Book : Performance Partnerships The Checkered Past, Changing

-Titulo Original : Performance Partnerships The Checkered Past, Changing Present & Exciting Future Of Affiliate Marketing

-Fabricante :

Lioncrest Publishing

-Descripcion Original:

Review Performance Partnerships by Robert Glazer is a must-read, not only for those in affiliate marketing, but for anyone who wants to understand the power of creating mutually beneficial relationships with your customers and clients. Even as technology improves and consumers become more sophisticated, Glazer shows how, in the end, its the trust that develops through relationships that will create success-Keith Ferrazzi, #1 New York Times bestselling author of Whos Got Your Back and Never Eat Alone The bar for affiliate marketing is being raised. Paying for just a click can risk damaging your brand and wasting your resources. Performance Partnerships where relationships, transparency and outcomes are measured in an integrated fashion is the future you should be working on now-Christine Day, CEO, LUVO Inc, Former CEO lululemon athleticaThis is a must-read for CMOs and digital marketers. Performance Partnerships offers practical insights to address every modern-day marketers #1 priority: Growth. - Robert Chatwani, CMO Atlassian & Former CMO eBay North AmericaThis is the future of what used to be known as affiliate marketing. Performance Partnerships presents a very powerful framework for how companies should smartly leverage an ecosystem of marketing partners to work on their behalf. A must read for any marketers today. - Cameron Herold, Author of DoubleDouble,Meetings Suck & The Miracle Morning for Entrepreneurs Robert is a proven leader and innovator in the field of affiliate and performance-based marketing. He continues to be on the forefront of program development and analytics and is a great partner to help influence the future of your marketing strategy John Boris, SVP,Chief Marketing Officer, ShutterflyWhy pay for marketing, when you can instead pay for results? Performance Partnerships presents a very powerful framework for how companies can smartly leverage an ecosystem of marketing partners to scale up their results.- Verne Harnish, Author of Scaling Up & Founder Entrepreneurs Organization The future of marketing is in the strength of the partnerships brands foster, nurture and mutually evolve overtime. Robert has captured all that you thought you knew and shows CMOs and influencer and digital marketers what we need to know to future proof our affiliate marketing programs, and turn those programs into sustainable partnerships - Lee Caraher, CEO Double Forte, Author The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees & Millennials & Management The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results.Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices.When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business-and Robert can show you how to tap into that boundless potential.