Book : The B Corp Handbook, Second Edition How You Can Use..

-Titulo Original : The B Corp Handbook, Second Edition How You Can Use Business As A Force For Good

-Fabricante :

Berrett-Koehler Publishers

-Descripcion Original:

The B Corp Handbook shows that an economic agenda that serves peoples needs while respecting planetary boundaries is compatible with, and ultimately even necessary for, financial success. -Paul Polman, CEO, Unilever B Corps are a global movement of more than 3,300 companies in 70 countries--like Patagonia, Ben & Jerrys, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book--winner of an Independent Book Publishers Association IPPY Award as one of the best business books of 2020--is the authoritative guide to the what, why, and how of B Corp certification.Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference.While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand. Review “The B Corp Handbook shows that an economic agenda that serves peoples needs while respecting planetary boundaries is compatible, and ultimately even necessary, for financial success.” -Paul Polman, CEO, Unilever “Every business owner interested in creating a more diverse, equitable, and inclusive economy should read this book.” -Dawn Sherman, CEO, Native American Natural Foods “In an increasingly complex world, big brands and companies are fundamentally challenged as to whose interests they really serve. We joined the B Corp movement because we are convinced that addressing this challenge directly is the best way to reinforce trust with our stakeholders.” -Emmanuel Faber, CEO, Danone “The B Corp principles of social, environmental, and economic justice are deeply aligned with the mission and core values of our worker-owned cooperative.” -Adria Powell, CEO, Cooperative Home Care AssociatesOur holistic vision for the company centers around our clothing, mindful business practices, and supporting every employees purpose. Being a B Corp allows us to fulfill our purpose in a bold way with other like-minded companies. The B Corp Handbook serves as a guide for using business as a force for good. -Eileen Fisher, Founder and President, EILEEN FISHER “I hope that five years from now, ten years from now, we’ll look back and say B Corporations were the start of the revolution. The existing paradigm isn’t working anymore--this is the future.” -Yvon Chouinard, founder of Patagonia “The B Corp Handbook provides an essential teaching resource in preparing the next generation of business leaders to build a more sustainable and inclusive economy.” -Jessica Thomas, Director, Business Sustainability Collaborative, North Carolina State University “We became a Certified B Corp because it closely aligns with our purpose-driven business model of community reinvestment, entrepreneurship, women’s empowerment, education, and wellness.” -Emmet Dennis, Chief Marketing Officer, Sundial Brands “The second edition of The B Corp Handbook goes beyond the first edition by helping companies make progress on diversity, equity, and inclusion. Don’t just wait for economic justice; make it happen!” -Naomi Vickers, Chief Operat