-Titulo Original : For The Love Of Physics: From The End Of The Rainbow To The Edge Of Time - A Journey Through The Wonders Of Physics-Fabricante : Free Pres...

-Titulo Original : The Art Of Learning: An Inner Journey To Optimal Performance-Fabricante : Free Press-Descripcion Original: In his riveting new book, The Art of Learning, Waitzkin tells his remarkable story of personal achievement and shares the principles of learning and performance that have propelled him to the top—twice. Josh Waitzkin knows what it means to be at the top of his game. A public figure since winning his first National Chess Championship at the age of nine, Waitzkin was catapulted into a media whirlwind as a teenager when his father’s book Searching for Bobby Fischer was made into a major motion picture. After dominating the scholastic chess world for ten years, Waitzkin expanded his horizons, taking on the martial art Tai Chi Chuan and ultimately earning the title of World Champion. How was he able to reach the pinnacle of two disciplines that on the surface seem so different? “I’ve come to realize that what I am best at is not Tai Chi, and it is not chess,” he says. “What I am best at is the art of learning.” With a narrative that combines heart-stopping martial arts wars and tense chess face-offs with life lessons that speak to all of us, The Art of Learning takes readers through Waitzkin’s unique journey to excellence. He explains in clear detail how a well-thought-out, principled approach to learning is what separates success from failure. Waitzkin believes that achievement, even at the championship level, is a function of a lifestyle that fuels a creative, resilient growth process. Rather than focusing on climactic wins, Waitzkin reveals the inner workings of his everyday method, from systematically triggering intuitive breakthroughs, to honing techniques into states of remarkable potency, to mastering the art of performance psychology. Through his own example, Waitzkin explains how to embrace defeat and make mistakes work for you. Does your opponent make you angry? Waitzkin describes how to channel emotions into creative fuel. As he explains it, obstacles are not obstacles but challenges to overcome, to spur the growth process by turning weaknesses into strengths. He illustrates the exact routines that he has used in all of his competitions, whether mental or physical, so that you too can achieve your peak performance zone in any competitive or professional circumstance. In stories ranging from his early years taking on chess hustlers as a seven year old in New York City’s Washington Square Park, to dealing with the pressures of having a film made about his life, to International Chess Championships in India, Hungary, and Brazil, to gripping battles against powerhouse fighters in Taiwan in the Push Hands World Championships, The Art of Learning encapsulates an extraordinary competitor’s life lessons in a page-turning narrative...

-Titulo Original : Unconventional Success: A Fundamental Approach To Personal Investment-Fabricante : Free Pres...

-Titulo Original : Managing The Professional Service Firm-Fabricante : Free Pres...

-Titulo Original : The Story Of Stuff: The Impact Of Overconsumption On The Planet, Our Communities, And Our Health-And How We Can Make It Better-Fabricante : Free Pres...

-Titulo Original : Competitive Strategy: Techniques For Analyzing Industries And Competitors-Fabricante : Free Pres...

-Titulo Original : The 4 Disciplines Of Execution: Achieving Your Wildly Important Goals-Fabricante : Free Pres...

-Titulo Original : Public Opinion-Fabricante : Free Press-Descripcion Original: In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on the nature of human information and communication. As Michael Curtis indicates in his introduction to this edition. Public Opinion qualifies as a classic by virtue of its systematic brilliance and literary grace. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads, " a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. The work is a showcase for Lippmann's vast erudition. He easily integrated the historical, psychological, and philosophical literature of his day, and in every instance showed how relevant intellectual formations were to the ordinary operations of everyday life. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists...

-Titulo Original : The Moral Landscape: How Science Can Determine Human Values-Fabricante : Free Pres...

-Titulo Original : Free Will [Deckle Edge]-Fabricante : Free Press-Descripcion Original: bestselling author of , a thought-provoking, "brilliant and witty" (Oliver Sacks) look at the notion of free will A belief in free will touches nearly everything that human beings value. It is difficult to think about law, politics, religion, public policy, intimate relationships, morality—as well as feelings of remorse or personal achievement—without first imagining that every person is the true source of his or her thoughts and actions. And yet the facts tell us that free will is an illusion. In this enlightening book, Sam Harris argues that this truth about the human mind does not undermine morality or diminish the importance of social and political freedom, but it can and should change the way we think about some of the most important questions in life...

-Titulo Original : The Halo Effect: . . . And The Eight Other Business Delusions That Deceive Managers-Fabricante : Free Pres...

-Titulo Original : Survival Of The Savvy: High-Integrity Political Tactics For Career And Company Success-Fabricante : Free Pres...

-Titulo Original : Lean Thinking: Banish Waste And Create Wealth In Your Corporation, Revised And Updated-Fabricante : Free Pres...

