-Titulo Original : Why She Buys The New Strategy For Reaching The Worlds Most Powerful Consumers-Fabricante : Currency-Descripcion Original: If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently.Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most.* No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differencesbetween men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked.* The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. * The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share. Review “Bridget Brennan’s book provides a highly readable road map to help marketers and salespeople understand women’s beliefs, values, and sensitivities. Given that women account for a high percentage of purchases, while many products are developed and sold by men, a reading of Bridget’s book will go a long way to closing this gap and improving the satisfaction of both genders.” -Philip Kotler, S. C. Johnson & Son Professor of International Marketing, Kellogg School of Management, Northwestern University “Bridget Brennan’s highly informative and entertaining book provides keen-and unusual-insights into both the psychological makeup of women consumers and the demographic facts that everyone in business needs to know in order to execute marketing strategies in this challenging economic environment. Long live the Female Economy!” -Joseph V. Tripodi, chief marketing and commercial officer, The Coca-Cola CompanyMs. Brennan is all about the commerce she observes. If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. [She] explores the marketing opportunities offered by trends…all of which leave women making even more buying decisions. -Wall Street JournalIs the customer always right? Yes, She is: An entertaining and …rich account of…untapped opportunities. Fun and anecdotal. --Fin...

-Titulo Original : Buyology Truth And Lies About Why We Buy-Fabricante : Currency-Descripcion Original: NEW YORK TIMES BESTSELLER * “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”-TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study-a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest-and drives us to buy. Among the questions he explores:* Does sex actually sell? * Does subliminal advertising still surround us? * Can “cool” brands trigger our mating instincts? * Can our other senses-smell, touch, and sound-be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of todays consumer that will captivate anyone whos been seduced-or turned off-by marketers relentless attempts to win our loyalty, our money, and our minds. Review A page-turner-Newsweek Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning. -Fast Company “Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” -The Washington Post “Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind”-The Sunday Times (UK) “Shatters conventional wisdom”-CNBC Brings together a great many strands of research to build a fascinating case. The writing is snappy and the book’s a page turner-BBC Focus Magazine “Lindstroms research should be of interest to any company launching a new product or brand.”-USA Today “When someone tells you that a book is a page-turner, you probably think of the latest top-list best-seller. Now youll think of Buyology….Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. Buyology is definitely money well-spent.”-The Eagle Tribune “An entertaining and informative tome”-The Seattle Examiner “Why do rational people act irrationally? Written like a fast paced detective novel, Buyology unveils what neuromarketers know about our decision making so we can buy and sell more insightfully.-Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of YOU -The Owner’s Manual “Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.”-Guy Kawasaki, Author of The Art of the Start Martin Lindstrom is one of brandings most original thinkers-Robert A. Eckert, CEO & Chairman, Mattel, Inc. “Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.”-Ori Brafman, bestselling author of Sway Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.”-Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!-Andrew Robertson, CEO & President, BBDO Worldwide About the Author MARTIN LINDSTROM was voted by Time Magazine as one of the worlds most influential people of 2009 for this work on neuromarketing. As one of the worlds most respected marketing g...

-Titulo Original : The Heart Aroused Poetry And The Preservation Of The Soul In Corporate America-Fabricante : Currency-Descripcion Original: “With this insightful book, David Whyte offers people in corporate life an opportunity to reach into the forgotten and ignored creative life (their own and the corporation’s) and literally water their souls with it. The result is a very well written book that can truly heal.”-Clarissa Pinkola Estes, PH.D., author of Women Who Run With the Wolves and The Gift of Story Find professional and personal fulfilment through the poetry of both classic and modern masters-now revised and updated Has your work lost its meaning? Have you forgotten the goals you hoped to achieve when you began your career? Are you afraid of pursuing your dreams? In The Heart Aroused, David Whyte brings his unique perspective as poet and consultant to the workplace, showing readers how fulfilling work can be when they face their fears and follow their dreams. Going beneath the surface concerns about products and profits, organization and order, Whyte addresses the needs of the heart and soul, and the fears and desires that many workers keep hidden.At a time when corporations are calling on employees for more creativity, dedication, and adaptability, and workers are trying desperately to balance home and work, this revised edition of The Heart Aroused is the essential guide to reinvigorating the soul. Review The call for increased creativity in the workplace brings with it a concomitant challenge: how will the world of cool professionalism stand up to the inevitable heat and volatility that accompanies peoples emotional and spiritual lives? It is problematic to assume, poet David Whyte explains, that you can ask people to create and also to behave. The Heart Aroused explores these and related issues in an inspiring, grounded, thought-provoking way, and is the best nonverse book by a poet since Robert Blys Iron John. Interwoven with carefully selected poems to illustrate Whytes points, The Heart Aroused is necessary reading for any professional who secretly harbors a poets soul. Review The Heart Aroused is truly extraordinary. It brings a poets ever-deepening imagination to the world of business and work. It steadies us, gives us grounding, and offers profound images for locating our work deep in the soul. The very style of the book presents a new dimension of language and reflection, with a contemplative tempo, that could help us radically and fruitfully reimagine the workplace.-Thomas Moore, author of Care of the Soul and Soul MatesDavid Whytes images resonate to the core. As a poet who has taken his work into the corporate world, he pioneers a vision that is at once practical and illuminating.-Marion Woodman, Jungian analyst and author of Leaving My Fathers HouseWith this insightful book, David Whyte offers people in corporate life an opportunity to reach into the forgotten and ignored creative life… and literally water their souls with it. The result is a… book that can truly heal.-Clarissa Pinkola Estes, Ph.D., author of Women Who Run with the Wolves From the Publisher When The Heart Aroused appeared in hardcover in November 1994, it left readers clamoring for author David Whyte as he crisscrossed the country on the lecture circuit with bestselling authors Clarissa Pinkola Estes (Women Who Run with the Wolves) and Thomas Moore (Care of the Soul). Now available in Currency paperback, The Heart Aroused is poised to reach a new wave of readers. In this peerless book, Whyte shows how the language of prophecy, poetry, and enlightenment give voice to the most creative--yet hidden--desires. He shows that the best way to respond to the current call for creativity in organizational life is to overcome habitual fear and reticence and bring full, passionate, creative human souls, with all their urgencies and unnamed longings, right inside the office. When Whyte, who often consults for corporate clients, walks into an organization, it is not just to advise, strategize, and make recommenda...

-Titulo Original : Prepared What Kids Need For A Fulfilled Life-Fabricante : Currency-Descripcion Original: A blueprint for how parents can stop worrying about their children’s future and start helping them prepare for it, from the cofounder and CEO of one of America’s most innovative public-school networks“A treasure trove of deeply practical wisdom that accords with everything I know about how children thrive.”-Angela Duckworth, New York Times bestselling author of Grit In 2003, Diane Tavenner cofounded the first school in what would soon become one of America’s most innovative public-school networks. Summit Public Schools has since won national recognition for its exceptional outcomes: Ninety-nine percent of students are accepted to a four-year college, and they graduate from college at twice the national average. But in a radical departure from the environments created by the college admissions arms race, Summit students aren’t focused on competing with their classmates for rankings or test scores. Instead, students spend their days solving real-world problems and developing the skills of self-direction, collaboration, and reflection, all of which prepare them to succeed in college, thrive in today’s workplace, and lead a secure and fulfilled life.Through personal stories and hard-earned lessons from Summit’s exceptional team of educators and diverse students, Tavenner shares the learning philosophies underlying the Summit model and offers a blueprint for any parent who wants to stop worrying about their children’s future-and start helping them prepare for it. At a time when many students are struggling to regain educational and developmental ground lost to the disruptions of the pandemic, Prepared is more urgent and necessary than ever. Review “[Diane Tavenner] asks the right questions about middle school and high school systems. What she’s done is really amazing.”-Bill Gates, GatesNotes“Prepared is the conversation we should be having as a nation. Diane Tavenner shows us how authentic, real-world learning and the essential skills of self-direction, collaboration, and reflection can be nurtured both inside and outside of the classroom, giving all parents a valuable guide for helping their children to successfully take on lifes challenges.”-Linda Darling-Hammond, professor emeritus, Stanford University and president, Learning Policy Institute “Prepared tackles the question so many of us parents and educators are grappling with-how do we grow and develop our children and young people so that they can shape a better future for themselves and for all of us? This immensely readable book pulls us along through Diane’s story as a student, parent, and educator who has built some of the most acclaimed schools in the world. It serves as a powerful resource for all of us.”-Wendy Kopp, co-founder and CEO of Teach for All“With Prepared, Diane shows us that we don’t have to choose between success and fulfillment for our children. They can have both. Diane created the kind of schools we all want for our kids-schools that combine rigorous academics with real-world experiences and give our children the opportunity to figure out who they are, understand what motivates them, and know how to achieve it.”-Todd Rose, director of Harvard Graduate School of Education and author of The End of Average and Dark HorseIn a world filled with lots of parenting advice, Prepared cuts through the noise, offering a no-nonsense guide for raising curious, confident kids. Diane shares the secret sauce behind Summit’s success and how we can make sure that all kids can have the same opportunity.-Jon Deane, CEO of GreatSchools“Diane Tavenner is one of the leading thinkers in education today-her energy and insights are infectious. There is no one better to think big about what kids need and who can roll up her sleeves to make it happen.”-Sal Khan, founder and CEO of Khan Academy“Prepared is compelling and actionable. It tells the story of why all of us must work to prepare every child. We cannot allow luck or circumstance to dict...

