Book : Event Management For Dummies - Capell, Laura

-Titulo Original : Event Management For Dummies

-Fabricante :

For Dummies

-Descripcion Original:

Your straightforward guide for planning and running an eventWhether you want to break into this burgeoning industry, or you simply need to plan an event and don’t know where to start, there’s something for all would-be event planners in Event Management For Dummies. Packed with tips, hints and checklists, it covers all aspects of planning and running an event - from budgeting, scheduling and promotion, to finding the location, sorting security, health and safety, and much more.Open the book and find:Planning, budgeting and strategyGuests and target audiencePromoting and marketing eventsLocation, venue and travel logisticsFood, drink, entertainment and themesSecurity, health and safety, permissions, insurance and the likeTips for building a career in event management From the Inside Flap Learn to:Plan and run a successful event - from conferences and exhibitions to festivalsTackle everything from the creative brief to health and safetyGet through show day with your sanity intactMeasure and build upon the success of your eventYour A-to-Z guide from a top industry professionalWhether youd like to break into the booming event industry, or youve been tasked with organising an event for work or socially and dont have a clue where to start, this book has you covered. Written by the Managing Director of one of Londons top event companies, its packed with expert tips, hints and checklists, and covers all aspects of planning and running an event - from budgeting, scheduling and promotion, to finding a location, sorting security, health and safety and much more.Take your first steps - start out by deciding what kind of event you want to put on, researching your audience and putting together a realistic budgetDesign an experience - discover how to craft an events message and create a truly memorable occasion - with tips on selecting the right creative content and entertainmentManage the nitty-gritty - from location to deliveries, health and safety to paperwork, learn how to successfully handle the million-and-one details involved in an eventPlan for the worst - get the lowdown on potential problems and how to avoid them, and what to do to stop them from ruining an event, should they occurTackle event day and beyond - keep everything running smoothly on the day, learn to measure the success of your event and build on that success with post-event marketingOpen the book and find:Priceless tips, hints and checklistsHow to tailor the event to your audienceGuidance on budgeting, scheduling, promotion and locationAdvice on technical production, catering and entertainmentImportant health, safety and security informationThe types of suppliers you need in your address book - and must-have items to keep in your event kitInsider information on building a career in event management From the Back Cover Learn to:Plan and run a successful event - from conferences and exhibitions to festivalsTackle everything from the creative brief to health and safetyGet through show day with your sanity intactMeasure and build upon the success of your eventYour A-to-Z guide from a top industry professionalWhether youd like to break into the booming event industry, or youve been tasked with organising an event for work or socially and dont have a clue where to start, this book has you covered. Written by the Managing Director of one of Londons top event companies, its packed with expert tips, hints and checklists, and covers all aspects of planning and running an event - from budgeting, scheduling and promotion, to finding a location, sorting security, health and safety and much more.Take your first steps - start out by deciding what kind of event you want to put on, researching your audience and putting together a realistic budgetDesign an experience - discover how to craft an events message and create a truly memorable occasion - with tips on selecting the right creative content and entertainmentManage