-Titulo Original : The Cold Start Problem How To Start And Scale Network Effects-Fabricante : Harper Business-Descripcion Original: A startup executive and investordraws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded cold start problem”-by leveraging network effects to launch and scale toward billions of users.Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth.Yet most entrepreneurs lack the vocabulary and context to describe them-much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today. Review A practical handbook for entrepreneurs struggling with how to effectively apply what can be a devilishly tricky concept. -- Business Insider About the Author Andrew Chen is a general partner at Andreessen Horowitz, investing in early-stage consumer startups. He is a board member of fast-growing startups like Substack, Clubhouse, Z League, All Day Kitchens, Sleeper, Maven, and Reforge, and previously led the rider growth teams at Uber during their high-growth, pre-IPO years. He has a popular professional blog, and has been featured in Wired, the Wall Street Journal, and the New York Times. He holds a BS in applied mathematics from the University of Washington, where he graduated at the age of nineteen. He splits his time between San Francisco and Los Angeles...

-Titulo Original : Fins Harley Earl, The Rise Of General Motors, And The Glory Days Of Detroit-Fabricante : Harper Business-Descripcion Original: The New York Times bestselling author of Bitter Brew chronicles the birth and rise to greatness of the American auto industry through the remarkable life of Harley Earl, an eccentric six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile styling, thereby revolutionized the way cars were made, marketed, and even imagined.Harleys Earl’s story qualifies as a bona fide American family saga. It began in the Michigan pine forest in the years after the Civil War, traveled across the Great Plains on the wooden wheels of a covered wagon, and eventually settled in a dirt road village named Hollywood, California, where young Harley took the skills he learned working in his father’s carriage shop and applied them to designing sleek, racy-looking automobile bodies for the fast crowd in the burgeoning silent movie business.As the 1920s roared with the sound of mass manufacturing, Harley returned to Michigan, where, at GM’s invitation, he introduced art into the rigid mechanics of auto-making. Over the next thirty years, he functioned as a kind of combination Steve Jobs and Tom Ford of his time, redefining the form and function of the country’s premier product. His impact was profound. When he retired as GM’s VP of Styling in 1958, Detroit reigned as the manufacturing capitol of the world and General Motors ranked as the most successful company in the history of business.Knoedelseder tells the story in ways both large and small, weaving the history of the company with the history of Detroit and the Earl family as Fins examines the effect of the automobile on America’s economy, culture, and national psyche. Review “Fins pulls readers into the futuristic fantasies, intramural fights and forward thinking of the legendary GM executive who revolutionized America’s love affair with the automobile.” - David Cay JohnstonFins is a fascinating story, well told. Can’t beat that. - Inc.“Fins is a lively study, as big and broad as one of GM’s Buick Roadmasters but as sleek and speedy as one of its Chevrolet Corvettes. It’s essential reading for anyone interested in America’s auto obsession.” - Los Angeles Times“A rollicking tale about the years when Detroit design dazzled the globe and defined an entire era.” - Detroit News“A terrific biography...Fins’ should prove a valuable history to have on hand as we enter the age of the autonomous vehicle.” - Wall Street JournalFins is far more than a biography of Harley Earl - it’s a fascinating, colorful romp through the glory years of the American automotive industry - The Newswheel From the Back Cover William Knoedelseder tells the story of Harley Earl as a classic American family saga, beginning in the Michigan pine forests in the decade after the Civil War, crossing the Great Plains on the wooden spoke wheels of a covered wagon, and settling at the turn of the century in a tiny dirt street village called Hollywood. Here a teenage Harley applied the skills he learned in his father’s carriage shop to designing sleek, racy-looking automobile bodies for the fast crowd in the budding silent movie business.Hired by General Motors in the middle of the Roaring Twenties, Harley introduced art and color into the rigid mechanics of mass auto manufacturing in Detroit, and for the next thirty years operated as a kind of combination Steve Jobs and Tom Ford of his time. His sense of how an American car should look and what it should embody paved the way for GM to become the most successful company on the planet, and earned him the distinction of being the first designer to be named a vice president of a major U.S. corporation.Knoedelseder delves into the family dynamics, personal tragedies, corporate battles, and moments of genius that shaped the man, weaving a broader narrative about the effect of the automobile on America’s economy, culture, and national psyche. About the Author William Knoedelseder is the Ne...

-Titulo Original : It Doesnt Have To Be Crazy At Work-Fabricante : Harper Business-Descripcion Original: In this timely manifesto, the authors of the New York Times bestseller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and whatever it takes are required to run a successful business today.In Rework, Jason Fried and David Heinemeier Hansson introduced a new path to working effectively. Now, they build on their message with a bold, iconoclastic strategy for creating the ideal company culture-what they call the calm company. Their approach directly attack the chaos, anxiety, and stress that plagues millions of workplaces and hampers billions of workers every day.Long hours, an excessive workload, and a lack of sleep have become a badge of honor for modern professionals. But it should be a mark of stupidity, the authors argue. Sadly, this isn’t just a problem for large organizations-individuals, contractors, and solopreneurs are burning themselves out the same way. The answer to better productivity isn’t more hours-it’s less waste and fewer things that induce distraction and persistent stress.It’s time to stop celebrating Crazy, and start celebrating Calm, Fried and Hansson assert.Fried and Hansson have the proof to back up their argument. Calm has been the cornerstone of their company’s culture since Basecamp began twenty years ago. Destined to become the management guide for the next generation, It Doesnt Have to Be Crazy at Work is a practical and inspiring distillation of their insights and experiences. It isn’t a book telling you what to do. It’s a book showing you what they’ve done-and how any manager or executive no matter the industry or size of the company, can do it too. Review “Their book is funny, well-written and iconoclastic and by far the best thing on management published this year.” - The Economist“Each [chapter is] packed with a punch that seems both profound and practical-profound for how clear and different they tend to be from most accepted business wisdom, and practical because almost everything they describe is immediately applicable.” - 800-CEO-READ“In short, jargon-free chapters, the authors challenge the way many of today’s businesses are run.” - Financial Times“An urgent conversation to have.” - Wall Street Journal About the Author JASON FRIED is the cofounder and CEO of Basecamp. He started the company back in 1999 and has been running the show ever since. Along with David, he wrote Getting Real, REWORK, and REMOTE. When it comes to business, he thinks things are simple until you make them complicated. And when it comes to life, we’re all just trying to figure it out as we go.DAVID HEINEMEIER HANSSON is the cofounder of Basecamp and the New York Times bestselling coauthor of REWORK and REMOTE. He’s also the creator of the software toolkit Ruby on Rails, which has been used to launch and power Twitter, Shopify, GitHub, Airbnb, Square, and over a million other web applications. Originally from Denmark, he moved to Chicago in 2005 and now divides his time between the US and Spain with his wife and two sons. In his spare time, he enjoys 200-mph race cars in international competition, taking cliche pictures of sunsets and kids, and ranting far too much on Twitter...