-Titulo Original : Different Escaping The Competitive Herd-Fabricante : Currency-Descripcion Original: What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts-the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different-to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule. Review “...to give a bullet-point summation of takeaways is to deny the real value of this lovely book.”--Harvard Business Review About the Author Youngme Moon is the Donald K. David Professor at Harvard Business School. One of HBS’s most popular teachers, Dr. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Dr. Moon’s research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Harvard Business Review...

-Titulo Original : The Scrum Fieldbook A Master Class On Accelerating Performance, Getting Results, And Defining The Future-Fabricante : Currency-Descripcion Original: Based on years of work in the field with scores of companies, including Bosch, 3M, Schlumberger, and Rio Tinto, The Scrum Fieldbook delivers a hands-on, practical approach to rapidly delivering value for companies and organizations. Scrum is the secret weapon behind some of today’s most successful companies. Businesses like Google, , Amazon, and Apple use Scrum to drive incredibly fast innovation, laser focus on customers, and continuous improvement, and to decrease decision times in order to reshape the world. Scrum is the most utilized Agile framework. In recent years, its use has exploded across the corporate world, far beyond its software and technology roots. J. J. Sutherland and the team at Scrum Inc. have dramatically improved performance at global banks, utility providers, medical device manufacturers, mining giants, and firms on the cutting edge of genetic science. Scrum has helped companies large and small thrive in the age of disruption. In Sutherland’s first book, the national bestseller Scrum: The Art of Doing Twice the Work in Half the Time, coauthored with his father, Jeff, the co-creator of Scrum, he laid out the Scrum framework used by almost all of today’s leading technology companies. In The Scrum Fieldbook, he draws on his firm’s extensive experience in the field to take leaders, managers, and employees deeper into the specific challenges and new opportunities organizations face in an Agile transformation. He shows how the Scrum framework can be successfully applied to any project in any industry, from automobile manufacturers in the U.S. and Europe to nonprofits in Africa, from home renovation contractors in Minnesota to gas exploration companies in South America, from fighter plane builders in Sweden to U.S. Navy Special Forces teams in regions of the world we can’t mention. Review “Scrum is the way high-tech companies have worked for decades. In The Scrum Fieldbook, J. J. Sutherland shows how the rest of corporate America is implementing Scrum to increase productivity and achieve results.”-Verne Harnish, founder of the Entrepreneurs’ Organization (EO) and author of Scaling Up (Mastering the Rockefeller Habits 2.0) “Essential for any leader, innovator, or potential disruptor who wants their company to learn how to get out of its own way. Through the compelling stories and data-driven insights, J. J. reveals the patterns and anti-patterns that actually matter and provides a practical guide on how to implement Scrum@Scale . . . and unleash its potential to truly nudge the world.”-Nathaniel Davis, CEO and executive product owner, Drinkworks “Simply put, Scrum transformed our business. I highly recommend The Scrum Fieldbook to every company that wants to make it to the next level!”-Brian Fox, president and founder, Confirmation “Four years ago, a few of us at 3M Healthy Information Systems took the challenge to implement Scrum to solve an acute business problem. Little did I know that Scrum was destined to be the antidote for all kinds of ills: mistrust, silos, bureaucracy, lack of community and belonging. . . . Every takeaway in The Scrum Fieldbook-and I mean every one-was like reliving our journey. Scrum is not hard to understand. It’s hard to do. Therefore: Decide. Create. Care. Adjust. Repeat. This is the way the good people in our world have made life for all of us better.”-David Frazee, director, Corporate Research Systems Lab, 3M “Scrum creates both business value and happiness for the people involved. This framework is the key enabler for knowledge creating companies, and nurtures sustainable innovations in the global market and in society.”-Ikujiro Nonaka, Professor Emeritus at Hitotsubashi University and co-author of The New New Product Development Game and The Knowledge Creating Company“The Scrum Fieldbook will expand the adoption of Scrum, enhance anyone’s usage of the approach, and unleash the agile potential in all of us. This no-nons...

-Titulo Original : Predator Nation Corporate Criminals, Political Corruption, And The Hijacking Of America-Fabricante : Currency-Descripcion Original: Charles Ferguson, who electrified the world with his Academy Award-winning documentary, Inside Job, now reveals how rogues with influence have taken over the country and are driving it to financial and social ruin.In Predator Nation, Ferguson exposes the networks of academic, government, and congressional influence--in all recent administrations, including Obamas--that prepared the path to conquest. He reveals how once-revered figures like Alan Greenspan and Larry Summers have become mere courtiers to the elite. And based on many newly released court filings, he details the extent of the crimes--there is no other word--committed in the frenzied chase for storied wealth that marked the 2000s. And, finally, he lays out a brief plan of action for how we might take it back. Review Praise for Predator NationA tightly argued, profusely footnoted and deeply enraged castigation of everyone involved, Predator Nation isn’t just a factually unchallengeable account of how Wall Street blew up the global economy. It’s a denunciation, a call for justice and a warning.-Salon“With Predator Nation, Charles Ferguson sets out to finish what he started with his Oscar-winning documentary, Inside Job. This take-no-prisoners account of the financial crisis follows the money, connects the dots, names names, and asks the questions our leaders still refuse to answer: how have those responsible for the crisis not been held accountable, and how can we make sure it doesn’t happen again?” -Arianna Huffington, president and editor in chief of the Huffington Post Media Group “There is fraud at the heart of Wall Street-deliberate intellectual, business, and political deception. Charles Ferguson is in hot pursuit. Inside Job shook up the cozy world of academic finance. Predator Nation should stir prosecutors into action. And if we fail to reform our political system, you can say goodbye to American democracy.” -Simon Johnson, coauthor of White House Burning and professor at MIT Sloan School of Management “Ferguson presents a fierce indictment of predatory activities of parts of the financial system and of the corruption of democracy that ‘big money’ financial lobbying has caused. A book well worth reading regardless of whether you fully agree or not with all of its arguments.” -Nouriel Roubini, professor of economics and international business at Stern School of Business, New York University, and chairman of Roubini Global Economics “The definitive financial crisis book has now been written. With an encyclopedic factual foundation to support his arguments, the ever-brilliant Charles Ferguson has given us Inside Job on steroids. The collusion between Wall Street and Washington that brought our economy to its knees is set out in a way that will have steam coming out of your ears in fury.” -Eliot Spitzer “A deeply argued call to action from a lucid, impassioned polemicist.”-Kirkus (starred review)“Charles Fergusons Predator Nation is nothing less than a devastating narrative portrait of the many times Wall Street has made Main Street and others the victims of its predatory schemes. In his inimitable clear-headed style, Ferguson correctly asks, why do they keep getting away with it? Why indeed.”-William D. Cohan, author of House of Cards and Money and Power About the Author Charles H. Ferguson wrote and directed the 2010 Academy Award-winning documentary Inside Job. He is a graduate of UC Berkeley and holds a Ph.D. in political science from MIT. A visiting scholar and lecturer at MIT and Berkeley, he has also been a senior fellow at the Brookings Institution. He has written four books, and is a member of the Council on Foreign Relations and a director of the French-American Foundation...

