Book : Effective Data Storytelling How To Drive Change With.

-Titulo Original : Effective Data Storytelling How To Drive Change With Data, Narrative And Visuals

-Fabricante :

Wiley

-Descripcion Original:

Master the art and science of data storytelling-with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative-to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling-data, narrative, and visuals-and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators. From the Inside Flap A relatively short time ago, data was looked upon as nice to have, but not essential to most peoples roles or positions. Things have certainly changed. Data has rapidly become an indispensable strategic asset at most organizations, forcing everyone to become increasingly literate and conversant in this new digital language. Even though the use of data continues to increase dramatically, data storytelling remains poorly understood. Many insights fail in the last mile of communication and never deliver on their full potential. Telling an engaging story with data is more than just an extension of data visualization. While your data provides the clarity needed to drive change, its the storytelling that makes your insights both persuasive and memorable. Effective Data Storytelling shows you how to create a narrative with data and explains why this method works so effectively. This book helps you combine the science of data with the art of storytelling. Using the three pillars of data storytelling-data, narrative, and visuals-you will develop the skills to convey your insights to others in a powerful and effective manner. Clear, easy-to-read chapters cover every vital aspect of telling a story with data. You begin by exploring the power of stories and learning how to achieve the four key communication goals when sharing data. Next, you will learn about how the human mind processes information and why emotion plays a more powerful role in decision making than facts. The following chapter covers the six essential elements of a data story, your role as the data storyteller, and the importance of knowing your audience. Once youve learned the fundamentals, the rest of the book provides you with step-by-step guidance on turning your data, narrative, and visuals into a complete data story. From the six attributes of an actionable insight, to the different kinds of narrative models, to using storyboarding to organize your key points, to inserting characters and analogies into your data story, to setting up and polishi