-Titulo Original : Executive Presence The Missing Link Between Merit And Success-Fabricante : Harper Business-Descripcion Original: Are you “leadership material?” More importantly, do others perceive you to be? Sylvia Ann Hewlett, a noted expert on workplace power and influence, shows you how to identify and embody the Executive Presence (EP) that you need to succeed.You can have the experience and qualifications of a leader, but without executive presence, you wont advance. EP is an amalgam of qualities that true leaders exude, a presence that telegraphs youre in charge or deserve to be. Articulating those qualities isnt easy, however.Based on a nationwide survey of college graduates working across a range of sectors and occupations, Sylvia Hewlett and the Center for Talent Innovation discovered that EP is a dynamic, cohesive mix of appearance, communication, and gravitas. While these elements are not equal, to have true EP, you must know how to use all of them to your advantage.Filled with eye-opening insights, analysis, and practical advice for both men and women, mixed with illustrative examples from executives learning to use the EP, Executive Presence will help you make the leap from working like an executive to feeling like an executive. Review “A solid guide for those looking to take their career to the next level” - -Publishers Weekly“Sylvia Ann Hewlett’s book is essential reading for anyone striving to minimize the gap between how others perceive you and how you want to be seen. Executive Presence will transforms careers and unleash a current of previously untapped potential on the world.” - Joanna Coles, Editor-in-Chief, Cosmopolitan“This is a powerful and urgent book for young professionals climbing the ladder. Credentials alone will not get you the next big opportunity, you also need Executive Presence - the ability to signal confidence and credibility. ” - Sallie Krawcheck, Business Leader, 85 Broads“Sylvia Ann Hewlett has taken some of the mystery out of the claim that “you just don’t have what it takes” in this groundbreaking book on Executive Presence. This book provides a simple guide that will help you crack the code to career success.” - Katherine W. Phillips, Paul Calello Professor of Leadership and Ethics, Columbia Business School“Sylvia Ann Hewlett has put together the complete play book for high potential employees eager to develop the executive presence skills that will propel them to the top. In this book Hewlett explains what EP is, and how to get it. It’s real, pragmatic and brilliant!” - Tiger Tyagarajan, President and CEO, Genpact“In this significant book, Sylvia Ann Hewlett challenges the conventional wisdom that executive presence is an innate quality that can barely be defined, much less developed. Anyone seeking to close the gap between their merit and their success could benefit from her practical, engaging, and humane advice.” - Kenji Yoshino, Chief Justice Earl Warren Professor of Constitutional Law, NYU School of Law“Sylvia Ann Hewlett is once again leading the way by examining a critical component of business success, Executive Presence. She is a master at making a vague topic clear. She demystifies the meaning of Executive Presence and provides tangible, practical advice that readers can easily use to lift their game.” - Anre Williams, President, Global Merchant Services, American Express From the Back Cover Do you exude confidence and credibility? Can you command a room? Sylvia Ann Hewlett, one of the worlds most influential business thinkers, cracks the code of Executive Presence (EP) for men and women intent on winning the next plum assignment and doing something extraordinary with their lives.You might have the qualifications to be considered for your dream job, but you wont get far unless you can signal that youre leadership material and that you have what it takes. Professionals are judged on presence as well as on performance. Using a wealth of hard data-including a new nationwide survey and dozens of focus groups-Hewlett reveals EP to be a dynamic mix ...

-Titulo Original : Quiet Leadership Six Steps To Transforming Performance At Work-Fabricante : Harper Business-Descripcion Original: Improving the performance of your employees involves one of the hardest challenges in the known universe: changing the way they think. In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and working with them) is found in the space between their ears. If people are being paid to think, he writes, isnt it time the business world found out what the thing doing the work, the brain, is all about? Supported by the latest groundbreaking research, Quiet Leadership provides a brain-based approach that will help busy leaders, executives, and managers improve their own and their colleagues performance. Rock offers a practical, six-step guide to making permanent workplace performance change by unleashing higher productivity, new levels of morale, and greater job satisfaction. Review “This highly practical guide includes exercises for each major concept, giving readers a chance to practice what they’ve learned.” (Library Journal)“Quiet Leadership will help you improve other people’s thinking, which is the best place to begin improving other people’s performance.” (Marshall Goldsmith, founder of Marshall Goldsmith Partners; named one of the 50 greatest thinkers who have impacted the field of management by the American Management Association.)“Essential reading for any leader who has ever wondered ‘Why don’t people do what I tell them to do?.’” (Elisa Mallis, Human Performance Consultant, Accenture, London)A quick and useful guide to a softer management style that draws on recent discoveries in the field of neuroscience (Continental Magazine) About the Author David Rock is a consultant and leadership coach who advises corporations around the world. The author of Coaching with the Brain in Mind, Quiet Leadership, and Personal Best, he is the CEO of Results Coaching Systems, a leading global consulting and coaching organization. He is on the advisory board of the international business school CIMBA and the cofounder of the NeuroLeadership Institute and Summit. He lives in Sydney, Australia, and New York City...

-Titulo Original : The Interpretation Of Financial Statements-Fabricante : Harper Business-Descripcion Original: About the Author Benjamin Graham (1894-1976), the father of value investing, has been an inspiration for many of todays most successful businesspeople. He is also the author of Securities Analysis and The Interpretation of Financial Statements.Spencer B. Meredith was an instructor in security analysis at the New York Stock Exchange Institute. All investors, from beginners to old hands, should gain from the use of this guide, as I have.From the Introduction by Michael F. Price, president, Franklin Mutual Advisors, Inc.Benjamin Graham has been called the most important investment thinker of the twentieth century. As a master investor, pioneering stock analyst, and mentor to investment superstars, he has no peer. The volume you hold in your hands is Grahams timeless guide to interpreting and understanding financial statements. It has long been out of print, but now joins Grahams other masterpieces, The Intelligent Investor and Security Analysis, as the three priceless keys to understanding Graham and value investing. The advice he offers in this book is as useful and prescient today as it was sixty years ago. As he writes in the preface, if you have precise information as to a companys present financial position and its past earnings record, you are better equipped to gauge its future possibilities. And this is the essential function and value of security analysis. Written just three years after his landmark Security Analysis, The Interpretation of Financial Statements gets to the heart of the masters ideas on value investing in astonishingly few pages. Readers will learn to analyze a companys balance sheets and income statements and arrive at a true understanding of its financial position and earnings record. Graham provides simple tests any reader can apply to determine the financial health and well-being of any company. This volume is an exact text replica of the first edition of The Interpretation of Financial Statements, published by Harper & Brothers in 1937. Grahams original language has been restored, and readers can be assured that every idea and technique presented here appears exactly as Graham intended. Highly practical and accessible, it is an essential guide for all business people--and makes the perfect companion volume to Grahams investment masterpiece The Intelligent Investor. Review This reissue of the classic 1937 edition ... is right on time.... [The] basic study of financial statements by the average investor is more important than ever.-From the Introduction by Michael F. Price, president, Franklin Mutual Advisors, Inc.Grahams ideas ... formed the framework of thinking about the stock market that has inspired the investment community for nearly a century.-Smart MoneyGraham ranks as this centurys (and perhaps historys) most important thinker on applied portfolio investment.-John Train, author of The Money Masters From the Back Cover The volume is Benjamin Grahams timeless guide to interpreting and understanding financial statements. It has long been out of print, but now joins Grahams other masterpieces, The Intelligent Investor and Security Analysis, as the three keys to understanding Graham and value investing. Readers will learn to analyze a companys balance sheets and income statements and arrive at a true understanding of its financial position and earnings record. Graham provides simple tests any reader can apply to determine the financial health and well-being of any company. This volume is an exact text replica of the first edition of The Interpretation of Financial Statements, published by Harper & Brothers in 1937. Grahams original language has been restored, and readers can be assured that every idea and technique presented here appears exactly as Graham intended. Excerpt. © Reprinted by permission. All rights reserved. Introduction In the spring of 1975, shortly after I began my career at Mutual Shares Fund...