-Titulo Original : Crash Of The Titans Greed, Hubris, The Fall Of Merrill Lynch, And The Near-collapse Of Bank Of America-Fabricante : Currency-Descripcion Original: The intimate, fly-on-the wall tale of the decline and fall of an America icon With one notable exception, the firms that make up what we know as Wall Street have always been part of an inbred, insular culture that most people only vaguely understand. The exception was Merrill Lynch, a firm that revolutionized the stock market by bringing Wall Street to Main Street, setting up offices in far-flung cities and towns long ignored by the giants of finance. With its “thundering herd” of financial advisers, perhaps no other business, whether in financial services or elsewhere, so epitomized the American spirit. Merrill Lynch was not only “bullish on America,” it was a big reason why so many average Americans were able to grow wealthy by investing in the stock market. Merrill Lynch was an icon. Its sudden decline, collapse, and sale to Bank of America was a shock. How did it happen? Why did it happen? And what does this story of greed, hubris, and incompetence tell us about the culture of Wall Street that continues to this day even though it came close to destroying the American economy? A culture in which the CEO of a firm losing $28 billion pushes hard to be paid a $25 million bonus. A culture in which two Merrill Lynch executives are guaranteed bonuses of $30 million and $40 million for four months’ work, even while the firm is struggling to reduce its losses by firing thousands of employees.Based on unparalleled sources at both Merrill Lynch and Bank of America, Greg Farrell’s Crash of the Titans is a Shakespearean saga of three flawed masters of the universe. E. Stanley O’Neal, whose inspiring rise from the segregated South to the corner office of Merrill Lynch-where he engineered a successful turnaround-was undone by his belief that a smooth-talking salesman could handle one of the most difficult jobs on Wall Street. Because he enjoyed O’Neal’s support, this executive was allowed to build up an astonishing $30 billion position in CDOs on the firm’s balance sheet, at a time when all other Wall Street firms were desperately trying to exit the business. After O’Neal comes John Thain,the cerebral, MIT-educated technocrat whose rescue of the New York Stock Exchange earned him the nickname “Super Thain.” He was hired to save Merrill Lynch in late 2007, but his belief that the markets would rebound led him to underestimate the depth of Merrill’s problems. Finally, we meet Bank of America CEO Ken Lewis, a street fighter raised barely above the poverty line in rural Georgia, whose “my way or the highway” management style suffers fools more easily than potential rivals, and who made a $50 billion commitment over a September weekend to buy a business he really didn’t understand, thus jeopardizing his own institution. The merger itself turns out to be a bizarre combination of cultures that blend like oil and water, where slick Wall Street bankers suddenly find themselves reporting to a cast of characters straight out of the Beverly Hillbillies. BofA’s inbred culture, which perceived New York banks its enemies, was based on loyalty and a good-ol’-boy network in which competence played second fiddle to blind obedience.Crash of the Titans is a financial thriller that puts you in the theater as the historic events of the financial crisis unfold and people responsible for billion of dollars of other people’s money gamble recklessly to enhance their power and their paychecks or to save their own skins. Its wealth of never-before-revealed information and focus on two icons of corporate America make it the book that puts together all the pieces of the Wall Street disaster. Review Eminently readable and convincing...Theres great value to be gained in the detail that Farrell reveals. -Salon An exhaustive reconstruction of how Merrill Lynch & Co. sealed its own fate bybecoming more bullish on bonuses than on America. -James Pressley, Bloomberg ...

-Titulo Original : Rise And Grind Outperform, Outwork, And Outhustle Your Way To A More Successful And Rewarding Life-Fabricante : Currency-Descripcion Original: New York Times bestselling author of The Power of Broke and Shark on ABCs hit show Shark Tank explores how grit, persistence, and good old-fashioned hard work are the backbone of every successful business and individual, and inspires readers to Rise & Grind their way the top.Daymond John knows what it means to push yourself hard--and he also knows how spectacularly a killer work ethic can pay off. As a young man, he founded a modest line of clothing on a $40 budget by hand-sewing hats between his shifts at Red Lobster. Today, his brand FUBU has over $6 billion in sales. Convenient though it might be to believe that you can shortcut your way to the top, says John, the truth is that if you want to get and stay ahead, you need to put in the work. You need to out-think, out-hustle, and out-perform everyone around you. Youve got to rise and grind every day. In the anticipated follow-up to the bestselling The Power of Broke, Daymond takes an up close look at the hard-charging routines and winning secrets of individuals who have risen to the challenges in their lives and grinded their way to the very tops of their fields. Along the way, he also reveals how grit and persistence both helped him overcome the obstacles he has faced in life and ultimately fueled his success. About the Author DAYMOND JOHN is CEO and founder of FUBU, a celebrated global lifestyle brand with over $6 billion in sales. He is one of the countrys most visible and respected entrepreneurs as one of the stars of ABC series Shark Tank. He is the author of the instant New York Times bestseller The Power of Broke, as well as the bestsellers Display of Power and The Brand Within. Daymond has received over 35 awards, including Brandweek Marketer of the Year and Ernst & Youngs New York Entrepreneur of the Year Award. He is CEO of The Shark Group, a premiere consulting firm whose clients range from Fortune 500 companies to new media businesses to celebrities. President Obama appointed Daymond a Presidential Ambassador for Global Entrepreneurship, a position focused on promoting entrepreneurship around the world. Excerpt. © Reprinted by permission. All rights reserved. OneAll RiseMy thing is to push, to reach, to grind. I get up-­before the sun, some mornings-­and start grinding at my goals, hard. I go to sleep-­stupid-­late, most nights-­still grinding. Because when I hear people say there isn’t time enough in the day to do everything they need to do, it gets me hot, and not in a good way. Time enough? Yeah, I get that it sometimes feels like there aren’t enough hours in the day, but the feeling only hits me when I’m not using those hours wisely. When I’m not efficient, organized, on it. But if I’m on top of my game, in tireless pursuit, there’s always time. And if it starts looking like the clock is about to run out on me, I’ll work even harder.I’m burning the midnight oil.The early bird catches the worm.Early to bed and early to rise makes a man healthy, wealthy, and wise.You’ve heard all the expressions-­probably got a few of your own to get you up and at ’em in the morning. Here’s one that inspired me, when I was just getting started: It’s time to make the donuts. Do you remember that Dunkin’ Donuts ad campaign? That was like a rallying cry to me and my boys! If you ask me, they should still be using those ads, but now we’re supposed to be “runnin’ on Dunkin’,” so those days are gone. Still, I’ve done some work with the company over the years, which seems fitting because it reaches all the way back to what got me up and runnin’ when I was a kid.(Hey, bet you didn’t know-­those spots were named one of the five best commercial campaigns of the 1980s by the Television Bureau of Advertising, so obviously they made an impression on lots of people, not just on me.)I’ll tell you, when those time to make the donuts ads first hit, they got me thinking. I’d see that guy with the mustache, Fred the Baker, getting up at some rid...

-Titulo Original : What The Ceo Wants You To Know, Expanded And Updated How Your Company Really Works-Fabricante : Currency-Descripcion Original: The classic on the universal laws of business success, completely revised and updated for todays leadersCompletely rewritten for today’s business world, What the CEO Wants You to Know, expanded and updated, written by bestselling author Ram Charan, describes the fundamentals behind every business, from street vendors in Mumbai, to Fortune 500 companies. Drawing on stories from Uber, Amazon, Apple, Toyota, Netflix, Lyft, The Limited, Walmart, GE and Starbucks, Charan, in the most accessible language imaginable, explains the ins and outs of how companies work, from gross revenue and operating costs, to inventory and cash flow, from turnover, profits and margins, to return on capital and accounts payable and receivable, from product quality to sales. A classic in the business literature, with hundreds of thousands of copies in print, this short and engaging book is like a miniature MBA course between covers.For everyone who wants to master and understand the levers that drive a successful business, What the CEO Wants You to Know is the perfect answer. Review What the CEO Wants You to Know is a book that should be read by everyone-from the newest recruit to the most seasoned senior manager.-- Jac Nasser, CEO and President, Ford Motor CompanyThese ideas help simplify complexity and provide a lifetime of value. What the CEO Wants You to Know is a gem of a book.-- Larry Bossidy, former Chairman and CEO, AlliedSignalThis is a book thats been needed for years. Ram Charan shares the secret to finding your way in the business world and making your career more meaningful.-- Chad Holliday, Chairman and CEO, DupontReading this book is like putting on a pair of glasses-suddenly the guts of the business are crystal clear.-- Dave Robino, Vice Chairman, Gateway ComputerFinally, a book that shows how business really works.-- Bob Nardelli, President and CEO, GE Power SystemsBusiness acumen-Ram Charans term for using the universal laws of business -- is the name of the game today.-- Lois D. Juliber, COO, Colgate-PalmoliveWhat the CEO Wants You to Know is a book that should be read by everyone-from the newest recruit to the most seasoned senior manager.- Jac Nasser, CEO and President, Ford Motor Company These ideas help simplify complexity and provide a lifetime of value. What the CEO Wants You to Know is a gem of a book.- Larry Bossidy, former Chairman and CEO, AlliedSignal This is a book thats been needed for years. Ram Charan shares the secret to finding your way in the business world and making your career more meaningful.- Chad Holliday, Chairman and CEO, Dupont Reading this book is like putting on a pair of glasses-suddenly the guts of the business are crystal clear.- Dave Robino, Vice Chairman, Gateway Computer Finally, a book that shows how business really works.- Bob Nardelli, President and CEO, GE Power Systems Business acumen-Ram Charans term for using the What the CEO Wants You to Know is a book that should be read by everyone-from the newest recruit to the most seasoned senior manager. -- Jac Nasser, CEO and President, Ford Motor Company These ideas help simplify complexity and provide a lifetime of value. What the CEO Wants You to Know is a gem of a book. -- Larry Bossidy, former Chairman and CEO, AlliedSignal This is a book thats been needed for years. Ram Charan shares the secret to finding your way in the business world and making your career more meaningful. -- Chad Holliday, Chairman and CEO, Dupont Reading this book is like putting on a pair of glasses-suddenly the guts of the business are crystal clear. -- Dave Robino, Vice Chairman, Gateway Computer Finally, a book that shows how business really works. -- Bob Nardelli, President and CEO, GE Power Systems Business acumen-Ram Charans term for using the universal laws of business -- is the name of the game today. -- Lois D. Juliber, COO, Colgate-Palmolive From the Back Cover The universa...

