Book : Disney U How Disney University Develops The Worlds...

-Titulo Original : Disney U How Disney University Develops The Worlds Most Engaged, Loyal, And Customer-centric Employees

-Fabricante :

McGraw Hill

-Descripcion Original:

With a Foreword by Jim Cora, former Chairman of Disneyland InternationalA leadership blueprint, applicable in any organization. -- Captain D. Michael Abrashoff, U.S. Navy (Ret.), and author of Its Your ShipWhen I first arrived at The Walt Disney Company, I was surprised to find I had to go back to school--at Disney University! There, I learned the fundamentals of guest service that consistently gave Disney a tremendous advantage in the marketplace. Now, anyone can know these secrets of success thanks to Doug Lipps informative book. No matter what your business, the lessons taught at DisneyUniversity will prove invaluable. -- Michael Eisner, Former CEO and Chairman, The Walt Disney CompanyWhen it comes to world-class employees, few organizations rival Disney. Famous for their friendliness, knowledge, passion, and superior customer service, Disneys employees have been fueling the iconic brands wild success for more than 50 years.How has Disney succeeded in maintaining such a powerful workforce for so many years? Why are so many corporations and executives drawn to study how Disney continues to exemplify service and leadership standards?The Disney University, founded by Van France, trains the supporting cast that helps create the world-famous Disney Magic. Now, for the first time, the secrets of this exemplary institution are revealed. In Disney U, Doug Lipp examines how Van perpetuated Walt Disneys timeless company values and leadership lessons, creating a training and development dynasty. It contains never-before-told stories from numerous Disney legends. These pioneers share behind-the-scenes success stories of how they helped bring Walt Disneys dream to life.Disney U reveals the heart of the Disney culture and describes the companys values and operational philosophies that support the iconic brand. Doug Lipp lays out 13 timeless lessons Disney has used to drive profits and growth worldwide for more than half a century.To this day, the Disney University continues to turn out some of the most engaged, loyal, and customer-centered employees the business world has ever seen. Using the lessons outlined in Disney U will set your organization on a path of sustained success.PRAISE FOR Disney U:I highly recommend Disney U to anyone interested in building an enduring market presence and brand. -- Stephen Cannon, President and Chief Executive Officer, Mercedes-Benz USALipps narratives reveal how Van and other Disney visionaries set the stage for a world-class organization by skillfully balancing both people and technology. -- Debi Aubee, Vice President of Sales, Bose CorporationEvery leader should have the equivalent of a Van France at his or her side. Thanks to Doug Lipp, we can now tap into the brilliance of a man who helped Walt createThe Happiest Place on Earth. -- David Overton, Founder and Chief Executive Officer, The Cheesecake FactoryHow does Disney University create such enthusiastic, loyal, and customer-centered employees, year after year? Now, for the first time, Doug Lipp takes us on a journey backstage to answer this pivotal question. -- John G. Veres III, Ph.D., Chancellor, Auburn University at MontgomeryDoug Lipp shares terrific stories about Disney that underscore the importance of creating an organizational culture with an unwavering dedication to superlativeservice and exceptional quality, both for employees and customers. He then takes it a step further by explaining how to bring these values to life for your organization. -- Christine A. Morena, Executive Vice President of Human Resources, Saks Incorporated From the Publisher DOUG LIPP helped create the first international version of the Disney University, in Japan at Tokyo Disneyland, and then led the training team of the Disney University at the corporate headquarters of The Walt Disney Company, The Walt Disney Studios. He mentored under a number of Disney University visionaries, including the Disney Univ