-Titulo Original : Arriving Today From Factory To Front Door -- Why Everything Has Changed About How And What We Buy-Fabricante : Harper Business-Descripcion Original: Shortlisted for the 2021 Porchlight Business Book Awards, Current Events & Public AffairsThe Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted-“Arriving Today”-in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.We are at a tipping point in retail history. While consumers are profiting from the convenience of instant gratification, rapidly advancing technologies are transforming the way goods are transported and displacing workers in ways never before seen.In Arriving Today, Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep. He analyzes the evolving technologies and management strategies necessary to keep the product moving to fulfill consumers’ demand for “arriving today” gratification. Mims reveals a world where the only thing moving faster than goods in an Amazon warehouse is the rate at which an entire industry is being gutted and rebuilt by innovation and mass shifts in human labor practices. He goes behind the scenes to uncover the paradoxes in this shift-into the world’s busiest port, the cabin of an 18-wheeler, and Amazon’s automated warehouses-to explore how the promise of “arriving today” is fulfilled through a balletic dance between humans and machines. The scope of such large-scale innovation and expended energy is equal parts inspiring, enlightening, and horrifying. As he offers a glimpse of our future, Mims asks us to consider the system’s vulnerability and its resilience, and who shoulders the burden, as we hurtle toward a fully automated system-and what it will mean when we are there. Review Wall Street Journal technology columnist Mims chronicles a product’s journey from manufacturer to doorstep in his timely debut. . . . Readers will be hooked by Mims’s ability to turn what could’ve been a dry supply-chain explainer into a legitimate page-turner. For those interested in what goes on before packages arrive at their door, this is a no-brainer. - Publishers Weekly (starred review)Mims writes in a digestible style that conveys a pleasing you-are-there quality, and he does not shy away from describing the vast economic inequalities involved in the movement of commodities and the indifference of many managers toward their workers . . . A surprisingly absorbing foray into the optimization of product flow. - Kirkus ReviewsMims will have readers enthralled with the minutiae of what he calls a sophisticated field of human endeavor. This book will appeal to general audiences and those in any part of the industry. - BooklistA detailed and dedicated explainer about the state of the logistics industry, Arriving Today by Wall Street Journal tech columnist Christopher Mims offers a snapshot of a logistics industry in flux. The world described in the book is a marvel of human ingenuity . . . a world that, because of the pace of change in the industry, is likely to be unrecognizable in five years’ time. - strategybusinessOur global economy runs on logistics. Mims expertly demystifies this secretive science as he vividly portrays the ways in which it often robs the most vulnerable workers of their health and humanity. - Brad Stone, author of The Everything Store and Amazon UnboundWith the elegance and efficiency of a first-rate tech journalist, Mims leads us into the nooks and crannies, robots, AI, warehouses, and ships that are highly complex so as to make our daily life simple. A must-read. - Scott Galloway, professor of marketing at NYU Stern School of Business and author of Four and The Algebra of HappinessA meticulously and presciently rendered account of the surprising journey of a USB charger from the factory to my home. Its nice to get your stuff fast. But Mims asks us to ponder, Was it worth it? - ...

-Titulo Original : Inclusify The Power Of Uniqueness And Belonging To Build Innovative Teams-Fabricante : Harper Business-Descripcion Original: About the Author Stefanie Johnson is an Associate Professor of Management at the Leeds School of Business, University of Colorado Boulder. Johnson has received several million dollars in federal and other grant funding to study leadership and create leadership development programs. Her work has been featured in The Economist, Newsweek, Time, and CNN. Stefanie lives in the Boulder Bubble in Colorado with her family. Wall Street Journal BestsellerIn this groundbreaking guide, a management expert outlines the transformative leadership skill of tomorrow-one that can make it possible to build truly diverse and inclusive teams which value employees’ need to belong while being themselves. Humans have two basic desires: to stand out and to fit in. Companies respond by creating groups that tend to the extreme-where everyone fits in and no one stands out, or where everyone stands out and no one fits in. How do we find that happy medium where workers can demonstrate their individuality while also feeling they belong?The answer, according to Stefanie Johnson, is to Inclusify. In this essential handbook, she explains what it means to Inclusify and how it can be used to strengthen any business. Inclusifying-unlike “diversifying” or “including”- implies a continuous, sustained effort towards helping diverse teams feel engaged, empowered, accepted, and valued. It’s no use having diversity if everyone feels like an outsider, she contends.In her research, Johnson found common problems leaders exhibit which frustrate their attempts to create diverse and cohesive teams. Leaders that underestimated the importance of group coherence and dynamics often have employees who do not feel like they belong; leaders that ignore the benefits of listening to different perspectives leave some people feeling like they cannot be their authentic selves.By contrast, leaders who Inclusify can forge strong relationships with their teams, inspire greater productivity from all of their workers, and create a more positive environment for everyone. Having a true range of different voices is good for the bottom line-it allows for the development of the best, most innovative, and creative solutions that are essential to success. Inclusify reveals the unexpected ways that well-intentioned leaders undermine their teams, explains how to recognize the myths and misperceptions that drive these behaviors, and provides practical strategies to become an Inclusifyer. By learning why uniqueness and belonging are so imperative, leaders can better understand what makes their employees tick and find ways to encourage them to be themselves while ensuring they feel like they are fully part of the group. The result is a fully engaged team filled with diverse perspectives-the key to creating innovative and imaginative ideas that drive value. Review “Many leaders are talking about building more diverse, inclusive workplaces, but few are making real progress. Stefanie K. Johnson is here to do something about that. In addition to her work as a leading researcher, Johnson has extensive experience consulting and advising; her book is full of rigorous evidence and practical ideas for making sure that people who stand out are able to fit in as well.” - Adam Grant, New York Times bestselling author of Originals and Give and Take and host of the chart-topping TED podcast WorkLife“Inclusify is a practical, action-oriented guide to being a better leader for all of your stakeholders. This book will be a game changer for creating more innovative, engaged, and productive teams. Through her academic research and interviews with top CEOs, Stefanie Johnson has compiled remarkable data and insights that have the power to change the world.” - Dr. Marshall Goldsmith, #1 executive coach in the world“In Inclusify, Stefanie K. Johnson takes the conversation beyond diversity, moving us closer to real inclusion and equality. Her positive spin on what we can achieve b...