-Titulo Original : Richistan A Journey Through The American Wealth Boom And The Lives Of The New Rich-Fabricante : Currency-Descripcion Original: Review Lets face it: we all want to know about the Rich. We know theyre different than us, but how? We want to pry, but were too polite or inhibited to ask, even if we get the chance, which is increasingly rare since theyre walling themselves off in gated estates, floating around on mega-yachts or hiding behind the telephones at Christies auctions. Thank goodness the Wall Street Journal has unleashed Robert Frank as its wealth reporter, a title which hardly does him justice. His inexhaustible curiosity, piercing eye for detail, and understated wit reminds me of Tom Wolfe, which is about the highest praise I can bestow. I cant remember the last time Ive had so much fun with a work of non-fiction as I did reading Richistan.-James B. Stewart, author of Den of Thieves and DisneyWar“Like an anthropologist in the Amazon basin, Frank goes native . . . instead of a loincloth, he dons a white tuxedo.” -New York Times Book Review“Robert Frank charts the surprisingly volatile power of the burgeoning American multimillionaires, blue-collar workers turned fur-collared swells who increasingly and often uneasily wield their newfound influence like a club.” -Vanity Fair“Frank explores the new world of wealth in America and hands it to us on a silver platter. . . . His sharply drawn portraits of life in Richistan give us new insight into how America really works.” -Chicago Sun-Times“[Robert Frank] takes us on a whiz-bang tour of the lives of the new rich.”-PortfolioRobert Frank truly understands the lives of todays wealthy. His entertaining profiles and fresh analysis make this a great read and a definitive portrait of the current boom.-Ronald O. Perelman, billionaire financier, philanthropist.I couldnt put it down. Franks field guide to the new rich is as funny as it is fascinating.-Chris Anderson, editor in chief of Wired magazine and author of The Long TailTheres no group in society that fascinates me more than the new rich, or the nouveau riche, as they used to be called, especially the ones with social ambitions. The great 19th century English novelist Anthony Trollope created one of literatures greatest new rich characters in Augustus Melmott, who gave a ball for the emperor of China and everybody of social importance, who had sworn theyd never speak to him or his common wife, came and danced the night away. In Robert Franks riveting book, Richistan, the same sort of attention-getting extravagance continues. Frank understands how great fortunes are made and how great fortunes are spent. I had a wonderful time reading this book.-Dominick DunneWhen Frank, a columnist for the Wall Street Journal, began noticing that the ranks of Americas wealthy had more than doubled in the last decade, and that they were beginning to cluster together in enclaves, he decided to investigate this new society, where $1 million barely gets you in the door. The Richistanis like to consider themselves ordinary people who just happen to have tons of money, but they live in a world where people buy boats just to carry their cars and helicopters behind their primary yachts, and ordering an alligator-skin toilet seat wont make even your interior designer blink. But Frank doesnt just focus on conspicuous consumption. He talks to philanthropists who apply investment principles to their charitable contributions and political fund-raisers who have used their millions to transform the Colorado state legislature. He also meets people for whom sudden wealth is an emotional burden, whose investment club meetings can feel like group therapy sessions. Its only in the final pages that Frank contemplates the widening gap between Richistan and the rest of the world-for the most part, his grand tour approach never loses its light touch.-Publishers Weekly THE NEW YORK TIMES BESTSELLERRICH-I-STAN n. 1. a new country located in the heart of America, populated entirely by millionaires, most of whom acquired th...

-Titulo Original : The Collapse Of The Dollar And How To Profit From It Make A Fortune By Investing In Gold And Other Hard Assets-Fabricante : Currency-Descripcion Original: The dollar is in trouble. Its value on foreign exchange markets has been falling for the past six years, and now its gradual decline is about to become a rout. This spells big trouble for the American economy-but potential riches for smart investors. In The Collapse of the Dollar and How to Profit from It, financial gurus James Turk and John Rubino show how the dollar arrived at this precipice, why it will continue to plunge, and how you can profit from the resulting financial crisis.The United States today is the world’s biggest debtor nation. To finance this mountain of debt, we’re flooding the world with dollars. The resulting oversupply of dollars will cause its value to decline until it is displaced as the world’s dominant currency. Precious metals will soar in value, and gold will reclaim its monetary role at the center of the global financial system. James Turk, a leading gold authority and the founder of GoldMoney , and John Rubino, editor of the popular Web site DollarCollapse offer strategies for investing in gold coins, gold stocks, gold-based digital currencies, and other hard assets to create a profitable portfolio. The Collapse of the Dollar and How to Profit from It is a must read for every citizen and investor. Review “There is a crisis coming, and it will cause a collapse in the mountain of credit fostered by the monopoly central banks of the world. Read this book and find out how you can protect yourself while there’s still time.” - Robert R. Prechter, author of the bestseller CONQUER THE CRASH. From the Back Cover The dollar is in trouble. It has fallen against other currencies for the past three years, and now its orderly retreat could well become a rout. This spells potential disaster for the American economy--and potential riches for a few smart investors. In The Coming Collapse of the Dollar and How to Profit from It, financial gurus James Turk and John Rubino show how the dollar arrived at this precipice, why it will plunge, and how you can profit from the resulting financial crisis. The U.S. today is the worlds biggest debtor nation, printing money with abandon to sustain the illusion of prosperity. The federal government owes $7 trillion and its debt is soaring. As a society, we owe more than $37 trillion, or about $500,000 per family of four. Our trade deficit with other countries is staggering, and to finance this mountain of debt were flooding the world with dollars. The inevitable result: The dollar will decline until it is displaced as the worlds dominant currency. Precious metals will soar in value, and gold will reclaim its monetary role at the center of the global financial system. Traditionally a haven during times of uncertainty, gold has risen dramatically since 2001. By the fall of 2004 it was up by nearly 50%, at over $400 an ounce. But this is just the beginning. James Turk, a leading gold authority and the founder of GoldMoney , and veteran financial writer John Rubino, show readers how to capitalize on golds dramatic climb. In The Coming Collapse of the Dollar, Turk and Rubino reveal which stocks and bonds will falter as the dollar declines and why that decline is virtually inevitable. They offer strategies for using gold coins, gold stocks, gold-baseddigital currencies, and other hard assets to create a profitable portfolio. And they explain how to make the most of your gold and other precious metal holdings, identifying the opportunities and pitfalls of buying gold mining stocks and the mutual funds that invest in them. Americas debt binge has put its economy at grave risk. The value of the dollar is falling; many stocks are once again wildly overvalued; and bonds, tied to an ever-diminishing dollar, are a disaster waiting to happen. By investing in gold and other hard assets, Turk and Rubino explain how you can protect yourself from these dangers. The Coming Collapse of the Dollar and How to Profit from It is a must re...

-Titulo Original : Imagine It Forward Courage, Creativity, And The Power Of Change-Fabricante : Currency-Descripcion Original: FROM ONE OF TODAYS FOREMOST INNOVATION LEADERS, AN INSPIRING, PERSONAL APPROACH TO MASTERING CHANGE IN THE FACE OF UNCERTAINTY.NAMED A 2018 BEST BUSINESS BOOK PICK BY FAST COMPANY AND WIRED UK. Confronting change is incredibly hard, both organizationally and personally. People become resistant. They are afraid. Yet the pace of change in our world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. Imagine It Forward is an inspiring, fresh, candid, and deeply personal book about how tograpple with the challenges to change we face every day.It is a different kind of narrative, a big picture book that combines Comstock’s personal story in leading change with vital lessons on overcoming the inevitable roadblocks. One of the most successful women in business, Comstock shares her own transformation story from introverted publicist to GE’s first woman Vice Chair, and her hard-won lessons in shifting GE, a 125 year old American institution, toward a new digital future and a more innovative culture. As the woman who initiated GEs Ecomagination clean-energy and its (and NBC’s) digital transformations, Comstock challenged a global organization to not wait for perfection, but to seek out emerging trends, embrace smart risks and test ideas boldly, and often. She shows how each one of us can become a “change maker” by leading with imagination. “Ideas are rarely the problem,” writes Comstock. “What holds all of us back, really-is fear. It’s the attachment to the old, to ‘What We Know.’” As Comstock makes clear, transforming the mindset and culture of a company is messy. There is no easy checklist. It is fraught with uncertainty, tension and too often failure. It calls for the courage to defy convention, go around corporate gatekeepers when necessary, and reinvent what is possible. For all those looking to spearhead change in their companies and careers, and reinvent “the way things are done,” Imagine It Forward masterfully points the way. Review “If there is one skill that more individuals and companies need to hone its imagination. And if there is one person who can teach us how to do it, it’s Beth Comstock. Woven together through her own journey, Comstock offers us simple and practical steps on things we can all do to prepare ourselves for the future…or even invent it.” -Simon Sinek, Optimist and New York Times Bestselling Author of Start With Why and Leaders Eat Last “Beth Comstock has written a wonderful book, full of excellent insights and lessons from her hugely successful career. She has recently been elected to the advertising all of fame, and after reading this you will know why. This book is of great value to almost virtually any leader and her stories and examples are told in a breezy way that makes it a joy to read.” -Phil Knight, founder of Nike and New York Times Bestselling Author, Shoe Dog “Imagine It Forward is like having a coach on your shelf to help you lead forward. Beth shares her lessons on summoning candor, courage and action to make meaningful change happen in any organization.” -Kim Scott, New York Times Bestselling Author, Radical Candor “This book is full of wisdom about how to thrive in a bureaucracy-and then transform it into an innovation machine. Beth Comstock is one of the most effective and admired executives of our time, and she tells the engrossing inside story of how she rose to the upper echelons of GE and spearheaded a sea of change.” -Adam Grant, New York Times bestselling author of Originals, Give and Take, and Option B with Sheryl Sandberg Beth Comstock is just as creative and bold in her approach to writing a business book as she is in running a business. Unafraid to get candid and personal, unusually generous in sharing her insights, this is a book for anyone who wants to see around corners - and to vanquish the fear that holds them back from acting on what they ...

