Book : Business Studies For Dummies - Pettinger, Richard

-Titulo Original : Business Studies For Dummies

-Fabricante :

For Dummies

-Descripcion Original:

Your hands-on introduction to modern business and business educationWhether youre deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.Youll get trusted, easy-to-follow coverage of all the topics youll encounter: business start-up, accounting and finance, operations, human resources, management, analytics, business environment, and economics.Includes a clear, engaging, and concise overview of the key topics youll encounter in your studiesThe perfect study companion for studentsWith Business Studies For Dummies, youll be one step ahead of the competition-at university and on the job. From the Inside Flap Learn about:Organisational structures and stakeholdersAccounting and finance, marketing and publicityHuman resources, management and leadershipThe role of technology in businesses todayStay a step ahead of the competition - at university and on the jobWhether youre trying to decide if business is the best course of study for you, youre settling into your first year at university or you want to fill in the gaps of a business education on your own, this is the book for you. Written by an expert in the field, it supplies you with a solid foundation in all of the subjects covered in a typical business studies programme - from business start-ups to analytics, human resources to finance and accounting and more. See how companies are organised - learn about different types of organisational structures and how teams, departments and divisions function separately and how they interactGet a handle on operations - get the lowdown on business operations and the demands that production and service delivery place on companiesSort out strategy - discover the central role strategy plays in business and why its important to have a core strategic position to guide every aspect of ongoing business developmentKnow why marketing matters - find out why marketing is so crucial to success and the role it plays in everything from product development to customer engagementMake sense of business finance - get up to speed on the numbers side of business, from accounting to leverage, financial reporting to calculating ROIFactor in the human element - learn how to get the best from people in business by exploring business culture, leadership, employee recruitment and motivationOpen the book and find:A birds-eye view of different types of business organisationsHow great products and services are createdTraditional and up-to-the-minute marketing strategies and toolsInsights into the behavioural issues that can make or break a businessAn explanation of the critical role technology plays in businessPriceless tips on how to succeed in business schoolActivities for broadening your knowledge and understanding From the Back Cover Learn about:Organisational structures and stakeholdersAccounting and finance, marketing and publicityHuman resources, management and leadershipThe role of technology in businesses todayStay a step ahead of the competition - at university and on the jobWhether youre trying to decide if business is the best course of study for you, youre settling into your first year at university or you want to fill in the gaps of a business education on your own, this is the book for you. Written by an expert in the field, it supplies you with a solid foundation in all of the subjects covered in a typical business studies programme - from business start-ups to analytics, human resources to finance and accounting and more. See how companies are organised - learn about different types of organisational structures and how teams, departments and divisions function separately and how they interactGet a handle on operations - get the lowdown on business operations and the demands that production and service delivery place on companiesSo