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Book : Impossible to Ignore: Creating Memorable Content t...

Modelo 59584135
Fabricante o sello McGraw-Hill Education
Peso 0.54 Kg.
Precio:   $84,379.00
Si compra hoy, este producto se despachara y/o entregara entre el 05-05-2024 y el 13-05-2024
Comprarlo desde Mercadolibre
Descripción
-Titulo Original : Impossible To Ignore: Creating Memorable Content To Influence Decisions

-Fabricante :

McGraw-Hill Education

-Descripcion Original:

Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence people’s memory―and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In , she shows you how to execute a proven three-step plan for persuasion:1. Create cues that attract attention and connect with your audience’s needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn today’s intentions into tomorrow’s actionsThis practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people’s hearts, stays in their heads, and influences their decisions. It’s not just memorable―it’s .
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