Book : The Experience Economy, With A New Preface By The...

-Titulo Original : The Experience Economy, With A New Preface By The Authors Competing For Customer Time, Attention, And Money

-Fabricante :

Harvard Business Review Press

-Descripcion Original:

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers affections--and ensure their own economic vitality.This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy. Review Praise for The Experience Economy:A brilliant, absolutely original book. -- Tom Peters, coauthor, In Search of ExcellenceOne of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. -- Tom Kelley, Partner, IDEOA provocative argument. -- Fast CompanyA wise, deep, and enlightening book. -- The Globe and MailJoseph Pine and James Gilmore captured . . . the most compelling expression of consumer culture in the twenty-first century. -- Psychology TodayA good look at how every business is morphing into show business . . . Just creating a product and waiting for the world to come to your door is not going to cut it. -- Wired About the Author B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity: What Consumers Really Want. Pine, who also wrote Mass Customization: The New Frontier in Business Competition, is a Senior Fellow with the Design Futures Council and a Lecturer in Columbia Universitys Masters Program in Technology Management. Gilmore is an Assistant Professor of Design and Innovation at the Weatherhead School of Management at Case Western Reserve University and a Batten Fellow at the University of Virginias Darden School of Business.You can visit the authors at:strategichorizons /linkedin /in/joepineen.wikipedia.org/wiki/B._Joseph_Pine_II