Book : Lovability How To Build A Business That People Love..

-Titulo Original : Lovability How To Build A Business That People Love And Be Happy Doing It

-Fabricante :

Greenleaf Book Group Press

-Descripcion Original:

Love is the surprising emotion that company builders cannot afford to ignore. Genuine, heartfelt devotion and loyalty from customers - yes, love - is what propels a select few companies ahead. Think about the products and companies that you really care about and how they make you feel. You do not merely like those products, you adore them. Consider your own emotions and a key insight is revealed: Love is central to business. Nobody talks about it, but it is obvious in hindsight. Lovability: How to Build a Business That People Love and Be Happy Doing It shares what Silicon Valley-based author and Aha! CEO Brian de Haaff knows from a career of founding successful technology companies and creating award-winning products. He reveals the secret to the phenomenal growth of Aha! and the engine that powers lasting customer devotion - a set of principles that he pioneered and named The Responsive Method. Lovability provides valuable lessons and actionable steps for product and company builders everywhere, including: Why you should rethink everything you know about building a businessWhat a product really isThe magic of finding what your customers truly desireHow to turn business strategy and product roadmaps into customer loveWhy you should chase company value, not valuationSurveys to measure your companys lovability Brian de Haaff has spent the last 20 years focused on business strategy, product management, and bringing disruptive technologies to market. And in preparation for writing this book, he interviewed well-known startup founders, product managers, executives, and CEOs at hundreds of name brand and agile organizations. Their experiences, along with headline-grabbing case studies (both inspiring successes and cautionary tales), will help readers discover how to build something that matters. Much has been written about how entrepreneurs build innovative products and successful businesses, but the authors message is original and refreshing. He convincingly explains that there is a better path forward - a people-first way grounded in love. In a business world that has increasingly emphasized hype over substance and get-big-at-any-cost thinking over profitable and sustainable growth, its time for a new recipe for company success. Insightful, thought-provoking, and sometimes controversial, Lovability is the book that you turn to when you know there has to be a better way. Review In this heartfelt debut, de Haaff, cofounder and CEO of software firm Aha!, lays out a consumer-oriented road map to success. The author obviously takes great pride in having a positive work culture at his company, and he points out that a company needs to be lovable internally as well as externally. With sensible advice and a humanistic tone, this offering will encourage companies big and small to value both customers and employees. --Publishers Weekly Lovability will inspire product managers everywhere to build better products. --Chris Yeh, Senior Vice President of Product at Box The most refreshingly original book on innovation I have read, written by someone who has consistently created products that people love. It is required reading if you want to build a breakthrough business. --James Allworth, New York Times bestselling co-author of How Will You Measure Your Life? A must read for innovators everywhere, this book reveals an intriguing, human-centric approach to building products and organizations that will make you rethink everything you have learned about business. --Ekaterina Walter, Wall Street Journal bestselling author of Think Like Zuck This book shares the secrets to building winning products and outlines a clear path to success. Tech leaders and innovators will want to keep a copy on-hand at all times. --John Peters, Silicon Valley-based management consultant Product managers will find useful guidance in the pages of Lovability. --Jeff Lash, Service Director, Product Man