-Titulo Original : Becoming Steve Jobs The Evolution Of A Reckless Upstart Into A Visionary Leader-Fabricante : Currency-Descripcion Original: The #1 New York Times bestselling biography of how Steve Jobs became the most visionary CEO in history. Becoming Steve Jobs breaks down the conventional, one-dimensional view of Steve Jobs that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobsanswers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Schlender knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Tetzeli humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution weve all lived through, and the ways in which Jobs changed our world. A rich and revealing account, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with an evolution in management style to create one of the most valuable and beloved companies on the planet. Review Steve Jobs is the person who most inspires the new generation of Silicon Valley entrepreneurs. In this deeply-researched book, youll find the most honest portrait of the real Steve Jobs. --Marc Andreessen“One of the best things Brent Schlender and Rick Tetzeli do in writing about Jobs is undoing the ‘lone genius’ myth, and complicating his persona.” --Anil Dash, CEO of ThinkUpThe book about Steve Jobs that the world deserves. Smart, accurate, informative, insightful and at times, utterly heartbreaking....Becoming Steve Jobs is going to be an essential reference for decades to come. --John Gruber, Daring Fireball“Brent Schlender and Rick Tetzeli render a spectacular service with this book, giving fresh perspective on Steve Jobs’ journey from inspiring but immature entrepreneur into an inspired and mature company-builder. Most important, they capture Jobs’ resilience, his refusal to capitulate, his restless drive to stay in the game, his voracious appetite to learn-this, far more than genius, is what made him great. Becoming Steve Jobs gets the focus precisely right: not as a success story, but as a growth story. Riveting, insightful, uplifting-read it and learn!” --Jim Collins, author of Good to Great, co-author of Built to Last and Great by Choice “Becoming Steve Jobs is fantastic. After working with Steve for over 25 years, I feel this book captures with great insight the growth and complexity of a truly extraordinary person. I hope that it will be recognized as the definitive history.” --Ed Catmull, president, Disney Animation and Pixar“What makes their book important is that they contend - persuasively, I believe - that . . . [Jobs] was not the same man in his prime that he had been at the beginning of his career. The callow, impetuous, arrogant youth who co-founded Apple was very different from the mature and thoughtful man who returned to his struggling creation and turned it into a company that made breathtaking products while becoming the dominant technology company of our time. --Joe Nocera, The New York TimesHighly recommended. --Philip Elmer-DeWitt, Fortune Square would not exist w...

-Titulo Original : Reach For The Summit The Definite Dozen System For Succeeding At Whatever You Do-Fabricante : Currency-Descripcion Original: Pat Summitt, head coach of the Tennessee Lady Vols, was a phenomenon in womens basketball. Her ferociously competitive teams won three NCAA championships in a row--1996, 1997, and 1998. The 1997-98 Lady Vols posted a historic 39-0 record, prompting the New York Times, among many others, to proclaim them the best womens college team ever. In this groundbreaking motivational book, Pat Summitt presented her formula for success, which she called the Definite Dozen System. In each of the books twelve chapters, Summitt talked about one of the systems principles--such as responsibility, discipline, and loyalty--and showed you apply it to your own situation. Along the way, she used her own remarkable story as a vehicle for explaining how anyone can transform herself through ambition. Pat Summitts story will motivate you to achieve in sports, business, and the most important game of all--life. Review If you want to understand what makes a champion, in any field or on any level, read Pat Summitts story.--John Feinstein, author of A March to MadnessPat Summitt is a genius of a coach.--New York Times[Pat Summitt is] one of the best coaches in basketball history--male, female, college or pro. . . . [She has] an extraordinary combination of grit and tenderness.--USA WeekendIf you want to learn about winning and the elements for success, Pat Summitt can provide all the data to tell you how to win at any level. To put it in Vitalese, she is awesome, baby, with a capital A.--Dick Vitale, ESPN sports commentatorAs a manager and master motivator, Pat Summitt transcends sports. The most experienced CEO can learn from her contagious work ethic and ingenious methods.--Ken Blanchard, coauthor of The One-Minute ManagerRunaway New York Times Business Bestseller From the Inside Flap head coach of the Tennessee Lady Vols, is a phenomenon in womens basketball. Her ferociously competitive teams have won three NCAA championships in a row--1996, 1997, and 1998. The 1997-98 Lady Vols posted a historic 39-0 record, prompting the New York Times, among many others, to proclaim them the best womens college team ever. Now, in this groundbreaking motivational book, Pat Summitt presents her formula for success, which she calls the Definite Dozen System. In each of the books twelve chapters, Summitt talks about one of the systems principles--such as responsibility, discipline, and loyalty--and shows how you apply it to your own situation. Along the way, she uses her own remarkable story as a vehicle for explaining how anyone can transform herself through ambition. Pat Summitt will motivate you to achieve in sports, business, and the most important game of all--life. From the Back Cover Pat Summitt, head coach of the Tennessee Lady Vols, is a phenomenon in womens basketball. Her ferociously competitive teams have won three NCAA championships in a row--1996, 1997, and 1998. The 1997-98 Lady Vols posted a historic 39-0 record, prompting the New York Times, among many others, to proclaim them the best womens college team ever. Now, in this groundbreaking motivational book, Pat Summitt presents her formula for success, which she calls the Definite Dozen System. In each of the books twelve chapters, Summitt talks about one of the systems principles--such as responsibility, discipline, and loyalty--and shows how you apply it to your own situation. Along the way, she uses her own remarkable story as a vehicle for explaining how anyone can transform herself through ambition. Pat Summitt will motivate you to achieve in sports, business, and the most important game of all--life. About the Author Pat Summitt became head coach of womens basketball at Tennessee in 1974, and won more national championships than any coach since the legendary John Wooden. She was a sought-after motivational speaker for such companies as Proctor & Gamble and Kodak. She and her husban...

-Titulo Original : A Colossal Failure Of Common Sense The Inside Story Of The Collapse Of Lehman Brothers-Fabricante : Currency-Descripcion Original: One of the biggest questions of the financial crisis has not been answered until now: What happened at Lehman Brothers and why was it allowed to fail, with aftershocks that rocked the global economy? In this news-making, often astonishing book, a former Lehman Brothers Vice President gives us the straight answers-right from the belly of the beast. In A Colossal Failure of Common Sense, Larry McDonald, a Wall Street insider, reveals, the culture and unspoken rules of the game like no book has ever done. The book is couched in the very human story of Larry McDonald’s Horatio Alger-like rise from a Massachusetts “gateway to nowhere” housing project to the New York headquarters of Lehman Brothers, home of one of the world’s toughest trading floors. We get a close-up view of the participants in the Lehman collapse, especially those who saw it coming with a helpless, angry certainty. We meet the Brahmins at the top, whose reckless, pedal-to-the-floor addiction to growth finally demolished the nation’ s oldest investment bank. The Wall Street we encounter here is a ruthless place, where brilliance, arrogance, ambition, greed, capacity for relentless toil, and other human traits combine in a potent mix that sometimes fuels prosperity but occasionally destroys it. The full significance of the dissolution of Lehman Brothers remains to be measured. But this much is certain: it was a devastating blow to America’s-and the world’s-financial system. And it need not have happened. This is the story of why it did. Review “...gives the readers a visceral sense of what it was like to work at Lehman Brothers and the fateful decisions and events that led to the company’s death spiral...” -Michiko Kakutani, The New York Times“Highly readable…A Colossal Failure of Common Sense largely rings true. It expresses the anger that many former Lehman employees still feel toward Mr. Fuld. And it convincingly characterizes the investment bank as a house divided against itself, between the bears who had foreseen bubbles and the bulls who wrongly believed that this time was different.”-The Economist “... describes a CEO ­acting as if his firm was too big to fail.” -Wall Street Journal “...poignantly told...from an insider [who] witnessed, often in amazement and disgust, the corporate dysfunction and hubristic leadership that led to [Lehman’s] demise.” -BusinessWeek “...engaging and even funny.” -Fortune About the Author LAWRENCE G. McDONALD is a managing director of Pangea Capital Management LP. He was, until 2008, vice president of distressed debt and convertible securities trading at Lehman Brothers. He ran an extremely successful joint venture between the firm’s fixed income and equity divisions and was one of Lehman’s most consistently profitable traders. McDonald is also cofounder of Convertbond , named by Forbes magazine as “Best of the Web” from 2000 to 2003, specifically citing it as the Web’s premier source for convertible securities information, valuation, and news. PATRICK ROBINSON wrote Lone Survivor with the U.S. Navy SEAL Marcus Luttrell. Excerpt. © Reprinted by permission. All rights reserved. Prologue I still live just a few city blocks away from the old Lehman Brothers headquarters at 745 Seventh Avenue-six blocks, and about ten thousand years. I still walk past it two or three times a week, and each time I try to look forward, south toward Wall Street. And I always resolve to keep walking, glancing neither left nor right, locking out the memories. But I always stop. And I see again the light blue livery of Barclays Capital, which represents-for me, at least-the flag of an impostor, a pale substitute for the swashbuckling banner that for 158 years was slashed above the entrance to the greatest merchant bank Wall Street ever knew: Lehman Brothers. It was only the fourth largest. But its traditions were those of a banking warrior-the brilliant finance house that had backed,...

