Book : The Startup Way How Modern Companies Use...

-Titulo Original : The Startup Way How Modern Companies Use Entrepreneurial Management To Transform Culture And Drive Long-term Growth

-Fabricante :

Currency

-Descripcion Original:

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and , and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead. Review “Eric Ries just might be the new Peter Drucker. This masterpiece unpacks what it takes to achieve innovation at scale in modern organizations. Ries provides leaders the right mindset and methods for building big organizations where people work much as entrepreneurs do in the best little startups.” -Robert I. Sutton, Professor of Management Science and Engineering and Professor of Organizational Behavior at Stanford, co-author of Scaling Up Excellence, author of The Asshole Survival Guide.Startups are experiments -- some are successful, some arent, but theyre the best way to bring new ideas to market. So how can a big company become more startup-like... or revive the focus and spirit that birthed it in the first place? Building on his revolutionary lean startup work, but applied to big companies, Ries book shows you how. -Marc Andreessen, co-founder and partner at Andreessen Horowitz“I have witnessed firsthand how Eric Ries weaves the impact of lean start up methods with speed and scale into a big company. The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow.” -Beth Comstock, vice chair of GE“Any leader looking to be on the cutting edge needs to ponder the lessons in this important book. Eric Ries demonstrates once again that the best ideas are both fresh and common sense once presented. An essential blueprint for modern companies-from large corporations to family businesses or nonprofits-for decades to come.” -Lawrence Summers, University Charles W. Eliot professor and former U.S. Treasury Secretary“Continuous innovation is the key to long-term impact and success. Eric shows how organizations of all kinds-not just startups-can be built to learn and adapt. In the pivot-or-perish networked world of twenty-first-century business, this is mission critical reading.” -Reid Hoffman, co-founder of LinkedIn and co-author of the #1 New York Times bestsellers The Alliance and The Startup of You“Organizations are normally where entrepreneurship goes to die, but Eric Ries has the master plan for breathing new life into them. This is a remarkably useful playbook that every business, government, and nonprofit needs to ignite the spark of innovation and fuel the fire of change.” -Adam Grant, New York Times bestselling author of Originals, Give and Take, and OPTION B with Sheryl SandbergMy research has focused on what causes established companies to maintain success, and The Startup Way provides practical guidance on how to do just that. --Clay Christensen, Kim B. Clark