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-Titulo Original : Attracting Perfect Customers The Power Of Strategic Synchronicity
-Fabricante :
Berrett-Koehler Publishers
-Descripcion Original:
From Publishers Weekly Hall and Brogniez, consultants both, make one simple and compelling point: readers will make more money and be far happier if they and their company only deal with customers whose values mesh with their own. The authors describe buyers who are in complete synch with the seller as perfect customers, but they sidestep the issue of what happens if there are not enough perfect customers to keep one in business. A lack of quantitative supporting evidence further weakens their strategy. Still, this is a worthwhile book that may cause executives to rethink their basic marketing strategies. Copyright 2001 Cahners Business Information, Inc. Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones-even customers who are ultimately more trouble than theyre worth. Attracting Perfect Customers invites readers to move beyond the notions that business is war and winning market share means beating the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmaneuvering the competition. In fact, these techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization-the kind of customers it is a pleasure to serve. Attracting Perfect Customers takes you step by step through the entire strategic attraction process. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customerswill take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships. Review “For over twenty years, I have been trying to attract the perfect friends and clients and I thought I was doing a pretty fair job until I read this book. I thought that I had to work my fingers to the bone to get enough contacts to weed through to find perfection. This book focuses the perspective for you and makes it seem effortless!” -MAUREEN SANDERS Vice President and Office Manager Sterling Bank-Upper Kirby “Finally the truth about how to attract the best customers (and keep them). Attracting Perfect Customers is a must- read for anyone exhausted or frustrated by the competitive, war-like race for customers and business success. You can relax a bit, breathe a sigh of relief, and exceed your goals with advice like this!” -SHARON JORDAN-EVANS coauthor of Love ’Em or Lose ’Em: Getting Good People to Stay and President, The Jordan Evans Group “After being introduced to the Strategic Synchronicity process I have a clearer vision of the contribution I am to make in creating value for the customers, employees, and other stakeholders of Shell Services International. My Strategic Attraction Plans truly guide the most perfect people and events to me easily and effortlessly.” -PATTY WALTERS Senior Consultant, Management Consulting, Shell Services International, a part of the Royal Dutch/Shell Group of companies “A must-read if you’ve ever dreamed of having a ‘perfect’ client walk through the door! With clarity and precision, Hall and Brogniez teach us how to magnetize ‘perfect’ customer
-Fabricante :
Berrett-Koehler Publishers
-Descripcion Original:
From Publishers Weekly Hall and Brogniez, consultants both, make one simple and compelling point: readers will make more money and be far happier if they and their company only deal with customers whose values mesh with their own. The authors describe buyers who are in complete synch with the seller as perfect customers, but they sidestep the issue of what happens if there are not enough perfect customers to keep one in business. A lack of quantitative supporting evidence further weakens their strategy. Still, this is a worthwhile book that may cause executives to rethink their basic marketing strategies. Copyright 2001 Cahners Business Information, Inc. Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones-even customers who are ultimately more trouble than theyre worth. Attracting Perfect Customers invites readers to move beyond the notions that business is war and winning market share means beating the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmaneuvering the competition. In fact, these techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization-the kind of customers it is a pleasure to serve. Attracting Perfect Customers takes you step by step through the entire strategic attraction process. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customerswill take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships. Review “For over twenty years, I have been trying to attract the perfect friends and clients and I thought I was doing a pretty fair job until I read this book. I thought that I had to work my fingers to the bone to get enough contacts to weed through to find perfection. This book focuses the perspective for you and makes it seem effortless!” -MAUREEN SANDERS Vice President and Office Manager Sterling Bank-Upper Kirby “Finally the truth about how to attract the best customers (and keep them). Attracting Perfect Customers is a must- read for anyone exhausted or frustrated by the competitive, war-like race for customers and business success. You can relax a bit, breathe a sigh of relief, and exceed your goals with advice like this!” -SHARON JORDAN-EVANS coauthor of Love ’Em or Lose ’Em: Getting Good People to Stay and President, The Jordan Evans Group “After being introduced to the Strategic Synchronicity process I have a clearer vision of the contribution I am to make in creating value for the customers, employees, and other stakeholders of Shell Services International. My Strategic Attraction Plans truly guide the most perfect people and events to me easily and effortlessly.” -PATTY WALTERS Senior Consultant, Management Consulting, Shell Services International, a part of the Royal Dutch/Shell Group of companies “A must-read if you’ve ever dreamed of having a ‘perfect’ client walk through the door! With clarity and precision, Hall and Brogniez teach us how to magnetize ‘perfect’ customer
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