-Titulo Original : The Machine That Changed The World (The Story Of Lean Production -- Toyotas Secret Weapon In The Global Car Wars That Is Revolutionizing World Industry)-Fabricante : Free Pres...

-Titulo Original : Building Strong Brands-Fabricante : Free Press-Descripcion Original: In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those who measure and track brand equity across products and markets. He presents and analyzes brand-nurturing organizational forms that are responsive to the challenges of coordinated brands across markets, products, roles, and contexts. Potentially destructive organizational pressures to change a brand's identity and position are also discussed. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready...

-Titulo Original : The Denial Of Death-Fabricante : Free Press-Descripcion Original: Winner of the Pulitzer prize in 1974 and the culmination of a life's work, The Denial of Death is Ernest Becker's brilliant and impassioned answer to the "why" of human existence. In bold contrast to the predominant Freudian school of thought, Becker tackles the problem of the vital lie -- man's refusal to acknowledge his own mortality. In doing so, he sheds new light on the nature of humanity and issues a call to life and its living that still resonates more than twenty years after its writing...

-Titulo Original : The Transformation Of War: The Most Radical Reinterpretation Of Armed Conflict Since Clausewitz-Fabricante : Free Pres...

-Titulo Original : The Commanding Heights : The Battle For The World Economy-Fabricante : Free Pres...

-Titulo Original : Tatuajes En El Corazon: El Poder De La Compasion Sin Limite-Fabricante : Free Pres...

-Titulo Original : La Dieta De 17 Dias: Un Plan Del Doctor Para Resultados Rapidos-Fabricante : Free Press-Descripcion Original: Now available in Spanish, the #1 New York Times bestselling phenomenon The 17 Day Diet is an incredible weight loss plan designed to fit into any diet’s habits. Si necesitas perder peso rápido y de manera segura, eficaz y duradera, ¡este es el libro para ti! La Dieta de 17 Días del Dr. Mike Moreno se basa en métodos comprobados para ayudarte a perder peso y mantenerlo a raya por siempre, bien sea que tengas que perder 10 libras o 100. Su programa revolucionario regulará el metabolismo de tu cuerpo para que quemes grasa todo el día. El programa está estructurado en torno a cuatro ciclos de 17 días: : la fase de pérdida rápida de peso que te ayudará a eliminar de tu sistema el azúcar y la grasa acumulada. es la fase del reinicio de tu metabolismo, alternando días de calorías bajas y altas para ayudarte a eliminar grasa corporal. esta fase consiste en aprender a controlar las porciones y a introducir nuevas rutinas de acondicionamiento. es una combinación de los tres primeros ciclos para mantener buenos hábitos para siempre. ¡Puedes disfrutar de tus comidas favoritas los fines de semana! Esta no es una dieta basada en una pequeña lista de alimentos aprobados, rutinas de ejercicio extenuante o conteos de calorías poco realistas que te dejan insatisfecha y con hambre. La moderación y las porciones adecuadas son factores clave en La Dieta de 17 Días; el truco consiste en descubrir los alimentos y las rutinas que funcionen mejor con tu verdadero estilo de vida. Es por eso que el libro está lleno de consejos para evitar las trampas de alimentos habituales como las vacaciones, comer por fuera para probar diferentes cocinas, o simplemente un frasco de dulces tentadores. Cada fase cuenta con una extensa lista de alimentos, recetas y muestras de programas de comidas para que las compras de alimentos sea fácil. La Dieta de 17 Días es un programa sencillo con el que obtendrás grandes resultados si lo sigues y dejas que el Dr. Mike te ayude a lo largo del camino. Independiente- mente de que éste sea tu primer intento o el número cincuenta con una dieta, tienes que creer que puedes hacer esto. Lo importante ahora es concentrarte en tus objetivos, identificar qué necesitas para lograrlos, y tomar medidas para comenzar el proceso. Tu salud y tu felicidad son importantes, así que sé fuerte, cree en ti, ¡y deja que tu Dieta de 17 Días comience ahora mismo...

-Titulo Original : Trotsky: The Eternal Revolutionary (Media And Communications; 49)-Fabricante : Free Pres...

-Titulo Original : El Mensajero Millonario: Haga El Bien Y Una Fortuna Dando Consejos (Spanish Edition)-Fabricante : Free Pres...