-Titulo Original : E-myth Mastery The Seven Essential Disciplines For Building A World-class Company-Fabricante : Harper Business-Descripcion Original: The bestselling author of the phenomenally successful essential entrepreneur handbook The E-Myth Revisited presents the next big step in entreprenuerial management and leadershipIn this practical, real-world program that can be implemented real-time into any business, Michael E. Gerber begins by explaining why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization. He then covers seven essential skills: leadership, marketing, money, management, lead conversion, lead generation, and client fulfillment. E-Myth Mastery shows readers the difference between being an entrepreneur and doing a job, and teaches them how to get money when banks won’t help, how to expand their customer bases when big business moves in down the street, and how to make sure their businesses keep their promises every single time. Review “Gerber loves to exhort people to develop powerful visions for their companies.” - Fortune“The power of the E-Myth will transform your business and your life.” - Allan D. Koltin, CPA, President and CEO, Practice Development Institute“The power of the E-Myth will transform your business and your life.” - The John Hancock Insurance Group“Gerber’s powerful insights have given thousands of entrepreneurs new control over their businesses.” - Success“Here is, if not the only source of good advice, at least an important source.” - Booklist From the Back Cover The bestselling author of phenomenally successful and continually vital The E-Myth Revisited presents the next big step in entrepreneurial management and leadership with E-Myth Mastery.A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills:LeadershipMarketingMoneyManagementLead ConversionLead GenerationClient FulfilmentEach of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise.This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank wont give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you cant afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what youre doing.Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! About the Author Michael E. Gerber is a true legend of entrepreneurship. The editors of INC magazine called him The Worlds #1 Small Business Guru. He is Co-founder and Chairman of the Michael E. Gerber Companies-a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy. The Gerber Companies transforms the way small business owners grow their enterprises and has evolved into an empire over its history of nearly three decades...

-Titulo Original : Think Big Make It Happen In Business And Life-Fabricante : Harper Business-Descripcion Original: Donald J. Trump is an icon: the very definition of the American success story. President-elect, reality-television star, and developer of some of the planets most prestigious real estate, hes also become one of the worlds wealthiest men.Trump is a living example of how thinking BIG and knowing when to back up your opinions aggressively-regardless of what your critics or opponents might say-can help you maximize your personal and professional achievements. In his first political campaign, Trump defeated his opponents by rallying voters nationwide to Make America Great Again. For the first time ever, you too can learn Trump’s secrets to thinking BIG and kicking ass! Learn:Momentum: the Big Mo. How to get it and how to get it back.Revenge: how and when to get it (and why its so sweet).I love you, now sign this! Why contracts in business and personal life are so important.Real-life stories from people whove applied the think BIG formula in their own lives.These strategies are proven and attested to by those whove learned to think BIG from Donald Trump and found success in their own lives even when the world seems to be against them. Co-authored with Bill Zanker, an entrepreneur who learned these tactics firsthand from Trump, Think BIG and Kick Ass shows you how to bring a winning attitude to everything you do. From the Back Cover RISE TO DIZZYING HEIGHTS OF SUCCESS BY THINKING BIG!DONALD J. TRUMP is an icon: the very definition of the American success story. The star of The Apprentice and developer of some of the planet’s most prestigious real estate, he’s been on the bottom and risen to become one of the world’s wealthiest men.BILL ZANKER started The Learning Annex with $5,000 and grew it into a $5 million a year company. That was before he met Donald Trump. Thirty months later, after Zanker learned to think BIG himself, The Learning Annex is generating over $100 million a year in sales-and still growing.TOGETHER, they’re living examples of how thinking BIG and knowing when to back up your opinions aggressively-regardless of what your critics or opponents might say-can help you maximize your personal and professional achievements. For the first time ever, you too can learn Trump’s secrets to thinking BIG! Learn:Momentum: the Big Mo. How to get it and how to get it back.Revenge: how and when to get it (and why it’s so sweet).“I love you, now sign this!” Why contracts in business and personal life are so important.Real-life stories from people who’ve applied the think BIG formula in their own lives. About the Author President-elect Donald J. Trump is a graduate of the Wharton School of Finance and the developer of some of the most prestigious addresses worldwide, including Trump Tower on Fifth Avenue, Trump Park Avenue, Trump World Tower, 40 Wall Street, The Grand Hyatt Hotel, the historic Mar-a-Lago Club in Palm Beach, the Palm Trump International Hotel and Tower in Dubai, and numerous award-winning golf courses. His Real Estate and Wealth Expos with The Learning Annex have helped over one million people to think BIG. As the Emmy-nominated star and coproducer of the hit television show The Apprentice and the author of seven bestsellers, he is truly a media giant. This is the first book where Donald reveals his Think BIG attitude. Bill Zanker started The Learning Annex in 1980 with $5,000 of his own money. The Learning Annex has now spent two consecutive years on the Inc. magazine Fastest Growing Companies list with over $100 million in annual sales. The growth of his small business stems from Zankers partnership with and learning from Donald J. Trumps think BIG strategies. Zanker has been featured in Success, Forbes, Fortune, Inc., and Money magazines. He lives in New York City and Park City, Utah...

-Titulo Original : The Ten-day Mba 4th Ed. A Step-by-step Guide To Mastering The Skills Taught In Americas Top Business Schools-Fabricante : Harper Business-Descripcion Original: Revised and updated to answer the challenges of a rapidly changing business world, the 4th edition of The Ten-Day MBA includes the latest topics taught at Americas top business schools, from corporate ethics and compliance to financial planning and real estate to leadership and negotiation. With more than 400,000 copies sold around the world, this internationally acclaimed guide distills the lessons of the most popular business school courses taught at Harvard, Stanford, the University of Pennsylvania, the University of Chicago, Northwestern, and the University of Virginia. Author Steven A. Silbiger delivers research straight from the notes of real MBA students attending these top programs today-giving you the tools you need to get ahead in business and in life. From the Back Cover Steven Silbigers international bestseller, The Ten-Day MBA, has already helped thousands master the skills taught at Americas top-ten business schools-and at a fraction of the time and staggering cost that acquiring an MBA typically demands. This newly revised fourth edition contains the most up-to-date information available for understanding the intricacies of todays complex global business world. Distilling the material contained in most popular business courses presently offered at Harvard, Stanford, the University of Pennsylvania, the University of Chicago, Northwestern, and the University of Virginia-including leadership, corporate ethics and compliance, financial planning, real estate, and all the latest topics-this invaluable volume will teach you how to:Read and understand financial statementsDraft and adopt effective and comprehensive marketing plans Comprehend accounting rules and methods Manage your relationship with your bossDevelop corporate strategies Understand the present value concept Use quantitative techniques to evaluate projects Value stock, bond, and option investments Interpret the language of business law Master the most-used MBA jargon . . . and moreThe information, the expertise, and the confidence you need for success are all in the pages of this remarkable book-at the rate of one easy-to-follow chapter per day. About the Author Steven Silbiger, MBA, CPA, is a senior director of marketing at Plymouth Direct with a gift for communicating sophisticated financial and business issues in the clearest manner possible. More than 400,000 copies of his acclaimed book The Ten-Day MBA have already been sold. A top-ten graduate of the Darden Graduate School of Business at the University of Virginia, Silbiger lives in Philadelphia with his family...

