Book : Anthro-vision A New Way To See In Business And Life -

-Titulo Original : Anthro-vision A New Way To See In Business And Life

-Fabricante :

Avid Reader Press / Simon & Schuster

-Descripcion Original:

While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropology-the study of human culture. Anthropologists learn to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision. Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestle, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology. “Fascinating and surprising” (Fareed Zararia, CNN), Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today’s ever-evolving world. Review “What could happen . . . if more people embraced some anthro-vision? [Tett’s] conclusions are bright and buoyant.” -Wall Street Journal “Fascinating and surprising.” -Fareed Zakaria, CNN Whether you’re marketing Kit-Kats in Japan or fighting the spread of COVID-19 in England, you need a more qualitative understanding of who people are and what they care about. To solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy. -Melinda Gates, author of The Moment of Lift “Absolutely brilliant.” -Daniel Kahneman, author of Thinking, Fast and Slow A plea to those of us who may be unfamiliar with Tetts academic discipline to think more like an anthropologist. I think shes right . . . Tetts book may be anthropological, but it also embraces a style of accessible economic writing that, sadly, went out of fashion as the mathematicians and their models took over. Anthro-Vision reminds me of John Kenneth Galbraiths The Affluent Society (1958) and The New Industrial State (1967). Some economists may regard this as a criticism. I can think of no higher praise. -The Times (UK) A book that will turn your world upside down in the best possible way: fun, profound and bursting with important insights. -Tim Harford, author of The Data Detective: Ten Easy Rules to Make Sense of Statistics Tett provides readers with a new intellectual framework-grounded in her deep understanding of anthropology and her path-breaking journalism-that can fundamentally transform how we approach solving society’s most wicked problems . . . I cannot recommend it highly enough. -Mariana Mazzucato, author of Mission Economy: A Moonshot Guide to Changing Capitalism A fascinating and compelling demonstration that all of us, especially economists, can benefit from the insights of anthropology: the worm’s-eye not just the bird’s-eye view of how people behave. -Mervyn King, author of Radical Uncertainty: Decision-Making Beyond the Numbers In a world of volatility, uncertainty, complexity and ambiguity, we need an antidote to tunnel vision. . . Admirers of Tett’s journalism will love this book, but they will also learn a great deal from it - including how better to understand their own famili