Book : Exponential Transform Your Brand By Empowering...

-Titulo Original : Exponential: Transform Your Brand By Empowering Instead Of Interrupting

-Fabricante :

McGraw Hill

-Descripcion Original:

One of the world’s top advertising executives shows how iconic brands win new customers and build armies of evangelists. Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth. Over the past 20 years, Jeff Rosenblum and his team at Questus have created content and campaigns for Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham, Verizon and many more of the world’s most iconic brands. In Exponential, he turns that wealth of experience into a comprehensive program for modern advertising and business strategy. The book makes a passionate case that business leaders need to shift away from interruptions and superficial messages to focus on empowerment, culture, values, leadership, and transparency. With engaging stories and revealing brand examples, Exponential shows how brands can: Produce exponential growth by shifting from interruptions to empowerment Create brand evangelists with content that informs and inspires Embrace transparency and culture to tell authentic brand stories Generate massive ROI throughout the purchase journey Exponential is about storytelling done right, and the book practices what it preaches. It’s packed with colorful anecdotes from Rosenblum’s own career and clear examples of brands that grew exponentially. With a light touch, it unpacks heavy insights from neuroscience, market research, and big data, outlining what it takes for brands to truly be great and not merely say they are great. From the Back Cover This book is an absolute home run! Through laugh-out-loud personal anecdotes and a rich history with some of the worlds largest brands, Mr. Rosenblum delivers one fascinating insight after another. Anyone with a growth mindset should read this book. -Joe Mason, Chief Marketing Officer of Allianz Partners Jeffs Exponential is a must-read for disruptive marketers who want to make an impact and break barriers. Jeff shares invaluable lessons for his readers about the importance of establishing a strong brand and why the safe business decision isn’t always the right one. -Brian Halligan, Cofounder and CEO of HubSpot Everything has changed. Brands need to adapt. This book will make you laugh and cry-and gives you an action plan to modernize your marketing. -Catherine Captain, CMO, GE Digital Jeff has a keen understanding of the power of brands and the role they play in our everyday lives. Exponential provides an insightful look at how brands are built by empowering the end-user to come along on the journey. Its a fast-paced read from an avid storyteller who has never been afraid to take the road less traveled. -Lisa Checchio, EVP and Chief Marketing Officer at Wyndham Hotels & Resorts Its astounding to me how many brands cling to obsolete methodologies, practices, and habits. In his irreverent, take-no-prisoners style, Jeff Rosenblum takes us on a journey designed to incinerate conventional business thinking. Just like he did in his prior book, Friction, he forced me to look inward at my own marketing beliefs and step away from my safe place. I cant thank him enough. -Kerry Graeber, Vice President, Division Manager, Motorcycle/ATV Sales & Marketing, Suzuki Motor USA With compelling insight and clarity, Exponential delivers the road map for how to avoid the safe path that leads to irrelevance, and instead fully embrace the risks that enable companies to build an authentic place in consumers’ lives. Jeff Rosenblums incisive truth-telling is required reading for forward-leaning companies that have the courage to earn their customers attention and loyalty through radical transparency and empowerment. -Mark Jamison, Global Head of Product Innovation & Design, Visa Inc. Every custo