Book : Worth Every Penny Build A Business That Thrills Your.

-Titulo Original : Worth Every Penny Build A Business That Thrills Your Customers And Still Charge What Youre Worth

-Fabricante :

Greenleaf Book Group Press

-Descripcion Original:

FROM THE NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLERA revelation for photographers: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Many photographers and small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they dont realize is that discounting is the last thing they should be doing if they want to win big. Sarah Petty and Erin Verbeck are here to show you that theres a radically different way to run your business-- one in which the owners focus on creating specialized offerings and an over-the-top customer experience, not on matching the prices of their competition. Worth Every Penny encourages you to explore and use the boutique model, which is designed to maximize your advantages over discounting competitors. Youll learn how to: --Build a brand that lays the foundation for you to charge what your offerings are worth. --Create products, services and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base. --Understand how to use a pricing strategy that allows you to create demand and attract the right customers instead of discounting. --Throw traditional advertising to the wind and implement a boutique way of marketing thats more affordable in this competitive business environment. --Learn the relationship-based sales skills needed to sell without being pushy and have your clients clamoring for more. The authors strategies are enhanced by real-life business experiences and vivid anecdotes from all types of business owners--restaurateurs to contractors to professional service providers and photographers. With the advice in Worth Every Penny, you will be inspired to live your passion and pass your enthusiasm on to your customers. The result: a profitable business that avoids succumbing to the pressure to discount. Review The breakthrough definition on page 8 will pay for this book all by itself. The rest is worth even more. If you run a small business, I hope youll read this book. --Seth Godin, author and entrepreneur This is a business book that isnt filled with theory or fluff. It lays out a proven way of running a small business that will show you how to get every penny youre worth. --John Jantsch, author of Duct Tape Marketing and The Referral Engine Sarah and Erin have written a guide to help you create and operate the business youve always dreamed of--one where you can charge what youre really worth! A must-read for every small business owner. --Anita Campbell, CEO of Small Business Trends Petty and Verbeck clearly demonstrate how any business that follows their blueprint can make price irrelevant by creating an extraordinary customer experience. --John R. DiJulius III, author of Whats the Secret: To Providing a World-Class Customer Experience About the Author Sarah Petty is the founder of the Joy of Marketing, where she and her team teach photographers how to build a business that lets them do what they love while earning a living and putting #familyfirst. Petty began her career in the marketing department at the worlds largest brand, Coca-Cola Enterprises, and went on to direct the marketing campaigns of many small businesses at a top regional advertising agency. After earning her MBA, Petty opened her boutique photography studio and was named one of the most profitable photography businesses in the country after just five years in business by the Professional Photographers of America. Petty is also a sought-after speaker, presenting to audiences around the globe on how the boutique business model can strengthen their companies. Erin Verbeck is the Chief Joy Officer at the Joy of Marketing. After developing marketing plans for small business owners in the tourism,