-Titulo Original : Ultralearning Master Hard Skills, Outsmart The Competition, And Accelerate Your Career-Fabricante : Harper Business-Descripcion Original: From the Back Cover Learn a new talent, stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way. Ultralearning offers nine principles to master hard skills quickly. This is the essential guide to future-proof your career and maximize your competitive advantage through self-education.In these tumultuous times of economic and technological change, staying ahead depends on continual self-education-a lifelong mastery of fresh ideas, subjects, and skills. If you want to accomplish more and stand apart from everyone else, you need to become an ultralearner.The challenge of learning new skills is that you think you already know how best to learn, as you did as a student, so you rerun old routines and old ways of solving problems. To counter that, Ultralearning offers powerful strategies to break you out of those mental ruts and introduces new training methods to help you push through to higher levels of retention.Scott H. Young incorporates the latest research about the most effective learning methods and the stories of other ultralearners like himself-among them Benjamin Franklin, chess grandmaster Judit Polgar, and Nobel laureate physicist Richard Feynman, as well as a host of others, such as little-known modern polymath Nigel Richards, who won the French World Scrabble Championship-without knowing French.Young documents the methods he and others have used to acquire knowledge and shows that, far from being an obscure skill limited to aggressive autodidacts, ultralearning is a powerful tool anyone can use to improve their career, studies, and life.Ultralearning explores this fascinating subculture, shares a proven framework for a successful ultralearning project, and offers insights into how you can organize and execute a plan to learn anything deeply and quickly, without teachers or budget-busting tuition costs.Whether the goal is to be fluent in a language (or ten languages), earn the equivalent of a college degree in a fraction of the time, or master multiple tools to build a product or business from the ground up, the principles in Ultralearning will guide you to success. Now a Wall Street Journal bestseller.Learn a new talent, stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way. Ultralearning offers nine principles to master hard skills quickly. This is the essential guide to future-proof your career and maximize your competitive advantage through self-education.In these tumultuous times of economic and technological change, staying ahead depends on continual self-education-a lifelong mastery of fresh ideas, subjects, and skills. If you want to accomplish more and stand apart from everyone else, you need to become an ultralearner. The challenge of learning new skills is that you think you already know how best to learn, as you did as a student, so you rerun old routines and old ways of solving problems. To counter that, Ultralearning offers powerful strategies to break you out of those mental ruts and introduces new training methods to help you push through to higher levels of retention. Scott H. Young incorporates the latest research about the most effective learning methods and the stories of other ultralearners like himself-among them Benjamin Franklin, chess grandmaster Judit Polgar, and Nobel laureate physicist Richard Feynman, as well as a host of others, such as little-known modern polymath Nigel Richards, who won the French World Scrabble Championship-without knowing French. Young documents the methods he and others have used to acquire knowledge and shows that, far from being an obscure skill limited to aggressive autodidacts, ultralearning is a powerful tool anyone can use to improve their career, studies, and life. Ultralearning explores this fascinating subculture, shares a proven framework for a successful ultralearning project, and offers insights into how you can organize and exe - cute a plan to learn anything de...

-Titulo Original : The 22 Immutable Laws Of Branding-Fabricante : Harper Business-Descripcion Original: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in todays marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so.The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand. Review “Indispensable to anyone seeking to build a business into a recognized brand.” - --Philip J. Romano, CEO, Romano Enterprises“Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how.” - --Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University“Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding.” - --Patrick M. Sullivan, CEO, SalesLogix“Provides a worthwhile addition to the branding library. This book’s worth buying.” - --Atlanta Business Chronicle“If you want to...lasso consumers and burn brand identity into their minds, read this book.” - --Advertising Annual 1999 About the Author Al Ries and his daughter and business partner Laura Ries are two of the worlds best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries ) has some simple tests that will help you determine whether you are a left brainer or a right brainer...

-Titulo Original : What You Do Is Who You Are How To Create Your Business Culture-Fabricante : Harper Business-Descripcion Original: About the Author Ben Horowitz is the cofounder and general partner of Andreessen Horowitz, a Silicon Valley-based venture capital firm that invests in entrepreneurs building the next generation of leading technology companies. The firms investments include Airbnb, GitHub, , Pinterest, and Twitter. Previously he was cofounder and CEO of Opsware, formerly Loudcloud, which was acquired by Hewlett-Packard for $1.6 billion in 2007. Horowitz writes about his experiences and insights from his career as a computer science student, software engineer, cofounder, CEO, and investor in a blog that is read by nearly ten million people. He has also been featured in the Wall Street Journal, the New York Times, the New Yorker, Fortune, the Economist, and Bloomberg Businessweek, among others. Horowitz lives in the San Francisco Bay Area with his wife, Felicia.Henry Louis Gates, Jr., is the Alphonse Fletcher University Professor and Director of the Hutchins Center for African and African American Research at Harvard University. An award-winning filmmaker, literary scholar, journalist, cultural critic, and institution builder, Professor Gates has authored or coauthored twenty-two books and created eighteen documentary films, including Finding Your Roots. His six-part PBS documentary, The African Americans: Many Rivers to Cross, earned an Emmy Award for Outstanding Historical Program-Long Form, as well as a Peabody Award, Alfred I. duPont-Columbia University Award, and NAACP Image Award. Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. The time and circumstances in which they were raised often shapes them yet a few leaders have managed to shape their times. In What You Do Is Who You Are, he turns his attention to a question crucial to every organization: how do you create and sustain the culture you want?To Horowitz, culture is how a company makes decisions. It is the set of assumptions employees use to resolve everyday problems: should I stay at the Red Roof Inn, or the Four Seasons? Should we discuss the color of this product for five minutes or thirty hours? If culture is not purposeful, it will be an accident or a mistake.What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture.Horowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture. What You Do Is Who You Are is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted? Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. ...

-Titulo Original : The New Market Wizards Conversations With Americas Top Traders-Fabricante : Harper Business-Descripcion Original: In The New Market Wizards, successful traders relate the financial strategies that have rocketed them to success. Asking questions that readers with an interest or involvement in the financial markets would love to pose to the financial superstars, Jack D. Schwager encourages these financial wizards to share their insights. Entertaining, informative, and invaluable, The New Market Wizards is destined to become another Schwager classic. Review Should be required reading for anyone who selects managers for institutional or even personal portfolios.--Futures IndustryAre great traders born or do they acquire their kills on the way up?...The New Market Wizards provides some interesting insights.--Wall Street Journal About the Author Jack Schwager is a managing director and principal of The Fortune Group, an alternative asset management firm regulated in the UK and the United States. Schwager is the Senior Portfolio manager for Fortunes Market Wizards Funds of Funds, a broadly diversified series of institutional hedge fund portfolios. He also serves on the board of Fortunes research affiliate Global Fund Analysis, a leading source of independent hedge fund research. His prior experience includes 22 years as the director of futures research for some of Wall Streets leading firms and 10 years as the co-principal of a commodity trading advisory firm.Mr. Schwager is perhaps best known as the author of the best-selling Market Wizards (1989), and the equally popular The New Market Wizards (1992). A third volume in this series, Stock Market Wizards, published by HarperCollins, was released in early 2001. Mr. Schwagers first book, A Complete Guide to the Futures Markets, which was published in 1984, is considered to be one of the classic reference works in the field. More than a decade later he revised and expanded this original work into the three-volume series, Schwager on Futures, consisting of the following titles: Fundamental Analysis (1995), Technical Analysis (1996), and Managed Trading: Myths and Truths (1996). He is also the author of Getting Started in Technical Analysis (1999), which is part of John Wileys popular Getting Started series.Mr. Schwager is a frequent seminar speaker and has lectured on a range of analytical topics with particular focus on the characteristics of great traders, hedge fund investment, performance measurement, technical analysis, and trading system evaluation. He holds a B.A. in Economics from Brooklyn College and an M.A. in Economics from Brown University...