-Titulo Original : The Greatest Trade Ever The Behind-the-scenes Story Of How John Paulson Defied Wall Street And Made Financial History-Fabricante : Currency-Descripcion Original: In 2006, hedge fund manager John Paulson realized something few others suspected--that the housing market and the value of subprime mortgages were grossly inflated and headed for a major fall. Paulsons background was in mergers and acquisitions, however, and he knew little about real estate or how to wager against housing. He had spent a career as an also-ran on Wall Street. But Paulson was convinced this was his chance to make his mark. He just wasnt sure how to do it. Colleagues at investment banks scoffed at him and investors dismissed him. Even pros skeptical about housing shied away from the complicated derivative investments that Paulson was just learning about. But Paulson and a handful of renegade investors such as Jeffrey Greene and Michael Burry began to bet heavily against risky mortgages and precarious financial companies. Timing is everything, though. Initially, Paulson and the others lost tens of millions of dollars as real estate and stocks continued to soar. Rather than back down, however, Paulson redoubled his bets, putting his hedge fund and his reputation on the line. In the summer of 2007, the markets began to implode, bringing Paulson early profits, but also sparking efforts to rescue real estate and derail him. By years end, though, John Paulson had pulled off the greatest trade in financial history, earning more than $15 billion for his firm--a figure that dwarfed George Soross billion-dollar currency trade in 1992. Paulson made billions more in 2008 by transforming his gutsy move. Some of the underdog investors who attempted the daring trade also reaped fortunes. But others who got the timing wrong met devastating failure, discovering that being early and right wasnt nearly enough. Written by the prizewinning reporter who broke the story in The Wall Street Journal, The Greatest Trade Ever is a superbly written, fast-paced, behind-the-scenes narrative of how a contrarian foresaw an escalating financial crisis--that outwitted Chuck Prince, Stanley ONeal, Richard Fuld, and Wall Streets titans--to make financial history. Review Simply terrific. Easily the best of the post-crash financial books. --Malcolm GladwellMr. Zuckerman is a first-rate reporter who is also able to explain the complexities of real estate finance in layman’s terms. At times, The Greatest Trade Ever reads like a thriller.--The New York Times “How Paulson and a handful of contrarian investors pulled off this once-in-a-lifetime coup is the subject of The Greatest Trade Ever ... a fascinating and believable counter-narrative to the growing pile of books recounting the disastrous mistakes made by many of the supposedly smartest minds on Wall Street. It is also a surprisingly dramatic work...In The Greatest Trade Ever, Zuckerman skillfully shows how Paulson and a few cohorts anticipated a disaster and figured out a way to profit.”--BusinessWeekMore than a cinematic narrative of how Paulson and others figured out how to short the market. We’re also reminded of how opaque and illiquid some financial instruments are, how little Wall Street executives understood them, and how difficult it was for more knowledgeable bankers to say that the subprime emperor had no clothes.--Bloomberg Zuckerman has a story to tell, a thread to follow, and it just happens to turn out that by following the saga of John Paulson, Zuckerman reveals all kinds of fascinating perspectives on complex finance, the real estate bubble and Wall Street and Washingtons difficulties in putting the two together.”--TheDeal “A magnificent insider look at how Paulson and others profited off of subprime’s demise, detailing both the formulation and implementation of such a trade…Zuckerman’s work is both insightful and gripping.”--Marketfolly Greg Zuckerman was the first to tell the world about John Paulsons sensational trade…Hes written the definitive account of a strange and wonderful subplot of the financial ...

-Titulo Original : The New Rules Of Work The Muse Playbook For Navigating The Modern Workplace-Fabricante : Currency-Descripcion Original: The world of work has changed. People in previous generations tended to pick one professional path and stick to it. Switching companies every few years wasn’t the norm, and changing careers was even rarer.Today’s career trajectories aren’t so scripted and linear. Technology has given rise to new positions that never before existed, which means we are choosing from a much broader set of career options-and have even more opportunities to find work that lights us up. However, we don’t discover and apply for jobs the same way anymore, and employers don’t find applicants the way they used to. Isn’t it about time we had a playbook for navigating it all?Kathryn Minshew and Alexandra Cavoulacos, founders of the popular career website TheMuse, offer the definitive guide to the modern workplace. Through quick exercises and structured tips, you will learn: - The New Rules for finding the right path: Sift through, and narrow today’s ever-growing menu of job and career options, using the simple step-by-step Muse Method. - The New Rules for landing the perfect job: Build your personal brand, and communicate exactly how you can contribute and why your experience is valuable in a way that is sure to get the attention of your dream employer. Then ace every step of the interview process, from getting a foot in the door to negotiating your offer. - The New Rules for growing and advancing in your career: Mastering first impressions, the art of communication, networking, managing up and other “soft” skills - and make it obvious that whatever level you’re at, you’re ready to get ahead. Whether you are starting out in your career, looking to advance, navigating a mid-career shift, or anywhere in between, this is the book you need to thrive in the New World of Work. Review “In today’s digital age, finding job listings and endless data about those jobs is easy. What’s difficult is making sense of it all. Here, Muse founders Alexandra Cavoulacos and Kathryn Minshew give us the tools we need to navigate the modern job search and align our careers with our true values and passions.”-ARIANNA HUFFINGTON, bestselling author of Thrive and The Sleep Revolution“Once upon a time, it was possible to succeed by following a script: develop skills, work hard, make connections, rinse and repeat. Not anymore. In an ever-changing world of work, TheMuse has become a go-to resource for career advice. In this book, the founders have condensed years of The Muse’s best tips all in one place. It’s a user-friendly guide to finding and thriving in a job.”-ADAM GRANT, New York Times bestselling author of Originals and Give and Take“In a world where required skill sets for any given job are constantly changing, and career curveballs are coming at us at a moment’s notice, today’s career paths look very different compared to ten or even five years ago. The New Rules of Work embraces this new reality, showing how constantly pursuing new experiences, skills, and networks helps us enhance our value in the workplace, expand our career options, and thrive in a world where change is the new norm.”-SALLIE KRAWCHECK, CEO and cofounder, Ellevest, and author of Own It“The New Rules of Work brilliantly embraces the spirit of perpetual change in today’s workforce, and demonstrates that the journey to success is about thinking for ourselves, rather than following a predetermined path.”-ERIC RIES, bestselling author of The Lean StartupThe founders of The Muse have written the new blueprint for every stage of your career. These New Rules of Work are not just about job search but also job discovery, which is why I invested in these women and why I’m excited for you to read this book. Get it for yourself or someone who needs to find their path.-ALEXIS OHANIAN, cofounder, RedditTo succeed in today’s constantly changing work environment you could waste time, stress yourself out, and spin your wheels following the questionable advice of career experts...

