-Titulo Original : Misbehaving: The Making Of Behavioral Economics-Fabricante : W. W. Norton & Company-Descripcion Original: & McKinsey Business Book of the Year Award. Get ready to change the way you think about economics.Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans―predictable, error-prone individuals. is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth―and change the way we think about economics, ourselves, and our world.Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining...

-Titulo Original : The Blind Side: Evolution Of A Game-Fabricante : W. W. Norton & Company-Descripcion Original: Bestseller "Lewis has such a gift for storytelling…he writes as lucidly for sports fans as for those who read him for other reasons." ―Janet Maslin, When we first meet him, Michael Oher is one of thirteen children by a mother addicted to crack; he does not know his real name, his father, his birthday, or how to read or write. He takes up football, and school, after a rich, white, Evangelical family plucks him from the streets. Then two great forces alter Oher: the family’s love and the evolution of professional football itself into a game where the quarterback must be protected at any cost. Our protagonist becomes the priceless package of size, speed, and agility necessary to guard the quarterback’s greatest vulnerability, his blind side...

-Titulo Original : Field Experiments: Design, Analysis, And Interpretation-Fabricante : W. W. Norton & Company-Descripcion Original: Written by two leading experts on experimental methods, this concise text covers the major aspects of experiment design, analysis, and interpretation in clear language. Students learn how to design randomized experiments, analyze the data, and interpret the findings. Beyond the authoritative coverage of the basic methodology, the authors include numerous features to help students achieve a deeper understanding of field experimentation, including rich examples from the social science literature, problem sets and discussions, data sets, and further readings...

-Titulo Original : How To Lie With Statistics-Fabricante : W. W. Norton & Compan...

-Titulo Original : Naked Statistics: Stripping The Dread From The Data-Fabricante : W W Norton Compan...

-Titulo Original : Flash Boys-Fabricante : W. W. Norton & Compan...

-Titulo Original : The Tragedy Of Great Power Politics-Fabricante : W. W. Norton & Company-Descripcion Original: The updated edition of this classic treatise on the behavior of great powers takes a penetrating look at the question likely to dominate international relations in the twenty-first century: Can China rise peacefully? In clear, eloquent prose, John Mearsheimer explains why the answer is no: a rising China will seek to dominate Asia, while the United States, determined to remain the world's sole regional hegemon, will go to great lengths to prevent that from happening. The tragedy of great power politics is inescapable...

-Titulo Original : The Shallows: What the Internet Is Doing to Our Brains-Fabricante : W. W. Norton & Company-Descripcion Original: for the literary mind.”―Michael Agger, “Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply? Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the mind”―from the alphabet to maps, to the printing press, the clock, and the computer―Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways. Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic―a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption―and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection. Part intellectual history, part popular science, and part cultural criticism, sparkles with memorable vignettes―Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive―even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds...

-Titulo Original : The Courage To Create-Fabricante : W. W. Norton & Company-Descripcion Original: What if imagination and art are not, as many of us might think, the frosting on life but the fountainhead of human experience? What if our logic and science derive from art forms, rather than the other way around? In this trenchant volume, Rollo May helps all of us find those creative impulses that, once liberated, offer new possibilities for achievement.A renowned therapist and inspiring guide, Dr. May draws on his experience to show how we can break out of old patterns in our lives. His insightful book offers us a way through our fears into a fully realized self...

-Titulo Original : Delusions Of Gender: How Our Minds, Society, And Neurosexism Create Difference-Fabricante : W. W. Norton & Compan...

-Titulo Original : The Food Lab: Better Home Cooking Through Science-Fabricante : W. W. Norton & Compan...

-Titulo Original : The Making Of A Poem: A Norton Anthology Of Poetic Forms-Fabricante : W. W. Norton & Company-Descripcion Original: Two of our foremost poets provide here a lucid, straightforward primer that "looks squarely at some of the headaches and mysteries of poetic form": a book for readers who have always felt that an understanding of form (sonnet, ballad, villanelle, sestina, among others) would enhance their appreciation of poetry. Tracing "the exuberant history of forms," they devote one chapter to each form, offering explanation, close reading, and a rich selection of examplars that amply demonstrate the power and possibility of that form...

-Titulo Original : The Elegant Universe: Superstrings, Hidden Dimensions, And The Quest For The Ultimate Theory-Fabricante : W. W. Norton & Compan...

-Titulo Original : The Making Of The Fittest: DNA And The Ultimate Forensic Record Of Evolution-Fabricante : W. W. Norton & Compan...