-Titulo Original : First Things First-Fabricante : Free Press-Descripcion Original: From the author that brought you the New York Times bestseller The 7 Habits of Highly Effective People comes a guide to prioritizing your personal and professional goals. Im getting more done in less time, but where are the rich relationships, the inner peace, the balance, the confidence that Im doing what matters most and doing it well? Does this nagging question haunt you, even when you feel you are being your most efficient? If so, First Things First can help you understand why we so often prioritize things that are unimportant to both our larger goals and our inner happiness. From the author that brought you the New York Times bestseller The 7 Habits of Highly Effective People comes a guide to building your work on the principles of effectiveness so that your life can spent cultivating genuine relationships, investing in pursuits you enjoy, and achieving balance in both your personal and professional lives. In First Things First, Stephen M. R. Covey advocates categorizing tasks by urgency and importance so that you can focus on what actually needs to be done in the limited amount of time that you have. Using personal examples and insight from years of business experience, he argues for a new way of looking at your “to-do” list. Rather than offering you another clock, First Things First provides you with a compass, because where youre headed is more important than how fast youre going. Review What are the most important things in your life? Do they get as much care, emphasis, and time as youd like to give them? Far from the traditional be-more-efficient time-management book with shortcut techniques, First Things First shows you how to look at your use of time totally differently. Using this book will help you create balance between your personal and professional responsibilities by putting first things first and acting on them. Covey teaches an organizing process that helps you categorize tasks so you focus on what is important, not merely what is urgent. First you divide tasks into these quadrants: Important and Urgent (crises, deadline-driven projects) Important, Not Urgent (preparation, prevention, planning, relationships) Urgent, Not Important (interruptions, many pressing matters) Not Urgent, Not Important (trivia, time wasters) Most people spend most of their time in quadrants 1 and 3, while quadrant 2 is where quality happens. Doing more things faster is no substitute for doing the right things, says Covey. He points you toward the real human needs--to live, to love, to learn, to leave a legacy--and how to balance your time to achieve a meaningful life, not just get things done. --Joan Price From Publishers Weekly This is the latest time-management book from the author of The 7 Habits of Highly Effective People. Copyright 1995 Reed Business Information, Inc. Review Larry King Covey Leadership Center has reached the apex with this publication. This is an important work. I cant think of anyone who wouldnt be helped by reading it. Dr. Michael Hammer Coauthor Of Re-engineering The Corporation New ways of working demand new ways of managing our lives. Stephen Covey and his colleagues show us the path and illuminate it with wisdom and insight. Scott Degarmo Editor-in-chief, Success Magazine Profound and powerful, First Things First shines a brilliant light into the semi-darkness of time-management techniques. Instead of seeing fragments of our lives, we can now see the whole picture. This book can be the lever with which you can truly change your life. About the Author Recognized as one of Time magazine’s twenty-five most influential Americans, Stephen R. Covey (1932-2012) was an internationally respected leadership authority, family expert, teacher, organizational consultant, and author. His books have sold more than twenty-five million copies in thirty-eight languages, and The 7 Habits of Highly Effective Pe...

-Titulo Original : Diffusion Of Innovations, 5th Edition-Fabricante : Free Press-Descripcion Original: Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances-a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas. Review Choice The name of Everett Rogers...is virtually synonymous with the study of the diffusion of innovations....His coverage is comprehensive, ranging from the elements of diffusion and the history of diffusion research to generators of innovation, change agents, and the consequences of innovations. Among the many features that make this an exemplary interdisciplinary effort are Rogerss clear, literate style and his ability to stay in touch with social realities. He sets a high standard for social theorists. Technology and Culture A classic work....Full of interesting insights, solid examples, and good common sense. Journal of Communication Incorporates important advances...presented in the usual clear, didactic, and often light-spirited style of the author, who also offers choice examples of his wide cross-cultural experiences. The result is a highly readable and discussion-provoking text. Engineering Management Society Holds several important lessons for anyone planning the introduction of new ideas in a firm....Introduces the latest and probably some of the best thinking in that area. About the Author Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations. Excerpt. © Reprinted by permission. All rights reserved. Chapter 1 ELEMENTS OF DIFFUSION There is nothing more difficult to plan, more doubtful of success, nor more dangerous to manage than the creation of a new order of things....Whenever his enemies have the ability to attack the innovator, they do so with the passion of partisans, while the others defend him sluggishly, so that the innovator and his party alike are vulnerable. Niccolo Machiavelli, The Prince (1513) Getting a new idea adopted, even when it has obvious advantages, is difficult. Many innovations require a lengthy period of many years from the time when they become available to the time when they are widely adopted. Therefore, a common problem for many individuals and organizations is how to speed up the rate of diffusion of an innovation. The following case illustration provides insight into some common difficulties facing diffusion campaigns. Water Boiling in a Peruvian Village: Diffusion That Failed The public health service in Peru attempts to introduce innovations to villagers to improve their health and lengthen their lives. This change agency encourages people to install latrines, burn garbage daily, control house flies, report cases of infectious diseases, and boil drinking water. These innovations involve major changes in thinking and behavior for Peruvian villagers, who do not understand the relationship of sanitation to illness. Water boiling is an especially important he...