-Titulo Original : Unlocking The Customer Value Chain How Decoupling Drives Consumer Disruption-Fabricante : Currency-Descripcion Original: Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it-while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years.As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesnt compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves.Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place - and what companies can do to defend themselves. Review “Thales Teixeira brings a brilliant and incisive intellect-blending fundamental insights with practical guidance-to the urgent question of digital transformation. In Unlocking the Customer Value Chain, he gives us a roadmap for winning the right customers, and for keeping them, amidst the vast wreckage of destroyed business models. Fresh, smart, and strategic-a worthy read!” -Jim Collins, author of Good to Great, co-author of Built to LastDigital Disruption has been greatly misunderstood. In Unlocking the Customer Value Chain, Thales Teixeira demystifies some of the misconceptions and, more importantly, creates a generalized framework for executives in virtually any industry to understand and respond to disruptors using a customer-centric approach. -John Quelch, Dean of the Miami Business School and Leonard M. Miller University Professor and Vice Provost, University of MiamiNo company can succeed today without being customer-centric-agile enough to recognize the weak signals that customers’ expectations are evolving, often in a non-linear fashion and adapt to them. Thales Teixeira provides a fresh perspective and framework for making tough choices about how to compete in today’s competitive environment of digital disruptive. -Professor Linda A. Hill, Harvard Business School, co-author of Collective Genius “Very practical insights into understanding a customer-centric, not a company-centric, view of the experiences and the expectations of consumers who are shopping today. Professor Thales Teixeira brings simplicity and robust research to these concepts - a must read for marketers.” -Brigitte H. King, Chief Consumer Officer, L’Oreal Americas“HBS professor Thales Teixeira shows how startups upend the ways in which people shop and buy. The great news is that it is all predictable. In Unlocking the Customer Value Chain, he offers a clear roadmap to understand how digital disruption takes place - and what companies can do to hold onto their valued customers.” -Niraj Shah, co-founder and CEO of Wayfair“Necessary reading for all of us being disrupted and hoping to become challengers again.” -Jorge Paulo Lemann, co-founder of 3G Capital “Teixeira addresses a critical and often overlooked point: Disruption is all about making the consumer’s life easier. Technology is only a means to that end.” -Jan...

-Titulo Original : Makers The New Industrial Revolution-Fabricante : Currency-Descripcion Original: 3D Robotics co-founder and bestselling author Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of “Makers” using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent--creating “the long tail of things”. Review A thrilling manifesto, a call to arms to quit your day job, pick up your tools, and change the future of manufacturing and business forever.” -BoingBoingChris Anderson has been called many things: a visionary, a pioneer of the Internet economy, a proselytizer of DIY 2.0. But its probably more apt to think of him as a weather vane: He might not control the winds of change, but hes often the first to see which way theyre blowing. -Foreign PolicyChris understands that the owners of the means of production get to decide what is produced. And now youre the owner. This book will change your life, whether you read it or not, so I suggest you get in early. -Seth Godin, bestselling author of Tribes and Purple Cow“A visionary preview of the next technological revolution. If you want to know where the future is headed, start here.” -Tom Rath, author of StrengthsFinder 2.0 “Makers is must read for understanding the transformative changes that are shaping, and will shape, the future of inventing.” -Dan Ariely, author of Predictably Irrational and The Upside of IrrationalityInspiring and engaging. Anderson delivers a compelling blueprint of a future where America can lead in making things again. -Elon Musk, co-fouder of Tesla Motors and CEO of SpaceX “In Makers, Chris Anderson gives us a fascinating glimpse of a hands-on future, a future where ‘if you can imagine it, you can build it.’” -Dan Heath, co-author of Switch and Made to Stick“For those who have marveled at the way software has helped disrupt industry after industry - buckle up, that wave is coming soon to an industry near you. Chris Anderson has written a compelling and important book about how technology is about to completely shake up how America makes things. Required reading for entrepreneurs, policy makers, and leaders who want to survive and thrive in this brave new world.” -Eric Ries, author of The Lean StartupThe Maker movement powered by desktop manufacturing will revolutionize the global economy. Chris Anderson once again reinvents the future in Makers: a big vision driven by down-to-earth and practical ideas. A must read for anyone who wants to see the leading edge of change. -Peter Schwartz, Co-founder of Global Business Network and author of The Art of the Long View About the Author CHRIS ANDERSON is the CEO and co-founder of 3D Robotics, a fast-growing manufacturer of aerial robots, and DIY Drones. He was the editor in chief of Wired until 2012, during which, he led the magazine to multiple National Magazine Award nominations, as well as winning the prestigious top prize for General Excellence in 2005, 2007, and 2009. In 2009, the magazine was named Magazine of the Decade by the editors of AdWeek. Anderson is the author of the New York Times bestseller The Long Tail and Free: The Future of a Radical Price. He lives in the San Francisco Bay Area. Excerpt. © Reprinted by permission. All rights reserved. Chapter 1The Invention RevolutionFred Hauser, my maternal grandfather, emigrated to Los Angeles from Bern, Switzerland, in 1926. He was trained as a machinist, and perhaps inevitably for Swiss mechanical types, there was a bit of the watchmaker in him, too. Fortunately, at that time the young Hollywood wa...

-Titulo Original : The Ultimate Cheapskates Road Map To True Riches A Practical (and Fun) Guide To Enjoying Life More By Spending Less-Fabricante : Currency-Descripcion Original: It used to be that “stuff” made you cool. That is so twentieth century. Jeff Yeager, the man dubbed The Ultimate Cheapskate by Matt Lauer on Today, offers a completely fresh take on personal finance, teaching us how to enjoy life more by spending less. He will show you how to buy less stuff, retire young, and live financially free, while you make a positive difference in people’s lives and save the planet along the way. The Ultimate Cheapskate’s Road Map to True Riches lays out the practices and principles that have made cheap the new cool. Live within your means at thirty and stay there. The Ultimate Cheapskate was living well on what he earned at thirty, so when he made more money, he saved every penny. Now he is “selfishly” employed, doing work he loves and helping others.Do for yourself what you could have others do for you. Cheapskates are die-hard do-it-yourselfers. It’s all about having the right tools, and The Ultimate Cheapskate will get you started. Pinch the dollars and the pennies will pinch themselves. It’s not the $3 cup of coffee; it’s the big-ticket decisions that determine whether you’ll be financially free. So buy a house, not a castle. The Ultimate Cheapskate’s Road Map to True Riches promises a quality of life you cannot buy, a sense of satisfaction you cannot fake, and an appreciation for others and for the planet that gives life value. Open your road map and prepare to discover the true joys of financial freedom. From Publishers Weekly Departing from the get rich mantra of many personal finance books, Yeager, once dubbed the Ultimate Cheapskate by NBCs Today Show, instead advises readers to shift their priorities and live well on less in this sensible guide to frugal living. Yeager himself retired from a career as a nonprofit executive at age 46 by saving on expenses large (he and his wife renovated their home themselves and exercise and eat well to cut down on medical costs) and small (he soft-boils his eggs in the dishwasher during the wash cycle). Embedded in the sometimes juvenile humor and aw-shucks prose are some original ideas for conserving cash, such as trying a fiscal fast-going a full week or more without spending any money. Most of all, he urges readers to free themselves from the Money Step, the endless dance of having to earn more in order to spend more. By emphasizing the virtues and satisfactions of living cheaply, Yeager convincingly makes the case that frugality can free more time and cash for lifes true pleasures-a passion-filled career, hobbies and giving back to ones loved ones and community. (Jan.) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Review A compelling-and highly entertaining-look at improving both the quality of our lives and the health of our planet by consuming wisely and laughing out loud.-Carl Pope, Executive Director, Sierra ClubPeople today think frugality is no fun. Jeff puts the lie to it. I recognize in him my own delight at concocting high joy, low cost solutions to lifes challenges. Less doesnt mean deprivation--it means less stress, commuting, illness, loneliness and the other ills of our more is better and its never enough culture. Enjoy! --Vicki Robin, co-author of the classic betseller,Your Money or Your LifeJeff Yeagers Ultimate Cheapskate book will not only save you a bunch of money, itll put a smile on your face while youre doing it. Finally, theres no need to be afraid to face your finances. Jeff explains things in clear, easy-to-understand language all the while showing you how to get the last laugh on your money.--Gary Foreman, Publisher, The Dollar Stretcher, stretcher What do we all want out of life? To enjoy it to the fullest! Jeff Yeager does a great job showing the way to enjoyment is to be free from debt and clutter, and to have a great time while getting there!--Janet Luhrs, author of The Simple Living Guide and the Simple L...

