Book : The Ten Principles Behind Great Customer Experiences.

-Titulo Original : The Ten Principles Behind Great Customer Experiences The Ten Principles Behind Great Customer Experiences (financial Times Series)

-Fabricante :

FT Press

-Descripcion Original:

Review Many of the business manuals or books that cross our desk here at The Entrepreneurs are dry, aspirational, self-help texts devoid of any intellectual spice. Some business themed books however buck the trend. Glance at its title and Matt Watkinsons business tome seems innocuous enough, The Ten Principles Behind Great Customer Experiences. But crack open the spine, and the prose reveals a cerebral and often original approach to design, customer service and management. He references playwrights, directors and philosophers, and makes their theories applicable to the world of customer experiences. Sophie Grove, Business Editor, Monocle Businesses and governments are obsessed with setting metrics. These are almost always numerical representations of some objective reality. And thats where the problem lies. First of all because such metrics can almost always be gamed. But also because they often translate badly into subjective experience. Finally here is a book which tackles this problem and has simple, practical principles for solving it. It is part of a whole movement in social science and marketing which leads me to believe - and indeed to hope - that the next revolution will be not technological but psychological. Rory Sutherland, Vice-Chairman of Ogilvy UK & TED Speaker Overall WINNER - CMI Management Book of the Year 2014WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014 Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune. From the Back Cover Create a great customer experience whoever you are.Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune. Written for resultsPractical advice that’s easy to implementStart making improvements fast Everything you needGet started immediately using the companion worksheets No jargonEffortless to readNo previous knowledge required Inspiring examplesKey ideas are brought to life by great case studies Universally applicableThe principles work for any product or service, however large the business Concise and skimmableRead a chapter a day on your commuteGet what you need, whatever your time limits About the Author Matt Watkinson is a designer and consultant who helps businesses get their customer experience right. He has worked with household names, design agencies and management consultancies at home in the UK, in Europe and America. Learn more about Matt at mattwatkinson.co.uk .