-Titulo Original : Ask Your Developer How To Harness The Power Of Software Developers And Win In The 21st Century-Fabricante : Harper Business-Descripcion Original: Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweeks Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers-not just grind through rote tasks. From Google and Amazon, to one-person online software companies-companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers success. As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal-building great digital products and experiences.How to compete in the digital economy? In short: Ask Your Developer. Review Jeff Lawson’s Ask Your Developer is the ultimate guide for creating a software developer culture that unlocks the passion, creativity, and empathy needed to build amazing products and succeed in the digital economy. - Marc Benioff, chair and CEO of Salesforce“Jeff shows business leaders at every level how to unlock growth and innovation while empowering their talent. Crisp and easy to read.” - Padmasree Warrior, founder, CEO, and president of Fable Group Inc. and former CTO of Cisco“Thank you, Jeff, for teaching both developers and business leaders how to speak the same language-this is going to smash so many misconceptions that get in the way of innovation.” - Anil Dash, CEO of Glitch, entrepreneur, and writer“Engineering is one of the most creative jobs in the world. Jeff’s Ask Your Developer philosophy is spot on-unleashing the creativity of developers is the key to innovation, no matter what industry you are in.” - Werner Vogels, CTO of Amazon“I’ve been studying culture in companies for a long time, and I’ve talked to hundreds of CEOs. What Jeff and the team have done is one of the most complete and thoughtful approaches to culture I’ve come across yet. Ask Your Developer is a must-read for any leader who is looking for a playbook from one of the most intentional CEOs I’ve interviewed.” - Adam Bryant, coauthor of The CEO Test About the Author Jeff Lawson is a co-founder and CEO at Twilio. He is a serial inventor with over 15 years of entrepreneurial and product experience. Prior to co-founding Twilio, Jeff was Founder & CTO of NineStar, Founding CTO of Stubhub and Founder, CEO & CTO of Versity. He was also one of the original product managers for Amazon Web Services.At every business, Jeff identified the fundamental need for a platform for developers and companies to easily build communications-based business solutions.Jeff grew up in the suburbs of Detroit, started ...

-Titulo Original : Competing Against Luck The Story Of Innovation And Customer Choice-Fabricante : Harper Business-Descripcion Original: Review This game-changing book is filled with compelling real world examples, including from inside Intuit. Jobs Theory has had --and will continue to have ---a profound influence on Intuit’s approach to innovation. It just might change yours, too. (Scott Cook, Co-founder & Chairman of Intuit)Clayton Christensen’s books on innovation are mandatory reading at Netflix. (Reed Hastings, Co-founder and CEO of Netflix)Competing Against Luck offers fresh thinking on how to get innovation right. Clayton Christensen and his coauthors offer a compelling take on how to truly understand customers by the progress they’re seeking to make in their lives. Bravo! (Muhtar Kent, CEO of The Coca-Cola Company)Clay Christensen and his co-authors have presented critical business thinkers and doers with a breakthrough theory that will change how leaders approach innovation by reverse engineering from a high value and focused customer job to be done. I have read it cover to cover--and will ask my top team to do the same. (Ron Frank, IBM)[Competing Against Luck] will likely become part of the thoughtful founder’s strategy arsenal. True to its unpretentious name, jobs theory is disarmingly simple… “What job is our customer trying to accomplish?” stands as one of those great business questions that companies deploy to stimulate creative juices at the start of meetings. But Competing Against Luck doesn’t just introduce a tool, it also lays out a program. (Inc. Magazine)The Theory of Jobs to Be Done has the essential trait of any good management theory: Once explained, it seems glaringly obvious. (Philip Delves Broughton, Wall Street Journal)In an age of big data and hyper segmentation, Christensen’s thinking is refreshing and clarifying. This book will relieve you of tired marketing conversations and invite you into worlds of new and ultimately, defining possibilities. Competing Against Luck is a must read for anyone working on developing or sustaining a distinctive brand. (Maureen Chiquet, former CEO of Chanel and author of forthcoming Beyond the Label)As a long-time fan of Clay Christensen, I was eager to read Competing Against Luck -- and it didn’t disappoint. This book has the potential to change the way you view innovation. Engaging and well-written, Christensen and his co-authors caused me to stop and really think about how Khan Academy is growing. I highly recommend it. (Sal Khan, Founder & CEO, Khan Academy) The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen and his co-authors have come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong. Customers dont buy products or services; they hire them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The Jobs to Be Done approach can be seen in some of the worlds most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes--its about predicting new ones. Christensen, Hall, Dillon, and Duncan contend that by understanding what causes customers to hire a product or service, any business can improve its innovation track record, creating products that customers not only want to...

-Titulo Original : Mission Economy A Moonshot Guide To Changing Capitalism-Fabricante : Harper Business-Descripcion Original: Longlisted for the 2021 Porchlight Business Book Awards, Big Ideas & New Perspectives“She offers something both broad and scarce: a compelling new story about how to create a desirable future.”-New York Times An award-winning author and leading international economist delivers a hard-hitting and much needed critique of modern capitalism in which she argues that, to solve the massive crises facing us, we must be innovative-we must use collaborative, mission-oriented thinking while also bringing a stakeholder view of public private partnerships which means not only taking risks together but also sharing the rewards. Capitalism is in crisis. The rich have gotten richer-the 1 percent, those with more than $1 million, own 44 percent of the worlds wealth-while climate change is transforming-and in some cases wiping out-life on the planet. We are plagued by crises threatening our lives, and this situation is unsustainable. But how do we fix these problems decades in the making? Mission Economy looks at the grand challenges facing us in a radically new way. Global warming, pollution, dementia, obesity, gun violence, mobility-these environmental, health, and social dilemmas are huge, complex, and have no simple solutions. Mariana Mazzucato argues we need to think bigger and mobilize our resources in a way that is as bold as inspirational as the moon landing-this time to the most ‘wicked’ social problems of our time.. We can only begin to find answers if we fundamentally restructure capitalism to make it inclusive, sustainable, and driven by innovation that tackles concrete problems from the digital divide, to health pandemics, to our polluted cities. That means changing government tools and culture, creating new markers of corporate governance, and ensuring that corporations, society, and the government coalesce to share a common goal.We did it to go to the moon. We can do it again to fix our problems and improve the lives of every one of us. We simply can no longer afford not to. Review Mazzucato wants liberals to talk less about the redistribution of wealth and more about its creation. Politicians around the world are listening. - New York TimesStimulating . . . [Mazzucato] unearths a plethora of intriguing case studies to back up her claims. Policy makers will want to take note. - Publishers WeeklyOne of the world’s most influential economists is on a mission to save capitalism from itself. - QuartzThe debates Mazzucato has been trying to open for years are now unavoidable. So let’s have them. - Ezra KleinI believe [her vision] can help to think about the future. - Pope Francis, from an open letter to Judge Roberto Andres Gallardo, president of the Pan-American Committee of Men and Women Judges for Social RightsMazzucato has influenced the way American politicians speak about the state’s potential as an economic engine. - New York TimesThe world’s scariest economist. . . . Mariana Mazzucato is a name to strike fear in the heart of anyone slightly shaky in their masculinity or grasp of the figures. - Times (UK)She is as forthright in her opinions as she is eloquent in expressing them. - Financial TimesMariana Mazzucato is foremost among the flamethrowers. A professor at University College London and the founding director of the UCL Institute for Innovation and Public Purpose, she asks fundamental questions about how value has been defined, who decides what that means, and who gets to measure it. - ForbesOne of the three most important thinkers about innovation. - New RepublicThis economist has a plan to fix capitalism. It’s time we all listened. - Wired About the Author Mariana Mazzucato (PhD) is Professor in the Economics of Innovation and Public Value at University College London (UCL), where she is Founding Director of the Institute for Innovation & Public Purpose (IIPP). She is the winner of international prizes including the 2018 Leontief Prize for Advancin...

