Book : Phrases That Sell The Ultimate Phrase Finder To Help.

-Titulo Original : Phrases That Sell The Ultimate Phrase Finder To Help You Promote Your Products, Services, And Ideas

-Fabricante :

McGraw Hill

-Descripcion Original:

An excellent ready reference both for copywriters and for those entering the field. -- Robert Goldsborough, Special Projects Director Advertising Age Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life? -- Denny Hatch, Editor Target Marketing Six seconds. Thats all you have to grab your prospects attention and make a sale. Use the right phrase or slogan, however, and youve made your sale. Use the wrong one, and youve lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. Its the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book youll find: 5,000 sales phrases for consumer and business-to-business products and services a copywriters primer called 10 Basic Rules of Copywriting, with insiders tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side youll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded writers block. From the Publisher Edward Werz is the author of the very successful Letters That Sell and former executive vice president of Ascher-Gallant Publishing.Sally Germain is editorial director for the Bureau for At-Risk Youth. About the Author McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwideEdward Werz is the author of the very successful Letters That Sell and former executive vice president of Ascher-Gallant Publishing.Sally Germain is editorial director for the Bureau for At-Risk Youth.