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  • Book : Winning at New Products: Creating Value Through In...
    Precio:  $124,379.00

    Book : Winning at New Products: Creating Value Through In...

    -Titulo Original : Winning At New Products: Creating Value Through Innovation-Fabricante : Basic Book...
  • Book : Out of Control: The New Biology of Machines, Socia...
    Precio:  $70,399.00

    Book : Out of Control: The New Biology of Machines, Socia...

    -Titulo Original : Out Of Control: The New Biology Of Machines, Social Systems, & The Economic World-Fabricante : Basic Book...
  • Book : Cat Sense: How the New Feline Science Can Make You...
    Precio:  $57,229.00

    Book : Cat Sense: How the New Feline Science Can Make You...

    -Titulo Original : Cat Sense: How The New Feline Science Can Make You A Better Friend To Your Pet-Fabricante : Basic Books-Descripcion Original: ). In Cat Sense, renowned anthrozoologist John Bradshaw takes us further into the mind of the domestic cat than ever before, using cutting-edge scientific research to dispel lingering myths and explain the true nature of our feline friends. Tracing the cat's evolution from lone predator to domesticated companion, Bradshaw shows that although cats and humans have lived together for eight thousand years, cats remain independent, predatory, and wary of contact with their own kind, qualities that often clash with our modern lifestyles. To live in harmony with our cats, Bradshaw explains, we first need to understand their inherited quirks including understanding their body language, and managing both their natural hunting instincts and their relationships with other cats. A must-read for any cat lover, Cat Sense offers humane, penetrating insights about the domestic cat that challenge our most basic assumptions and promise to dramatically improve our pets' lives -- and ours...
  • Book : Six Not-So-Easy Pieces: Einsteins Relativity, Symm...
    Precio:  $44,939.00

    Book : Six Not-So-Easy Pieces: Einsteins Relativity, Symm...

    -Titulo Original : Six Not-So-Easy Pieces: Einstein S Relativity, Symmetry, And Space-Time-Fabricante : Basic Books-Descripcion Original: No twentieth-century American scientist is better known to a wider spectrum of people than Richard P. Feynman (1918-1988) -- physicist, teacher, author, and cultural icon. His autobiographies and biographies have been read and enjoyed by millions of readers around the world, while his wit and eccentricities have made him the subject of TV specials and even a theatrical film. The spectacular reception of the book and audio versions of Feynman's Six Easy Pieces (published in 1995) resulted in a worldwide clamor for "More Feynman! More Feynman!" The outcome is these six additional lectures, drawn from the celebrated three-volume Lectures on Physics. Though slightly more challenging than the first six, these lectures are more focused, delving into the most revolutionary discovery in twentieth-century physics: Einstein's Theory of Relativity. No single breakthrough in twentieth-century physics (with the possible exception of quantum mechanics) changed our view of the world more than that of Einstein's discovery of relativity. The notions that the flow of time is not a constant, that the mass of an object depends on its velocity, and that the speed of light is a constant no matter what the motion of the observer, at first seemed shocking to scientists and laymen alike. But, as Feynman shows so clearly and so entertainingly in the lectures chosen for this volume, these crazy notions are no mere dry principles of physics, but are things of beauty and elegance. No one -- not even Einstein himself -- explained these difficult, anti-intuitive concepts more clearly, or with more verve and gusto, than Richard Feynman...
  • Book : Reading the Rocks: The Autobiography of the Earth ...
    Precio:  $51,089.00

    Book : Reading the Rocks: The Autobiography of the Earth ...

    -Titulo Original : Reading The Rocks: The Autobiography Of The Earth-Fabricante : Basic Books-Descripcion Original: To many of us, the Earth's crust is a relic of ancient, unknowable history. But to a geologist, stones are richly illustrated narratives, telling gothic tales of cataclysm and reincarnation. For more than four billion years, in beach sand, granite, and garnet schists, the planet has kept a rich and idiosyncratic journal of its past. Fulbright Scholar Marcia Bjornerud takes the reader along on an eye-opening tour of Deep Time, explaining in elegant prose what we see and feel beneath our feet. Both scientist and storyteller, Bjornerud uses anecdotes and metaphors to remind us that our home is a living thing with lessons to teach. She shows how our planet has long maintained a delicate balance, and how the global give-and-take has sustained life on Earth through numerous upheavals. But with the rapidly escalating effects of human beings on their home planet, that cosmic balance is being threatened -- and the consequences may be catastrophic. Containing a glossary and detailed timescale, as well as vivid descriptions and historic accounts, Reading the Rocks is literally a history of the world, for all friends of the Earth...
  • Book : The Thomas Sowell Reader - Thomas Sowell
    Precio:  $93,639.00

    Book : The Thomas Sowell Reader - Thomas Sowell

    -Titulo Original : The Thomas Sowell Reader-Fabricante : Basic Book...
  • Book : The Science of Evil: On Empathy and the Origins of...
    Precio:  $73,239.00

    Book : The Science of Evil: On Empathy and the Origins of...