-Titulo Original : Revolutionary Wealth How It Will Be Created And How It Will Change Our Lives-Fabricante : Currency-Descripcion Original: Review “In Future Shock, the Tofflers warned that many people ‘will find it increasingly painful to keep up with the incessant demand for change that characterizes our time.…These days, from Baghdad to Bangalore to Boston, it seems more likely that people worry that the future will arrive too late. That’s no small change, and it’s one on which the Tofflers have been shining a light for years.” -The New York Times Book Review“Alvin and Heidi Toffler…show no signs of losing touch with the bleeding edge or slowing down. Their book is loaded with bits of intelligence.” -USA TODAY Since the mid-1960s, Alvin and Heidi Toffler have predicted the far-reaching impact of emerging technological, economic, and social developments on our businesses, governments, families, and daily lives. In REVOLUTIONARY WEALTH, they once again demonstrate their unparalleled ability to illuminate current trends and anticipate what they mean for the future. REVOLUTIONARY WEALTH focuses on how wealth will be created-and who will get it-in the twenty-first century. As the knowledge-based economy (a reality the Tofflers predicted forty years ago) continues to replace the industrial-based economy, they argue, money is no longer the sole determinate of wealth. The Tofflers explain that we are becoming a nation of “prosumers,” consuming what we ourselves produce, and argue that we have all taken on “third jobs”-work we unwittingly do without pay for some of the biggest corporations in the country. Using fascinating examples from our daily lives, they illustrate how our everyday activities-from parenting and volunteering to blogging, painting our houses, and improving our diets-contribute to a non-monetary economy that is largely hidden from economists. Writing with the same insight and clarity that made their earlier books bestsellers, the Tofflers present fresh, groundbreaking new ways of thinking about wealth. About the Author ALVIN TOFFLER and HEIDI TOFFLER advise companies and governments worldwide on advances in economics, technology, and social change. They are the authors of such classics as Future Shock, The Third Wave, Powershift, and War and Anti-War. They write and lecture widely and their monthly column appears in major newspapers around the world. They live in Los Angeles, California. Excerpt. © Reprinted by permission. All rights reserved. CHAPTER 1SPEARHEADING WEALTH This book is about the future of wealth, visible and invisible--a revolutionary form of wealth that will redesign our lives, our companies and the world in the years now speeding toward us. To explain what that means, the pages ahead will deal with everything from family life and jobs to time pressures and the mounting complexity of everyday life. They will grapple with truth, lies, markets and money. They will cast surprising light on the collision of change and anti-change in the world around us--and inside ourselves. Todays wealth revolution will unlock countless opportunities and new life trajectories, not only for creative business entrepreneurs but for social, cultural and educational entrepreneurs as well. It will open fresh possibilities for slashing poverty both at home and around the globe. But it will accompany this invitation to a glowing future with a warning: Risks are not merely multiplying but escalating. The future is not for the fainthearted. Today e-mails and blogs bombard us. EBay makes marketers of us all. Corporate megascandals burst into the headlines. Drugs are launched to help cure breast cancer, multiple sclerosis and dozens of different diseases. Other drugs are belatedly pronounced too dangerous and yanked off the market. Robots go to Mars and land with exquisite precision. But computers, software, cell phones and networks constantly fail. Warming warms. Fuel cells beckon. Genes and stem cells trigger bitter controversy. Nano is the new techno-grail. Simultaneously, criminal street gangs from Los Ange...

-Titulo Original : Girl, Make Your Money Grow! A Sisters Guide To Protecting Your Future And Enriching Your Life-Fabricante : Currency-Descripcion Original: If you’re tired of living paycheck to paycheck and are looking for ways to create new wealth, then come on, girl-it’s time to make your money grow! In this timely follow-up to the bestselling Girl, Get Your Money Straight!, author and financial expert Glinda Bridgforth teams up with investment expert and stockbroker Gail Perry-Mason to deliver power-packed, sister-to-sister advice on how to master the stock market, grow your income, and start investing in your biggest asset-you. Girl, Make Your Money Grow! presents their step-by-step plan to help you clear away debt, create new streams of income, buy prime real estate, map out a personalized plan for retirement, and build an investment portfolio that’s right for you using bonds, mutual funds, and blue-chip stocks to lower your risk without sacrificing profits. Filled with Bridgforth and Perry-Mason’s warmhearted wisdom, and complete with exercises, affirmations, and inspiring stories of African American women who’ve successfully grown their financial gardens, Girl, Make Your Money Grow! is a fresh, fun, and eminently practical guide to achieving the next level of financial security and funding the future of your dreams. Review High Praise for Girl, Get Your Money Straight!“Thoughtful, holistic, heartfelt advice.”-USA Today“Girl, Get Your Money Straight! speaks to the heart and soul of sisters everywhere, and gives us the practical tools we need to not only conquer our money fears, but to lift our spirits and achieve our wildest dreams!”-Cheryl D. Broussard, author of Sister CEO and The Black Womans Guide To Financial Independence “Girl, Get Your Money Straight! is a must-have guide for any woman who wants to have power over her money. Glinda Bridgforth cares deeply about her readers, and her warmth, energy, and financial savvy radiate from every page. ” -David Bach, bestselling author of Smart Women Finish Rich, and The Automatic Millionaire“The Bible says that a fool and their money will easily part. For years, Glinda Bridgforth has been teaching us to be fools no more. This book is a must for every wise woman and her household.”-Dr. Bertice Berry, author of Redemption Song and I’m on My Way but Your Foot Is on My Head“Glinda Bridgforth has written a great book that is insightful, heartfelt, humorous and easy to understand. Sisters will find it usable and practical in ways rarely found in money management books. I highly recommend that black women read this book cover to cover.”-George C. Fraser, author of Success Runs in Our Race and Race for Success“A motivating guide to claiming financial health and success [that] speaks to the unique money challenges of Black women and offers empowering steps to healing.”-Ebony From the Back Cover If youre tired of living paycheck to paycheck and are looking for ways to create new wealth, then come on, girl--its time to make your money grow! In this timely follow-up to the bestselling Girl, Get Your Money Straight!, author and financial expert Glinda Bridgforth teams up with investment expert and stockbroker Gail Perry-Mason to deliver power-packed, sister-to-sister advice on how to master the stock market, grow your income, and start investing in your biggest asset--you. Girl, Make Your Money Grow! presents their step-by-step plan to help you clear away debt, create new streams of income, buy prime real estate, map out a personalized plan for retirement, and build an investment portfolio thats right for you using bonds, mutual funds, and blue-chip stocks to lower your risk without sacrificing profits. Filled with Bridgforth and Perry-Masons warmhearted wisdom, and complete with exercises, affirmations, and inspiring stories of African American women whove successfully grown their financial gardens, Girl, Make Your Money Grow! is a fresh, fun, and eminently practical guide to achieving the next level of financial security and funding the future of your dreams. About the Author...

-Titulo Original : The Navy Seal Art Of War Leadership Lessons From The Worlds Most Elite Fighting Force-Fabricante : Currency-Descripcion Original: In a groundbreaking, narrative-driven book for businesses, managers (and those who aspire to the managerial ranks), and entrepreneurs, a veteran Navy SEAL Chief Petty Officer shows how the skills that enable SEAL teams to achieve the impossible in the battlefield can help business executives and career-minded individuals make better decisions and get the best out of their teams. Anyone can make good decisions when everything is in their favor. But in life, as in war, it’s in chaotic, challenging times that genuine leaders distinguish themselves. As a Navy SEAL Chief Petty Officer, Rob Roy learned this lesson over twenty-five years of combat, in which the difference between life and death was his team’s ability to decode complex environments, take decisive action, and seize opportunities when they presented themselves. In The Navy SEAL Art of War, Roy decodes the leadership lessons of the battlefield for today’s business leaders and individuals: how to make good decisions under pressure, how to utilize and leverage the strengths of others while minimizing the weaknesses of the individual or team, and how to act instead of react, anticipating events despite having minimal information and effectively communicating tasks and priorities. Illustrated with countless stories from the front lines, and featuring unprecedented exercises and drills from the SEALs’ training program, The Navy SEAL Art of War is destined to take its place aside It’s Your Ship as a bestselling business classic. About the Author Rob Roy, Chief Petty Officer, spent twenty years as a Navy SEAL (including service on the legendary SEAL Team Six) before founding Sot-G, an eighty-hour intensive leadership course that uses military combat training to teach executives and managers the leadership skills they need to succeed in business and in life. The program has been featured in the Wall Street Journal, Entrepreneur, and Inc.Chris Lawson is the speechwriter to the Secretary of the U. S. Army, the Honorable John McHugh, and was previously the chief civilian speechwriter for Gen. Martin Dempsey, the Chairman of the Joint Chiefs of Staff. Lawson a former national security journalist for Gannett, as well as the former managing editor for the Army Times and the Navy Times, and a former managing editor for Men’s Health magazine. He served for six years as a Marine Corps Combat Correspondent, from 1985 to 1991, and was the Corps’ Journalist of the Year in 1989. He lives in Northern Virginia with his wife and family. Excerpt. © Reprinted by permission. All rights reserved. Be Ready for Whatever the Booger Eaters Throw Your WayNo plan survives first contact with the enemy. That maxim is especially true in what SEALs call close quarters battle, or CQB, where homes, hallways, alleys, and streets become war zones in the blink of an eye. For a CQB mission to be successful-like the 2011 bin Laden raid in Abbottabad, Pakistan-extensive planning and training are essential. Nowhere is a SEAL’s value as a living, breathing precision-guided munition more necessary. And when it goes right, whether planned or freelanced in real time on site, CQB is an amazing-almost Zen-like-experience to behold: armed frogmen flowing like water through a house or building, shooting, moving, and communicating in an exhilarating, effortless dance of death.Also known as close quarters defense or close quarters combat, CQB is one of the most difficult things a SEAL does. Something as intense as hand-to-hand fighting requires that an individual be honed to a razor’s edge so that actions aren’t debated or deliberated over, but are performed without hesitation. While meticulous planning is essential, successful missions like CQB always circle back to training. When you are well trained everything becomes instinctual. That’s the game changer. On a certain level, it’s no different than what a football or baseball player or emergency room doctor experience...