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-Titulo Original : Marketing Warfare
-Fabricante :
McGraw Hill
-Descripcion Original:
About the Author Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the worlds best-known marketing strategists. Their books have been translated into 19 languages worldwide.Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning. A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.NewsweekRevolutionary! Surprising!Business WeekChock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.USA Today From the Publisher Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning. From the Back Cover Youve got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of todays marketing battlefield. Marketing is war. To triumph over the competition, its not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. Its the book that wrote the new rules!Praise For Marketing WarfareBy far the most valuable and exiting business book to come along in years.--GlamourHad Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster.--New YorkChock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read.--USA Today
-Fabricante :
McGraw Hill
-Descripcion Original:
About the Author Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the worlds best-known marketing strategists. Their books have been translated into 19 languages worldwide.Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning. A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.NewsweekRevolutionary! Surprising!Business WeekChock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.USA Today From the Publisher Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning. From the Back Cover Youve got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of todays marketing battlefield. Marketing is war. To triumph over the competition, its not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. Its the book that wrote the new rules!Praise For Marketing WarfareBy far the most valuable and exiting business book to come along in years.--GlamourHad Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster.--New YorkChock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read.--USA Today
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