Book : The Mousedriver Chronicles The True-life Adventures..

-Titulo Original : The Mousedriver Chronicles The True-life Adventures Of Two First-time Entrepreneurs

-Fabricante :

Basic Books

-Descripcion Original:

When John Lusk and Kyle Harrison graduated from Wharton in 1999, nearly all of their entrepreneurially minded classmates set their sights on conquering the dot-com world. To the almost universal disdain of their friends and professors, these two turned down tempting job offers, borrowed money from friends and family, loaded up on credit card debt, and decided to start a single-product company to manufacture and market a computer mouse shaped like the head of a golf club. They watched enviously as nearly all of their friends became millionaires in the dot-com boom, but they persevered and forged their own path. To chart their progress and to keep themselves motivated against the odds, they kept a diary that recorded the realities of their everyday life as entrepreneurs. Out of their diary entries grew The MouseDriver Chronicles, an intimate, insightful, and often funny look into the minds of two entrepreneurs and how they brought a simple idea to market. From The MouseDriver Chronicles: School was just about over, and the wondrous combination of brick-baking heat and relentless high humidity that defines summer in south Philadelphia wasnt too far off. We couldnt afford to wait around for it. We needed to blaze to San Francisco and get rolling. Fine. No problem. Except we didnt yet have an office in San Francisco. Or a place to live. Or MouseDrivers in stock. We had all our plans and ambition, but everything real about running a business was ahead of us. Immediately ahead. Review An entertaining and informative read...successfully captures the shadow that inevitably falls between business ideas--even tiny ones--and their execution. -- Boston GlobeWonderfully engaging. [One] of the rare business books where giving away the ending would spoil the enjoyment. -- USA Today[A] fun and hopeful book. -- Los Angeles Times About the Author John Lusk spent four years as a management consultant in the Information Technology Group at Ernst & Young. In 1997, he enrolled in the Wharton School of Business, where he met Kyle Harrison. Together they founded Platinum Concepts, Inc., a company specializing in technology consumer products. Both authors live in San Francisco, California. Visit their website at mousedriver .