions that are carried out with passion and purpose. -- Jeffrey Liker, author, The Toyota WayIn Value Stream Mapping, Karen and Mike not only provide a great how-to book for transforming value streams, they also demonstrate the benefits that taking a holistic view can have on an organizations culture and commitment to customer value. There is something to learn for the novice and expert on every page. -- Jeff...