-Titulo Original : Leading With Gratitude Eight Leadership Practices For Extraordinary Business Results-Fabricante : Harper Business-Descripcion Original: The influential New York Times bestselling authors-the “apostles of appreciation” Chester Elton and Adrian Gostick-provide managers and executives with easy ways to add more gratitude to the everyday work environment to help bolster moral, efficiency, and profitability.Workers want and need to know their work is appreciated. Showing gratitude to employees is the easiest, fastest, most inexpensive way to boost performance. New research shows that gratitude boosts employee engagement, reduces turnover, and leads team members to express more gratitude to one another-strengthening team bonds. Studies have also shown that gratitude is beneficial for those expressing it and is one of the most powerful variables in predicting a person’s overall well-being-above money, health, and optimism. The WD-40 Company knows this firsthand. When the leadership gave thousands of managers training in expressing gratitude to their employees, the company saw record increases in revenue.Despite these benefits, few executives effectively utilize this simple tool. In fact, new research reveals “people are less likely to express gratitude at work than anyplace else.” What accounts for the staggering chasm between awareness of gratitude’s benefits and the failure of so many leaders to do it-or do it well? Adrian Gostick and Chester Elton call this the gratitude gap. In this invaluable guide, they identify the widespread and pernicious myths about managing others that cause leaders to withhold thanks.Gostick and Elton also introduce eight simple ways managers can show employees they are valued. They supplement their insights and advice with stories of how many of today’s most successful leaders-such as Alan Mulally of Ford and Hubert Joly of Best Buy-successfully incorporated gratitude into their leadership styles.Showing gratitude isn’t just about being nice, it’s about being smart-really smart-and it’s a skill that everyone can easily learn. Review “I love, love, love this book! You will not only read but mark up and send to your friends.” - Alan Mulally, retired CEO of The Ford Motor Company“Leading with Gratitude is a wonderful gift for leaders, those who aspire to lead, and anyone who wants to bring more joy and meaning into their lives.” - Dr. Jim Yong Kim, 17th President of Dartmouth College & 12th President of the World Bank Group“Seeing and appreciating excellence is foundational in running a great team, and yet so few leaders have mastered this seemingly simple skill. A powerful, poignant roadmap that can lead you and your team to extraordinary results.” - Amy Edmondson, Harvard Business School Professor & author of The Fearless Organization and Teaming“Amazing! Ideas that will have a remarkable and immediate impact on your ability to lead other people.” - Marshall Goldsmith, author of What Got You Here Won’t Get You There“Carefully researched, witty, and packed with a hundred practical tips, Leading with Gratitude is a blueprint to developing your soft skills (from) Gostick and Elton, the undisputed thought leaders in building All In cultures.” - Whitney Johnson, CEO of WLJ Advisors & author of Disrupt Yourself and Build an A Team“In this timely book, Gostick and Elton show how the power of gratitude can supercharge results and transform organizations.” - Henry Timms, President of Lincoln Center for the Performing Arts and co-author New Power“Another instant classic by Gostick and Elton. Learning how to Lead with Gratitude is a core business competency and should be required reading for all people leaders. An exceptionally inspired workforce will respond in kind.” - David Kasiarz, Executive Vice President, Global Total Rewards and Medical American Express“This is THE book people will be talking about this year. A powerful and profound method to inspire people to rally to your cause and achieve outstanding long-term results. Jam-packed with idea...

-Titulo Original : Built To Last Successful Habits Of Visionary Companies (good To Great, 2)-Fabricante : Harper Business-Descripcion Original: This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies. So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: What makes the truly exceptional companies different from other companies?What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the worlds best commercial aircraft company -- what did Boeing have that McDonnell Douglas lacked?By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies.Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond. About the Author Jim Collins is a student and teacher of what makes great companies tick, and a Socratic advisor to leaders in the business and social sectors. Having invested more than a quarter-century in rigorous research, he has authored or coauthored six books that have sold in total more than 10 million copies worldwide. They include Good to Great, Built to Last, How the Mighty Fall, and Great by Choice.Driven by a relentless curiosity, Jim began his research and teaching career on the faculty at the Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. In 1995, he founded a management laboratory in Boulder, Colorado.In addition to his work in the business sector, Jim has a passion for learning and teaching in the social sectors, including education, healthcare, government, faith-based organizations, social ventures, and cause-driven nonprofits.In 2012 and 2013, he had the honor to serve a two-year appointment as the Class of 1951 Chair for the Study of Leadership at the United States Military Academy at West Point. In 2017, Forbes selected Jim as one of the 100 Greatest Living Business Minds.Jim has been an avid rock climber for more than forty years and has completed single-day ascents of El Capitan and Half Dome in Yosemite Valley.Learn more about Jim and his concepts at his website, where you’ll find articles, videos, and useful tools. jimcollins Jerry I. Porras is the Lane Professor of Organizati...

