Book : Revolutionary Wealth How It Will Be Created And How..

-Titulo Original : Revolutionary Wealth How It Will Be Created And How It Will Change Our Lives

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Review “In Future Shock, the Tofflers warned that many people ‘will find it increasingly painful to keep up with the incessant demand for change that characterizes our time.…These days, from Baghdad to Bangalore to Boston, it seems more likely that people worry that the future will arrive too late. That’s no small change, and it’s one on which the Tofflers have been shining a light for years.” -The New York Times Book Review“Alvin and Heidi Toffler…show no signs of losing touch with the bleeding edge or slowing down. Their book is loaded with bits of intelligence.” -USA TODAY Since the mid-1960s, Alvin and Heidi Toffler have predicted the far-reaching impact of emerging technological, economic, and social developments on our businesses, governments, families, and daily lives. In REVOLUTIONARY WEALTH, they once again demonstrate their unparalleled ability to illuminate current trends and anticipate what they mean for the future. REVOLUTIONARY WEALTH focuses on how wealth will be created-and who will get it-in the twenty-first century. As the knowledge-based economy (a reality the Tofflers predicted forty years ago) continues to replace the industrial-based economy, they argue, money is no longer the sole determinate of wealth. The Tofflers explain that we are becoming a nation of “prosumers,” consuming what we ourselves produce, and argue that we have all taken on “third jobs”-work we unwittingly do without pay for some of the biggest corporations in the country. Using fascinating examples from our daily lives, they illustrate how our everyday activities-from parenting and volunteering to blogging, painting our houses, and improving our diets-contribute to a non-monetary economy that is largely hidden from economists. Writing with the same insight and clarity that made their earlier books bestsellers, the Tofflers present fresh, groundbreaking new ways of thinking about wealth. About the Author ALVIN TOFFLER and HEIDI TOFFLER advise companies and governments worldwide on advances in economics, technology, and social change. They are the authors of such classics as Future Shock, The Third Wave, Powershift, and War and Anti-War. They write and lecture widely and their monthly column appears in major newspapers around the world. They live in Los Angeles, California. Excerpt. © Reprinted by permission. All rights reserved. CHAPTER 1SPEARHEADING WEALTH This book is about the future of wealth, visible and invisible--a revolutionary form of wealth that will redesign our lives, our companies and the world in the years now speeding toward us. To explain what that means, the pages ahead will deal with everything from family life and jobs to time pressures and the mounting complexity of everyday life. They will grapple with truth, lies, markets and money. They will cast surprising light on the collision of change and anti-change in the world around us--and inside ourselves. Todays wealth revolution will unlock countless opportunities and new life trajectories, not only for creative business entrepreneurs but for social, cultural and educational entrepreneurs as well. It will open fresh possibilities for slashing poverty both at home and around the globe. But it will accompany this invitation to a glowing future with a warning: Risks are not merely multiplying but escalating. The future is not for the fainthearted. Today e-mails and blogs bombard us. EBay makes marketers of us all. Corporate megascandals burst into the headlines. Drugs are launched to help cure breast cancer, multiple sclerosis and dozens of different diseases. Other drugs are belatedly pronounced too dangerous and yanked off the market. Robots go to Mars and land with exquisite precision. But computers, software, cell phones and networks constantly fail. Warming warms. Fuel cells beckon. Genes and stem cells trigger bitter controversy. Nano is the new techno-grail. Simultaneously, criminal street gangs from Los Angel