    -Titulo Original : The Science Of Evil: On Empathy And The Origins Of Cruelty-Fabricante : Basic Book...
  • Book : The Misbehavior of Markets: A Fractal View of Fina...
    Precio:  $79,459.00

    Book : The Misbehavior of Markets: A Fractal View of Fina...

    -Titulo Original : The Misbehavior Of Markets: A Fractal View Of Financial Turbulence-Fabricante : Basic Books-Descripcion Original: Benoit B. Mandelbrot, one of the century's most influential mathematicians, is world-famous for making mathematical sense of a fact everybody knows but that geometers from Euclid on down had never assimilated: Clouds are not round, mountains are not cones, coastlines are not smooth. To these classic lines we can now add another example: Markets are not the safe bet your broker may claim. In his first book for a general audience, Mandelbrot, with co-author Richard L. Hudson, shows how the dominant way of thinking about the behavior of markets-a set of mathematical assumptions a century old and still learned by every MBA and financier in the world-simply does not work. As he did for the physical world in his classic The Fractal Geometry of Nature , Mandelbrot here uses fractal geometry to propose a new, more accurate way of describing market behavior. The complex gyrations of IBM's stock price and the dollar-euro exchange rate can now be reduced to straightforward formulae that yield a far better model of how risky they are. With his fractal tools, Mandelbrot has gotten to the bottom of how financial markets really work, and in doing so, he describes the volatile, dangerous (and strangely beautiful) properties that financial experts have never before accounted for. The result is no less than the foundation for a new science of finance...
  • Book : The Grand Chessboard: American Primacy and Its Geo...
    Precio:  $72,919.00

    Book : The Grand Chessboard: American Primacy and Its Geo...

    -Titulo Original : The Grand Chessboard: American Primacy And Its Geostrategic Imperatives-Fabricante : Basic Book...
  • Book : The Tao Of Spycraft: Intelligence Theory And Pract...
    Precio:  $129,259.00

    Book : The Tao Of Spycraft: Intelligence Theory And Pract...

    -Titulo Original : The Tao Of Spycraft: Intelligence Theory And Practice In Traditional China-Fabricante : Basic Books-Descripcion Original: In The Tao of Spycraft, for the first time anywhere Ralph Sawyer unfolds the long and venerable tradition of spycraft and intelligence work in traditional China, revealing a vast array of theoretical materials and astounding historical developments. Encompassing extensive translations of relevant portions of theoretical military manuals previously unknown in the West (such as the T'ai-pai Yin-ching, Hu-ling Ching, and Ping-fa Pai-yen), the book spans centuries to trace the development and expansion of agent concepts, insertion and control methods, recruitment, and covert practices such as assassination, subversion, and sexual entrapment and exploitation, going on to explore counter-intelligence and all aspects of military intelligence, including objectives, analysis and interpretation. But The Tao of Spycraft is more than an examination of military tactics, it also provides a thorough overview of the history of spies in China, emphasizing their early development, ruthless employment, and dramatic success in subverting famous generals, dooming states to extinction, and facilitating the rise of the first imperial dynasty known as the Ch'in. The cases discussed-particularly those exploiting women and sex-not only became part of China's general mindset over the ages, but coupled with the theoretical writings remain the basis for the study and teaching of contemporary spycraft methods and practices as the PRC trains and aggressively deploys thousands of agents throughout the world, including the United States...
  • Book : Regenesis: How Synthetic Biology Will Reinvent Nat...
    Precio:  $65,789.00

    Book : Regenesis: How Synthetic Biology Will Reinvent Nat...

    -Titulo Original : Regenesis: How Synthetic Biology Will Reinvent Nature And Ourselves-Fabricante : Basic Books-Descripcion Original: In Regenesis, George Church and science writer Ed Regis explore the possibilities of the emerging field of synthetic biology. Synthetic biology, in which living organisms are selectively altered by modifying substantial portions of their genomes, allows for the creation of entirely new species of organisms. These technologies-far from the out-of-control nightmare depicted in science fiction-have the power to improve human and animal health, increase our intelligence, enhance our memory, and even extend our life span. A breathtaking look at the potential of this world-changing technology, Regenesis is nothing less than a guide to the future of life...
  • Book : Restless Empire: China and the World Since 1750 - ...
    Precio:  $94,689.00

    Book : Restless Empire: China and the World Since 1750 - ...

    -Titulo Original : Restless Empire: China And The World Since 1750-Fabricante : Basic Book...
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