-Titulo Original : The Truth About Money 4th Edition-Fabricante : Harper Business-Descripcion Original: “A single source for what you need to know to put your financial house in order, an impressive piece of work, and very useful.”-Bob Clark, Editor-in-Chief, Dow Jones Investment Advisor Ric Edelman, America’s most successful financial advisor, has revised and updated his classic personal finance bestseller to reflect the new global economic outlook. In his 4th edition of The Truth About Money, Edelman tells you everything you need to know about money-an essential, yet delightfully breezy and accessible, must-read manual for anyone who may have previously sought the financial wisdom of Suze Orman and Jean Chatzky. The Truth About Money is an indispensible guide to money matters from the man whom Barrons named the #1 independent financial advisor in the country. From the Back Cover The Personal Finance Classic . . . thats fun to read!You Need the Truth About MoneyCompletely revised and expanded, The Truth About Money shows you everything you need to know about personal finance-and explains it all in plain English. Investments, insurance, taxes, mortgages, leasing cars, getting out of debt, wealth planning for multimillion-dollar estates-its all here for you.Whether youre saving for college or retirement, buying a home or selling one, concerned about long-term care for yourself or your parents, worried about an impending job loss, or facing any financial decision, knowing whats in The Truth About Money will help you make great financial decisions.New to This EditionPlanning Your Retirement LifestyleLearn how to retire in comfort and financial security (and what to do when you get there) (pg. 485).The Best Investment ChoiceLearn how ETFs can help you create wealth while saving you big money (pg. 176).Target-Date FundsIts what you dont know that can hurt you (pg. 269).Behavioral Finance and NeuroeconomicsLearn why you make bad financial decisions-and how to break the cycle (pg. 224).Picking the Best FundsFind out the truth about Morningstar ratings (pg. 250).Are Your Parents Aging?See how best to provide help-without harming yourself financially (pg. 374).The Most Important Financial Decision Youll MakeFind out how to make this decision successfully (pg. 631).Plus more than 100 Pages of New Content! About the Author Ric Edelman is Barrons #1 independent financial advisor, the bestselling author of seven books on personal finance, and host of The Ric Edelman Show, heard on radio stations nationwide. Rics firm, Edelman Financial Services, manages $5 billion in assets and has been helping people achieve financial success for twenty-five years...

-Titulo Original : A Minute To Think Reclaim Creativity, Conquer Busyness, And Do Your Best Work-Fabricante : Harper Business-Descripcion Original: “You’re going to want to share copies of this book with your overbooked friends and colleagues, but before you do, take some time to read it yourself. Funt’s wisdom around making space is priceless.” -Seth Godin, author of The PracticeDo you wish you could stop the mayhem of work and life and just take a minute? Do you sense you could contribute more if there were a little more room in the day? Does busyness deprive you and your burnt-out team of the oxygen your talents need to catch fire?Many have felt that way, yet taking a pause has seemed impossible-until now.In A Minute to Think, Juliet Funt, a globally recognized warrior in the battle against busyness, provides a powerful guide that will give you the permission, framework, and specific direction you need to do the following:Regain control of your overloaded, caffeinated, inbox-worshiping workdayLiberate yourself and your teams from burnout and busyworkReclaim creativity and focus despite the chaos around youBring thoughtfulness into designing your next work normsTame the beast of email and escape the mire of meetingsFind your precious minute to thinkYou’re not alone in your yearning for freedom from constant reactivity. The global workforce today is so fried that it belongs in the food court of a county fair. We’re relentlessly behind the curve, dousing fires everywhere, and our 3 a.m. insomnia provides the only unscheduled thinking time of the day.What we need reinserted in our lives is the missing element of white space-short periods of open, unscheduled time that, when recaptured, change the very nature of work. White space is the stepping back, the strategic pause, the oxygen that allows the sparks of our efforts to catch fire. White space has the power to radically-and simply-reinvent the way we approach work in this maxed-out, post-COVID 21st-century world.With Juliet’s memorable stories, easy-to-use tools, and razor-sharp instruction, she carves for us an escape route from the overwhelming amount of low-value tasks and the daily avalanche of e-mails, meetings, decks, and reports. Using research, client stories, and a relatable voice, Juliet shows all of us how to reclaim time for thinking and make room for what truly matters. Whether you are an individual trying to build a more sane and humane flow of daily work, a team that wants new levels of efficiency and effectiveness, or an entire organization changing your culture toward thoughtfulness, this book will lead you there. Review “This book is more than a first-rate guide to getting more and better work done. It is a powerful meditation on the false lure of busyness and the sustaining power of the pause. A Minute to Think is essential reading for maddening times.” - Daniel H. Pink, author of When, Drive, and To Sell Is Human“I absolutely loved A Minute to Think. It’s one of the most captivating and relevant approaches to solving busyness that I’ve read. Juliet’s energetic style and practical insights play a pivotal role as we long to pause yet be more productive and creative in this next decade of hybrid working.” - Angela Ahrendts, DBE, former SVP of Apple Retail and CEO of Burberry“Juliet Funt makes a compelling case for a tactic that’s both critically important and distressingly overlooked: the strategic pause. If you regularly feel overwhelmed by your work, read this book!” - Cal Newport, New York Times bestselling author of A World Without Email and Deep Work“This smart, funny business book is brimming with actionable tools. It’s certain to make any team stronger.” - Patrick Lencioni, president, The Table Group; New York Times bestselling author of The Five Dysfunctions of a Team“My decades of experience in the productivity arena have taught me you don’t need more time-you need more room. Room to be creative, to be strategic, and simply to be present in whatever you’re doing. Juliet provides an elegant and easily followed manual of how to get us there. Bravo.” - David Alle...

-Titulo Original : Fascinate, Revised And Updated How To Make Your Brand Impossible To Resist-Fabricante : Harper Business-Descripcion Original: Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-DohBuild revenue by learning about the $14 million license plateGet better leads through hypnosis by Sigmund Freud and Steve JobsAttract raving fans by following the cult of pistachio ice creamWhether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities-including Twitter, IBM, Porsche, and New York University-use the Fascinate system to captivate their customers. Why? The answers are in this book. Review “This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies.” - Seth Godin, author of Linchpin“Can you dissect ‘fascination’? Sally Hogshead says, ‘Yes.’ Fascination is arguably the most powerful of product attachments and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner.” - Tom Peters, author of In Search of Excellence“Fascinate is a riveting journey through the forces of fascination how it irresistibly shapes our ideas, opinions, and relationships and how to wield it to your advantage.” - Alan Webber, author of Rules of Thumb“Whenever your message hasn’t reached a customer, peer over at Sally Hogshead’s collection of stories and directives, replete with more illuminating, original, and doable ideas than you can handle in a lifetime. Okay, two lifetimes.” - Richard Laermer, author of Forecast 2011 and Full Frontal PR“This slight but practical work packs a big punch.” - Publishers Weekly“As Hogshead wends her way around the world of fascination, her citations are funny and apt, even educational... Fascinate is a fascinating book...” - Richard Pachter, Miami Herald From the Back Cover why is Jagermeister the most popular brand that nobody likes? Why do women spend more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1,000%?And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework for fascinating anyone.The word “fascinate” comes from the Latin fascinare, meaning “to bewitch or hold captive so that others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. C...

-Titulo Original : The Essential Drucker The Best Of Sixty Years Of Peter Druckers Essential Writings On Management (collins Business Essentials)-Fabricante : Harper Business-Descripcion Original: Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices and principles affect the performance of organizations, individuals, and society, there is The Essential Drucker-an invaluable compilation of essential materials from the works of a management legend. Containing twenty-six core selections, The Essential Drucker covers the basic principles and concerns of management and its problems, challenges, and opportunities, giving managers, executives, and professionals the tools to perform the tasks that the economy and society of tomorrow will demand of them. About the Author Peter F. Drucker is considered the most influential management thinker ever. The author of more than twenty-five books, his ideas have had an enormous impact on shaping the modern corporation. Drucker passed away in 2005...