Book : The Business Of Belonging How To Make Community Your.

-Titulo Original : The Business Of Belonging How To Make Community Your Competitive Advantage

-Fabricante :

Wiley

-Descripcion Original:

From the Inside Flap The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the connected world of today, the need for and value of community have emerged as unavoidable realities. The business world is keeping up, sort of. As business community expert David Spinks shows in The Business of Belonging, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecendented scale as a result.So how do we achieve this lofty communitarian goal? Nowhere is the path made clearer than in this book. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts including how community drives measurable business value, and what the appropriate metrics are to high-level community design to practical engagement techniques, The Business of Belonging is an epic journey into the world of community building.This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. This book will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders thats the goal for todays connected businesses, and this book is the map to getting there. “A tactical primer for any business embarking on the critical work of actively building community.-Seth Godin, Author, This is MarketingThis book perfectly marries the psychology of communities, with the hard-earned secrets of someone whos done the real work over many years. David Spinks is the master of this craft.-Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts-including how community drives measurable business value and what the appropriate metrics are-to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building.This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders-that’s the goal for today’s connected businesses, and this book is the map to getting there. From the Back Cover PRAISE FOR THE BUSINESS OF BELONGINGA tactical primer for any business embarking on the critical work of actively building community. SETH GODIN, Author of This is MarketingThis book perfectly marries the psychology of communities, with the hard-earned secrets of someone whos done the real work over many years. David Spinks is the master of this craft. NIR EYAL, best