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-Titulo Original : Seducing Strangers How To Get People To Buy What Youre Selling (the Little Black Book Of Advertising Secrets)
-Fabricante :
Workman Publishing Company
-Descripcion Original:
How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it. Here’s how you can do it. And do it better. Review “Mad Men ad man Josh Weltman knows how to sell.” -- Fast Company co.CREATE Seducing Strangers is packed with surprisingly fascinating case studies from the advertising world. -- EntertainmentWeekly Mad Men co-producer Josh Weltman, meticulously executes many of the ads we’ve seen Don Draper and Peggy Olson pitch….[His] book Seducing Strangers: How to Get People to Buy What You’re Selling, which includes a foreword by Jon Hamm, imparts his wisdom from two-plus decades in the industry.” -- Vulture Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how.“People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” -from the Foreword by Jon Hamm From the Back Cover How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it. Here’s how you can do it. And do it better. About the Author Josh Weltman is the advertising consultant and a co-producer on the hit show Mad Men. A creative director for more than 25 years, he’s worked on advertising and marketing campaigns for both global brands and boutique clients. He lives with his family in Los Angeles, California. Excerpt. © Reprinted by permission. All rights reserved. Introduction The Job That Was Once Called Advertising The job was using words, pictures, stories, and music to make someone somewhere do something. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad men” did it. In our modern, service-based, social-media-centric information economy, the job is called life, and everybody does it.Once it was the job of these advertising executives on Madison Avenue-“Mad men”-to be the public champions of products and services, making businesses successful and customers happy. Don Draper always seemed to know exactly how to do it. He knew what the business goal of the advertising was. He knew how to create an insightful, persuasive message. And he had teams of experts to help him decide which media would help him do the job best.In today’s information economy, the power to persuade remains the coin of the realm. But persuasion is no longer the job of just a creative director and a host of media buyers. Today it’s everyone’s job. People working in today’s information economy spend all or most of their time and effort trying to get someone somewhere to do something. From the CEO of a multinational company trying to establish a presence on to a teenager tweeting about a pair of awesome-looking jeans, everyone needs to be able to effectively persuade someone, whether it’s a boss or a boyfriend, a customer or a committee.The problem is that most people today don’t feel equipped to craft messages or take action with the same confidence and certainty as Mad Men’s Don Draper. Two things confound them. First, most are a lot less familiar with the principles of persuasion than they are with the means. They’re not quite sure what makes a message persuas
-Fabricante :
Workman Publishing Company
-Descripcion Original:
How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it. Here’s how you can do it. And do it better. Review “Mad Men ad man Josh Weltman knows how to sell.” -- Fast Company co.CREATE Seducing Strangers is packed with surprisingly fascinating case studies from the advertising world. -- EntertainmentWeekly Mad Men co-producer Josh Weltman, meticulously executes many of the ads we’ve seen Don Draper and Peggy Olson pitch….[His] book Seducing Strangers: How to Get People to Buy What You’re Selling, which includes a foreword by Jon Hamm, imparts his wisdom from two-plus decades in the industry.” -- Vulture Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how.“People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” -from the Foreword by Jon Hamm From the Back Cover How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it. Here’s how you can do it. And do it better. About the Author Josh Weltman is the advertising consultant and a co-producer on the hit show Mad Men. A creative director for more than 25 years, he’s worked on advertising and marketing campaigns for both global brands and boutique clients. He lives with his family in Los Angeles, California. Excerpt. © Reprinted by permission. All rights reserved. Introduction The Job That Was Once Called Advertising The job was using words, pictures, stories, and music to make someone somewhere do something. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad men” did it. In our modern, service-based, social-media-centric information economy, the job is called life, and everybody does it.Once it was the job of these advertising executives on Madison Avenue-“Mad men”-to be the public champions of products and services, making businesses successful and customers happy. Don Draper always seemed to know exactly how to do it. He knew what the business goal of the advertising was. He knew how to create an insightful, persuasive message. And he had teams of experts to help him decide which media would help him do the job best.In today’s information economy, the power to persuade remains the coin of the realm. But persuasion is no longer the job of just a creative director and a host of media buyers. Today it’s everyone’s job. People working in today’s information economy spend all or most of their time and effort trying to get someone somewhere to do something. From the CEO of a multinational company trying to establish a presence on to a teenager tweeting about a pair of awesome-looking jeans, everyone needs to be able to effectively persuade someone, whether it’s a boss or a boyfriend, a customer or a committee.The problem is that most people today don’t feel equipped to craft messages or take action with the same confidence and certainty as Mad Men’s Don Draper. Two things confound them. First, most are a lot less familiar with the principles of persuasion than they are with the means. They’re not quite sure what makes a message persuas
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