-Titulo Original : How The Mind Works-Fabricante : W. W. Norton & Compan...

-Titulo Original : The Plot: The Secret Story of The Protocols of the Elders of Zion-Fabricante : W. W. Norton & Compan...

-Titulo Original : The Big Short: Inside the Doomsday Machine-Fabricante : W. W. Norton & Compan...

-Titulo Original : Black Holes And Time Warps: Einsteins Outrageous Legacy (Commonwealth Fund Book Program)-Fabricante : W. W. Norton & Company-Descripcion Original: Which of these bizarre phenomena, if any, can really exist in our universe? Black holes, down which anything can fall but from which nothing can return; wormholes, short spacewarps connecting regions of the cosmos; singularities, where space and time are so violently warped that time ceases to exist and space becomes a kind of foam; gravitational waves, which carry symphonic accounts of collisions of black holes billions of years ago; and time machines, for traveling backward and forward in time.Kip Thorne, along with fellow theorists Stephen Hawking and Roger Penrose, a cadre of Russians, and earlier scientists such as Oppenheimer, Wheeler and Chandrasekhar, has been in the thick of the quest to secure answers. In this masterfully written and brilliantly informed work of scientific history and explanation, Dr. Thorne, a Nobel Prize-winning physicist and the Feynman Professor of Theoretical Physics Emeritus at Caltech, leads his readers through an elegant, always human, tapestry of interlocking themes, coming finally to a uniquely informed answer to the great question: what principles control our universe and why do physicists think they know the things they think they know? Stephen Hawking's has been one of the greatest best-sellers in publishing history. Anyone who struggled with that book will find here a more slowly paced but equally mind-stretching experience, with the added fascination of a rich historical and human component.Winner of the Phi Beta Kappa Award in Science...

-Titulo Original : Helter Skelter: The True Story Of The Manson Murders-Fabricante : W. W. Norton & Company-Descripcion Original: In the summer of 1969, in Los Angeles, a series of brutal, seemingly random murders captured headlines across America. A famous actress (and her unborn child), an heiress to a coffee fortune, a supermarket owner and his wife were among the seven victims. A thin trail of circumstances eventually tied the Tate-LeBianca murders to Charles Manson, a would-be pop singer of small talent living in the desert with his "family" of devoted young women and men. What was his hold over them? And what was the motivation behind such savagery? In the public imagination, over time, the case assumed the proportions of myth. The murders marked the end of the sixties and became an immediate symbol of the dark underside of that era.Vincent Bugliosi was the prosecuting attorney in the Manson trial, and this book is his enthralling account of how he built his case from what a defense attorney dismissed as only "two fingerprints and Vince Bugliosi." The meticulous detective work with which the story begins, the prosecutor's view of a complex murder trial, the reconstruction of the philosophy Manson inculcated in his fervent followers…these elements make for a true crime classic. is not merely a spellbinding murder case and courtroom drama but also, in the words of , a "social document of rare importance." 50 pages of black-and-white photograph...

-Titulo Original : Shady Characters: The Secret Life Of Punctuation, Symbols, And Other Typographical Marks-Fabricante : W. W. Norton & Compan...

-Titulo Original : Expressive Anatomy for Comics and Narrative: Principles and Practices from the Legendary Cartoonist (Will Eisner Library (Hardcover))-Fabricante : W. W. Norton & Compan...

-Titulo Original : The Coral Sea-Fabricante : W. W. Norton & Compan...

-Titulo Original : The History Of The Ancient World: From The Earliest Accounts To The Fall Of Rome-Fabricante : W. W. Norton & Compan...

-Titulo Original : The Making Of A Story: A Norton Guide To Creative Writing-Fabricante : W. W. Norton & Company-Descripcion Original: bestseller: wonderfully lucid and illuminating, Alice LaPlante’s guide to writing fiction “recalls Francine Prose’s bestseller, ” (). is a fresh and inspiring guide to the basics of creative writing―both fiction and creative nonfiction. Its hands-on, completely accessible approach walks writers through each stage of the creative process, from the initial triggering idea to the revision of the final manuscript. It is unique in combing the three main aspects of creative writing instruction: process (finding inspiration, getting ideas on the page), craft (specific techniques like characterization), and anthology (learning by reading masters of the form). Succinct, clear definitions of basic terms of fiction are accompanied by examples, including excerpts from masterpieces of short fiction and essays as well as contemporary novels. A special highlight is Alice LaPlante's systematic debunking of many of the so-called rules of creative writing. This book is perfect for writers working alone as well as for creative writing classes, both introductory and advanced...