Book : Identity Designed The Definitive Guide To Visual...

-Titulo Original : Identity Designed The Definitive Guide To Visual Branding

-Fabricante :

Rockport Publishers

-Descripcion Original:

is the definitive guide to visual branding.   Written , Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber .   You’ll see the , a contemporary assessment of , and how there’s always more than one way to . You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.   The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.   Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how .